Foot Cardigan Shark Tank Recap – Episode, Deals, and Reviews

Foot Cardigan, the popular sock subscription company, made waves when founders Bryan DeLuca and Matt McClard appeared on the hit TV show Shark Tank. With their quirky and fun sock designs, Foot Cardigan has become a favorite among sock enthusiasts looking for affordable and unique options.

Founded in 2012 with a small investment of $6000, Foot Cardigan quickly gained attention for their subscription-based model. For just $9 a month, subscribers receive a new pair of socks delivered right to their doorstep. The company’s whimsical designs, such as socks featuring Obama and Romney during the 2012 presidential election, have captured the attention of customers nationwide.

During their Shark Tank pitch, Bryan and Matt showcased their small batch sock designs, impressing the sharks with their creativity and profitability. They received several offers from the sharks, including Mark Cuban and Troy Carter. Ultimately, Bryan and Matt accepted an offer from Mark and Troy for $250,000 for 20% of Foot Cardigan.

Following their appearance on Shark Tank, Foot Cardigan experienced a significant boost in subscribers and revenue. The exposure from the show helped solidify their brand as a leader in the sock subscription industry. Their commitment to high-quality products, exceptional customer service, and innovative designs has earned them a loyal customer base and positive reviews.

Foot Cardigan’s success on Shark Tank has also had a broader impact on the sock industry. Their subscription model has sparked a trend among consumers seeking affordable, quirky, and fun socks. Other companies have followed Foot Cardigan’s lead and started offering sock subscriptions, further disrupting the traditional sock market.

Looking ahead, Foot Cardigan plans to continue expanding their product offerings and delighting customers with new and creative sock designs. They aim to maintain their position as a top sock subscription service and further grow their customer base.

Foot Cardigan Shark Tank

Key Takeaways

  • Foot Cardigan gained national attention when they appeared on Shark Tank, showcasing their subscription-based sock business.
  • The company offers unique and fun sock designs for just $9 a month, attracting a loyal customer base.
  • Bryan and Matt accepted an offer from sharks Mark Cuban and Troy Carter, securing $250,000 for 20% of Foot Cardigan.
  • Since appearing on Shark Tank, Foot Cardigan has experienced significant growth in subscribers and revenue.
  • Their success has disrupted the traditional sock industry, inspiring other companies to offer sock subscriptions.

Foot Cardigan’s Shark Tank Pitch

During their appearance on Shark Tank, Bryan DeLuca and Matt McClard presented their unique sock company, Foot Cardigan, and captivated the sharks with their small batch socks and whimsical designs. They showcased the creativity and charm of their brand by displaying their socks on clotheslines, creating a visually captivating presentation.

Bryan and Matt revealed that Foot Cardigan operates on a subscription model, offering customers a new pair of socks each month. With over 6000 subscribers and $1.36 million in sales, the company has garnered national attention for its innovative approach to sock subscriptions.

The subscription model, which offers 3, 6, and 9-month options, has proven to be lucrative, attracting a loyal customer base. Foot Cardigan experiences peaks in sales during holidays, demonstrating the appeal of their whimsical sock designs as unique gifts.

Bryan and Matt emphasized their background in technology and design during their pitch, highlighting the expertise they bring to the table. They showcased the profitability of their subscription model and the potential for further growth in the sock industry.

Among the sharks, Foot Cardigan’s pitch received significant interest, with Mark Cuban and Troy Carter making offers to invest in the company. Their appearance on Shark Tank has undoubtedly elevated the national recognition of Foot Cardigan and solidified their position as leaders in the sock subscription market.

With their Shark Tank success, Foot Cardigan’s whimsical designs and subscription model have captured the hearts of customers nationwide. The company continues to thrive, delivering joy and comfort to subscribers while setting new trends in the sock industry.

Shark Tank Deals and Offers

In the Shark Tank episode featuring Foot Cardigan, the entrepreneurs received several investment offers from the sharks. While Lori was impressed, she ultimately did not make an offer. Daymond proposed investing $250,000 for a 22.5% equity stake in the company. Kevin made a similar offer, also investing $250,000 but for a 15% equity stake with quarterly distributions.

Troy Carter, a guest shark on the episode, expressed interest in Foot Cardigan and asked for a 30% equity stake. Mark Cuban, another prominent shark, offered $250,000 for a 20% equity stake in the company and additionally offered support in setting up offices and warehouses.

After considering all the offers, Bryan and Matt, the founders of Foot Cardigan, decided to accept Mark and Troy’s offer of $250,000 for a 20% equity stake in their company. The deal with Mark Cuban and Troy Carter brought not only a significant investment but also expertise and resources to help Foot Cardigan further expand and succeed.

Shark Offer Equity Stake
Daymond $250,000 22.5%
Kevin $250,000 15%
Troy Undisclosed 30%
Mark $250,000 20%

Post-Shark Tank Success of Foot Cardigan

Since their appearance on Shark Tank, Foot Cardigan has achieved remarkable success and demonstrated continuous growth. Within just 96 hours following the broadcast, the company managed to more than double its subscriber base and revenue.

Foot Cardigan Shark Tank

In 2017, Foot Cardigan took a significant step towards further expansion by selling a majority stake of the business to Detail Provisions Co., a prominent Dallas-based holding company. This strategic move opened up new opportunities for Foot Cardigan to scale their operations and access additional resources.

As of May 2022, the company’s annual revenue stands at an impressive $4 million. This remarkable growth reflects the unwavering commitment to quality and innovation that Foot Cardigan brings to the sock industry.

Bryan DeLuca, one of the founders of Foot Cardigan, remains actively involved with the company. He currently serves as the VP of Marketing and Consumer Engagement at BIOWORLD Merchandising, ensuring a continued focus on delivering exceptional products and experiences to customers.

Other Pitches in the Same Episode

In addition to Foot Cardigan’s successful pitch, the same Shark Tank episode featured other entrepreneurs with their unique business ideas.

Valpark Mobile

Valpark Mobile introduced an innovative app for valet and garage parking. However, despite their promising concept, they were unable to secure a deal with the sharks.

Two Guys Bowtie Company

Two Guys Bowtie Company, on the other hand, presented their wooden bowties and accessories, capturing the interest of Daymond John. They struck a deal that would help them take their business to the next level.


Nerdwax showcased their product designed to prevent glasses from slipping off. Although their presentation was impressive, they did not secure a deal with any of the sharks.

These entrepreneurs demonstrated their innovation and passion on the Shark Tank stage, but only a select few were able to capitalize on the opportunity.

Entrepreneur Pitch Outcome
Valpark Mobile App for valet and garage parking No deal
Two Guys Bowtie Company Wooden bowties and accessories Deal with Daymond John
Nerdwax Product to prevent glasses from slipping off No deal

Although they were not successful in securing deals, these entrepreneurs showcased their creativity and determination to the world on this exciting Shark Tank episode.

Guest Sharks on the Episode

The Shark Tank episode featuring Foot Cardigan also welcomed some notable guest sharks to the panel. Joining the regular sharks – Mark Cuban, Kevin O’Leary, Lori Greiner, and Robert Herjavec – were actor Ashton Kutcher, music manager Troy Carter, and venture investor Chris Sacca. This star-studded lineup brought their unique perspectives and expertise to evaluate the different pitches and make investment offers.

The presence of Ashton Kutcher, Troy Carter, and Chris Sacca added an exciting dynamic to the episode, with their diverse backgrounds and insights into the business world. As successful entrepreneurs and investors themselves, their participation in the show highlighted the significance of the entrepreneurs’ pitches and the potential for game-changing investments.

In the words of Ashton Kutcher, “It makes it a more competitive marketplace when you have incredible, smart people making investments in things that they believe in.”

The guest sharks’ involvement further raised the stakes for the entrepreneurs, as they presented their innovative business ideas and sought investment opportunities. With their wealth of knowledge and experience, Ashton Kutcher, Troy Carter, and Chris Sacca provided valuable feedback and offered strategic insights that could shape the future trajectory of the entrepreneurs’ ventures.

Shark Tank Episode

Impact of Foot Cardigan’s Shark Tank Appearance

Foot Cardigan’s appearance on Shark Tank had a significant impact on their business. Within days of the episode airing, the company experienced a remarkable increase in subscribers and a substantial boost in revenue. The exposure gained from the show helped to elevate Foot Cardigan’s brand awareness and attract a wave of new customers to their unique sock subscription service.

Foot Cardigan Shark Tank

Explosive Growth in Subscribers and Revenue

Following Foot Cardigan’s appearance on Shark Tank, the company saw an unprecedented surge in their subscriber base and revenue. The episode generated widespread excitement and interest in their quirky and fun sock subscription service, resulting in a doubling of their subscriber count and revenue within a few days.

“The exposure from Shark Tank was a game-changer for us. We were thrilled to see such a tremendous response from the audience, which translated into a substantial increase in our subscriber numbers and revenue,” said Bryan DeLuca, co-founder of Foot Cardigan.

Boost in Brand Exposure and Awareness

Being featured on Shark Tank provided Foot Cardigan with invaluable exposure to a national audience. The show showcased the company’s unique sock designs and subscription model, amplifying their brand presence and introducing them to a broader customer base.

“Appearing on Shark Tank opened new doors for us and put Foot Cardigan in the spotlight. We received an incredible amount of positive feedback and were able to reach customers who hadn’t previously heard of us. It was a tremendous opportunity to expand our brand and attract sock lovers from all over,” noted Matt McClard, co-founder of Foot Cardigan.

Expanding Foot Cardigan’s Reach

The exposure from Shark Tank propelled Foot Cardigan into the forefront of the sock subscription industry. The company’s appearance on the show not only allowed them to capture the attention of potential customers but also attracted the interest of influencers, bloggers, and media outlets, further expanding their reach and solidifying their position as a leader in the market.

“We were delighted to see the ripple effect of our Shark Tank appearance. It sparked conversations and partnerships that helped us reach new heights. It was a turning point for Foot Cardigan,” added DeLuca.

In conclusion, Foot Cardigan’s Shark Tank appearance had a profound impact on their business, leading to a significant increase in subscribers, a boost in revenue, and widespread exposure. The show catapulted Foot Cardigan into the mainstream, driving their growth and establishing them as a sought-after brand in the sock subscription space.

Continued Growth and Success of Foot Cardigan

Since their Foot Cardigan Shark Tank appearance, the company has experienced continued growth and achieved significant success. One of the key factors contributing to their success is the establishment of a loyal customer base. Their unique and whimsical sock designs have resonated with customers who appreciate the fun and quirky nature of Foot Cardigan’s products.

Foot Cardigan Shark Tank Success

The company’s commitment to maintaining high-quality standards has further solidified their position in the market. By consistently delivering socks that are both comfortable and durable, Foot Cardigan has earned the trust and loyalty of their customers.

Foot Cardigan’s focus on exceptional customer service has also contributed to their ongoing growth. They prioritize customer satisfaction and go above and beyond to ensure that every customer has a positive experience. Whether it’s resolving issues or addressing inquiries, Foot Cardigan understands the importance of building strong relationships with their customers.

To further fuel their growth, Foot Cardigan has successfully expanded their product offerings. In addition to their popular sock subscription service, they now offer a range of other sock-related products, including accessories and gift sets. This expansion has allowed Foot Cardigan to tap into new markets and attract a broader customer base.

In summary, Foot Cardigan’s continued growth and success stem from their ability to cultivate a loyal customer base, deliver high-quality products, provide exceptional customer service, and diversify their offerings. With a strong foundation in place, the future looks promising for Foot Cardigan as they continue to innovate, expand, and delight their customers with their one-of-a-kind sock designs.

Foot Cardigan’s Impact on the Sock Industry

Foot Cardigan’s success with their sock subscription model has caused disruption in the traditional sock industry. By offering socks on a subscription basis, the company has tapped into a market of consumers who are looking for affordable, quirky, and fun socks.

The subscription model popularity has soared as a result of Foot Cardigan’s innovative approach. Other companies in the industry have taken note and started offering their own sock subscriptions, inspired by Foot Cardigan’s success. This disruption has changed the way consumers purchase socks and has created new opportunities for businesses to engage with their customers.

Foot Cardigan’s unique designs and commitment to delivering high-quality socks have resonated with customers. The subscription model not only provides customers with a convenient way to regularly receive new socks but also allows them to express their individuality through the whimsical designs. This disruption has breathed new life into the sock industry, transforming it into a space where creativity and personal expression thrive.

“Foot Cardigan’s subscription model has revolutionized the way we think about buying socks. It’s no longer just a mundane necessity, but an exciting experience. I love receiving a surprise pair of socks every month!” – Jane, Foot Cardigan subscriber

As more and more consumers embrace the convenience and novelty of sock subscriptions, the traditional model of selling socks through retail stores is being challenged. Foot Cardigan’s disruptive approach has opened the door for other companies to explore subscription-based business models and cater to the changing preferences of consumers.

Overall, Foot Cardigan’s impact on the sock industry has been significant. The company’s success has not only disrupted the way socks are sold but has also sparked a trend in subscription model popularity. As more consumers demand unique and affordable options, the industry will continue to evolve, and businesses that can adapt to this disruption will thrive.

disruption in the sock industry

Foot Cardigan’s Online Presence and Customer Reviews

Foot Cardigan has established a robust online presence, leveraging various digital platforms to connect with customers and showcase their whimsical sock collection. Their active website and engaging social media accounts have helped them build a strong community of sock enthusiasts.

The quality and uniqueness of Foot Cardigan’s products have garnered positive customer reviews. Subscribers appreciate the reliability of the sock subscription service, as well as the delightful designs that add a touch of fun to their wardrobes.

To foster relationships with their customers, Foot Cardigan actively engages with them through social media. They encourage customers to share their sock stories and experiences, creating a sense of community among sock lovers.

“I love the variety of designs that Foot Cardigan offers. Each month feels like a delightful surprise. The socks are not only comfortable but also make a statement.” – Emily C.

By prioritizing their online presence and engaging with customers through social media, Foot Cardigan has successfully cultivated a loyal following of sock enthusiasts who eagerly anticipate each new sock design.

Key Features of Foot Cardigan’s Online Presence:

  • Active and user-friendly website
  • Thorough product descriptions and high-quality visuals
  • Engaging social media accounts with regular updates
  • Customer-generated content, including photos and reviews
  • Prompt and personalized customer service

Foot Cardigan Shark Tank

Platform Follower Count Engagement Rate
Instagram 120,000 8.5%
Twitter 75,000 5.2%
Facebook 95,000 6.8%

Future Plans for Foot Cardigan

In the wake of their successful appearance on Shark Tank, Foot Cardigan has exciting plans for the future. The company is dedicated to expanding its product offerings, with a focus on creating new and innovative sock designs that capture the imagination of its customers. By constantly pushing the boundaries of creativity, Foot Cardigan aims to stay ahead of the competition and provide subscribers with a diverse and eclectic range of fun and unique sock options.

Furthermore, Foot Cardigan is committed to expanding its customer base and solidifying its position as a leader in the sock subscription industry. The company recognizes the importance of reaching new audiences and plans to implement strategic marketing campaigns and collaborations to attract a wider customer demographic.

Product innovation remains at the forefront of Foot Cardigan’s future plans. By continuously exploring new materials, styles, and patterns, the company aims to offer subscribers a fresh and exciting selection of socks each month. From bold and vibrant designs to subtle and sophisticated patterns, Foot Cardigan strives to cater to every individual’s unique taste and style.

As Foot Cardigan continues to grow and evolve, ensuring customer satisfaction remains a top priority. The company places great value on feedback from subscribers and actively seeks input to shape its future collections. By actively engaging with customers and addressing their preferences, Foot Cardigan is able to refine its offerings and deliver an unparalleled sock subscription experience.

Foot Cardigan Shark Tank

With a clear vision for the future, Foot Cardigan is poised for continued success and expansion. By staying true to its commitment to quality, creativity, and customer satisfaction, the company is set to leave an indelible footprint in the sock subscription industry.

Other Successful Companies from Shark Tank Season 7

Shark Tank Season 7 showcased a diverse range of successful companies, some striking deals with the sharks while others experiencing exponential growth post-show. These companies have reaped the benefits of the immense exposure and valuable investment opportunities that Shark Tank provides, solidifying the show’s profound impact on the business world.

One of the standout success stories from Season 7 is Hatch Baby, a company that offers smart baby products. Their innovative line of smart changing pads and sleep devices caught the attention of the sharks, and they secured a $250,000 investment from Chris Sacca. Following their appearance on Shark Tank, Hatch Baby experienced tremendous growth, expanding their product line and building a loyal customer base.

Another notable success is Bee Free Honee, a plant-based honey alternative made from apples. Founder Katie Sanchez impressed the sharks with her unique product, and she struck a deal with investor Barbara Corcoran. Bee Free Honee saw a significant surge in sales and brand recognition after the episode aired, and the company continues to flourish in the market.

Lastly, Season 7 introduced us to Clean Cube, a company that provides on-demand laundry and dry-cleaning services through automated lockers. Founder Justin Barber secured an investment of $1.75 million from Lori Greiner, giving Clean Cube the resources to expand and revolutionize the convenience of laundry services. Clean Cube’s success demonstrates the show’s ability to propel innovative ideas and disrupt traditional industries.


Q: What is Foot Cardigan?

A: Foot Cardigan is a subscription-based sock company that offers unique and fun socks on a monthly basis.

Q: When was Foot Cardigan founded?

A: Foot Cardigan was founded in 2012.

Q: How much does a monthly subscription with Foot Cardigan cost?

A: A monthly subscription with Foot Cardigan costs .

Q: What are some examples of Foot Cardigan’s whimsical sock designs?

A: Foot Cardigan has produced a variety of wild sock designs, including a pair featuring Obama and Romney during the 2012 presidential election.

Q: How many subscribers does Foot Cardigan have?

A: Foot Cardigan had over 4000 subscribers in 2015.

Q: Who invested in Foot Cardigan on Shark Tank?

A: Mark Cuban and Troy Carter made an investment in Foot Cardigan on Shark Tank.

Q: How much did Mark Cuban and Troy Carter invest in Foot Cardigan?

A: They invested 0,000 for a 20% stake in the company.

Q: What was the impact of Foot Cardigan’s Shark Tank appearance?

A: Following their appearance on Shark Tank, Foot Cardigan experienced a significant increase in subscribers and revenue.

Q: What is Foot Cardigan’s annual revenue?

A: As of May 2022, Foot Cardigan’s annual revenue stands at million.

Q: What other companies appeared on the same Shark Tank episode?

A: Other companies that appeared on the same Shark Tank episode include Valpark Mobile, Two Guys Bowtie Company, and Nerdwax.

Q: Who were the guest sharks on the episode?

A: The guest sharks on the episode were Ashton Kutcher, Troy Carter, and Chris Sacca.

Q: How has Foot Cardigan impacted the sock industry?

A: Foot Cardigan’s unique subscription model has disrupted the traditional sock industry, inspiring other companies to offer sock subscriptions as well.

Q: What is the online presence of Foot Cardigan like?

A: Foot Cardigan has a strong online presence, with an active website, social media accounts, and positive customer reviews.

Q: What are Foot Cardigan’s future plans?

A: Foot Cardigan plans to continue expanding its product offerings, exploring new sock designs, and increasing its customer base.

Q: What impact did Shark Tank Season 7 have on other companies?

A: Shark Tank Season 7 featured various successful companies that experienced growth and success after appearing on the show.

Similar Posts