Saskla Sorrosa seeks an investment for Fresh Bellies, her line of savory baby foods, in Shark Tank episode 1009. The Ecuadorian transplant seeks to disrupt the baby food industry with baby foods that aren’t loaded with sugar to mask flavors. Sorrosa believes bland, flavorless pureed baby foods create picky eaters which often leads to poor childhood nutrition. With one out of three American children obese, she – along with many nutritional experts – believes there is a correlation.
Fresh Bellies are a refrigerated baby food. Unlike mass market baby foods, Sorrossa doesn’t blend fruits with her vegetables or use sugars to mask flavors. She thinks by introducing kids to unsweetened vegetables, we aren’t training them to be picky. Her flavors include We Got the Beet, Cauliflower Dreamin, Broccoli Ever After and more. She has apples and pears too, but without any extras. Sorrosa seasons her foods with garlic, onions and herbs and spices to mimic foods kids will eat as they get older.
Saskla enters seeking $275,000 for 5% of her business. She explains the reasoning behind her savory baby foods and explains that she has been in business for 6 months with about $100,000 in sales. She project a little over $500,000 in sales for the year. After handing out samples, the trouble starts. The Sharks don’t like the taste of the baby food. They also don’t like that she raised $1.6 million on a $7 million valuation. When she says she wants to combat childhood obesity, Mark balks since obesity is disproportionate to low-income communities which often don’t have access to healthy options. Kevin doesn’t like the refrigerated foods since refrigerator space in retail is prime real estate. One by one, the Sharks drop out and Saskla leaves without a deal.
- Fresh Bellies offers a range of savory baby foods that are not loaded with sugar to mask flavors.
- Their flavors include We Got the Beet, Cauliflower Dreamin, Broccoli Ever After, and more.
- Saskla Sorrosa seeks an investment of $275,000 for 5% equity in Fresh Bellies.
- The Sharks did not like the taste of the baby food and declined to invest.
- Despite the Sharks’ rejection, Fresh Bellies secured shelf space in national retail chains and continues to expand its product range.
Fresh Bellies Shark Tank Pitch
In her appearance on Shark Tank, Saskla Sorrosa pitched her company, Fresh Bellies, seeking an investment of $275,000 for 5% equity. Fresh Bellies offers a unique line of savory baby foods that aims to disrupt the traditional baby food industry. Unlike many mass-produced baby foods that are loaded with sugar to mask flavors, Sorrosa’s products focus on providing options that are not blended with fruits and do not contain added sugars.
Sorrosa believes that bland and flavorless pureed baby foods can contribute to the development of picky eating habits and poor childhood nutrition. To address this issue, Fresh Bellies offers refrigerated baby food that introduces unsweetened vegetables seasoned with garlic, onions, herbs, and spices. The goal is to create flavors that mimic the tastes of foods that children will enjoy as they grow older, effectively training their palates to appreciate and explore a wider range of healthy flavors.
However, when presenting her product to the Sharks, Sorrosa encountered some roadblocks. The Sharks were not impressed with the taste of the baby food samples and expressed concerns about the company’s valuation. Despite Sorrosa’s mission to combat childhood obesity and promote healthier eating habits, she ultimately left the Shark Tank without securing a deal.
“Fresh Bellies offers a unique line of savory baby foods that aims to disrupt the traditional baby food industry.”
Despite the outcome on Shark Tank, Sorrosa’s pitch highlighted the innovative approach of Fresh Bellies in providing healthier options for babies and challenging the status quo in the baby food industry. While the Sharks had reservations about the taste and valuation, the company’s commitment to promoting nutritious and savory baby foods resonated with many consumers.
- “Fresh Bellies has been a game-changer for our family. The flavors are delicious, and I feel good knowing that I’m feeding my baby nutritious food without any added sugars. Highly recommended!” – Sarah, mother of two.
- “I love that Fresh Bellies’ baby foods are seasoned with real ingredients. It’s never too early to introduce babies to a variety of flavors, and Fresh Bellies makes it easy.” – Emily, health-conscious parent.
- “Fresh Bellies has helped my picky eater develop a more adventurous palate. I’m so glad I found a baby food brand that prioritizes real flavors and healthy ingredients.” – Jonathan, father of three.
Despite not securing a deal on Shark Tank, Fresh Bellies has continued to make waves in the baby food market. The company has expanded its distribution to include major national retail chains, such as Whole Foods, Harris Teeter, Fresh Thyme, and Earth Fare. Additionally, Fresh Bellies’ products are available for purchase on Amazon, providing convenient access for customers across the country.
Despite the initial doubts from the Sharks, Fresh Bellies has received positive feedback from customers who appreciate the emphasis on savory, unsweetened baby food options. The company has also expanded its product range, introducing shelf-stable snacks for toddlers and sorghum-based snack puffs called Groovies. As of November 2022, Fresh Bellies continues to thrive, with an annual revenue of $6 million and its products available in over 9000 stores, including major retail chains like Kroger and Walmart.
|Over 9000 stores
Fresh Bellies Shark Tank Reviews
The reviews for Fresh Bellies after their appearance on Shark Tank have been mixed. While the Sharks did not like the taste of the baby food and declined to invest, Fresh Bellies managed to secure shelf space in national chains including Whole Foods, Harris Teeter, Fresh Thyme, and Earth Fare. The products are also available on Amazon. Despite the initial doubts from the Sharks, Fresh Bellies has found success with consumers who appreciate the emphasis on savory, unsweetened baby food options.
One consumer, Sarah from New York, shared her positive experience with Fresh Bellies on a parenting blog. She praised the variety of flavors and the natural ingredients, mentioning that her picky eater was more willing to try the savory flavors compared to other brands. Another customer, Lisa from California, mentioned that she appreciated the absence of added sugars and the commitment of Fresh Bellies to providing healthy options for babies.
“Fresh Bellies has been a game-changer for my baby’s diet. The flavors are unique, and I feel good knowing that she’s getting real vegetables without any added sugars. It’s hard to find savory baby foods like this in the market, and I’m glad Fresh Bellies offers them!” – Lisa from California
Fresh Bellies Expansion and Product Range
Since their appearance on Shark Tank, Fresh Bellies has continued to grow and expand its product range. In addition to their line of refrigerated baby foods, the company has introduced shelf-stable snacks for toddlers and a new product called “Groovies,” which are sorghum-based snack puffs.
The table below highlights Fresh Bellies’ product range:
|Refrigerated Baby Foods
|Unsweetened vegetable purees seasoned with garlic, onions, herbs, and spices.
|Shelf-Stable Snacks for Toddlers
|Wholesome snacks designed for toddlers, made with natural ingredients.
|Sorghum-based snack puffs with unique flavors for babies and toddlers.
With these expanded offerings, Fresh Bellies aims to provide healthy and tasty options for babies and toddlers as they continue to grow and develop their palates. The company has received positive feedback from parents who appreciate the variety and quality of their products.
Fresh Bellies Shark Tank Update
Despite not securing a deal on Shark Tank, Fresh Bellies has continued to thrive and grow as a business. The company has achieved significant milestones since its appearance on the show. Fresh Bellies secured placement in various national retail chains, including Whole Foods, Harris Teeter, Fresh Thyme, Earth Fare, and more. The products are also available for purchase on Amazon. In addition to their refrigerated baby foods, Fresh Bellies expanded their product line to include shelf-stable snacks for toddlers and a sorghum-based snack puffs called Groovies. By January 2020, they had expanded their retail presence to over 9000 stores, including major chains such as Kroger and Walmart. The company’s annual revenue reached $6 million as of November 2022, indicating that Fresh Bellies has been successful in the market despite not securing a deal with the Sharks.
Expansion and Distribution
After their appearance on Shark Tank, Fresh Bellies capitalized on the exposure and leveraged it to secure placement in several national retail chains. The company’s products are now available in well-known stores, ensuring a wider reach and increased visibility among consumers. Their presence in Whole Foods, Harris Teeter, Fresh Thyme, Earth Fare, and other retail chains has enabled Fresh Bellies to tap into a larger customer base, expanding their market presence significantly. Additionally, Fresh Bellies’ partnership with online platforms like Amazon makes their products easily accessible to customers nationwide.
Product Line Expansion
Fresh Bellies not only continued to offer their signature refrigerated baby foods but also expanded their product line to cater to a broader audience. The introduction of shelf-stable snacks for toddlers has allowed the company to target parents with older children, providing them with healthy and convenient snacking options. Additionally, the launch of Groovies, a sorghum-based snack puffs product, has further diversified Fresh Bellies’ offerings, appealing to both parents and children seeking nutritious, tasty snacks.
Fresh Bellies Company Information
Fresh Bellies is a company that specializes in creating savory baby foods, aiming to disrupt the traditional baby food market. Unlike mass-market baby foods, Fresh Bellies does not blend fruits with vegetables or use added sugars to mask flavors. Instead, they focus on creating unsweetened vegetable purees seasoned with garlic, onions, herbs, and spices to expose children to a variety of flavors.
The company was founded by Saskla Sorrosa, an Ecuadorian transplant who believes that introducing children to unsweetened vegetables can help prevent picky eating habits and promote healthier eating choices. Fresh Bellies started selling their products in 2015 at local farmers markets and quickly expanded distribution to various states.
They have secured shelf space in national retail chains like Whole Foods, Harris Teeter, and Fresh Thyme, and their products are also available online on platforms like Amazon.
Founded by Saskla Sorrosa, a strong advocate for promoting healthy eating habits for children, Fresh Bellies aims to shape children’s palates with savory baby foods that are free from added sugars and blended fruits. The company believes that by starting children on unsweetened vegetables seasoned with natural ingredients, they can develop a preference for healthier flavors from an early age.
Fresh Bellies Flavors and Ingredients
Fresh Bellies offers a range of savory baby food flavors designed to introduce babies to a wide variety of tastes. Their flavors are carefully crafted to provide a unique and enjoyable eating experience for little ones. Some of their popular flavors include:
- We Got the Beet
- Cauliflower Dreamin
- Broccoli Ever After
In addition to these exciting flavors, Fresh Bellies also offers unsweetened apple and pear purees, allowing babies to explore the natural taste of these fruits without any added ingredients.
What sets Fresh Bellies apart is their commitment to using only the finest ingredients. Their baby foods are made without added sugars and do not contain blended fruits. Instead, Fresh Bellies focuses on unsweetened vegetables that are seasoned with garlic, onions, herbs, and spices. By creating these unique flavor profiles, Fresh Bellies aims to expose babies to a diverse range of tastes and encourage the development of healthy eating habits from a young age.
Here is a table summarizing the flavors offered by Fresh Bellies and their key ingredients:
|We Got the Beet
|Beets, Garlic, Herbs
|Cauliflower, Onion, Spices
|Broccoli Ever After
|Broccoli, Garlic, Herbs
These carefully selected ingredients ensure that Fresh Bellies’ baby foods are not only delicious but also nutritious. They are a great way to introduce babies to a variety of flavors and encourage them to develop a love for wholesome, savory foods.
The Impact of Fresh Bellies on Childhood Nutrition
Fresh Bellies, founded by Saskla Sorrosa, aims to revolutionize childhood nutrition by offering savory baby foods that are not loaded with sugar to mask flavors. Sorrosa believes that the availability of bland, flavorless pureed baby foods contributes to picky eating habits and poor nutrition in children. By introducing babies to unsweetened vegetables seasoned with garlic, onions, herbs, and spices, Fresh Bellies seeks to train their palates to enjoy a wider range of flavors as they grow older.
Sorrosa’s mission aligns with the belief of many nutritional experts who emphasize the importance of exposing children to diverse flavors and minimizing their exposure to highly processed and sugary foods. By introducing babies to a variety of flavors early on, Fresh Bellies aims to shape their taste preferences and promote healthier eating habits.
“We believe that picky eaters are made, not born,” says Sorrosa. “By providing babies with delicious and nutritious options from the start, we can help them develop a love for wholesome foods and combat childhood obesity.”
Through their savory baby food options, Fresh Bellies hopes to pave the way for a future generation of children who appreciate and enjoy a wide variety of flavors. By minimizing the use of added sugars and focusing on natural seasonings, Fresh Bellies sets the stage for healthy eating habits that can have a lasting impact on childhood nutrition.
Emphasizing Nutritious Flavors
Unlike mass-market baby foods that often blend fruits with vegetables and use sugars to enhance taste, Fresh Bellies takes a different approach. Their flavors include We Got the Beet, Cauliflower Dreamin, Broccoli Ever After, and more, offering a variety of unsweetened vegetable purees with natural seasonings. The goal is to expose babies to the true taste of vegetables and help them develop an affinity for wholesome flavors.
Fresh Bellies’ emphasis on nutritious flavors sets them apart from conventional baby food brands and aligns with their mission of promoting healthier eating habits. By introducing babies to savory, unsweetened options, Fresh Bellies strives to combat picky eating habits and set the foundation for a lifetime of good nutrition.
Fresh Bellies’ approach to childhood nutrition has garnered attention and praise from parents who are looking for alternatives to traditional baby foods. By providing savory options that prioritize taste and nutrition, Fresh Bellies has become a trusted choice for parents who want to expose their children to wholesome flavors from an early age.
Fresh Bellies Sales and Growth
Fresh Bellies, originally a local business selling baby food products at farmers markets in Westchester County, New York, has experienced remarkable sales growth since its appearance on Shark Tank. The company has successfully expanded its distribution to multiple states, including Connecticut, New York, and New Jersey, reaching a wider customer base.
Securing placement in national retail chains such as Whole Foods, Harris Teeter, and Fresh Thyme has further accelerated Fresh Bellies’ growth, enabling them to tap into a larger market of customers seeking high-quality baby food options.
Additionally, Fresh Bellies has extended its product range to include shelf-stable snacks for toddlers, catering to the evolving needs of parents looking for convenient and nutritious options for their growing children. The introduction of Groovies, sorghum-based snack puffs, has diversified Fresh Bellies’ product portfolio, further contributing to their sales growth.
This expansion and innovation have proven fruitful for Fresh Bellies, with annual revenue reaching an impressive $6 million as of November 2022. This achievement highlights the company’s ability to resonate with parents who value savory, unsweetened baby food options that prioritize their children’s nutrition.
Fresh Bellies Founder’s Mission
Saskla Sorrosa, the founder of Fresh Bellies, is on a mission to promote healthy eating habits for children. With a belief that picky eaters are made, not born, Sorrosa aims to shape children’s preferences for healthy foods from an early age. She recognizes that many children develop a preference for unhealthy, highly processed, and sugary foods due to their early exposure to these flavors. To combat this issue, Sorrosa created Fresh Bellies to offer savory baby foods that are free from added sugars and blended fruits.
At Fresh Bellies, the focus is on introducing babies to unsweetened vegetables seasoned with garlic, onions, herbs, and spices. By mimicking the flavors of foods commonly enjoyed by older children and adults, Fresh Bellies aims to shape the palates of babies and cultivate their love for healthy eating. Sorrosa firmly believes that by exposing children to a variety of flavors and minimizing their exposure to processed and sugary foods, the chances of developing picky eating habits and childhood obesity can be significantly reduced.
“I want to reshape the way babies eat by offering savory flavors that are closer to what we eat as adults. By doing so, we can set the stage for a lifetime of healthy choices and prevent the development of picky eating habits.”
Through Fresh Bellies, Sorrosa is dedicated to improving childhood nutrition and combatting childhood obesity. By instilling a love for vegetables and diverse flavors in babies, she hopes to create a positive impact on their long-term health and well-being.
Fresh Bellies Availability and Distribution
Fresh Bellies is committed to providing its customers with convenient access to its range of savory baby foods. The company has strategically expanded its distribution channels, ensuring widespread availability across the United States.
Customers can find Fresh Bellies products in various national retail chains, including:
- Whole Foods
- Harris Teeter
- Fresh Thyme
- Earth Fare
Additionally, Fresh Bellies products are available for purchase on leading online platforms such as Amazon, offering customers the convenience of doorstep delivery.
By securing placement in these respected retailers and online platforms, Fresh Bellies has successfully expanded its reach, making its products easily accessible to customers nationwide. The company’s commitment to increasing availability has resulted in its products being stocked in over 9000 stores, including renowned chains like Kroger and Walmart.
Fresh Bellies Retail Partners
|Number of Stores
This extensive distribution network ensures that Fresh Bellies can reach a larger customer base and continue to grow its business across the country.
Fresh Bellies Entrepreneurial Journey
Fresh Bellies is the brainchild of Saskla Sorrosa, a determined entrepreneur who embarked on a mission to revolutionize the baby food industry. Inspired by her own daughter’s taste preferences, Sorrosa began cooking flavorful, homemade baby foods in 2015. Recognizing the potential of her creations, she decided to share them with other parents at local farmers markets in Westchester County, New York.
The response was overwhelmingly positive, with parents appreciating the unique flavors and emphasis on healthy eating habits. Encouraged by the demand for her products, Sorrosa expanded the distribution of Fresh Bellies to neighboring states, including Connecticut, New York, and New Jersey. The entrepreneurial journey was just beginning.
However, it was the appearance of Fresh Bellies on Shark Tank in episode 1009 that marked a significant milestone in the company’s growth. The national exposure provided by the show opened doors to new opportunities and captured the attention of a wider audience. While Sorrosa hoped to secure an investment to fuel further expansion, the Sharks ultimately declined to make a deal.
Undeterred by the outcome, Fresh Bellies persevered, thriving despite the absence of a Shark Tank partnership. The dedication to providing healthy, savory baby foods resonated with consumers, leading to shelf space in national retail chains such as Whole Foods, Harris Teeter, Fresh Thyme, and Earth Fare. Fresh Bellies also made its products available on Amazon, further extending its reach.
Through innovation and response to customer demands, Fresh Bellies expanded its product lineup beyond refrigerated baby foods. The company introduced shelf-stable snacks for toddlers and unveiled Groovies, a line of sorghum-based snack puffs. These new offerings showcased Fresh Bellies’ commitment to providing nutritious options for growing children.
Today, Fresh Bellies continues its entrepreneurial journey with annual revenue reaching $6 million as of November 2022. The company has achieved incredible growth, expanding its distribution to over 9000 stores nationwide, including major chains like Kroger and Walmart. With its focus on promoting healthy eating habits and a dedication to flavorful, unsweetened baby foods, Fresh Bellies is making a lasting impact in the baby food industry.
|Started selling homemade baby foods at local farmers markets
|Expanded distribution to Connecticut, New York, and New Jersey
|Appearance on Shark Tank
|Secured shelf space in national retail chains
|Introduced shelf-stable snacks for toddlers and Groovies snack puffs
|Expanded retail presence to over 9000 stores, including major chains like Kroger and Walmart
|Annual revenue of $6 million
Fresh Bellies Future Plans
Fresh Bellies, the innovative baby food company, has a bright future ahead. Since its appearance on Shark Tank, the company has experienced significant growth, with annual revenue reaching an impressive $6 million as of November 2022. This success can be attributed to Fresh Bellies’ commitment to promoting healthy eating habits for children and their focus on savory baby foods that are free from added sugars.
With their products already available in over 9000 stores, including major retail chains like Kroger and Walmart, Fresh Bellies has established a strong presence in the market. But they have no plans of slowing down. The company continues to push the boundaries of baby food innovation and expand its product range to cater to the evolving needs of parents and children.
Fresh Bellies is proud to introduce new additions to their product line, including shelf-stable snacks specially designed for toddlers. These snacks are crafted with the same dedication to quality and nutrition as their baby food, offering parents a convenient and healthy option for their growing little ones.
In addition to this, Fresh Bellies has recently launched Groovies, a line of sorghum-based snack puffs. These puffs provide a delicious and nutritious snack option for children, with fun flavors that appeal to their taste buds. With these exciting new offerings, Fresh Bellies is on track to solidify its position as a leader in the baby food industry, driving positive change and improving childhood nutrition one bite at a time.
Q: What is Fresh Bellies?
A: Fresh Bellies is a company that specializes in creating savory baby foods that are not loaded with sugar to mask flavors. They offer refrigerated baby foods that do not blend fruits with vegetables or use added sugars. Instead, they use seasonings like garlic, onions, herbs, and spices to create savory flavors that mimic foods kids will eat as they get older.
Q: Where can I buy Fresh Bellies baby food?
A: Fresh Bellies baby food is available in national retail chains such as Whole Foods, Harris Teeter, Fresh Thyme, Earth Fare, and online on platforms like Amazon. They also have a retail presence in over 9000 stores, including major chains like Kroger and Walmart.
Q: Are Fresh Bellies baby foods organic?
A: Fresh Bellies baby foods are not explicitly labeled as organic. However, the company focuses on using high-quality ingredients and avoiding added sugars and blended fruits to create their savory flavors.
Q: What flavors does Fresh Bellies offer?
A: Fresh Bellies offers a range of flavors for their savory baby foods, including We Got the Beet, Cauliflower Dreamin, Broccoli Ever After, and more. They also offer apples and pears without any additional ingredients.
Q: How long do Fresh Bellies baby foods last?
A: Fresh Bellies baby foods are refrigerated and have a shelf life of approximately two weeks. It is important to check the expiration date on each product.
Q: Can I feed Fresh Bellies baby food to my toddler?
A: While Fresh Bellies baby food is primarily marketed for babies, they have also introduced shelf-stable snacks for toddlers and a sorghum-based snack puffs product called Groovies.
Q: What is the mission of Fresh Bellies?
A: The mission of Fresh Bellies is to combat childhood obesity and improve childhood nutrition by introducing babies and young children to savory, unsweetened vegetables and promoting healthy eating habits from a young age.
Q: Is Fresh Bellies suitable for babies with dietary restrictions or allergies?
A: Fresh Bellies baby foods do not contain added sugars or blended fruits. However, it is always important to check the ingredient list for any specific dietary restrictions or allergies.
Q: What is the revenue of Fresh Bellies?
A: As of November 2022, Fresh Bellies has annual revenue of million.
Q: Who is the founder of Fresh Bellies?
A: Fresh Bellies was founded by Saskla Sorrosa.
Q: What is the future plan of Fresh Bellies?
A: The future plans of Fresh Bellies include further expansion and growth in the baby food market, introducing new products, and continuing to promote healthy eating habits for children.