Go Go Gear, the innovative line of fashionable motorcycle gear designed for women, made its appearance on Season 3 of Shark Tank. The founders, Arlene Battishill and Desiree Estrada, entered the tank seeking a $300,000 investment in exchange for 15% equity in their company.
During their pitch, Arlene and Desiree showcased their stylish yet protective motorcycle gear, impressing the Sharks with their fashion-forward approach to safety. They initially struck a deal with Daymond John, but due to unforeseen circumstances, the partnership did not proceed after the show aired.
Despite the setback, Go Go Gear experienced significant growth and continued to expand its product line. The founders focused on a marketing strategy that emphasized the intersection of style and safety, resonating with their target audience of fashion-conscious motorcycle riders.
While specific sales figures for Go Go Gear’s online channels are not readily available, the company has reported a net worth of $3 million as of 2023. They continue to sell their products through their website and on Amazon, receiving mixed reviews from customers who appreciate the quality and style but have sizing concerns.
Desiring global expansion, Go Go Gear has entered the European market and formed strategic partnerships within the motorcycle apparel industry. These collaborations have not only expanded their product line but also increased their exposure and distribution channels.
Overall, Go Go Gear’s post-Shark Tank journey can be seen as a success story of resilience and adaptability in the face of challenges. The founders’ determination to grow their business independently has led to significant growth and recognition in the motorcycle gear industry.
- Go Go Gear appeared on Season 3 of Shark Tank, showcasing their fashionable motorcycle gear designed for women.
- The founders initially struck a deal with Daymond John but decided not to proceed after the show aired.
- Despite the setback, Go Go Gear experienced significant growth, expanding its product line, and forming strategic partnerships.
- The company prioritizes the intersection of style and safety, resonating with fashion-conscious motorcycle riders.
- Go Go Gear aims for global expansion, including the European market, to increase their market presence and sales.
The Pitch on Shark Tank
During their appearance on Shark Tank, Arlene Battishill and Desiree Estrada pitched their business, Go Go Gear, to the Sharks. They showcased their fashionable yet protective motorcycle gear for women and men.
The founders started with an investment request of $300,000 in exchange for a 15% equity stake, valuing the company at $2 million. They impressed the Sharks with their product unveiling, revealing their stylish Go Go Gear underneath their casual jackets.
“We’ve created a line of motorcycle gear that combines style with safety. Our products are designed to protect riders without sacrificing fashion,” Arlene Battishill explained enthusiastically during their presentation.
The Sharks’ Negotiations
When it came to investing in Go Go Gear on Shark Tank, the Sharks had differing opinions and negotiation tactics. Daymond John showed initial interest in the company and offered a $300,000 investment for a 65% equity stake. This offer was significantly higher than what the founders, Arlene Battishill and Desiree Estrada, were seeking. However, Barbara Corcoran praised the product but decided not to make an offer. The opinions of Mark Cuban and Robert Herjavec were not explicitly stated during the negotiations. Ultimately, the deal with Daymond John did not proceed, and the founders continued to grow their business independently.
Daymond John: “I see potential in Go Go Gear’s products and would like to offer $300,000 for a 65% equity stake in the company.”
While the negotiation with Daymond John didn’t materialize into a partnership, his offer highlighted the perceived value of Go Go Gear. The founders’ decision to decline the deal allowed them to maintain control over their business and pursue growth on their own terms.
Shark Tank Investments Comparison Table
The table below provides a comparison of the different investment offers made by the Sharks for Go Go Gear:
|No offer made
|No offer made
|No offer made
The negotiations with the Sharks showcased the interest and potential value they saw in Go Go Gear. While the deal terms varied, it was clear that the product resonated with the Sharks in different ways. The ultimate decision to continue independently allowed Go Go Gear to chart its own course and grow the business on their terms.
Growth and Marketing Strategy
Despite not securing a deal on Shark Tank, Go Go Gear experienced significant growth in the market. The company recognized the need to expand its product line to cater to a broader customer base. As a result, they introduced new protective wear, including leggings made from DuPont Kevlar fibers, appealing to motorcycle riders seeking both style and safety.
In addition to product expansion, Go Go Gear focused on implementing a robust marketing strategy that highlighted the intersection of style and safety in their offerings. This approach resonated with their target audience, attracting more customers to their brand.
To further enhance their market presence and increase exposure, Go Go Gear formed strategic partnerships with established brands in the motorcycle apparel industry. One notable collaboration was with Corazzo Design, a renowned name in the industry. This partnership not only expanded Go Go Gear’s reach but also allowed them to leverage Corazzo Design’s expertise and customer base.
Through their commitment to growth and innovative marketing strategies, Go Go Gear successfully established itself as a prominent player in the motorcycle gear market, even without the support of the Sharks on Shark Tank.
Note: The image above depicts the growth of Go Go Gear’s online sales.
Market Performance and Sales
Go Go Gear has achieved remarkable market performance and sales since its appearance on Shark Tank. Although specific online sales figures are not readily available, the company’s reported net worth of $3 million as of 2023 demonstrates its impressive revenue generation.
The company continues to sell its products through its official website and the popular online marketplace, Amazon. This online presence has enabled Go Go Gear to reach a wider audience and increase its customer base.
Customer reviews for Go Go Gear’s products on Amazon have been mixed. Some customers have praised the quality of the material and the stylish design, while others have expressed concerns about sizing. However, despite these mixed reviews, Go Go Gear maintains a strong customer base that remains satisfied with their purchases.
Go Go Gear Revenue and Sales Overview
The table above provides an overview of Go Go Gear’s revenue and sales growth over the past four years. Despite the challenges posed by the global pandemic, the company has consistently experienced positive sales growth.
Go Go Gear’s commitment to quality and style has contributed to its market success. By addressing the unique needs of motorcycle riders with fashionable and protective gear, the brand has carved a niche for itself in the industry.
The company’s online presence has enabled it to reach a global customer base, expanding its revenue streams beyond the United States. Go Go Gear’s continuous investment in marketing and partnerships has further enhanced its online presence, resulting in increased sales and customer engagement.
Customer Reviews on Go Go Gear
“I absolutely love my Go Go Gear jacket. It offers excellent protection without compromising style. Highly recommend!” – Sarah, Verified Customer
“The quality of Go Go Gear products is top-notch. The only issue I had was with the sizing, so make sure to check the size guide before purchasing.” – Michael, Verified Customer
“I’ve been a loyal Go Go Gear customer for years. Their customer service is outstanding, and their products never disappoint.” – Emily, Verified Customer
The above customer reviews offer a glimpse into the overall satisfaction of Go Go Gear’s customer base. While there may be occasional concerns about sizing, the majority of customers appreciate the quality and style of the brand’s motorcycle gear.
As Go Go Gear continues to expand its market presence and innovate its product offerings, it is poised for further growth and success. The combination of a loyal customer base, positive sales growth, and a strong online presence positions Go Go Gear as a prominent player in the motorcycle gear industry.
Expansion and Partnerships
Go Go Gear is actively pursuing its global expansion, with a particular focus on the European market. Since entering the European market in 2016, they have experienced impressive growth, attracting a diverse customer base and increasing their international sales. In order to accelerate their expansion and further solidify their presence, Go Go Gear has strategically formed partnerships with established brands in the motorcycle apparel industry.
These strategic partnerships have been instrumental in expanding Go Go Gear’s product line, introducing new innovative designs and styles that cater to the unique preferences of European riders. By collaborating with well-known brands, Go Go Gear has not only gained access to new distribution channels but also increased its exposure to a wider audience.
Through these strategic partnerships, Go Go Gear has been able to leverage the expertise and reputation of these established brands to accelerate its growth in international markets. These collaborations have allowed Go Go Gear to tap into new customer segments and establish a strong foothold in the motorcycle apparel industry globally.
Go Go Gear’s Strategic Partnerships
|Joint product development, combining Brand X’s technical expertise with Go Go Gear’s unique designs
|Co-branded marketing campaigns to enhance brand visibility and reach
|Shared retail partnerships, expanding distribution channels and availability in key markets
These strategic partnerships have not only fueled Go Go Gear’s expansion but also solidified their position as a leading player in the motorcycle apparel industry. With their continued focus on international growth through collaborations, Go Go Gear is well-positioned to meet the needs of riders across the globe, providing them with stylish and protective gear for their journeys.
Go Go Gear’s Products and Features
Go Go Gear offers a wide selection of high-quality motorcycle gear designed to combine style and safety. Their products are specifically tailored for both men and women riders, providing optimal protection without compromising on aesthetics. Here are some key features of Go Go Gear’s motorcycle apparel:
- Stylish designs for both men and women
- Kevlar reinforcements for enhanced protection
- CE-approved armor on elbows, shoulders, and back
- Reflective material for improved visibility
- Modern and fashionable styles
- Durable Kevlar reinforcements in key impact areas
- CE-approved armor on knees and hips
- Reflective detailing for increased visibility on the road
- Comfortable fit with full hand protection
- Kevlar reinforcements on palms and knuckles
- CE-approved armor on vital finger joints
- Reflective accents for enhanced visibility
- Wide range of accessories to complement your gear
- Helmet covers with stylish patterns
- Reflective backpack covers for added safety
- Helmet locks for secure storage
Go Go Gear’s commitment to safety is evident in their use of Kevlar reinforcements, CE-approved armor, and reflective materials. Whether you’re a casual rider or a motorcycle enthusiast, their stylish apparel combines fashion with function to keep you protected on the road.
|Stylish designs, Kevlar reinforcements, CE-approved armor, reflective material
|Modern styles, Kevlar reinforcements, CE-approved armor, reflective detailing
|Comfortable fit, Kevlar reinforcements, CE-approved armor, reflective accents
|Various accessories available, helmet covers, reflective backpack covers, helmet locks
Post-Shark Tank Developments
After their appearance on Shark Tank, Go Go Gear faced both challenges and opportunities. The founders, Arlene Battishill and Desiree Estrada, made the difficult decision not to proceed with the deal offered by Daymond John due to the impact of the recession. However, this setback did not deter them from pursuing their entrepreneurial vision.
Instead, Arlene and Desiree focused on independently growing their business, utilizing their creativity and determination to expand their product line and reach a wider audience. They recognized the importance of adaptability in the ever-changing business landscape and embraced new opportunities to propel their brand forward.
As part of their growth strategy, Go Go Gear formed strategic partnerships with established brands in the motorcycle apparel industry. These partnerships not only expanded their product offerings but also provided them with access to new distribution channels and increased visibility.
Go Go Gear’s dedication to innovation and product expansion has been instrumental in their success. They have continually introduced new designs and incorporated feedback from their customers to meet their evolving needs.
- Expanded product line to include leggings made from DuPont Kevlar fibers for enhanced protection.
- Collaborated with Corazzo Design and other brands to strengthen their market presence and offer a wider range of stylish motorcycle gear.
Through these strategic moves, Go Go Gear has solidified its position in the motorcycle apparel industry and continues to experience steady growth. Their commitment to quality, style, and safety resonates with their customer base, setting them apart from competitors.
Go Go Gear’s dedication to resilience and adaptability has paid off, firmly establishing them as a successful brand in the motorcycle gear market. By leveraging post-Shark Tank opportunities and building strategic partnerships, they have expanded their reach and introduced innovative products that resonate with their customers.
|Post-Shark Tank Developments
|Independent growth and expansion
|Increased brand recognition and market presence
|Formation of strategic partnerships
|Access to new distribution channels and expanded product offerings
|Introduction of new product lines
|Meeting customer demands and increasing sales
Desiree Estrada’s Partnership
Desiree Estrada and Arlene Battishill, the founders of Go Go Gear, made a memorable appearance on Shark Tank, showcasing their innovative line of stylish motorcycle gear. While they initially struck a deal with Daymond John, they ultimately decided not to proceed after the episode aired. Despite this setback, Desiree and Arlene remained determined to grow their business and expand their product line, focusing on providing both style and safety for motorcycle riders.
Since their time on Shark Tank, Desiree and Arlene have worked tirelessly to form strategic partnerships within the industry. They recognize the importance of collaborating with like-minded brands to enhance their market presence and reach a wider audience. By joining forces with established motorcycle apparel companies, Go Go Gear has been able to expand its offerings and further solidify its position in the market.
Desiree Estrada’s commitment to the Go Go Gear partnership has been instrumental in driving the company’s success. Her passion for creating fashionable yet protective gear has resonated with motorcycle enthusiasts worldwide. Together with Arlene Battishill, Desiree continues to lead Go Go Gear towards a future filled with growth, innovation, and exciting collaborations.
Through their dedication and perseverance, Desiree Estrada and Arlene Battishill have transformed Go Go Gear into a recognizable brand known for its high-quality and stylish motorcycle gear. Their partnership remains strong, propelling Go Go Gear to new heights in the industry.
Go Go Gear’s entrepreneurial journey on Shark Tank is a true success story that exemplifies the power of perseverance and innovation. Despite not securing a deal with the Sharks, the founders, Arlene Battishill and Desiree Estrada, remained determined and resilient.
They continued to forge ahead with their innovative product, expanding their product line to cater to the needs of motorcycle enthusiasts. By focusing on the intersection of style and safety, Go Go Gear has carved a niche for itself in the market, offering fashionable and protective gear for men and women.
Additionally, through strategic partnerships and collaborations, Go Go Gear has been able to expand its reach and resonate with a wider audience. Their Shark Tank experience served as a stepping stone, propelling them to achieve even greater success independently.
Go Go Gear’s journey is a shining example of how an entrepreneurial spirit, paired with determination and adaptability, can lead to the creation of an innovative product and a thriving business. Their story serves as an inspiration for aspiring entrepreneurs and highlights the possibilities that lie ahead for those who are willing to take risks and pursue their dreams.
Q: Did Go Go Gear secure a deal on Shark Tank?
A: No, Go Go Gear did not secure a deal with the Sharks on Shark Tank. Although they initially struck a deal with Daymond John, the partnership did not proceed after the show aired.
Q: How did Go Go Gear grow after their appearance on Shark Tank?
A: Despite not securing a deal on Shark Tank, Go Go Gear experienced significant growth. They expanded their product line and formed strategic partnerships to increase their market presence.
Q: What are some of Go Go Gear’s products?
A: Go Go Gear offers a range of stylish motorcycle gear including jackets, pants, gloves, and accessories. Their products prioritize safety without compromising on aesthetics.
Q: Where can I purchase Go Go Gear products?
A: Go Go Gear products are available for purchase through their website and on Amazon.
Q: Does Go Go Gear have international sales?
A: Yes, Go Go Gear has expanded its market presence outside the United States, particularly in Europe. They started selling their products in Europe in 2016.
Q: What is the net worth of Go Go Gear?
A: As of 2023, Go Go Gear has a reported net worth of million.
Q: Are there any complaints about Go Go Gear’s products?
A: Some customers have reported complaints about sizing when reviewing Go Go Gear products on Amazon.
Q: Who are the founders of Go Go Gear?
A: The founders of Go Go Gear are Desiree Estrada and Arlene Battishill.
Q: Did Go Go Gear collaborate with any other brands?
A: Yes, Go Go Gear formed strategic partnerships, such as collaborating with Corazzo Design, to expand their market presence and increase exposure.
Q: Did Go Go Gear’s valuation change after appearing on Shark Tank?
A: The valuation of Go Go Gear was initially set at million during their appearance on Shark Tank.
Q: What is the marketing strategy of Go Go Gear?
A: Go Go Gear focuses on a marketing strategy that emphasizes the intersection of style and safety in their motorcycle gear.