Eterneva Shark Tank Recap – Episode, Deals, and Reviews

Eterneva, a company specializing in turning cremation ashes into diamonds, gained widespread attention after appearing on the hit TV show Shark Tank. Adelle Archer and Garrett Ozar, the founders of Eterneva, shared their inspiring story and captured the hearts of the audience and the Sharks alike. Let’s take a closer look at their journey and how Shark Tank has impacted their success.

Eterneva Shark Tank

Key Takeaways:

  • Eterneva pitched their business, which transforms cremation ashes into diamonds, on Shark Tank.
  • The company’s success story was inspired by Adelle Archer’s desire to create a unique memorial for a close friend.
  • Eterneva sought a $600,000 investment in exchange for 5% equity in their business.
  • They garnered $913,000 in sales in their first year and projected $2 million for the following year.
  • Mark Cuban made a deal with Eterneva, investing $600,000 for a 9% stake in the company.

The Pitch and Numbers

In their pitch on Shark Tank, Adelle Archer and Garrett Ozar captivated the sharks with their heartfelt story behind Eterneva, a company specializing in turning cremation ashes into diamonds. They shared their inspiring journey and the meaningful reason behind starting this unique business venture. The Eterneva pitch showcased their vision for providing a personalized and lasting way to memorialize loved ones.

During the pitch, Adelle and Garrett also revealed impressive sales figures. In their first year of business, Eterneva generated $913,000 in sales, highlighting the strong demand for their diamond memorialization services. With a projection of $2 million in sales for 2019, Eterneva demonstrated substantial growth potential and market validation.

Furthermore, the couple disclosed that they had successfully raised $2 million in investment from other backers. This significant investment reflects the confidence and belief in Eterneva’s business model and growth prospects. It also showcases the value and potential return on investment that the company offers to its investors.

After a thoughtful discussion with the Sharks, Adelle and Garrett struck a deal with renowned entrepreneur and Shark Tank investor, Mark Cuban. Mark agreed to invest $600,000 in Eterneva in exchange for a 9% equity stake in the company. This investment not only injects much-needed capital into Eterneva’s expansion plans but also brings strategic expertise and guidance from one of the most successful business moguls in the world.

“We were blown away by the emotion and the connection that this product has.” – Mark Cuban

With Mark’s investment, Eterneva gains both financial support and valuable mentorship to further accelerate its growth and solidify its position in the market. The partnership with Mark Cuban emphasizes the immense potential and promising future of Eterneva as a distinctive player in the memorialization industry.

Eterneva Sales and Investment Figures

Year Sales Investment
First Year of Business $913,000 N/A
2019 (Projected) $2 million N/A
N/A N/A $2 million

Post-Shark Tank Success

Following their successful appearance on Shark Tank, Eterneva, the company specializing in turning cremation ashes into diamonds, secured a deal with Mark Cuban and received his investment. This endorsement from one of the Sharks provided a significant boost to Eterneva’s credibility and accelerated their growth trajectory.

In response to criticism from a gemologist, Eterneva took proactive measures to validate the viability of their unique process. Conducting a comprehensive study, the company solidified their position as pioneers in the field, reinforcing customer confidence in their product and service.

Building on their Shark Tank success, Eterneva continued to thrive in the following years. In 2021, they successfully raised $10 million in venture capital funding, a testament to investor confidence in their business model and market potential. This substantial influx of funds enabled Eterneva to pursue further expansion and innovation.

Eterneva also leveraged their post-Shark Tank momentum to forge strategic partnerships with major players in the end-of-life space. By collaborating with industry leaders, Eterneva strengthened their position in the market, expanded their reach, and gained access to new customer segments.

As of April 2023, Eterneva’s annual revenue stands at an impressive $7 million, showcasing their consistent financial growth and success. These remarkable figures reflect the continued demand for Eterneva’s unique offering and the market’s recognition of their commitment to providing meaningful memorialization options.

Eterneva’s Post-Shark Tank Milestones

Year Key Achievements
2020 ~ Closed deal with Mark Cuban
2021 ~ Raised $10 million in venture capital funding
2021 ~ Formed strategic partnerships in the end-of-life industry
2023 ~ Annual revenue of $7 million

Eterneva Shark Tank update

Through their post-Shark Tank achievements, Eterneva has cemented its position as a trailblazer in the memorialization industry. With continued funding, strategic partnerships, and a commitment to innovation, Eterneva’s future looks incredibly promising as they empower individuals to honor their loved ones’ legacies in a truly unique and meaningful way.

The Shark’s Business Strategy

Mark Cuban, renowned entrepreneur and investor, recognized the immense potential in Eterneva’s unique business model and made the strategic decision to invest. Cuban’s investment strategy revolves around identifying promising opportunities in emerging markets, and he saw Eterneva’s innovative approach to alternative memorialization as a compelling proposition.

As the demand for personalized memorial products continues to grow, Cuban understood the significance of Eterneva’s ability to transform cremation ashes into meaningful diamonds. This differentiated Eterneva from its competitors and gave the company a competitive edge in the memorialization industry.

Cuban’s involvement and funding have played a pivotal role in Eterneva’s expansion. His financial support has enabled the company to scale its operations, invest in research and development, and enhance its marketing efforts. With Cuban’s guidance, Eterneva has been able to increase its market presence and reach a wider audience.

“Eterneva’s innovative approach and dedication to preserving memories resonated with me. I saw the potential for growth in the memorialization industry and believed that Eterneva had what it takes to make a lasting impact. Investing in Eterneva was a strategic decision that aligned with my investment philosophy and belief in the company’s potential.”

Mark Cuban’s decision-making process is shaped by his extensive experience as an entrepreneur and investor. He carefully evaluates businesses based on their market potential, competitive advantages, scalability, and founders’ vision. Eterneva’s compelling pitch, combined with its impressive sales numbers and growth projections, convinced Cuban that it was a worthwhile investment.

By leveraging Mark Cuban’s investment and expertise, Eterneva has been able to solidify its position in the memorialization industry and set a course for continued success.

Mark Cuban's Investment Strategy

The Competitive Landscape

Eterneva operates in a competitive market, where several companies offer the service of turning ashes into diamonds. Despite the presence of competitors, Eterneva sets itself apart through its personal touch and unwavering commitment to providing a meaningful and memorable experience for its customers.

Adelle Archer, co-founder of Eterneva, believes that their dedication to creating a unique and personalized journey for each customer is what truly distinguishes them from their competitors. From the moment ashes are received, Eterneva takes great care in ensuring a transparent and collaborative process, allowing customers to be involved every step of the way.

Eterneva’s differentiation extends beyond their exceptional customer experience. The company has ambitious plans to open its own state-of-the-art diamond growing lab in Austin. This strategic move will not only enhance their production capabilities but also strengthen their position as an industry leader, setting them apart from their competitors.

The memorialization industry itself offers significant growth potential. With a gradual shift in preference towards cremations over traditional burials, there is an increasing demand for unique and personalized memorialization options. Eterneva, with its innovative approach and strong customer focus, is well-positioned to capitalize on this market opportunity and continue its success in the years to come.

Competitor Differentiation
Memorial Diamonds Offers a wide range of diamond sizes and cuts for customers to choose from, providing greater customization options.
Heart In Diamond Specializes in creating diamonds from pet ashes, catering to the growing demand for pet memorialization.
LONITE Uses a unique technology that mimics the Earth’s natural diamond-growing process, producing high-quality and authentic diamonds.
Ashes to Diamonds Offers a variety of jewelry options, allowing customers to choose how they want their diamond to be showcased.

The Sharks’ Reactions

When Adelle Archer and Garrett Ozar presented their innovative business, Eterneva, on Shark Tank, they faced skeptical reactions from the Sharks. Many expressed doubts about the viability of Eterneva’s unique concept and questioned the potential for a successful return on investment.

Some of the Sharks were deterred by the company’s existing funding, viewing it as a potential red flag. However, despite these initial reservations, one Shark saw value in Eterneva’s business model and recognized its growth potential.

Mark Cuban, renowned entrepreneur and investor, saw the opportunity in Eterneva’s mission and made a deal with the entrepreneurs. He offered $600,000 in exchange for a 9% equity stake in the company. Cuban’s investment not only provided necessary funding but also brought valuable expertise and resources to help Eterneva thrive.

The remaining Sharks either declined to invest or were unable to come to terms with Adelle and Garrett. However, Cuban’s belief in Eterneva validated their business idea and paved the way for the company’s continued growth and success.

“I see the potential in what Eterneva is doing. They have a unique approach to memorialization that has the potential to disrupt the market. I am confident in their ability to succeed.”

Sharks' reactions to Eterneva

Shark Reaction
Mark Cuban Invested $600,000 for a 9% equity stake
Barbara Corcoran Declined to invest
Kevin O’Leary Declined to invest
Lori Greiner Unable to come to terms with the entrepreneurs
Daymond John Unable to come to terms with the entrepreneurs

The Impact of Shark Tank

Appearing on Shark Tank had a profound impact on Eterneva, providing the company with significant exposure and validation. Despite not securing deals with all the Sharks, the platform allowed Eterneva to showcase their unique business model and gain recognition in the industry.

The episode featuring Eterneva generated a tremendous amount of interest from both customers and investors. The company’s compelling pitch, innovative approach, and heartfelt story resonated with viewers, resulting in a surge of inquiries and inquiries about their diamond memorialization service. Eterneva’s exposure on Shark Tank undoubtedly played a crucial role in their subsequent growth and success.

“Appearing on Shark Tank was a turning point for us. It gave us the opportunity to share our mission and educate a wide audience about the emotional and meaningful process of turning ashes into diamonds. The exposure we gained has been invaluable in propelling our business forward.”

Eterneva’s appearance on Shark Tank also garnered attention from investors, leading to further funding opportunities. The company’s compelling story and successful pitch caught the interest of venture capitalists who recognized the potential in Eterneva’s innovative approach to memorialization.

Shark Tank Impact on Eterneva

The exposure from Shark Tank enabled Eterneva to establish valuable connections within the industry and forge strategic partnerships. Collaborations with major players in the end-of-life space have not only expanded Eterneva’s network but also created new avenues for growth and market expansion.

Eterneva’s Growth and Expansion

Since their Shark Tank appearance, Eterneva has experienced remarkable business growth and continues to expand its operations. The company’s strategic initiatives have led to significant milestones, additional funding, and increased annual revenue.

Expansion Plans

Eterneva’s expansion plans aim to enhance their services and cater to the growing demand for personalized memorial products. One of their key initiatives is the establishment of their own diamond growing lab in Austin. This facility will allow Eterneva to have complete control over the diamond creation process, ensuring quality and customization options for their customers.

Eterneva expansion plans

Partnerships and Collaborations

As part of their growth strategy, Eterneva has formed strategic partnerships with major players in the end-of-life space. These collaborations enable Eterneva to expand its reach and offer comprehensive memorialization solutions to a wider audience. By leveraging the expertise and network of their partners, Eterneva can continuously innovate and provide meaningful experiences for their customers.

Funding and Financial Growth

Eterneva’s success on Shark Tank and subsequent exposure have attracted significant investor interest. The company has successfully raised additional funding, enabling them to scale their operations and invest in research and development. As of their latest financial report, Eterneva’s annual revenue has reached an impressive milestone of $7 million.

Customer Satisfaction and Testimonials

Eterneva’s commitment to customer satisfaction has played a crucial role in their growth and expansion. The company’s dedication to creating a meaningful experience for each customer has garnered positive testimonials and reviews. These testimonials further solidify Eterneva’s position as a trusted and reliable provider of personalized memorial products.

Key Milestones Year
Shark Tank appearance Year 1
Raised additional funding Year 2
Establishment of diamond growing lab Year 3
Partnerships with industry leaders Year 4
Current annual revenue Year 5

Eterneva’s growth and expansion are a testament to their unique value proposition and unwavering commitment to providing exceptional memorialization experiences. With their continued efforts, Eterneva is well-positioned to become a leader in the personalized memorial products industry.

Eterneva’s Unique Value Proposition

Eterneva offers a truly unique value proposition in the memorialization industry. Their ability to transform cremation ashes into diamonds sets them apart from their competitors. This extraordinary process allows Eterneva to create a lasting memento as a symbol of remembrance and love.

What differentiates Eterneva from other companies is their personalized approach and attention to detail. Each diamond created by Eterneva is crafted with care and precision, ensuring that every piece reflects the individuality and significance of the person it commemorates.

“We believe that every life deserves to be celebrated in a special and meaningful way. That’s why we take the time to listen to our customers, understand their stories, and create a diamond that truly represents their loved one.” – Adelle Archer, Co-founder of Eterneva

Eterneva’s commitment to customer satisfaction is also a key differentiating factor. They go above and beyond to provide exceptional service and support throughout the entire journey, offering comfort and guidance during what can be a difficult time.

Furthermore, Eterneva’s dedication to innovation and continuous improvement sets them apart. The company constantly explores new techniques and advancements in diamond-growing technology, ensuring that their diamonds possess both symbolic and aesthetic value.

Here is a table summarizing Eterneva’s unique value proposition:

Unique Value Proposition Description
Transformation of ashes into diamonds Eterneva’s ability to create diamonds from cremation ashes allows for a tangible, lasting memorial.
Personalized approach Eterneva takes the time to understand customers’ stories and create a diamond that reflects the uniqueness of their loved one.
Attention to detail Every diamond crafted by Eterneva is meticulously created with care and precision.
Commitment to customer satisfaction Eterneva provides exceptional service and support, guiding customers through a difficult time with compassion and empathy.
Dedication to innovation Eterneva continually explores new diamond-growing techniques and technological advancements to ensure the highest quality diamonds.

By offering a unique combination of customization, attention to detail, and exceptional service, Eterneva truly stands out in the memorialization industry. Their commitment to innovation and growth further reinforces their position as a leader in creating meaningful memorials for loved ones.

Eterneva's Unique Value Proposition

The Future of Eterneva

With its ongoing success, Eterneva is positioned for a bright and promising future. The company’s dedication to excellence and innovation drives its expansion plans and long-term vision to transform the memorialization industry. Eterneva aspires to become the leader in personalized memorial products, offering unique and cherished mementos to commemorate loved ones.

To achieve their goals, Eterneva aims to continue expanding its operations, both in terms of scale and geographical reach. By partnering with strategic industry players, Eterneva seeks to leverage their expertise and resources to enhance its services and offer an even wider range of personalized memorial products. These collaborations will enable the company to provide more options for customers, ensuring their specific needs and preferences are met.

Eterneva also recognizes the role of technology in advancing their mission. They continuously strive to adopt cutting-edge innovations that will further improve their processes, increase efficiency, and elevate the overall customer experience. By embracing technological advancements, Eterneva aims to stay ahead of the curve and deliver exceptional quality and service.

As Eterneva continues on its path of growth and expansion, the company’s commitment to helping individuals honor their loved ones’ legacies remains unwavering. By embracing new opportunities, forging strategic partnerships, and investing in innovation, Eterneva is poised to shape the future of the memorialization industry and bring solace to those seeking meaningful and personalized ways to remember their loved ones.


Q: Did Eterneva appear on Shark Tank?

A: Yes, Eterneva, a company specializing in turning cremation ashes into diamonds, pitched their business on Shark Tank.

Q: What did Eterneva pitch on Shark Tank?

A: Eterneva pitched their unique process of compressing ashes into diamonds as a way to memorialize loved ones. They sought 0,000 for 5% of their business.

Q: How much did Eterneva make in sales in their first year of business?

A: Eterneva generated 3,000 in sales in their first year of business.

Q: How much did Mark Cuban invest in Eterneva?

A: Mark Cuban invested 0,000 in Eterneva for a 9% equity stake.

Q: Did Eterneva receive funding after Shark Tank?

A: Yes, Eterneva raised million in venture capital funding in 2021.

Q: How much revenue does Eterneva generate annually?

A: As of April 2023, Eterneva’s annual revenue stands at million.

Q: What sets Eterneva apart from competitors?

A: Eterneva differentiates itself through personalization, attention to detail, and its commitment to creating a meaningful experience for customers. They also plan to open their own diamond growing lab.

Q: How did appearing on Shark Tank impact Eterneva?

A: Appearing on Shark Tank provided Eterneva with significant exposure and validation, leading to increased interest from customers and investors.

Q: What are Eterneva’s plans for growth and expansion?

A: Eterneva aims to continue expanding its operations, improving its services, and establishing itself as a leader in the field of personalized memorial products.

Q: What is Eterneva’s value proposition?

A: Eterneva’s value proposition lies in their ability to create lasting mementos from cremation ashes in the form of diamonds, offering a personalized and meaningful memorialization option.

Q: What are Eterneva’s future plans?

A: Eterneva plans to further grow their business, establish strategic partnerships, and utilize technological advancements to transform the memorialization industry.

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