Chirp Shark Tank Recap – Episode, Deals, and Reviews

Tate Stock, the founder of Chirp, made a compelling pitch for his innovative yoga wheel product in Shark Tank episode 1203. Chirp, originally established while Tate was attending Brigham Young University and later rebranded in 2018, has experienced remarkable success in the market. With $8 million in sales in 2018 and an ambitious projection of $40 million in sales by the end of 2020, the company has firmly established itself as a top player in the industry.

In his Shark Tank appearance, Tate Stock entered the tank seeking a $900,000 investment for a 2% stake in his business. After a negotiation process, he secured a deal with renowned Shark, Lori Greiner, for $900,000 in exchange for 2.5% equity. This agreement demonstrates the confidence Lori has in the potential of Chirp.

Chirp Shark Tank

Key Takeaways:

  • Chirp, founded by Tate Stock, gained significant success in the market with $8 million in sales in 2018 and aims for $40 million in sales by the end of 2020.
  • Tate Stock made a deal with Lori Greiner, securing a $900,000 investment for a 2.5% equity stake in Chirp.
  • Chirp’s impressive sales figures and continued growth highlight the success of their innovative yoga wheel product.
  • The episode also featured other entrepreneurs and their unique product pitches.
  • Shark Tank Season 12 included notable guest Sharks and compelling episodes, filmed in compliance with COVID-19 safety measures.

Chirp Shark Tank Journey

Tate Stock, the founder of Chirp, discovered the inspiration for his innovative yoga wheel product during a visit to his aunt’s house. Intrigued by a similar wheel, he took matters into his own hands and began crafting his own using PVC pipes and yoga mats. As he refined his design, the business gained traction.

Recognizing the potential of his creation, Tate collaborated with doctors and chiropractors to rebrand the product as a back-stretching device. The market responded positively, and Chirp’s sales soared to approximately 500 units per day, necessitating the establishment of Tate’s own fulfillment business.

“Chirp’s journey began with a vision and a passion for improving people’s well-being. By continuously refining the product and embracing the feedback of medical professionals, Tate turned an ordinary yoga wheel into a highly sought-after back-stretching tool,” said Dr. Mark Johnson, chiropractor.

Chirp’s success further skyrocketed when the company launched a Kickstarter campaign, raising over $1.5 million and amplifying sales growth and expansion.

Chirp’s Development: A Timeline

Year Milestone
2018 Tate rebrands the yoga wheel as a back-stretching device with input from medical professionals.
2019 Chirp’s sales reach 500 units per day, prompting the establishment of a fulfillment business.
2020 The Kickstarter campaign raises over $1.5 million, fueling sales growth and expansion.

Chirp’s journey exemplifies how an initial idea can evolve into a thriving business through innovation, collaboration, and strategic marketing. The company’s dedication to improving people’s lives through effective and accessible wellness products has contributed to its enduring success in the market.

Stay tuned for the next section, where we’ll dive into Chirp’s impressive sales figures and financial accomplishments.

Chirp’s Impressive Sales Figures

In 2020, Chirp experienced remarkable success in terms of sales and revenue. The company recorded an impressive $12 million in sales, further solidifying its position in the market. Despite the challenges posed by the COVID-19 pandemic, Chirp managed to thrive and maintain its growth trajectory.

This success can be attributed to Chirp’s innovative product and effective marketing strategies. The company has developed a unique yoga wheel that has resonated with consumers, leading to strong demand and favorable sales figures. Additionally, Chirp’s commitment to providing quality products and exceptional customer service has undoubtedly contributed to its overall success.

Looking ahead, Chirp has projected sales of $40 million by the end of the year. With its strong performance in 2020, the company is well-positioned to achieve this ambitious target. The positive reception of Chirp’s products in the market, coupled with its continued commitment to innovation and customer satisfaction, bodes well for its future revenue growth and overall success.

Chirp Shark Tank sales

Chirp’s impressive sales figures demonstrate the market’s recognition of the value and effectiveness of its products. Despite the highly competitive landscape, Chirp has managed to stand out and establish itself as a leading brand in the industry. The company’s innovative approach and focus on customer needs have undoubtedly contributed to its sales success.

As Chirp continues to expand its product line and attract more customers, its sales figures are expected to grow even further. The dedication and vision of the Chirp team, combined with the support and investment secured from the Sharks on Shark Tank, have set the stage for an exciting future of continued growth and success.

The Shark Tank Pitch

Tate Stock, the founder of Chirp, made his highly anticipated Chirp Shark Tank pitch with an ask of $900,000 for 2% equity in his business. The Sharks were immediately impressed by Chirp’s impressive sales numbers, but raised concerns about the valuation of the company. In a tense negotiation, Tate managed to strike a deal with Lori Greiner, one of the Chirp Shark Tank investors.

“I see the potential in Chirp and what you’ve achieved so far. I’m willing to invest $900,000 for 2.5% equity, but there’s a catch. You must pay back the investment within 18 months.”

This deal not only showcased Lori’s confidence in Chirp’s potential for growth but also provided the necessary funding to fuel the company’s expansion plans. Tate Stock’s successful pitch and negotiation skills secured a valuable partnership with Lori Greiner, a renowned investor and QVC queen.

Chirp Shark Tank pitch

Chirp Shark Tank Pitch Recap

Founder Ask Equity Offered Investor
Tate Stock $900,000 2% (Negotiated: 2.5%) Lori Greiner

Chirp Shark Tank Update

As of July 2021, Chirp’s deal with Lori Greiner has yet to be finalized, and the company has been facing competition from knock-off products on Amazon. Despite these challenges, Chirp has managed to maintain an impressive annual revenue of $4 million.

In January 2022, Chirp made an exciting announcement about the launch of their latest product, the Chirp Wheel Pro. This new iteration of their yoga wheel features a vibrating core, which enhances muscle penetration and aids in post-workout recovery. It has been well-received by customers and fitness enthusiasts alike.

Chirp Shark Tank Update

Fast forward to October 2023, and Chirp’s annual revenue has further increased to an impressive $5 million. The company’s consistent growth and success have resulted in a valuation of $45 million, solidifying its position in the market.

Chirp’s founders, led by Tate Stock, have persevered through the challenges, continuously innovating and improving their product offerings. Their commitment to quality and customer satisfaction has propelled Chirp to new heights in the fitness industry.

Chirp Shark Tank Update Highlights:

  • Deal with Lori Greiner ongoing
  • $4 million annual revenue as of July 2021
  • January 2022: Launch of the Chirp Wheel Pro with vibrating core
  • October 2023: Annual revenue increased to $5 million
  • $45 million valuation
Chirp Shark Tank Update Details
Deal Status with Lori Greiner Ongoing
Annual Revenue (as of July 2021) $4 million
New Product Launch Chirp Wheel Pro with vibrating core (January 2022)
Current Annual Revenue (October 2023) $5 million
Valuation $45 million

Other Products and Success Stories from Shark Tank Episode

Aside from Chirp, Shark Tank episode 1203 featured pitches from other entrepreneurs, showcasing a diverse range of innovative products and success stories.

Hug Sleep

Hug Sleep, presented by Mark and Lori, is an adult swaddle-like blanket designed to provide a soothing and comforting sleep experience. The entrepreneurs sought a deal of $300,000 for 20% equity and successfully secured a partnership.

Animated Lure

Animated Lure, introduced by Kevin, offers a lifelike fish bait that mimics real fish movements to attract a wide variety of species. The entrepreneur pitched for $325,000 for 10% equity and a $3 royalty, sealing a deal on the show.

The Cereal Killerz Kitchen

The Cereal Killerz Kitchen presented a unique concept of a cereal bar, providing customers with customized cereal combinations. Although the entrepreneurs didn’t strike a deal with the Sharks, their innovative idea left a lasting impression.

Shark Tank Episode

Throughout the Shark Tank episode, these entrepreneurs showcased their dedication, creativity, and entrepreneurial spirit. The diversity of products and the success stories shared in this episode exemplify the opportunities and growth potential that Shark Tank provides for innovators and business owners.

Notable Episodes and Guest Sharks in Shark Tank Season 12

Shark Tank Season 12 featured a lineup of captivating episodes and guest Sharks that brought excitement and fresh perspectives to the show. Two notable guest Sharks during the season were Blake Mycoskie, the founder of TOMS and co-founder of Madefor, and Kendra Scott, the successful entrepreneur behind Kendra Scott LLC.

First appearing on October 16, 2020, the highly anticipated season consisted of 25 thrilling episodes. Despite the challenges posed by the COVID-19 pandemic, the show adapted by filming in a production bubble at the Venetian Las Vegas, ensuring the safety of everyone involved.

Blake Mycoskie

“As a guest Shark, I was thrilled to be a part of Shark Tank Season 12 and witness the incredible talent and innovation displayed by the entrepreneurs. It’s inspiring to be able to support and guide them on their journey towards success.”

Kendra Scott

“Being a guest Shark on Shark Tank Season 12 was an amazing experience. It allowed me to engage with passionate entrepreneurs and discover groundbreaking ideas. I am honored to be a part of their entrepreneurial journey and help shape their future.”

Throughout the season, a diverse range of entrepreneurs and their innovative products captured the attention of the Sharks. The dynamic interactions between the entrepreneurs and the Sharks added an extra layer of intensity and anticipation to each episode.

Stay tuned for more updates on the exciting ventures and groundbreaking deals that unfolded in Shark Tank Season 12.

Recap of Shark Tank Season 12 Episode 3

Shark Tank Season 12 Episode 3, which aired on October 30, 2020, showcased a lineup of innovative pitches from various entrepreneurs. The episode featured captivating presentations from Hug Sleep, Animated Lure, The Cereal Killerz Kitchen, and Chirp.

Chirp’s Deal with Lori Greiner

One standout pitch from this episode was Chirp, a company founded by Tate Stock. Chirp’s unique yoga wheel product impressed the Sharks, and Tate made a deal with Lori Greiner. Lori agreed to invest $900,000 in Chirp in exchange for 2.5% equity. However, the deal came with a condition that the investment must be paid back within 18 months, highlighting Lori’s belief in Chirp’s growth potential.

Other Pitches and Outcomes

Alongside Chirp, other entrepreneurs presented their products to the Sharks in this episode. Hug Sleep, an adult swaddle-like blanket, caught the attention of Mark and Lori, resulting in a deal for $300,000 in exchange for 20% equity. The Animated Lure, a lifelike fish bait, secured a deal with Kevin for $325,000 in exchange for 10% equity and a $3 royalty. However, The Cereal Killerz Kitchen did not manage to strike a deal with any of the Sharks.

This episode presented a diverse range of pitches, each with its own unique offering and outcome. Whether it was securing a deal or facing rejection, these entrepreneurs showcased their determination and passion for their products.

Stay tuned as we explore more exciting episodes and success stories from Shark Tank Season 12!

Season 12 Episode List and Highlights

Shark Tank Season 12 consisted of 25 exciting episodes filled with innovative entrepreneurs and their impressive products. Let’s take a look at some of the highlights from this thrilling season, including the deals made with the Sharks and the notable products that caught their attention.


  1. Episode 1: This episode showcased a range of captivating pitches, with Mark, Lori, Kevin, Barbara, and Daymond making intriguing deals.
  2. Episode 2: The second episode continued the excitement, featuring guest Sharks Blake Mycoskie and Kendra Scott.
  3. Episode 3: Chirp’s captivating pitch and deal with Lori Greiner stole the show in this episode.
  4. Episode 4: Several promising entrepreneurs made their mark with their unique products, capturing the Sharks’ attention.
  5. Episode 5: The fifth episode brought more memorable pitches, with the Sharks assessing the potential of each business.


  • Hug Sleep: A cozy adult swaddle-like blanket, which received offers from Mark and Lori for $300,000 in exchange for 20% equity.
  • Animated Lure: This lifelike fish bait sparked interest from Kevin, resulting in a deal for $325,000 for 10% equity and a $3 royalty.
  • NuMilk: A revolutionary plant-based milk machine that impressed the Sharks and attracted multiple offers.
  • OpulenceMD Beauty: This skincare brand wowed the Sharks with its unique products and impressive sales figures.

Each episode of Shark Tank Season 12 brought its own share of excitement, surprises, and entrepreneurial success stories. The diverse range of entrepreneurs and their innovative products made this season a must-watch for fans of the show.

Shark Tank Season 12 Episode List and Highlights

Note: The image above showcases the vibrant energy and compelling moments that made Shark Tank Season 12 an unforgettable journey.

Updates on Other Shark Tank Companies from Season 12

Shark Tank Season 12 showcased a variety of innovative companies, and many of them have seen exciting developments since appearing on the show. One notable company is Chirp, which has introduced new products and experienced impressive sales growth. Chirp’s success story is just one example of the continued success and growth of the companies that have appeared on Shark Tank.

In addition to Chirp, other Shark Tank Season 12 companies have also made significant updates. These updates include new product launches, expanded market reach, and increased sales figures. The platform provided by Shark Tank has proven to be a launching pad for these entrepreneurs, enabling them to take their businesses to new heights.

The updates on the Shark Tank Season 12 companies highlight the impact that the show has on emerging businesses. From securing deals with Sharks to leveraging the exposure gained through the show, these companies have capitalized on their Shark Tank experience to drive their success. As viewers, we get to witness the evolution and growth of these companies, making Shark Tank a powerful showcase for entrepreneurship and innovation.


Q: What is Chirp?

A: Chirp is a company that was pitched on Shark Tank. It offers back-stretching devices, initially starting as a yoga wheel product.

Q: When did Chirp appear on Shark Tank?

A: Chirp appeared on Shark Tank in Season 12, Episode 3, which aired on October 30, 2020.

Q: How much sales has Chirp generated?

A: Chirp generated million in sales in 2018 and projected million in sales by the end of 2020.

Q: What kind of deal did Chirp make on Shark Tank?

A: Chirp made a deal with Lori Greiner for 0,000 for 2.5% equity, with an 18-month repayment condition.

Q: Has Chirp faced any competition?

A: Yes, Chirp has faced competition from knock-off products on Amazon.

Q: What is the latest product launch from Chirp?

A: The latest product launch from Chirp is the Chirp Wheel Pro, which features a vibrating core to enhance muscle penetration and recovery.

Q: What are some other notable pitches from Shark Tank Season 12, Episode 3?

A: Other pitches from this episode include Hug Sleep, Animated Lure, and The Cereal Killerz Kitchen.

Q: Who were the guest Sharks in Shark Tank Season 12?

A: The guest Sharks in Shark Tank Season 12 included Blake Mycoskie and Kendra Scott.

Q: How many episodes were there in Shark Tank Season 12?

A: Shark Tank Season 12 consisted of 25 episodes.

Q: Are there any updates on other companies from Shark Tank Season 12?

A: Yes, several other companies featured in Shark Tank Season 12 have had updates since appearing on the show.

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