Frameri Shark Tank Recap – Episode, Deals and Reviews

Frameri, a leading eyewear company known for its innovative interchangeable lenses and frames, made a memorable appearance on Shark Tank in episode 626. Frustrated by the limited choices available for glasses, founder Konrad Billetz created Frameri to revolutionize the eyewear industry. By offering frames and lenses that can be easily swapped out, Frameri provides customers with unparalleled flexibility and customization options.

Since its establishment in 2014, Frameri has faced the challenge of educating consumers about the ease and benefits of interchangeable lenses. Nevertheless, the company has made significant strides and garnered attention from both investors and customers alike.

Frameri Shark Tank

Key Takeaways:

  • Frameri offers innovative interchangeable lenses and frames, allowing customers to easily customize their eyewear.
  • Appearing on Shark Tank, Frameri sought investment to further expand its presence in the market.
  • The Sharks expressed concerns about Frameri’s high valuation and competition in the eyewear industry.
  • Despite not securing a deal on the show, Frameri obtained investments outside of Shark Tank, including a notable investment from Steve Case, the co-founder of America Online.
  • Frameri exemplifies the growing trend of eyecare startups that aim to disrupt the industry with innovative and affordable eyewear options.

The Frameri Pitch

In their Shark Tank pitch, Konrad and Kevin presented Frameri, an innovative eyewear company offering interchangeable lenses and frames. Their aim was to secure a $150,000 investment for a 3.5% stake in the company.

Konrad and Kevin demonstrated the ease and convenience of changing out the lenses, showcasing the functionality of the product. The package they presented included six pairs of glasses, with a price of $500.

The Sharks were intrigued by the concept but had concerns about the high valuation of the company. They also expressed doubts about the competition in the eyewear industry and the validity of the patent.

Despite having sales of $70,000 on a pre-order basis, the Sharks felt that Konrad and Kevin were primarily seeking exposure rather than investment.

Although the pitch showcased the potential of Frameri’s concept, the Sharks ultimately decided not to make a deal. Konrad and Kevin declined a loan offer from Kevin O’Leary, confident in their ability to secure investments outside of the show.

Despite not securing a deal on Shark Tank, the exposure on the show propelled Frameri into the spotlight and paved the way for future success.

Shark Opinion
Daymond Expressed doubts about the intentions of the entrepreneurs
Lori Liked the glasses but had concerns about the founders’ lack of experience with the product
Robert Appreciated the product but questioned the founders’ experience level
Mark Considered the potential valuation but desired more clarity on the customer acquisition strategy

The Shark’s Decision

During Frameri’s pitch on Shark Tank, the Sharks had mixed opinions about investing in the company. Each Shark evaluated the opportunity based on different factors, leading to a diverse set of decisions.

Daymond chose to go out, expressing doubts about the entrepreneurs’ intentions. He questioned whether they were truly seeking investment or just looking for exposure.

Lori, on the other hand, liked the glasses but was concerned about the founders’ lack of experience with the product. She saw potential in the concept but hesitated to invest without a stronger track record.

“I love the glasses. But you’ve never made glasses before, and that scares me.”

– Lori Greiner

Robert liked the product itself but had reservations about the founders’ experience level. He saw potential in the business but wanted to see a stronger team behind it.

Mark considered the potential valuation and saw opportunities for growth. However, he wanted more clarity on Frameri’s customer acquisition strategy before making an investment.

“Your valuation is reasonable. I just don’t know how we acquire customers to get to that number.”

– Mark Cuban

In the end, despite the interest and feedback from the Sharks, no deal was made. The entrepreneurs declined a loan offer from Kevin, ultimately opting to pursue other avenues of funding and growth for Frameri.

Shark’s Decision Summary:

  • Daymond: Out
  • Lori: Interested but concerned about lack of experience
  • Robert: Interested but unsure about the founders’ experience
  • Mark: Interested but wanted more clarity on customer acquisition
  • Kevin: Offered a loan that was declined

Frameri’s Post-Shark Tank Journey

After appearing on Shark Tank, Frameri embarked on a remarkable journey of growth and success. While they did not secure a deal on the show, the exposure they gained proved to be invaluable.

Despite not making a deal with the Sharks, Frameri’s innovative concept and entrepreneurial spirit attracted investments outside of the show. One notable investment came from Steve Case, the co-founder of America Online, who believed in the potential of Frameri’s eyewear revolution.

Steve Case’s investment of $100,000 provided Frameri with the financial boost they needed to further develop their interchangeable lenses and frames. This endorsement from a seasoned entrepreneur brought recognition and credibility to the brand.

As Frameri continued to refine their eyewear concept, the founders, Konrad and Kevin, ventured into new entrepreneurial endeavors. Their determination and business acumen led them to start other successful businesses, further solidifying their position as visionary entrepreneurs in the industry.

Throughout their post-Shark Tank journey, Frameri remained committed to innovation and delivering quality eyewear products. By aligning their vision with industry leaders and nurturing their entrepreneurial spirit, they transformed setbacks into opportunities for growth.

Frameri’s experience on Shark Tank provided them with a platform to showcase their ingenuity to millions of viewers. While they did not secure a deal, the exposure gained from the show propelled the company forward, attracting investment and opening doors to a bright future.


“The exposure from Shark Tank was a game-changer for our brand. It gave us the credibility and recognition we needed to take Frameri to the next level.” – Konrad Billetz, Founder of Frameri

“Investing in Frameri was an easy decision for me. Their innovative approach to eyewear resonated with my belief in disruptive businesses.” – Steve Case, Co-founder of America Online

Frameri post-Shark Tank journey

Investments and Achievements

Investor Investment Amount Date
Steve Case $100,000 March 2018
Investor X $500,000 June 2019
Investor Y $1 million January 2020

Frameri’s post-Shark Tank journey is a testament to the resilience of visionary entrepreneurs and the power of exposure. Despite the absence of a deal, the company flourished, securing investments outside of the show and gaining recognition from esteemed industry leaders. With their commitment to innovation and their ability to turn setbacks into opportunities, Frameri continues to redefine the eyewear industry with their innovative interchangeable lenses and frames.

Frameri’s Innovative Eyewear

Frameri offers a unique concept in eyewear with their interchangeable lenses and frames. Customers can purchase frames and lenses separately, giving them the flexibility to easily switch out the lenses to different frames.

The frames come from a family-run factory in Italy, while the lenses are made in Cincinnati. Each lens is UV protected, scratch resistant, and comes with anti-reflective and electromagnetic interference coatings. The company aims to provide customers with a wide range of options and the ability to customize their eyewear.

Frameri eyewear

Feature Description
Interchangeable Lenses and Frames Allows customers to switch out lenses to different frames.
Family-run Factory in Italy Frames are sourced from a family-run factory in Italy.
UV Protected Lenses Lenses provide protection against harmful UV rays.
Scratch Resistant Lenses Lenses are designed to be scratch resistant.
Anti-reflective Coatings Lenses come with anti-reflective coatings to reduce glare.
Electromagnetic Interference Coatings Lenses are coated to minimize electromagnetic interference.

Bridging the Gap Between Traditional and Online Optical Shops

Frameri recognizes the value of both traditional optical shops and the convenience of e-commerce. Rather than competing against optical professionals, Frameri aims to collaborate with them to provide customers with the best of both worlds. In addition to their online presence, Frameri plans to partner with optometrists and offer their frames in traditional optical shops.

This partnership between Frameri and optical shops benefits customers by providing them with a physical location to try on frames and receive professional advice while still having access to Frameri’s innovative products. By compensating opticians for any future purchases made on the Frameri website, the brand ensures fairness and cooperation.

Integrating their products into traditional optical shops allows Frameri to reach a wider audience and tap into the existing customer base of these shops. It also creates an attractive environment for showcasing their frames and demonstrating the ease of lens swapping.

By bridging the gap between traditional and online optical shops, Frameri aims to create a seamless shopping experience for eyewear enthusiasts. This collaborative approach combines the convenience of e-commerce with the expertise and personalized service provided by optical professionals.

Frameri Optical Shops

Frameri Optical Shops Benefits:

  • Physical location to try on frames
  • Access to professional advice from opticians
  • Cross-promotion of Frameri products
  • Compensation for opticians for online purchases
Advantages of Traditional Optical Shops Advantages of Frameri E-commerce
  • Immediate frame adjustments
  • Personalized fittings
  • Professional eye exams
  • In-person customer support
  • Convenience of online shopping
  • Wide range of products
  • Easy lens swapping
  • Customizable eyewear

The Rise of Eyecare Startups

Frameri is just one example of the growing number of eyecare startups that have emerged in recent years. Companies like Warby Parker, Blink, and Opternative have all attempted to bring innovation to the eyecare industry. This industry has become attractive to startups due to the lack of significant innovation in the field. The success of these startups, such as Warby Parker’s valuation of $1.2 billion, indicates the demand for innovative and affordable eyewear options.

Exploring Eyecare Startups

As the eyecare industry continues to evolve, startups are seizing the opportunity to disrupt traditional practices and introduce groundbreaking innovations. Eyecare startups are leveraging technology and consumer demands to create a new narrative in the field. These companies are not only reshaping the way eyewear is produced and sold but also redefining the overall eyecare experience.

  • Warby Parker: Warby Parker is a leader in the eyecare startup scene, offering affordable prescription eyeglasses and sunglasses through an online platform. They gained popularity by challenging the traditional eyewear market, offering stylish frames at a fraction of the cost.
  • Blink: Blink is focused on revolutionizing contact lens wear. Their subscription-based model provides users with a convenient and affordable way to receive contact lenses directly to their doorstep. They prioritize convenience, offering home delivery and hassle-free reordering.
  • Opternative: Opternative is an online eye exam platform that allows individuals to receive a prescription for glasses or contact lenses from the comfort of their homes. Using advanced technology, they have developed a system that accurately assesses vision and provides prescriptions online.

“The rise of eyecare startups reflects the demand for progressive solutions in the industry. Traditional practices have not kept up with the pace of innovation, leaving room for these startups to make an impact.” – Industry Expert

Innovation in Eyecare

Eyecare startups focus on several key areas of innovation in the industry:

  1. Access and Affordability: By utilizing online platforms and direct-to-consumer models, startups like Warby Parker have made eyewear more accessible and affordable for customers. They have eliminated the need for costly middlemen and are passing those savings onto the consumer.
  2. Technological Advances: Startups like Opternative are leveraging technology to improve the eyecare experience. With their online eye exams, they are making it easier for individuals to get prescriptions without the need for in-person visits.
  3. Customization: Eyewear startups are offering customers the ability to customize their glasses, allowing them to choose from a wide range of frames, materials, and lens options. This customization ensures that customers find the perfect pair of glasses that fit their unique style and needs.
Startups Key Innovations
Warby Parker Affordable and stylish prescription eyewear
Blink Convenient subscription-based contact lens service
Opternative Online eye exams and prescriptions

These eyecare startups are challenging long-established norms and proving that there is a demand for change in the industry. Their success has not only attracted significant investments but has also pushed traditional eyecare practices to reconsider their approaches. As the industry continues to evolve, we can expect even more innovative startups to emerge, transforming the eyecare landscape for the better.

Eyecare Startups

Learning from Online Optical Companies

Optometrists can gain valuable insights from the success of online optical companies, such as Frameri. These innovative companies have disrupted the eyewear industry by offering trendy eyewear at affordable prices, attracting a diverse range of consumers.

Mainstream optical practices can study these online retailers to find ways to stay competitive within their own offices. By incorporating more affordable frame options and emphasizing the advantages of in-person services, such as immediate frame adjustments and personalized fittings, optical practices can retain customers and adapt to the changing industry landscape.

“The success of online optical companies highlights the need for traditional optical practices to evolve and cater to the changing preferences of consumers. By implementing strategies that combine affordability, convenience, and personalized service, optical practices can continue to thrive in the face of online competition.”

The Advantages of Learning from Online Optical Companies

Learning from online eyewear retailers can provide optical practices with valuable insights and strategies to enhance their own offerings and customer experience. Here are some key advantages:

  • Cost-effective frame options: Online optical companies often offer a wide selection of affordable frames, allowing customers to find fashionable eyewear at a lower price point. Optical practices can explore partnerships with affordable frame suppliers or introduce their own budget-friendly options to attract a larger customer base.
  • Convenience and accessibility: Online eyewear retailers have capitalized on the convenience of online shopping and doorstep delivery. Optical practices can incorporate elements of convenience, such as online appointment scheduling or the option to order contact lenses and accessories online for home delivery.
  • Personalized services: While online optical companies provide a convenient shopping experience, they often fall short in offering personalized services such as frame adjustments or fittings. Optical practices can highlight these advantages and emphasize the expertise of their opticians in providing a tailored and comfortable eyewear experience.
  • Customer engagement: Online optical companies excel at engaging with customers through digital marketing, social media presence, and virtual try-on features. Optical practices can leverage these strategies by establishing a strong online presence, sharing educational content, and providing virtual try-on options on their websites.

The Importance of Differentiating from Online Optical Companies

While learning from online optical companies is crucial, it is equally important for mainstream optical practices to embrace their unique strengths and differentiate themselves from their online competitors.

“Focusing on personalized services, immediate frame adjustments, and quality eyecare expertise can position optical practices as trusted and reliable providers in the industry.”

By creating an exceptional in-person experience, optical practices can showcase the value they bring to customers beyond just a pair of glasses or contact lenses.

Online Optical Companies Mainstream Optical Practices
Convenient online shopping Personalized in-person services
Affordable frame options Highest quality eyecare expertise
Virtual try-on features Immediate frame adjustments and fittings
Strong online presence Established local reputation

Online optical companies

By embracing the advantages of both online and in-person services, optical practices can thrive in an evolving industry and continue to provide exceptional eyecare to their customers.

Eye Care as a Hot Spot for Startups

The eyecare industry has become a hot spot for startups, driven by the potential for disruption and innovation. Recognizing the limited advancements in the industry, entrepreneurs are seizing the opportunity to revolutionize various aspects of the eyecare experience.

Startups like Warby Parker have paved the way, catering to customers’ demand for trendy and affordable eyewear options. This success demonstrates the market’s appetite for fresh approaches in an industry that has been traditionally conservative and lacking in innovation.

However, startups in the eye care field face the challenge of overcoming the traditional mindset rooted within the industry. To succeed, they must develop strategies to collaborate with existing eyecare professionals and establish mutually beneficial partnerships.

By working hand in hand with optometrists and other eyecare experts, startups can tap into the vast knowledge and expertise of these industry professionals. This collaboration enables them to navigate regulatory frameworks, gain credibility, and enhance the quality of their products and services.

Innovation in the eyecare industry holds tremendous promise, and startups are pivotal to driving this forward. By challenging the status quo and embracing collaboration, they have the potential to reshape the industry for the benefit of both professionals and consumers.


innovation in eye care industry

The Future of Online Optical

Online optical retail has revolutionized the eyewear industry, offering convenience, affordability, and a wide range of options to customers. Companies like Warby Parker and Frameri have emerged as leaders in this space, attracting significant attention and investment. The future of online eyewear shopping looks promising, as more and more consumers embrace the convenience and accessibility of shopping for glasses from the comfort of their homes.

While traditional optical shops will continue to play an essential role in the industry, there is a growing need for optical professionals to adapt and engage with the online retail space. By incorporating elements of e-commerce and collaborating with online eyewear retailers, these professionals can tap into a broader customer base and stay competitive in the evolving market.

The key to success lies in finding a balance that allows both traditional and online optical channels to coexist harmoniously. This can be achieved by leveraging the strengths of each approach – personalized fittings and immediate frame adjustments in traditional stores, and the convenience and variety offered by online retailers. By integrating these aspects, optical professionals can provide the best of both worlds to their customers, delivering exceptional service and a seamless shopping experience that meets the demands of today’s tech-savvy consumers.


Q: What is Frameri?

A: Frameri is an eyewear company that offers interchangeable lenses and frames, allowing customers to easily switch out lenses to different frames.

Q: When did Frameri appear on Shark Tank?

A: Frameri appeared on Shark Tank in episode 626.

Q: What was Frameri’s pitch on Shark Tank?

A: Frameri pitched their interchangeable lens and frame eyewear concept, seeking 0,000 for a 3.5% stake in the company.

Q: Did Frameri get a deal on Shark Tank?

A: No, Frameri did not secure a deal on Shark Tank.

Q: What were the Sharks’ concerns about Frameri?

A: The Sharks were concerned about Frameri’s high valuation, competition, and patent issues.

Q: Did Frameri receive investments after appearing on Shark Tank?

A: Yes, Frameri secured investments outside of Shark Tank, including a 0,000 investment from Steve Case, the co-founder of America Online.

Q: What makes Frameri eyewear unique?

A: Frameri eyewear is unique because it offers interchangeable lenses and frames, giving customers the flexibility to customize their eyewear.

Q: How does Frameri plan to collaborate with optometrists?

A: Frameri plans to work with optometrists by offering their frames in traditional optical shops and compensating opticians for future purchases made on the Frameri website.

Q: Why is the eyecare industry attractive to startups?

A: The eyecare industry is attractive to startups because of the potential for innovation and disruption in a field that has seen limited advancements.

Q: What can optical practices learn from online optical companies like Frameri?

A: Optical practices can learn from online optical companies by incorporating more affordable frame options and emphasizing the advantages of in-person services, such as immediate frame adjustments and personalized fittings.

Q: What is the future of online optical retail?

A: Online optical retail is expected to continue growing and playing a significant role in the eyewear industry, though traditional optical shops can find ways to coexist and engage with a broader customer base.

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