Eco Nuts Shark Tank Recap – Episode, Deals and Reviews

Welcome to our recap of Eco Nuts’ appearance on Shark Tank, where they showcased their eco-friendly laundry detergent and natural cleaning products. Founded by Scott Shields and Mona Weiss, Eco Nuts is a sustainable business that offers organic soap nuts and other environmentally friendly solutions for conscientious consumers. In this article, we’ll dive into their Shark Tank episode, the deals they made, and reviews of their products.

Eco Nuts Shark Tank

Key Takeaways

  • Eco Nuts is a sustainable business that specializes in eco-friendly laundry detergent and natural cleaning products.
  • Founded by Scott Shields and Mona Weiss, the company offers organic soap nuts and other environmentally friendly solutions.
  • Their appearance on Shark Tank brought increased brand exposure and sales growth.
  • Eco Nuts has received positive reviews from customers who appreciate their eco-friendly and effective products.
  • Their commitment to sustainability sets them apart in the market and positions them for future growth.

About Eco Nuts

Eco Nuts is a company founded by Scott Shields and Mona Weiss, dedicated to producing environmentally friendly soap products. Scott and Mona are passionate about creating natural, organic soaps and laundry detergents that are safe for both people and the planet.

With a focus on sensitive skin and eco-friendly packaging, Eco Nuts offers a range of products that prioritize sustainability without compromising on quality. Since its establishment in 2008, the company has gained recognition in the natural products industry, being awarded for its commitment to providing sustainable alternatives.

Eco Nuts’ founders, Scott and Mona, each bring unique perspectives to the company. Mona’s personal experience with skin allergies to traditional laundry detergents has driven her to create products that are gentle on the skin. Scott’s passion for the ocean and the environment has led him to develop innovative and eco-friendly packaging solutions for their products.

By combining their expertise and shared commitment to sustainability, Scott and Mona have successfully positioned Eco Nuts as a trusted brand in the industry. Customers can enjoy their natural, organic soaps and laundry detergents knowing that they are making a positive impact on both their personal well-being and the environment.

What are Eco Nuts?

Eco Nuts is a brand that specializes in soap nuts, known scientifically as sapindus, which are berries derived from various species of shrubs and small trees in the Lychee family. These soapberries grow in warm to tropical climates worldwide, including the United States.

The use of soap nuts for making soap dates back thousands of years in Asia, where they have been valued for their cleaning properties. Eco Nuts has harnessed the power of soap nuts by developing a proprietary process to remove the seeds and germs, making them safe and effective for use in laundry detergents and cleaning products.

One of the key components of soap nuts is saponin, a natural surfactant that acts as a cleanser. Eco Nuts utilizes the saponin extracted from soap nuts in their range of organic soaps, ensuring that their products maintain the highest standards of quality and eco-friendliness.

Eco Nuts stands out in the market not only for its use of soap nuts but also for its commitment to using organic, all-natural ingredients. This dedication to providing environmentally friendly solutions extends to their packaging as well. Eco Nuts uses packaging materials that are eco-friendly and sustainable, reducing their impact on the environment.

The Benefits of Eco Nuts:

  • Organic and all-natural ingredients
  • Safe for sensitive skin
  • Effective cleaning with natural saponin
  • Biodegradable and environmentally friendly
  • Reduces plastic waste with eco-friendly packaging

By choosing Eco Nuts, consumers not only prioritize their own health and well-being but also contribute to the preservation of the environment. With their range of soap nuts and all-natural products, Eco Nuts offers a sustainable approach to cleaning without compromising on performance or eco-consciousness.

Eco Nuts Soapberries

Eco Nuts in the Shark Tank

Shark Tank has witnessed a growing presence of “green” companies, as consumer awareness regarding the benefits of organic and environmentally friendly products continues to rise. One such company that stood out on the show was Eco Nuts, an advocate of sustainable living and the creator of organic soap nuts and other eco-friendly solutions. Despite the challenges faced by green businesses in securing investments due to higher production costs and valuation discrepancies, the increasing demand for green products presents a promising investment opportunity for Eco Nuts.

Eco Nuts in Shark Tank

Founded by Scott Shields and Mona Weiss, Eco Nuts offers a range of organic and environmentally friendly laundry detergents, cleaning products, and more. Their appearance on Shark Tank not only provided them with a platform to showcase their products but also highlighted the growing market for eco-conscious startups. The Shark Tank Effect combined with the increasing demand for green companies has propelled Eco Nuts towards success, making them an inspiring example within the industry.

However, securing investments in the Shark Tank can be a challenging feat for green companies. With higher production costs associated with organic and environmentally friendly products, valuation discrepancies often arise, impacting the negotiating power of businesses like Eco Nuts. Despite these challenges, their presence on the show and the recognition garnered from the Sharks opens doors for future growth and awareness within the market.

The Shark Tank Pitch and Deals

In their Shark Tank pitch, Scott and Mona showcased the numerous advantages of Eco Nuts’ organic soap nuts and demonstrated how effective they are for laundry. The Sharks expressed a keen interest in understanding the market size and sales figures for the soap berry industry. However, Scott’s claim that Eco Nuts controlled 90% of the soap berry market raised skepticism among the Sharks, as the sales numbers did not align with such a significant market share. Despite the valuation discrepancies, Robert Herjavec saw potential in Eco Nuts and made an offer for 50% of the company.

Shark Tank Pitch

“The success of Eco Nuts lies in their commitment to creating organic, eco-friendly products that align with the needs of conscious consumers. Although there were concerns surrounding sales numbers and market control, Robert Herjavec recognized the value of the brand and extended an offer.”

Growing Sales and Customer Base

Eco Nuts has experienced remarkable sales growth since its inception. Through strategic reinvestment of their earnings, the company has steadily increased its sales figures, establishing a strong presence in the market. Their line of organic soap products, in particular, has gained significant popularity among customers, with a notable presence in the baby store market. This success can be attributed to their effective social media marketing efforts, which have played a crucial role in building a dedicated and loyal customer base.

The Benefits of Soap Nuts

Soap nuts offer numerous advantages that make them a compelling alternative to traditional laundry detergents. These natural wonders, also known as soapberries or soap nuts, have gained recognition for their organic and eco-friendly qualities. Here are some of the benefits of using soap nuts as an organic laundry detergent and fabric softener:

  1. Organic and Natural: Soap nuts are derived from plants and are free from harsh chemicals, artificial fragrances, and synthetic additives. They provide a natural and gentle cleansing experience, making them ideal for individuals with sensitive skin.
  2. Two-in-One Solution: Soap nuts can be used not only as laundry detergents but also as fabric softeners. This versatile feature eliminates the need for separate products, streamlining your laundry routine.
  3. Biodegradable and Eco-Friendly: Soap nuts are an eco-conscious choice as they are biodegradable and safe for the environment. They break down naturally without leaving behind harmful residues, ensuring a sustainable cleaning process.

By opting for soap nuts, you can embrace eco-friendly alternatives in your laundry routine while enjoying the benefits of a natural and safe cleaning experience.

Eco Nuts Soap Nuts

In Their Own Words

“We believe that caring for the environment and caring for your clothes go hand in hand. Soap nuts provide an effective and sustainable solution for everyday laundry needs, without compromising on quality or environmental impact.”
– Scott Shields, Co-founder of Eco Nuts

The Sustainability Factor

Eco Nuts is a company that prioritizes sustainable business practices and aims to make a positive impact on the environment. They understand the importance of reducing waste and minimizing their carbon footprint. One way they demonstrate their commitment to sustainability is through their packaging choices.

Eco Nuts

Eco Nuts uses aluminum packaging for their products, which offers several advantages over traditional plastic packaging. Aluminum is highly recyclable, meaning it can be repurposed and reused, reducing the amount of waste that ends up in landfills. Additionally, the production of aluminum packaging requires less energy and has a lower environmental impact compared to plastic production.

But Eco Nuts’ dedication to sustainability doesn’t stop at their packaging. They also source their soap nuts from wild trees, supporting sustainable agricultural practices and promoting biodiversity conservation. By using soap nuts, Eco Nuts ensures that their products are made from natural and organic ingredients, providing a safer and healthier option for consumers.

“We believe that sustainability is not just a buzzword, but a responsibility we have to the planet and future generations,” says Scott Shields, co-founder of Eco Nuts.

Eco Nuts’ holistic approach to sustainability sets them apart in the market. Their commitment to using recyclable materials and supporting sustainable practices resonates with eco-conscious consumers who prioritize ethical consumerism.

The Benefits of Choosing Eco Nuts’ Sustainable Products:

  • Reduced environmental impact through the use of recyclable aluminum packaging
  • Support for sustainable agriculture and preservation of biodiversity
  • Elimination of harmful chemicals found in traditional cleaning products
  • A healthy and safe choice for individuals with sensitive skin
  • Contribution to the reduction of waste in landfills
Benefits of Eco Nuts’ Sustainable Business Practices
Reduces waste in landfills
Supports sustainable agriculture
Minimal environmental impact
Safe and healthy for individuals with sensitive skin
Promotes biodiversity conservation

Consumer Response and Reviews

Eco Nuts has garnered an overwhelmingly positive response from customers who have embraced their eco-friendly laundry solutions. With a focus on providing natural cleaning products, Eco Nuts has become a go-to brand for individuals seeking effective and sustainable alternatives. In particular, those with skin sensitivities have found relief by switching to Eco Nuts’ organic soap products, which are gentle on the skin and free from harsh chemicals.

Customers have also praised the efficacy and affordability of Eco Nuts’ laundry detergent. The brand’s commitment to environmental responsibility and the use of natural ingredients resonates with eco-conscious consumers who prioritize eco-friendly solutions.

“Eco Nuts has been a game-changer for my family. We have tried numerous natural cleaning products, but none have delivered the same level of cleanliness and freshness as Eco Nuts’ laundry detergent. Plus, it’s eco-friendly!” – Sarah, satisfied customer

Eco Nuts’ dedication to providing high-quality, natural cleaning products has resulted in a growing number of positive customer reviews and testimonials. The feedback from satisfied customers serves as a testament to the popularity and effectiveness of Eco Nuts’ offerings.

Key Benefits and Features Highlighted in Customer Reviews:

  • Effectiveness in removing stains and odors
  • Gentle on sensitive skin
  • Environmentally friendly packaging
  • Long-lasting and cost-effective

Eco Nuts Customer Reviews

Eco Nuts’ commitment to customer satisfaction and providing eco-friendly solutions has cultivated a loyal following. The positive reviews and testimonials from satisfied customers further reinforce Eco Nuts’ reputation as a trusted brand in the natural cleaning products market.

The Future of Eco Nuts

As the demand for eco-friendly products continues to rise, Eco Nuts is well-positioned for future growth in the market. The company has ambitious expansion plans to broaden its product line and reach a wider customer base. With the increasing popularity of green consumer trends, there is great potential for Eco Nuts to become a leading brand in the organic cleaning products industry.

Eco Nuts stands out from its competitors due to its commitment to sustainability and product quality. By prioritizing environmentally friendly practices and offering high-quality organic solutions, the company appeals to the growing number of eco-conscious consumers.

Expansion Plans

Eco Nuts intends to expand its product line beyond laundry detergents and household cleaning products. The company aims to introduce new offerings that align with its eco-friendly mission. This expansion will allow Eco Nuts to cater to a broader range of customer needs and preferences, further solidifying its position in the market.

Green Consumer Trends

The rise of green consumer trends presents a significant opportunity for Eco Nuts. As more individuals prioritize sustainability and seek out environmentally friendly alternatives, the demand for organic cleaning products continues to grow. Eco Nuts’ commitment to sustainability and its reputation as a trusted brand positions it favorably to capitalize on this increasing consumer demand.

future growth

Shark Tank Impact on Eco Nuts

Appearing on Shark Tank has had a significant impact on Eco Nuts. The exposure from the show has led to increased sales and brand recognition. Their website experienced a surge in traffic during and after their episode aired. The Shark Tank effect has helped Eco Nuts reach a broader audience and establish themselves as a reputable brand in the eco-friendly cleaning products market.

Conclusion: A Success Story for Eco Nuts

The remarkable journey of Eco Nuts, from their appearance on Shark Tank to their resounding success in the market, showcases the immense potential for sustainable businesses to thrive. Through their unwavering commitment to producing organic, eco-friendly products and using sustainable packaging, Eco Nuts has struck a chord with consumers who prioritize ethical consumerism.

Their unique line of organic soap nuts, derived from nature’s bountiful soapberries, has captured the hearts of environmentally conscious individuals seeking gentle yet effective cleaning solutions. Eco Nuts’ dedication to sustainability not only extends to their products’ composition, but also to their thoughtfully chosen packaging materials.

The investment from esteemed entrepreneur Robert Herjavec on Shark Tank stands as a powerful endorsement of Eco Nuts’ innovative business model. This vote of confidence has strengthened their position in the market and accelerated their trajectory towards further growth and success.

Eco Nuts’ remarkable ascent serves as a shining example and inspiration for other eco-conscious startups, demonstrating that it is possible to build a thriving business while prioritizing the well-being of both consumers and the planet. By staying true to their values and delivering exceptional quality products, Eco Nuts has not only carved out a niche for themselves in the sustainable products industry, but has also become a beacon of hope for a greener and more conscious future.


Q: What is Eco Nuts?

A: Eco Nuts is a company that specializes in eco-friendly laundry detergents and soaps. They offer organic soap berry laundry detergents, household cleaning products, and natural bath and body products.

Q: What are soap nuts?

A: Soap nuts are berries from different species of shrubs and small trees in the Lychee family. They have been used for making soap for thousands of years in Asia.

Q: Why are soap nuts eco-friendly?

A: Soap nuts are organic, natural, and biodegradable. They are safe for sensitive skin, can be used as both detergents and fabric softeners, and promote sustainable agricultural practices.

Q: What sets Eco Nuts apart in the market?

A: Eco Nuts combines organic, all-natural ingredients with environmentally friendly packaging. They place a strong emphasis on sustainability in their business practices.

Q: What was Eco Nuts’ experience on Shark Tank?

A: Eco Nuts appeared on Shark Tank to secure funding for their eco-friendly cleaning products. Their claims about controlling a large market share raised doubts among the Sharks.

Q: Did Eco Nuts secure an investment on Shark Tank?

A: Yes, Robert Herjavec made an offer for 50% of the company.

Q: How has Eco Nuts grown since its appearance on Shark Tank?

A: Eco Nuts has experienced significant sales growth and credits their success to social media marketing efforts and positive customer reviews.

Q: What are the benefits of using soap nuts?

A: Soap nuts are organic, biodegradable, and safe for sensitive skin. They can be used as both laundry detergents and fabric softeners.

Q: How does Eco Nuts practice sustainability in their business?

A: Eco Nuts uses recyclable aluminum packaging and sources their soap nuts from wild trees, promoting biodiversity conservation and sustainable agriculture.

Q: What do customers say about Eco Nuts?

A: Customers appreciate Eco Nuts’ eco-friendly laundry solutions, effectiveness, and affordability. Many individuals with skin sensitivities have found relief by using their organic soap products.

Q: What are Eco Nuts’ future plans?

A: Eco Nuts plans to expand their product line and reach a wider customer base in response to the increasing demand for eco-friendly products.

Q: How has Shark Tank impacted Eco Nuts?

A: Appearing on Shark Tank has led to increased sales and brand recognition for Eco Nuts.

Q: What is the success story of Eco Nuts?

A: Eco Nuts’ journey from their appearance on Shark Tank to their success in the market exemplifies the potential for sustainable businesses to thrive. Their commitment to organic, eco-friendly products and sustainable packaging has resonated with consumers and attracted investment.

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