Flated Shark Tank Recap – Episode, Deals, and Reviews

In a recent episode of Shark Tank (Episode 1419), entrepreneurs Ken Heove, Monique Keefer, and Ryan Guay pitched their innovative business, Flated, to the Sharks. Flated is revolutionizing the automotive industry with its line of inflatable truck toppers and accessories. The founders created the world’s first inflatable truck topper using materials from inflatable paddleboards. Their products, including the Air Topper, Air Carrier, and Air Deck, offer truck owners convenience, affordability, and versatility.

Flated Shark Tank

The Flated team entered the Shark Tank seeking a $350,000 investment in exchange for 5% equity in their company. After impressing the Sharks with their unique products and promising projections, they ultimately secured a deal with renowned investor Daymond John. With a valuation of $7 million, Flated is poised for tremendous growth and success in the inflatable automotive accessories market.

Key Takeaways:

  • Flated offers inflatable truck toppers and accessories for convenient and affordable solutions for truck owners.
  • The entrepreneurs behind Flated started the business during the Covid-19 pandemic, using materials from inflatable paddleboards.
  • Flated entered the Shark Tank seeking $350,000 for 5% of the company and secured a deal with Daymond John.
  • Their innovative products, such as the Air Topper, Air Carrier, and Air Deck, provide easy inflation and deflation for storage and practicality.
  • With a valuation of $7 million, Flated has plans for licensing deals and continued expansion in the future.

The Story Behind Flated

Flated, the innovative company that appeared on Flated Shark Tank, was founded by Ken Heove, Monique Keefer, Ryan Guay, and their fourth partner at the beginning of the Covid-19 pandemic. They saw an opportunity to create affordable and durable truck accessories using materials from inflatable paddleboards.

The Flated entrepreneurs utilized their extensive experience with outdoor brands to develop a unique product line. Their goal was to provide versatile solutions for truck owners, offering easy inflation and deflation for storage.

Their flagship products, the Air Topper, Air Carrier, and Air Deck, have gained popularity among truck owners seeking convenient and affordable options. These inflatable accessories have revolutionized the truck accessory market, providing practical solutions that can be easily stored and transported.

The founders’ use of materials from inflatable paddleboards as the foundation for their truck accessories highlights their commitment to sustainability and innovative design.

Here is what Ken Heove, one of the founders of Flated, had to say about their vision:

“We wanted to create truck accessories that are not only functional but also environmentally friendly. By utilizing inflatable paddleboard materials, we were able to develop products that are both durable and lightweight, providing truck owners with convenient and versatile solutions.”

Since its inception, Flated has been dedicated to meeting the evolving needs of truck owners while reducing the environmental impact of traditional truck accessories.

Extensive Experience with Outdoor Brands

Ken Heove, Monique Keefer, Ryan Guay, and their team have extensive experience working with outdoor brands. This background has allowed them to understand the unique requirements and preferences of outdoor enthusiasts when it comes to automotive accessories.

This expertise has been instrumental in the development of Flated’s product line, ensuring that their inflatable truck accessories meet the highest standards of quality and performance.

The founders’ collective experience in the outdoor industry has also enabled them to build strong relationships with suppliers, manufacturers, and distributors, ensuring the success and growth of Flated in the market.

Flated’s commitment to innovation, sustainability, and customer satisfaction sets them apart in the automotive industry. With their unique story and dedication to improving the truck ownership experience, Flated continues to make waves in the market.

Flated’s Innovative Products

Flated offers a range of inflatable automotive accessories that provide convenient and versatile solutions for truck owners. Their innovative products include the Air Topper, Air Carrier, and Air Deck, designed to enhance the functionality and versatility of trucks.

Air Topper: Versatile Truck Bed Cover

The Air Topper is a revolutionary truck bed cover that offers a covered space over the pickup bed without the need for a permanent cap. Truck owners can easily inflate and deflate the Air Topper, providing security and protection for their cargo. When deflated, it can be stored in a small duffle bag, making it highly portable and convenient.

Air Carrier: Inflatable Roof Top “Locker”

The Air Carrier is a unique inflatable roof top “locker” similar to Thule racks but with the added convenience of easy inflation and deflation. It provides additional storage space on the roof of the truck, allowing users to transport items such as camping gear, sports equipment, or luggage. The Air Carrier is lightweight, durable, and deflates to a compact size for effortless storage.

Air Deck: Inflatable Mattress with Storage

The Air Deck is an inflatable mattress designed specifically for truck owners. It offers a comfortable sleeping surface and features a unique storage compartment underneath. This storage space is perfect for safely stowing valuables or camping gear, maximizing the use of the truck bed. Like the other Flated products, the Air Deck is quick and easy to inflate and deflate, making it an ideal companion for outdoor adventures.

Flated’s innovative products not only provide practical solutions for truck owners but also offer the convenience of easy inflation and deflation. Their portable and versatile designs make them a must-have for those who value functionality, convenience, and quality.

Flated's Air Topper, Air Carrier, and Air Deck

Product Description
Air Topper A truck bed cover that provides a covered space over the pickup bed without the need for a permanent cap. Portable and easy to inflate and deflate.
Air Carrier An inflatable roof top “locker” similar to Thule racks, providing additional storage space on the roof of the truck. Lightweight, compact, and convenient.
Air Deck An inflatable mattress with a storage compartment underneath. Offers a comfortable sleeping surface and maximizes truck bed storage. Quick and easy to inflate and deflate.

Flated’s Success on Shark Tank

When Ken, Monique, and Ryan pitched Flated on Shark Tank, they were seeking a $350,000 investment for 5% of their company. They received interest from multiple Sharks, but ultimately struck a deal with Daymond John. The Sharks were impressed with Flated’s innovative products and their projections for sales.

“Flated’s inflatable truck accessories offer a unique and convenient solution for truck owners,” said Daymond John. “Their products have the potential to disrupt the market and provide affordable options for consumers.”

At the time of the show, Flated’s year-to-date sales were $277,000, and they projected $600,000 in sales for the year. This impressive performance, combined with the Sharks’ enthusiasm, led to a valuation of $7 million for Flated.

Flated’s success on Shark Tank not only provided them with the necessary investment but also catapulted their brand and products into the spotlight. With Daymond John onboard as a partner, Flated is well-positioned for continued growth and success in the inflatable automotive accessories market.

Flated Shark Tank Pitch

Shark Tank Deal Recap:

Entrepreneurs Investment Sought Shark Deal Valuation
Ken Heove, Monique Keefer, Ryan Guay $350,000 for 5% Daymond John Deal $7 million

Flated’s Post-Show Updates

Since appearing on Shark Tank, Flated has been making significant strides in expanding its distribution and exploring licensing deals. The company has introduced a 4th generation air topper, providing truck owners with even more advanced features and functionality. Additionally, Flated has successfully secured purchase orders from a national retailer, further strengthening its presence in the market.

Flated distribution

Flated products are now available at All American Truck and SUV Accessory Centers nationwide, conveniently accessible to truck owners from coast to coast. Furthermore, Flated has partnered with numerous independent dealers, ensuring wider availability and easy access to its innovative inflatable automotive accessories.

“Our team is dedicated to providing truck owners with convenient and affordable solutions, and our expanding distribution network reflects that commitment,” says Ken Heove, co-founder of Flated.

Looking to further establish its presence in the market, Flated is actively pursuing licensing deals with industry partners. By forging strategic collaborations, Flated aims to enhance its product offerings and reach an even broader customer base.

Stay tuned for more updates as Flated continues its journey of innovation and growth in the inflatable automotive accessories market.

Flated’s Valuation and Future Plans

With a current valuation of $7 million, Flated is positioned for a successful future. The company’s impressive appearance on Shark Tank and continuous sales growth have contributed to their strong foundation. Looking ahead, Flated has ambitious plans for expansion and development.

Their primary focus is on expanding their distribution network by establishing partnerships with retail outlets. By partnering with established retailers, Flated aims to reach a wider customer base and increase accessibility to their innovative inflatable automotive accessories.

Additionally, Flated is actively exploring licensing opportunities to further enhance their presence in the market. Licensing deals can open up new avenues for growth and expose their products to a broader audience. This strategic approach demonstrates Flated’s commitment to establishing themselves as leaders in the industry.

The founders of Flated are deeply dedicated to the company’s success and growth. Their vision includes strengthening their distribution network, seeking fruitful partnerships, and driving innovation in the inflatable automotive accessories market. With their proven track record and unwavering determination, Flated is poised to achieve even greater milestones in the future.

Flated's Valuation and Future Plans

Flated’s Founders and Team

Ken Heove, Monique Keefer, and Ryan Guay are the founders of Flated. Together, they bring extensive experience in outdoor brands and a shared passion for innovation. Ryan works full time on the business, while Monique splits her time between Flated and another job. Ken also balances his work as a bellman in Vail with his involvement in Flated. The team’s dedication and collective expertise have been instrumental in the success of the company.

Flated’s Retail Presence

Flated products can be conveniently purchased through their official website, as well as from reputable retail partners like auto aftermarket specialty retailers and REI.com. The founders of Flated have strategically established partnerships with these retailers to enhance their brand’s visibility and ensure wider accessibility for customers. This growing retail presence allows more truck owners to discover and benefit from Flated’s innovative inflatable accessories.

Flated’s Retail Partners

Flated has collaborated with several esteemed retail partners, including:

Auto Aftermarket Specialty Retailers REI.com
ABC Auto Supply Adventure RV
AutoZone Camping World
Advanced Auto Parts REI Co-op

This collaboration enables Flated to reach a wider customer base and provide truck owners with convenient access to their inflatable automotive accessories. By partnering with reputable retailers, Flated aims to establish a strong presence in the market and make their products readily available to individuals seeking innovative solutions for their trucks.

“We believe in the importance of aligning with trusted retailers to offer our customers a seamless shopping experience and ensure the availability of our high-quality inflatable truck accessories,” says Ken Heove, co-founder of Flated.

The partnership with REI.com, a well-known outdoor retailer, also reflects Flated’s commitment to serving outdoor enthusiasts who prioritize quality and versatility in their truck accessories.

Flated Retail Presence

Flated’s Impact on the Market

Flated has revolutionized the market for truck accessories with its innovative inflatable products. Truck owners now have access to affordable and versatile solutions that provide an alternative to traditional, permanent truck bed covers. Flated’s inflatable truck accessories offer numerous advantages, including easy installation, storage, and portability, making them a convenient choice for outdoor enthusiasts and those seeking a flexible cargo solution.

“Flated’s products offer a practical and hassle-free solution for truck owners, catering to their diverse needs,” says industry expert, Sarah Johnson.

In addition to their affordability and versatility, Flated’s inflatable truck accessories are highly durable and resistant to harsh weather conditions. The use of high-quality materials ensures that the products can withstand heavy loads and provide reliable protection.

Flated’s impact on the market has been significant. Their success has inspired other companies to explore the potential of inflatable truck accessories, leading to a wave of innovation in the industry. Truck owners now have more options than ever before, allowing them to customize their vehicles to suit their specific needs.

Benefits of Flated’s Inflatable Truck Accessories:

  • Easy installation and removal
  • Convenient storage when deflated
  • Portability for outdoor adventures
  • Weather-resistant and durable materials
  • Cost-effective alternative to permanent truck bed covers

inflatable truck accessories

Customer Testimonial:

“I purchased Flated’s inflatable truck bed cover, and I couldn’t be happier. It’s easy to set up and provides excellent protection for my gear. I love the convenience of being able to deflate and store it when I don’t need it. Flated’s products have truly transformed my truck.”

– Mark Thompson, satisfied Flated customer

Flated’s impact on the market demonstrates the value of innovation and affordable solutions in the truck accessories industry. As more truck owners discover the benefits of inflatable truck accessories, Flated continues to lead the way, providing versatile and practical solutions that meet the needs of modern truck enthusiasts.

The Future of Flated

As Flated continues to grow and expand its product line, the company is well-positioned for future success. With a valuation of $7 million and successful sales projections, Flated is poised for further growth in the inflatable automotive accessories market. The founders, Ken Heove, Monique Keefer, and Ryan Guay, are dedicated to pushing the boundaries of innovation and convenience in their products, ensuring a bright future ahead.

In the coming years, Flated plans to explore new partnerships to expand its distribution reach. By partnering with retail outlets and independent dealers, Flated aims to make its inflatable truck accessories more widely accessible to truck owners across the country. This strategic expansion will enable more customers to discover and benefit from Flated’s affordable and versatile solutions.

Additionally, Flated is actively pursuing opportunities for licensing deals, which will further accelerate the company’s growth and market presence. By establishing licensing partnerships, Flated can leverage its brand and expertise to explore new avenues and introduce innovative products that meet the evolving needs of truck owners. Through these licensing agreements, Flated envisions expanding its product line and offering even more convenient solutions for the automotive industry.

FAQ

Q: What is Flated?

A: Flated is the world’s first inflatable truck topper and other inflatable automotive accessories company.

Q: Who are the founders of Flated?

A: The founders of Flated are Ken Heove, Monique Keefer, and Ryan Guay.

Q: What are Flated’s products?

A: Flated offers a range of inflatable automotive accessories, including the Air Topper, Air Carrier, and Air Deck.

Q: Did Flated pitch on Shark Tank?

A: Yes, Flated pitched on Shark Tank in episode 1419.

Q: Did Flated make a deal on Shark Tank?

A: Yes, Flated struck a deal with Daymond John on Shark Tank.

Q: What was Flated’s valuation on Shark Tank?

A: Flated had a valuation of million on Shark Tank.

Q: What updates has Flated made since appearing on Shark Tank?

A: Flated has expanded its distribution and secured purchase orders from a national retailer.

Q: Where can I purchase Flated products?

A: Flated products are available for purchase on their website, REI.com, and various auto aftermarket specialty retailers.

Q: How has Flated impacted the market for truck accessories?

A: Flated has provided affordable and versatile solutions with their inflatable products, offering an alternative to traditional truck bed covers.

Q: What are Flated’s future plans?

A: Flated plans to continue expanding its distribution network, seeking partnerships with retail outlets, and exploring licensing opportunities.

Similar Posts