Latto Net Worth: A Comprehensive Look at the Rapper’s Fortune

Latto is an American rapper, singer, and social media personality. She first gained recognition in 2016 for winning the inaugural season of the reality television show “The Rap Game” and has since risen to prominence in the music industry. As of 2023, Latto’s net worth is estimated to be $5 million, according to Celebrity Net Worth.

Latto’s success on the show “The Rap Game” helped launch her career in the music industry. She has released several successful singles and albums and has collaborated with other well-known artists. Her music has been well-received by fans and critics alike, and she has been praised for her unique style and sound.

With her rising success, it’s no surprise that Latto’s net worth has also been on the rise. She has earned a significant amount of money through her music career, as well as through various business ventures. As of 2023, her net worth is estimated to be $5 million, according to Celebrity Net Worth.

Early Life and Background

Birth and Family

Latto, whose real name is Alyssa Michelle Stephens, was born on December 22, 1998, in Columbus, OH. She was born to Shayne Stephens, a black father, and a white mother. Not much is known about her family background, but it is believed that she grew up in a middle-class family.


Latto attended Lovejoy High School in Columbus, Ohio. She was a bright student and was involved in various extracurricular activities. However, she dropped out of high school in her junior year to focus on her music career.

Latto’s decision to drop out of school was not a popular one among her family and friends. However, she was determined to pursue her dreams and believed that music was her calling. She began writing and recording music at a young age and was soon discovered by Jermaine Dupri, a renowned music producer.

Despite not having a formal education, Latto has managed to achieve great success in her music career. She is an inspiration to many young people who believe that education is the only path to success.

Career Beginnings

The Rap Game

Latto’s career in the music industry began in 2016 when she won the inaugural season of the reality television show “The Rap Game” [1]. The show was created by Jermaine Dupri and aired on Lifetime. The competition was designed to find the next big thing in hip-hop and featured young aspiring rappers competing against each other.

Latto’s win on “The Rap Game” helped her gain recognition in the industry, and she was signed to So So Def Records, a record label founded by Dupri [2]. She was also mentored by Lil Niqo and Lil Key, two former contestants on the show.

Early Releases

After winning “The Rap Game,” Latto began releasing music independently. Her first single, “No Hook,” was released in 2017 and gained traction on social media [3]. She followed up with other singles, including “He Say She Say,” which was released in 2018.

Latto’s early releases showcased her unique style and lyrical ability, and helped her gain a following in the hip-hop community. Despite not being signed to a major label, she continued to release music and build her fanbase.

Rise to Fame

Breakthrough with ‘Bitch From Da Souf’

Latto’s rise to fame can be traced back to her breakthrough single ‘Bitch From Da Souf’ which was released in 2019. The song quickly gained traction on social media and went viral on TikTok, leading to its success on streaming platforms. ‘Bitch From Da Souf’ peaked at number 95 on the Billboard Hot 100 and was certified gold by the RIAA. The song’s success helped Latto gain a wider audience and establish herself as a rising star in the rap scene.

Collaborations and Recognition

Following the success of ‘Bitch From Da Souf’, Latto continued to release music and collaborate with other artists. In 2020, she was featured on Gucci Mane’s album ‘So Icy Summer’ on the track ‘Muwop’. She also released her debut EP ‘Big Latto’ which featured collaborations with Saweetie, Trina, and Gucci Mane.

Latto’s talent and hard work have been recognized by her peers and the industry. She was named the “Queen of Da Souf” by XXL Magazine and was nominated for Best New Artist at the 2020 BET Hip Hop Awards. In 2021, she released her debut album ‘Mulatto’ which featured collaborations with Big Energy, Doja Cat, Future, City Girls, Chloe x Halle, G-Eazy, 2 Chainz, and Janelle MonĂ¡e.

Overall, Latto’s rise to fame can be attributed to her unique style, catchy lyrics, and hard work. She continues to push boundaries and collaborate with other artists, cementing her place as one of the most exciting rising stars in the rap scene.

Albums and Singles

Studio Albums

Latto has released two studio albums as of 2023. Her debut studio album, “Muwop,” was released in 2020. The album features collaborations with Gucci Mane, Saweetie, and Trina. “Muwop” peaked at number 42 on the US Billboard 200 chart and was certified gold by the RIAA.

In 2022, Latto released her second studio album, “777.” The album features collaborations with Lil Wayne, City Girls, and Moneybagg Yo. The album’s lead single, “Big Energy,” became Latto’s first top 10 hit on the Billboard Hot 100 chart, peaking at number three. The album debuted at number four on the US Billboard 200 chart.

Hit Singles

Latto has achieved significant success with several hit singles. Her debut single, “No More Talking,” was released in 2016. In 2019, she released the single “Bitch from da Souf,” which became her breakthrough hit. The song debuted on the Billboard Hot 100 in August 2020, reaching number 95.

In 2020, Latto released the single “Muwop” featuring Gucci Mane, which peaked at number 52 on the Billboard Hot 100 chart. In 2021, she released the single “Big Energy,” which became her first top 10 hit on the Billboard Hot 100, peaking at number three.

Latto has also been featured on several hit singles, including “Throat Baby (Go Baby)” by BRS Kash, which peaked at number 12 on the Billboard Hot 100 chart, and “Seven” by Jungkook, which became her first number-one hit on the Hot 100 as well as on the Billboard Global 200.

Controversies and Legal Issues

Name Change

In 2020, Latto made the decision to change her stage name from Mulatto to Latto, citing concerns about the offensive nature of the word “mulatto.” While some fans were supportive of the change, others criticized the decision and accused Latto of caving to political correctness.

Legal Trouble

Latto has faced some legal issues in the past. In 2017, she was arrested for allegedly stealing a friend’s car and crashing it. She was also charged with obstruction of justice for giving police a false name. However, the charges were eventually dropped.

In 2019, Latto found herself embroiled in a feud with fellow rapper Renni Rucci. The two exchanged diss tracks, with Latto’s “Response Diss” causing controversy due to its derogatory lyrics about Rucci’s appearance.

In 2021, Latto was arrested for allegedly participating in illegal street racing in Atlanta. She was charged with reckless driving and speeding, but the charges were later dropped.

Latto has also been involved in controversies related to her music. In 2020, she faced backlash for using the phrase “fuck Rice Street” in her song “On God.” Rice Street is a reference to a street in Atlanta known for its high crime rates, and some fans accused Latto of glorifying violence.

Despite these controversies, Latto has continued to find success in the music industry. She remains one of the most popular female rappers in the game, and her net worth continues to grow as a result.

Achievements and Awards

Music Awards

Latto has received several awards for her music. She won the Georgia Music Awards in 2016 for Best Hip Hop Female. In 2022, she won the BET Award for Best New Artist. She was also nominated for Best New Hip Hop Artist at the 2020 BET Hip Hop Awards and Top Rap Female Artist at the 2022 Billboard Music Awards.

Chart Performances

Latto’s music has also performed well on the charts. Her single “Bitch from da Souf” peaked at number 95 on the Billboard Hot 100 chart in 2020. She has also been certified Gold by the Recording Industry Association of America (RIAA) for her singles “Bitch from da Souf” and “Muwop”.

Overall, Latto has achieved a lot in her music career and has been recognized for her talents through various awards and chart performances.

Latto Net Worth: A Comprehensive Look at the Rapper's Fortune

Net Worth and Assets

Net Worth

Latto’s net worth is estimated to be around $2 million as of 2023, according to Celebrity Net Worth. She has earned her wealth through her success in the music industry, with hit songs like “Muwop” and “Big Energy.”


Apart from her successful music career, Latto also owns a clothing store called Pittstop Clothing in Georgia, which has contributed to her net worth. She has been seen driving a few luxury cars, including a BMW X6 and a Mercedes-Benz GLE.

Latto has also been known for her love of fashion, often seen wearing designer clothes and accessories. She has collaborated with various brands for her clothing line, Pittstop Clothing, and has even released her own merch.

Overall, Latto’s net worth and assets are a result of her talent, hard work, and dedication to her craft.

Personal Life and Interests


Latto is known to keep her personal life private, and there is no information available about her current relationship status. However, she has been linked to several hip-hop artists in the past, including Bandit Gang Marco, 21 Savage, and Lil Baby.

Hobbies and Interests

In her free time, Latto enjoys a range of hobbies and interests. She is an avid user of Instagram, where she frequently shares updates about her music and personal life with her fans. She has over 5 million followers on the platform and is known for her bold and confident fashion choices.

Outside of music and social media, Latto is also passionate about giving back to her community. She has worked with several non-profit organizations, including the Youth Hip Hop/R&B Award, which recognizes and supports young artists in the music industry.

Latto has also dabbled in acting, making her debut in the 2019 film “Sex Lies.” She has expressed interest in pursuing more acting opportunities in the future.

Overall, Latto is a multi-talented artist with a range of interests and passions outside of music. Despite her success, she remains grounded and committed to using her platform to make a positive impact on the world.

Latto’s Impact and Influence

Influence in Music

Latto, also known as Big Latto, is an American rapper from Atlanta, Georgia. She first gained recognition in 2016 after winning the inaugural season of the reality television show “The Rap Game.” Since then, she has been making waves in the music industry with her unique style and powerful lyrics.

Latto’s music has been praised for its authenticity and relatability. She often raps about her experiences growing up in Clayton County and the struggles she faced as a young artist trying to make it in the industry. Her ability to connect with her audience has earned her a loyal fan base and critical acclaim.

In 2020, Latto signed a recording contract with RCA Records. This was a major milestone in her career and a testament to her talent and hard work. She has since released several successful singles and collaborated with other artists in the industry.

Social Impact

Latto’s impact goes beyond just music. She has been a positive influence on her fans and has used her platform to speak out on important social issues. In 2020, she released the song “The Biggest” in response to the murder of George Floyd and the Black Lives Matter movement. The song is a powerful call to action and a reminder of the importance of fighting for justice and equality.

Latto has also been a role model for young women in the industry. She was named the Best New Hip Hop Artist at the 2021 BET Awards and has been praised for her work ethic and dedication to her craft. She has also been vocal about the challenges she has faced as a woman in the industry and has used her experiences to inspire and empower other women.

In addition, Latto has been known for her diss tracks, such as “HYD” and “Time and Pressure,” which have been both praised and criticized. While some have viewed these tracks as controversial, others have seen them as a way for Latto to assert herself and stand up against those who have wronged her.

Overall, Latto’s impact and influence in the music industry and beyond cannot be denied. She has proven herself to be a talented artist and a positive role model for her fans.

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