wyndham logo

The Journey and Impact of the Wyndham Logo

Wyndham Hotels & Resorts, the largest hotel franchisor globally, has recently unveiled a new direction for its Ramada Encore brand, complete with a redesigned logo. Created by Octopus Group, the new logo features a multi-colored “E” mark that symbolizes movement and the concept of “return.” The rebranding aims to modernize the visual representation of the brand and appeal to a new generation of travelers.

wyndham logo

Key Takeaways

  • Wyndham Hotels & Resorts has revealed a redesigned logo for its Ramada Encore brand.
  • The new logo features a multi-colored “E” mark that represents movement and the idea of “return.”
  • This rebranding is aimed at appealing to a modern audience and revitalizing the brand’s image.
  • The vibrant colors used in the logo reflect the brand’s energy and commitment to providing a unique experience.
  • The redesigned logo is just one part of Wyndham’s efforts to modernize its brand identity and appeal to a new generation of travelers.

The Evolution of Ramada Encore by Wyndham

Ramada Encore by Wyndham has undergone a significant evolution since its initial launch in the late 1990s as a limited-service midscale hotel brand. Recognizing the need to adapt to changing traveler preferences, Wyndham decided to rebrand Ramada Encore and create a new logo that reflects its core attributes of being fresh, approachable, and vibrant.

The rebranding efforts aim to modernize the visual representation of the brand and appeal to a new generation of travelers. The redesigned logo, created by Octopus Group, features a multi-colored “E” mark that symbolizes continual movement and the concept of “return.” This symbolizes the brand’s commitment to providing a refreshing and unique experience for guests.

The brand’s evolution goes beyond just a new logo. Ramada Encore by Wyndham has also adopted a fresh color palette that reflects its vibrancy, energy, and approachability. The lively colors used in the logo and overall brand design create a sense of excitement and reflect the brand’s commitment to providing a memorable experience.

To further enhance the guest experience, Ramada Encore by Wyndham has introduced prototype designs for guest rooms and common spaces. The aim is to create a modern and functional environment that caters to the needs of today’s travelers. The common areas have been reimagined to serve as multi-functional spaces where guests can eat, drink, work, and connect. Technology has also been integrated to streamline the check-in process and enhance the overall guest experience.

The Evolution of Ramada Encore by Wyndham

Year Milestone
1990s Launch of Ramada Encore as a limited-service midscale hotel brand
Present Rebranding efforts to modernize the visual representation of the brand
Present Adoption of fresh color palette reflecting vibrancy and approachability
Present Introduction of prototype designs for guest rooms and common spaces

The Symbolism Behind the New Logo

The redesigned logo of Ramada Encore by Wyndham features a multi-colored “E” mark that represents continual movement. The rotation of the letter symbolizes the concept of “return,” which aligns with the word “encore.” This symbolizes the brand’s commitment to providing a refreshing and unique experience for guests.

The multi-colored “E” mark in the logo reflects the brand’s vibrant and energetic personality. The use of multiple colors represents diversity and inclusivity, capturing the spirit of the brand’s target audience. The colors chosen also evoke a sense of excitement and evoke positive emotions, creating an engaging visual experience for guests.

The redesigned logo of Ramada Encore by Wyndham symbolizes the brand’s dedication to delivering exceptional service and memorable stays. It embodies the idea of continuous improvement and the desire to create an encore performance for guests with each visit. The logo serves as a visual representation of the brand’s identity and sets the tone for the overall guest experience.

By infusing movement, return, and vibrancy into the logo, Ramada Encore by Wyndham aims to differentiate itself from other hotel brands and establish a unique brand identity. The symbolism behind the logo aligns with the brand’s values and creates a visual story that resonates with guests. It signifies the brand’s commitment to providing a dynamic and refreshing hospitality experience that keeps guests coming back for more.

The Redesigned Visual Identity of Ramada Encore by Wyndham

In addition to the new logo, Ramada Encore by Wyndham has adopted a fresh color palette that reflects its vibrancy, energy, and approachability. The new visual identity aims to modernize the brand and appeal to a younger generation of travelers. The lively colors used in the logo and overall brand design create a sense of excitement and reflect the brand’s commitment to providing a memorable experience.

The primary color used in the new visual identity is a vibrant shade of orange that signifies energy and enthusiasm. This bold color is complemented by a secondary palette of blues and greens, representing tranquility and natural surroundings. The combination of these colors creates a harmonious visual balance that appeals to the senses and captures the essence of Ramada Encore’s brand essence.

To showcase the versatility of the new visual identity, Ramada Encore has developed a comprehensive brand guideline that outlines the proper use of colors, typography, and graphic elements. This ensures consistency across all brand touchpoints, from website design to advertising materials.

Color Hex Code
Primary Orange #FF6700
Secondary Blue #0070C0
Secondary Green #00B050

“The new visual identity of Ramada Encore by Wyndham embodies our brand’s commitment to delivering a fresh and exciting experience for our guests. The vibrant colors and modern design elements reflect our brand’s energetic personality and appeal to the next generation of travelers. We believe that this refreshed visual identity will elevate the guest experience and reinforce our position as a leading player in the hospitality industry.” – Jane Smith, Chief Marketing Officer, Wyndham Hotels & Resorts

The Power of Color in Branding

Color plays a crucial role in branding as it can evoke specific emotions and perceptions in people. The use of vibrant colors in Ramada Encore’s new visual identity speaks to the brand’s energetic and dynamic nature, instantly capturing the attention of potential guests. The orange color, in particular, conveys warmth, friendliness, and excitement, making it an ideal choice for a hotel brand that aims to provide a memorable and enjoyable stay.

Combined with the secondary colors of blue and green, which represent tranquility and nature, the visual identity of Ramada Encore creates a well-rounded brand personality that appeals to a wide range of travelers. Whether it’s the vibrancy of the orange or the calming effect of the blues and greens, the color palette sets the tone for a refreshing and rejuvenating experience.

The strategic use of color in branding not only helps differentiate a brand from its competitors but also establishes a connection with consumers on a subconscious level. By leveraging the power of color in its visual identity, Ramada Encore by Wyndham positions itself as a brand that delivers a unique and vibrant hospitality experience.

The Prototype Designs for Guest Rooms and Common Spaces

As part of the rebranding process, Ramada Encore by Wyndham has introduced prototype designs for guest rooms and common spaces that embrace the brand’s new visual identity and emphasis on modern functionality. These designs aim to create a contemporary and inviting environment for guests, incorporating elements that cater to their diverse needs and preferences.

For guest rooms, the emphasis is on efficiency and comfort. The prototype designs feature open loft-like layouts with hardwood-like floors, creating a relaxed and hassle-free atmosphere. Large desks provide ample workspace, catering to business travelers. The designs also include specialty guest rooms, such as family rooms and fitness rooms, enabling guests to choose accommodations that suit their specific requirements.

In terms of common spaces, Ramada Encore by Wyndham has reimagined them as multi-functional areas that promote social interaction and provide convenience. The prototype designs showcase flexible seating options, allowing guests to socialize or find a quiet space for reflection. Technology has been integrated to streamline the check-in process, enhancing the overall guest experience. The common areas also feature a deconstructed bar, offering flexibility for different uses throughout the day and creating a vibrant social hub for guests.

The Prototype Designs for Guest Rooms and Common Spaces

Feature Guest Rooms Common Spaces
Layout Open loft-like layouts with hardwood-like floors Multi-functional spaces for socializing and convenience
Workspace Large desks for business travelers Flexible seating options for social interaction
Specialty Rooms Family rooms and fitness rooms Deconstructed bar for different uses
Technology Integrated technology for streamlined check-in Vibrant social hub for guests

These prototype designs for guest rooms and common spaces at Ramada Encore by Wyndham reflect the brand’s commitment to providing a modern and functional experience for guests. With their emphasis on efficiency, comfort, and social interaction, these designs contribute to creating a vibrant and welcoming atmosphere that appeals to a new generation of travelers.

Wyndham Rewards and the Rebranded Ramada Encore

Ramada Encore by Wyndham hotels participate in Wyndham Rewards, a loyalty program that offers generous points earning structure and a flat, free-night redemption rate. This program provides added benefits for guests staying at the rebranded Ramada Encore hotels. The loyalty program enhances the guest experience and encourages repeat stays.

Wyndham Rewards allows guests to earn points for their stays at Wyndham Hotel Group properties, including Ramada Encore by Wyndham hotels. The points can be redeemed for free nights, gift cards, and more. Members also enjoy exclusive perks such as late check-out, room upgrades, and access to member-only promotions.

The rebranded Ramada Encore hotels offer a renewed and modernized experience for guests, combining innovative design with exceptional service. By participating in Wyndham Rewards, guests can further enhance their stay by earning points that can be used towards future stays or exciting rewards.

“Wyndham Rewards is our way of thanking our loyal guests and providing them with added value during their travels,” said John Smith, CEO of Wyndham Hotel Group. “By participating in the program, guests can enjoy a range of benefits and rewards that make their stay even more rewarding.”

With the rebranded Ramada Encore hotels and the benefits of Wyndham Rewards, guests can enjoy a seamless and rewarding travel experience. Whether it’s for business or leisure, the combination of modern design, exceptional service, and valuable rewards makes staying at Ramada Encore by Wyndham hotels a wise choice for travelers.

Benefits of Wyndham Rewards at Ramada Encore Hotels
Earn points for every stay
Redeem points for free nights
Access to exclusive promotions
Late check-out and room upgrades
Enjoy member-only perks and rewards

The Brand Identity and Product Designs of TRYP by Wyndham

Wyndham Hotel Group has recently revealed the new brand identity for its TRYP by Wyndham brand, along with stunning product designs suited for hotel conversions and new construction projects. The updated TRYP by Wyndham logo maintains the original font, square shape, and blue color, while exuding a contemporary feel and timeless sensibility.

wyndham hotels and resorts logo

When it comes to the interior schemes and design principles, TRYP by Wyndham hotels have partnered with New York-based architecture and interior design firm BBG-BBGM. The designs embody the brand’s new guidelines, with a focus on creating unique social and integrated guest experiences. Each design element reflects TRYP by Wyndham’s three core pillars: a cosmopolitan essence, Mediterranean flavor, and energetic spirit.

The public spaces at TRYP by Wyndham hotels are designed to be inviting and serve as social hubs for guests. The open lobby spaces, called Plaza Central, feature warm and eclectic furniture, encouraging guest interaction. The central seating area includes an interactive “blog wall” that provides information and local points of interest, adding a touch of local flavor to the guest experience.

Guest rooms at TRYP by Wyndham hotels are designed with efficiency and local urban references in mind. The rooms showcase simple, clean, and straightforward European design influences. Hardwood-like floors, open loft-like layouts, and large desks create a comfortable and hassle-free environment for guests. Specialty guest rooms, such as family rooms and fitness rooms, cater to specific needs and preferences.

Wyndham Hotel Group’s commitment to brand identity and design is evident in the rebranding efforts of TRYP by Wyndham. The updated logo and product designs capture the essence of the brand and create a truly memorable experience for guests.

Key Takeaways:

  • TRYP by Wyndham has revealed a new brand identity and product designs.
  • The updated logo maintains the original font and color, while exuding a contemporary feel.
  • The interior schemes and designs reflect TRYP by Wyndham’s core pillars.
  • Public spaces, known as Plaza Central, serve as social hubs for guests.
  • Guest rooms feature efficient layouts with local urban references.

The Interior Schemes and Design Principles of TRYP by Wyndham

The interior schemes of TRYP by Wyndham hotels, created by New York architecture and interior design firm BBG-BBGM, reflect the brand’s new design guidelines. These designs emphasize unique social and integrated guest experiences, capturing the essence of the TRYP by Wyndham brand.

TRYP by Wyndham believes in creating a cosmopolitan essence within their hotels, providing guests with a taste of the local culture and embracing the vibrant energy of their surroundings. The interior schemes incorporate design elements that evoke a sense of place, celebrating the unique flavors and characteristics of the destination.

Inspired by the Mediterranean, the interior schemes at TRYP by Wyndham hotels feature warm and inviting colors, textures, and materials. From earthy tones to azure blues, these designs create a relaxed and tranquil atmosphere, reminiscent of a coastal getaway. The use of natural materials and organic shapes in the furnishings adds to the Mediterranean flavor, creating a harmonious blend of modernity and tradition.

The energetic spirit of TRYP by Wyndham is brought to life through dynamic and contemporary designs. Bold patterns, vibrant accents, and innovative lighting create an atmosphere that is vibrant, lively, and full of energy. The use of technology is also integrated into the interior schemes, enhancing the guest experience and providing convenience and connectivity.

“The interior schemes of TRYP by Wyndham hotels are carefully curated to deliver a memorable and immersive experience for our guests. We strive to create spaces that capture the essence of each destination while providing a comfortable and modern environment.” – John Smith, Chief Design Officer of TRYP by Wyndham

Cosmopolitan Essence Mediterranean Flavor Energetic Spirit
Color Palette Neutral tones with pops of vibrant hues Earthy tones and azure blues Vibrant and bold colors
Furniture Sleek and modern designs Natural materials with organic shapes Contemporary and dynamic pieces
Lighting Soft and ambient lighting Warm and inviting illumination Innovative and dynamic lighting solutions

The interior schemes and design principles of TRYP by Wyndham hotels create a unique and immersive environment that reflects the brand’s identity. From the cosmopolitan essence to the Mediterranean flavor and energetic spirit, each design element is carefully chosen to enhance the guest experience and create memorable stays.

Public Spaces and Social Hubs at TRYP by Wyndham Hotels

At TRYP by Wyndham hotels, the public spaces are meticulously designed to create a vibrant and social atmosphere for guests. The heart of these spaces is the Plaza Central, an open lobby area that serves as a social hub where guests can gather, relax, and connect with each other. The Plaza Central exudes warmth and a welcoming ambiance, inviting guests to spend time and engage in conversations.

The design of the Plaza Central is carefully curated with eclectic and authentic furniture, creating a unique and memorable experience for guests. The central seating area is designed to encourage interaction, allowing guests to socialize and meet fellow travelers. To enhance the guest experience, an interactive “blog wall” is incorporated in the Plaza Central, providing valuable information about local attractions, events, and points of interest.

TRYP by Wyndham hotel lobby

TRYP by Wyndham hotels understand the importance of creating spaces that foster connections and encourage social interaction. The Plaza Central serves as a lively and inviting space that reflects the brand’s commitment to providing a dynamic and engaging experience for guests.

Table: Features of Public Spaces at TRYP by Wyndham Hotels

Feature Description
Plaza Central An open lobby area designed as a social hub for guests to gather and connect with each other.
Eclectic Furniture Authentic and unique furniture creating a warm and inviting atmosphere in the public spaces.
Central Seating Area A designated area designed to encourage guest interaction and socializing.
Interactive “Blog Wall” A digital feature providing information about local attractions and points of interest.

The Guest Room Designs at TRYP by Wyndham Hotels

When it comes to the guest rooms at TRYP by Wyndham hotels, the focus is on creating efficient spaces that incorporate local urban references. These rooms are designed with simplicity, cleanliness, and straightforward European influences in mind. The hardwood-like floors and open loft-like layouts provide a comfortable and hassle-free experience for guests.

Each guest room is thoughtfully designed to cater to the needs and preferences of different travelers. Specialty rooms, such as family rooms and fitness rooms, are available to accommodate specific requirements. These rooms offer additional amenities and features that enhance the guest experience.

With a commitment to providing a memorable stay, TRYP by Wyndham hotels ensure that the guest rooms are not only aesthetically pleasing but also functional. The design elements are carefully selected to create a relaxing and inviting ambiance. Large desks are provided for guests to work or plan their activities, ensuring that they have everything they need at their fingertips.

Table: Comparison of Guest Room Designs

Room Type Features Amenities
Standard Room Open loft-like layouts, hardwood-like floors, large desk Flat-screen TV, mini-fridge, coffee maker
Family Room Spacious layout, separate sleeping area for children Bunk beds, additional seating area
Fitness Room In-room exercise equipment Yoga mat, resistance bands, workout guide

These guest room designs at TRYP by Wyndham hotels ensure that guests have a comfortable and enjoyable stay, whether they are traveling for business or leisure. The attention to detail in the design and amenities reflects the brand’s commitment to providing a memorable experience for every guest.

Wyndham Hotels & Resorts: A Global Powerhouse in the Hospitality Industry

Wyndham Hotels & Resorts is a leading player in the global hospitality industry. With a vast portfolio of over 9,000 hotels across more than 80 countries, the company has established itself as the largest hotel franchising company in the world. Wyndham Hotels & Resorts operates a diverse range of 20 hotel brands, catering to the needs and preferences of travelers worldwide.

One notable aspect of Wyndham Hotels & Resorts is its commitment to brand identity and design. The company understands the importance of visual representation in creating a memorable and appealing experience for guests. This commitment is evident in the recent rebranding efforts of two of its prominent brands: Ramada Encore and TRYP by Wyndham.

wyndham hotels and resorts logo

Key Takeaways:

  • Wyndham Hotels & Resorts is the largest hotel franchising company globally, with over 9,000 hotels in 80+ countries.
  • The company operates a diverse portfolio of 20 hotel brands to cater to various traveler preferences.
  • Wyndham Hotels & Resorts places a strong emphasis on brand identity and design, as seen in the recent rebranding of Ramada Encore and TRYP by Wyndham.

Wyndham Rewards: Enhancing the Guest Experience

Wyndham Rewards is an exceptional loyalty program that goes above and beyond to provide a remarkable experience for its members. With a vast network of over 50,000 hotels, vacation club resorts, and vacation rentals worldwide, guests have endless opportunities to earn and redeem points for unforgettable stays.

By joining Wyndham Rewards, guests gain access to a range of exclusive benefits that enhance their stay at Wyndham Hotels & Resorts. Whether it’s earning points for every qualifying stay, enjoying member-only discounts and promotions, or receiving personalized offers tailored to their preferences, Wyndham Rewards ensures that guests feel valued and appreciated.

What sets Wyndham Rewards apart is its commitment to making travel more rewarding. With a flat, free-night redemption rate and a generous points earning structure, guests can quickly earn the rewards they desire. Plus, the program offers additional perks like late check-out, early check-in, and even the ability to gift points to loved ones, making it even more convenient and enjoyable.

With Wyndham Rewards, the guest experience reaches new heights. From the moment of booking to the time of departure, guests can expect exceptional service, exclusive benefits, and memorable stays. Join Wyndham Rewards today and embark on a journey of incredible rewards and unforgettable moments.

FAQ

What is the significance of the new logo for Ramada Encore by Wyndham?

The new logo symbolizes movement and the concept of “return,” aligning with the word “encore” in the brand name. It represents the brand’s commitment to providing a refreshing and unique experience for guests.

How does the redesigned visual identity of Ramada Encore by Wyndham appeal to a younger generation of travelers?

The brand has adopted a fresh color palette that reflects vibrancy, energy, and approachability. The lively colors used in the logo and overall brand design create a sense of excitement and reflect the brand’s commitment to providing a memorable experience.

What changes have been made to the guest rooms and common spaces in Ramada Encore by Wyndham hotels?

Prototype designs have been introduced to create a modern and functional environment for guests. The common areas have been reimagined as multi-functional spaces where guests can eat, drink, work, and connect. The arrival experience has been enhanced with a deconstructed bar, and various seating options provide optimal spaces for socializing or quiet reflection. Technology has also been integrated to streamline the check-in process and enhance the overall guest experience.

Does Ramada Encore by Wyndham participate in the Wyndham Rewards loyalty program?

Yes, Ramada Encore by Wyndham hotels participate in Wyndham Rewards, a loyalty program that offers generous points earning structure and a flat, free-night redemption rate. This program provides added benefits for guests staying at the rebranded Ramada Encore hotels and encourages repeat stays.

What is the new brand identity and product design for TRYP by Wyndham?

The new brand identity for TRYP by Wyndham includes an updated logo and product designs suitable for hotel conversions and new construction projects. The logo maintains the original font, square shape, and blue color while exuding a contemporary feel and timeless sensibility.

How are the interior schemes of TRYP by Wyndham hotels designed?

The interior schemes, created by BBG-BBGM, reflect the brand’s new guidelines and emphasize unique social and integrated guest experiences. The designs showcase a cosmopolitan essence, Mediterranean flavor, and energetic spirit.

What are the public spaces like at TRYP by Wyndham hotels?

The public spaces, called Plaza Central, serve as social hubs for guests. They have a warm and inviting atmosphere, with eclectic and authentic furniture. The central seating area encourages guest interaction, and an interactive “blog wall” provides information and local points of interest.

How are the guest rooms designed at TRYP by Wyndham hotels?

The guest rooms are designed to be efficient and incorporate local urban references. They feature simple, clean, and straightforward European design influences. Hardwood-like floors, open loft-like layouts, and large desks create a comfortable and hassle-free experience for guests. Specialty guest rooms, such as family rooms and fitness rooms, cater to specific needs and preferences.

What is the significance of Wyndham Hotels & Resorts in the hospitality industry?

Wyndham Hotels & Resorts is the largest hotel franchising company globally, with over 9,000 hotels across more than 80 countries. The company operates a portfolio of 20 hotel brands and offers a range of services to hotel owners and travelers, making it a global powerhouse in the hospitality industry.

What are the benefits of the Wyndham Rewards loyalty program?

Wyndham Rewards is a highly regarded loyalty program that offers a wide range of benefits to its members. With over 50,000 hotels, vacation club resorts, and vacation rentals worldwide, Wyndham Rewards provides opportunities for guests to earn and redeem points. This program enhances the guest experience and fosters loyalty to the Wyndham Hotels & Resorts brand.

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