Expedition Subsahara Shark Tank Recap – Episode, Deals and Reviews

Expedition Subsahara, an African adventure experience, recently made a captivating Shark Tank pitch that highlighted the beauty of Subsaharan culture and the impact of a sustainable social enterprise. Founder Sofi Seck showcased her ethical fashion brand that empowers women artisans and contributes to impactful community development in Senegal.

Expedition Subsahara offers a range of handcrafted Subsaharan handicrafts, including African baskets and home decor. Each piece is meticulously woven by an African artisan group, preserving the traditional craftsmanship passed down through generations. Sofi Seck’s mission is to not only provide high-quality products but also to showcase the talent of African artisans and support their communities.

Expedition Subsahara Shark Tank

Although Sofi Seck did not secure a deal on Shark Tank, her business has gained significant attention and positive reviews. The Shark Tank episode served as a platform to showcase the beauty of Subsaharan culture and the potential of African entrepreneurship. It brought recognition to the impactful work that Expedition Subsahara is doing in empowering women artisans and promoting ethical fashion.

Key Takeaways:

  • Expedition Subsahara’s Shark Tank pitch highlighted the beauty of Subsaharan culture and the impact of sustainable social entrepreneurship.
  • The company offers a range of handcrafted African baskets and home decor, showcasing the talent of African artisans.
  • Although Sofi Seck did not secure a deal, her business gained attention and positive reviews, contributing to the growth and recognition of Expedition Subsahara.
  • Expedition Subsahara’s mission is to empower women artisans and support impactful community development in Subsaharan Africa.
  • The Shark Tank episode showcased the potential of African entrepreneurship and the value of ethical fashion brands in today’s market.

The Story of Sofi Seck and Expedition Subsahara

Sofi Seck, a member of the Wolof tribe in Senegal, embarked on a remarkable journey to celebrate her culture and the art of basket weaving. Immigrating to the US at a young age to pursue her education, Sofi eventually founded Expedition Subsahara in 2017. This business is not only a tribute to her heritage but also a platform for empowering women artisans and driving community development.

The heart and soul of Expedition Subsahara lies in the beautiful African baskets that Sofi and her team craft. These baskets are handwoven with exquisite detail using sweetgrass and vibrant fibers, following the traditional weaving techniques passed down through generations. Each piece is a testament to the rich weaving traditions of Senegal and showcases the exceptional craftsmanship of the Senegalese women artisans employed by the business.

While Expedition Subsahara’s baskets are created at The Foundry, an artists’ collective in St. Louis, its impact extends far beyond the workshop doors. Sofi’s commitment to community development is exemplified by their employment of approximately 120 Senegalese women artisans in Africa. By offering sustainable job opportunities, Expedition Subsahara supports these talented women in earning a dignified livelihood while preserving their cultural heritage.

“Through Expedition Subsahara, I aim to uplift my community and empower the women artisans who weave these beautiful baskets. By creating a sustainable market for their craftsmanship, we not only preserve our weaving traditions but also contribute to the prosperity of our people.”

Sofi Seck’s vision for Expedition Subsahara encompasses more than just selling exquisite African baskets. With every purchase, the business aims to make a positive difference in Senegal and beyond. From the preservation of cultural traditions to the economic empowerment of women artisans, Expedition Subsahara represents a holistic approach to community development.

The Product Range and Mission of Expedition Subsahara

Expedition Subsahara offers a diverse range of exquisite handcrafted African products, including baskets, coasters, necklaces, and other woven items. Each piece is meticulously crafted using traditional techniques and materials sourced from local communities in Senegal. The beauty and authenticity of these African baskets and decor items are sure to add a touch of cultural elegance to any home.

Prices for Expedition Subsahara products range from $29 for smaller items to over $200 for larger, more intricate baskets. Whether you’re looking for a unique centerpiece or a stylish addition to your living space, their collection has something to suit every taste and budget.

However, Expedition Subsahara goes beyond just offering remarkable products. Founder Sofi Seck has a powerful mission to empower young girls in Senegal through education. She is determined to build a STEAM school for girls, providing them with the necessary tools and resources to excel in the fields of science, technology, engineering, arts, and mathematics. As a committed social entrepreneur, Sofi sets aside 20% of her proceeds or a minimum of $50,000 per year (whichever is greater) to support this initiative.

This dedication to quality craftsmanship, cultural preservation, and female empowerment sets Expedition Subsahara apart as more than just a home decor brand. With every purchase, customers contribute to the larger mission of creating positive change and uplifting communities in Senegal.

Expedition Subsahara products

The Impact and Growth of Expedition Subsahara

Since its founding, Expedition Subsahara has made a significant impact in the realm of social entrepreneurship and African craftsmanship. The company has achieved remarkable sales growth, generating a total of $3.6 million in revenue. In 2021 alone, Expedition Subsahara recorded sales reaching $1.6 million, a testament to its growing popularity and success.

One of the key elements that sets Expedition Subsahara apart is its commitment to women empowerment and community development. By employing 120 Senegalese women artisans, the company not only provides them with a sustainable source of income but also fosters a sense of empowerment and independence. These women, skilled in the art of weaving, are able to showcase their talent and preserve their cultural heritage through Expedition Subsahara’s products.

The positive impact of Expedition Subsahara extends beyond its sales growth and workforce. Through its focus on African craftsmanship, the company has effectively raised awareness and appreciation for the rich artistic traditions of Subsaharan Africa. Customers and supporters recognize the authenticity and beauty of Expedition Subsahara’s handcrafted items, further contributing to the growth of the business and the promotion of African artistry.

Expedition Subsahara impact

Expedition Subsahara’s dedication to social entrepreneurship and women empowerment has not only garnered attention but also received positive reviews from its customers. The combination of ethical business practices, the celebration of African craftsmanship, and the mission to uplift and empower women resonates with individuals who prioritize sustainability, cultural preservation, and women’s economic empowerment.

This impact and growth serve as a testament to the business model and social mission of Expedition Subsahara. By showcasing the beauty of African handicrafts and empowering women artisans, the company fosters economic development, promotes cultural heritage, and paves the way for a more equitable and sustainable future.

Sofi Seck’s Pitch and Evaluation on Shark Tank

During Sofi Seck’s appearance on Shark Tank, she presented Expedition Subsahara to the Sharks, seeking a $500,000 investment for a 10% equity stake in her company. She showcased the handwoven baskets and explained her mission to bring joy, color, and culture to every home through her products.

The Sharks evaluated the business based on its sales figures, valuation, and potential for growth. Ultimately, Sofi did not secure a deal on the show due to valuation concerns and the lack of alignment with some Sharks regarding retail expansion.

“Expedition Subsahara is an impressive business with a compelling mission, but we are unable to meet Sofi’s valuation at this time,” remarked one Shark during the evaluation process.

Despite not receiving a deal on Shark Tank, Sofi Seck’s pitch received positive feedback from the Sharks, who commended her for her passion, dedication, and the quality of her products. The exposure from the show also helped increase awareness and interest in Expedition Subsahara.

Shark Tank evaluations

Investor Evaluation
Mark Cuban Expressed interest but ultimately passed due to valuation concerns and retail expansion alignment.
Barbara Corcoran Offered a deal, but the terms did not align with Sofi Seck’s vision for her business.
Daymond John Appreciated the mission but did not see a clear path to success in the crowded market.
Lori Griner Recognized the potential but felt the valuation was too high for the current stage of the business.
Kevin O’Leary Noted the uniqueness of the products but did not believe the company justified the requested valuation.

The Response and Post-Shark Tank Update for Expedition Subsahara

After Sofi Seck’s appearance on Shark Tank, Expedition Subsahara experienced a tremendous response and witnessed a significant boost in sales. The exposure from the show garnered attention from potential investors and customers alike, creating newfound opportunities for business growth and development.

The positive reception to Expedition Subsahara’s unique products and mission has generated interest from several individuals interested in investing in the business. These investment opportunities provide Sofi Seck with the potential to expand her operations, further empower women artisans in Africa, and support education initiatives in Senegal.

Sofi Seck, committed to her mission of fostering sustainable social impact, is actively exploring these investment opportunities to fuel the continued growth and success of Expedition Subsahara. By leveraging these partnerships and embracing the newfound attention, Sofi aims to take her ethical fashion brand to new heights while staying true to her core values.

The Impact of Shark Tank on Expedition Subsahara

The exposure gained from Shark Tank has had a transformative impact on Expedition Subsahara’s growth trajectory. The platform provided a unique opportunity for Sofi Seck to showcase her brand and mission to a wide audience, resulting in an influx of orders and heightened brand awareness.

The increased sales and recognition have allowed Expedition Subsahara to further support and empower women artisans in Senegal. As the business expands, more women in Africa are given the opportunity to improve their livelihoods through meaningful work and fair wages. Not only does this contribute to sustainable community development, but it also preserves the rich cultural heritage of Subsaharan handicrafts.

The exposure gained through Shark Tank has also helped expedition Subsahara position itself as an industry leader and highlighted the potential for ethical fashion brands that prioritize social impact. With an increasing number of customers seeking sustainable and socially responsible products, Expedition Subsahara is well-positioned to capitalize on this demand and continue its remarkable growth trajectory.

Investment opportunities emerging from Shark Tank have not only validated Expedition Subsahara’s market potential but also reinforced its ability to create lasting social change. By partnering with strategic investors, Sofi Seck can amplify her impact and bring her vision of empowering women artisans and supporting education initiatives to new heights.

investment opportunities

Response to Shark Tank Post-Show Impact Business Growth Investment Opportunities
Expedition Subsahara garnered significant attention Boost in sales and brand recognition Expansion opportunities and industry recognition Potential partnerships and investment offers
Increased interest from investors and customers Empowering women artisans in Senegal Positioned as a leader in ethical fashion Validated market potential and social impact

Overview of Shark Tank Season 14 Episode 4

Shark Tank Season 14 Episode 4 showcased the entrepreneurial pitches of four businesses to the Sharks. In addition to Expedition Subsahara, the episode featured pitches from Ghia, Woosh, and Storage Scholars. While some entrepreneurs received offers from the Sharks, others faced challenges in securing deals.

The episode provided an inside look into the rigorous evaluation process and the hurdles entrepreneurs face in convincing the Sharks to invest in their ventures. Each entrepreneur had a limited amount of time to present their businesses and make a compelling case for investment.

Although both Ghia and Expedition Subsahara did not secure deals, their pitches highlighted unique business propositions. Ghia presented their alcohol-free spirit with a focus on sustainability and the growing demand for non-alcoholic options. Expedition Subsahara showcased the beauty and artistry of African craftsmanship.

On the other hand, Woosh, a company specializing in smart air purifiers, and Storage Scholars, a business providing moving services for college students, received offers from the Sharks. These successful pitches demonstrated the market potential for innovative products and services.

Overall, Shark Tank Season 14 Episode 4 exemplified the challenging yet rewarding nature of entrepreneurial ventures and the intense negotiation process on the show. Entrepreneurs showcased their creativity, passion, and business acumen in their pursuit of investment opportunities.

Shark Tank Season 14 Episode 4


Ghia, a company offering alcohol-free spirits made from natural ingredients, aimed to tap into the growing demand for non-alcoholic beverages. Despite an intriguing product and a captivating pitch, Ghia did not secure a deal on the show. However, their appearance on Shark Tank provided valuable exposure and an opportunity to showcase their vision for a sustainable and inclusive beverage industry.


Woosh, the creator of smart air purifiers, caught the attention of the Sharks with their innovative approach to clean indoor air. Founder Winston Mok received offers from multiple Sharks, ultimately accepting a deal from Kevin O’Leary. This success story highlighted the market potential for smart home technologies and the importance of addressing health and wellness concerns.

Storage Scholars

Storage Scholars, a business providing moving services for college students, also attracted investor interest. Founders Sam Chason and Matt Gronberg secured a deal with Mark Cuban, who recognized the demand for convenient and reliable student-focused moving solutions. The success of Storage Scholars showcased the opportunities in the student service sector and the potential for growth in the college market.

Storage Scholars’ Pitch and Deal on Shark Tank Season 14 Episode 4

Storage Scholars, a business providing college moving services, had their moment to shine on Shark Tank Season 14 Episode 4. Founded by Sam Chason and Matt Gronberg, Storage Scholars sought a $250,000 investment for a 5% equity stake in their company. The duo impressed the Sharks with their unique solution to the stressful process of moving in and out of college dorms.

Their pitch highlighted the demand for convenient moving services that cater specifically to college students. With a streamline process and commitment to taking the hassle out of moving, Storage Scholars showed promise as an innovative solution to an ongoing problem faced by university students nationwide.

“We understand the challenges that college students face when it comes to moving,” said Sam Chason during their pitch. “By providing reliable and affordable moving services tailored to their needs, Storage Scholars aims to alleviate the stress and help students focus on their education.”

The Sharks recognized the potential in Storage Scholars’ business model and engaged in negotiation to secure a deal. Ultimately, it was Mark Cuban who saw the value in the company and offered $250,000 in exchange for a 10% equity stake.

This successful deal not only validated the viability of Storage Scholars’ concept but also highlighted the potential for student entrepreneurship on a platform like Shark Tank. By addressing a specific pain point for college students, Sam Chason and Matt Gronberg demonstrated their ability to identify and meet a market need with their innovative moving services.

Key Takeaways from Storage Scholars’ Pitch and Deal:

  • Identify a specific market need and tailor your business solution accordingly.
  • Highlight the benefits and convenience of your product or service to stand out among competitors.
  • Demonstrate a clear understanding of your target audience and their pain points.
  • Be prepared to negotiate and have a clear value proposition in mind when entering the Shark Tank.
  • Student-focused businesses have the potential for success and investor interest.

Storage Scholars’ successful pitch and deal on Shark Tank Season 14 Episode 4 showcased the power of student entrepreneurship and the demand for convenient moving services. By taking a common problem faced by college students and offering a tailored solution, Sam Chason and Matt Gronberg proved that innovative ideas can thrive in the competitive world of entrepreneurship.

college moving services

Woosh’s Pitch and Deal on Shark Tank Season 14 Episode 4

Woosh, a company specializing in smart air purifiers, made their pitch on Shark Tank Season 14 Episode 4. Founder Winston Mok was seeking a $500,000 investment for a 10% equity stake in the business. Despite initial hesitation from the Sharks, Kevin O’Leary stepped in and made an offer. He proposed investing $500,000, but in return, he wanted a 12.5% equity stake and a royalty on unit sales.

After weighing the pros and cons of the offer, Winston entered into negotiations with Kevin. The two entrepreneurs discussed the terms and finding a middle ground that would benefit both parties. Ultimately, they reached an agreement. Winston accepted Kevin’s revised offer of $500,000 for a 10% equity stake in Woosh.

This successful deal not only secured the necessary investment for Woosh but also shone a spotlight on the potential of innovative products in the market. The Sharks recognized the value of Woosh’s smart air purifiers and the demand for effective indoor air quality solutions. This Shark Tank success story demonstrates how a unique product and a compelling pitch can lead to significant investment opportunities and business growth.

Recap of Shark Tank Season 14 Episode 4 and Entrepreneur Takeaways

Shark Tank Season 14 Episode 4 provided a thrilling glimpse into the world of entrepreneurship, showcasing the highs and lows that come with pitching to investors. From securing deals to facing rejection, the episode highlighted the challenges and opportunities that entrepreneurs face in their quest for success.

One of the standout pitches came from Sofi Seck with Expedition Subsahara. Although Sofi did not secure a deal, her pitch shed light on the valuation challenges and the importance of aligning with investors. Her business, which celebrates African craftsmanship and empowers women artisans, gained significant exposure and positive reviews, showcasing the power of business exposure on the show.

Storage Scholars and Woosh were the success stories of the episode, securing investments for their unique offerings. Storage Scholars, a student-focused moving service, caught the attention of Mark Cuban, who offered $250,000 for a 10% equity stake. On the other hand, Woosh, a company specializing in smart air purifiers, negotiated a $500,000 deal with Kevin O’Leary for a 10% stake. These successes demonstrated the potential of student-focused services and innovative products in the market.

Entrepreneurs watching the episode can take away valuable lessons from the experiences shared. Strong business propositions, thorough market validation, and perseverance in the face of rejection are essential for gaining investor interest. Additionally, appearing on Shark Tank can provide invaluable exposure and growth opportunities, even without securing a deal. The episode served as a reminder of the challenges, but also the rewards, that come with entrepreneurship.


Q: Did Sofi Seck secure a deal on Shark Tank for Expedition Subsahara?

A: No, Sofi Seck did not secure a deal on Shark Tank for Expedition Subsahara.

Q: What is the mission of Expedition Subsahara?

A: The mission of Expedition Subsahara is to showcase African craftsmanship, empower women artisans, and support community development in Senegal.

Q: What products does Expedition Subsahara offer?

A: Expedition Subsahara offers a range of handcrafted African baskets, coasters, necklaces, and other woven items.

Q: How much do Expedition Subsahara products cost?

A: The prices for Expedition Subsahara products range from for small items to over 0 for larger baskets.

Q: What is Expedition Subsahara’s commitment to education in Senegal?

A: Expedition Subsahara pledges to set aside 20% of its proceeds or ,000 per year (whichever is greater) to build a STEAM school for girls in Senegal.

Q: How has Expedition Subsahara made an impact?

A: Expedition Subsahara has generated sales of .6 million, employed 120 Senegalese women artisans, and supported community development in Africa.

Q: Did Sofi Seck receive any investment offers on Shark Tank?

A: No, Sofi Seck did not receive any investment offers on Shark Tank.

Q: What other businesses were featured on Shark Tank Season 14 Episode 4?

A: The other businesses featured on Shark Tank Season 14 Episode 4 were Ghia, Woosh, and Storage Scholars.

Q: Did Storage Scholars secure a deal on Shark Tank?

A: Yes, Storage Scholars received a deal from Mark Cuban for 0,000 in exchange for a 10% equity stake in their company.

Q: Did Woosh secure a deal on Shark Tank?

A: Yes, Woosh accepted an offer from Kevin O’Leary for 0,000 in exchange for a 10% equity stake in their business.

Q: What can entrepreneurs learn from this episode of Shark Tank?

A: Entrepreneurs can learn the importance of strong business propositions, market validation, and perseverance in the face of rejection.

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