Certifikid Shark Tank

Certifikid Shark Tank Recap – Episode, Deals and Reviews

Certifikid, the popular “deal” website for families with kids, made a memorable appearance on Shark Tank in episode 1018. The founders, Brian and Jamie Ratner, pitched their platform that offers incredible deals on family outings, kids’ summer camps, birthday party packages, and more. Their presentation garnered attention and interest from the Sharks, ultimately leading to a lucrative deal with Kevin.

The Ratners sought a $600,000 investment in exchange for an 8% stake in Certifikid. They impressed the Sharks with their impressive sales numbers, generating $700,000 in net income from $5 million in sales the previous year and accumulating over $30 million in sales since their launch in 2010. The Sharks’ concerns about the daily deals industry were addressed as the Ratners’ business model proved to be profitable and sustainable.

Certifikid Shark Tank

Key Takeaways:

  • Certifikid is a popular deal website that caters to families with kids.
  • The founders, Brian and Jamie Ratner, secured a deal with Kevin on Shark Tank.
  • Certifikid offers discounts on family outings, summer camps, and more.
  • The company has achieved impressive sales figures, with millions in revenue each year.
  • Certifikid’s success on Shark Tank has helped them grow and attract new customers.

Certifikid: A Family-Friendly Discount Platform

Certifikid is often described as a family-friendly discount platform. Created in 2010 by Jamie Ratner, Certifikid was born out of a need for good deal sites specifically catered to family activities. Similar to Groupon, Certifikid offers incredible discounts on a wide range of family outings, kids’ summer camps, and more. Over the years, it has earned its reputation as the largest daily deal site for families and has expanded its footprint to cover multiple cities across the United States.

At Certifikid, families can access exclusive discounts on various activities and experiences that are perfect for creating lasting memories. From amusement parks and water parks to children’s museums, zoos, and sports activities, Certifikid provides an extensive selection of discounted options. Their platform ensures that families can enjoy these memorable experiences while making significant savings. Whether you’re planning a birthday party, a family vacation, or just looking for a fun day out, Certifikid offers substantial discounts to make it more affordable.

Why Choose Certifikid?

  • Family-Focused: Certifikid understands the unique needs of families and curates deals that cater specifically to them.
  • Largest Daily Deal Site: With its extensive reach and presence in multiple cities, Certifikid offers families the broadest range of discounted activities and experiences.
  • Quality Selection: Certifikid carefully selects its partners to ensure that families can enjoy high-quality, family-friendly activities and experiences.
  • Hassle-Free: Booking through Certifikid is easy and convenient, allowing families to access exclusive discounts with just a few clicks.
  • Savings: By taking advantage of Certifikid’s discounts, families can enjoy incredible savings on their favorite activities, making them more accessible and affordable.

Certifikid’s commitment to providing families with the best deals and experiences has made it the go-to platform for those seeking discounted family activities. With its user-friendly platform, extensive selection, and unbeatable discounts, Certifikid continues to make family outings and experiences more accessible and enjoyable for all.

The Certifikid Shark Tank Pitch

During their Certifikid Shark Tank pitch, Brian and Jamie Ratner presented a compelling case for their business. They sought a $600,000 investment in exchange for 8% equity in Certifikid. The Sharks were immediately intrigued by their proposition.

What truly impressed the Sharks were Certifikid’s impressive sales figures. In the previous year, the company generated $700,000 in net income from their $5 million in sales. Since their establishment in 2010, Certifikid has achieved over $30 million in sales.

Another remarkable aspect of their pitch was the revelation that Certifikid has amassed a subscriber base of approximately one million to their deals newsletter. This demonstrated the company’s wide reach and potential for growth.

“Certifikid has shown incredible sales numbers and I believe in their business model. I would like to offer them a deal.” – Kevin

Although the Sharks had some reservations about the daily deals industry, Kevin saw the potential in Certifikid and decided to invest $600,000 for 19% equity. This strategic partnership marked a significant turning point for Certifikid, propelling them towards greater success and expansion.

Certifikid Shark Tank Pitch

Stay tuned for the next section, where we dive into Certifikid’s growth and expansion following their appearance on Shark Tank.

Certifikid’s Growth and Expansion

Since its appearance on Shark Tank, Certifikid has experienced remarkable growth and expansion, solidifying its position as a leading family-friendly discount platform. The company has successfully added several new cities to its platform, providing more opportunities for families across the United States to access exclusive deals and discounts. Through strategic expansion efforts, Certifikid has established a strong presence in key markets, catering to the diverse needs of families seeking affordable and engaging activities.

Unfortunately, Certifikid’s expansion plans faced a temporary setback due to the global impact of the Covid-19 pandemic. However, the company swiftly adapted to the changing circumstances by pivoting its offerings to virtual and at-home activities. This adaptive approach enabled Certifikid to continue serving families during a challenging time, ensuring that they could still enjoy meaningful experiences from the comfort and safety of their own homes.

As of June 2021, with the gradual relaxation of restrictions and the reopening of businesses, Certifikid has resumed offering its in-person deals and discounts. Families can once again access a wide range of options, from exciting family outings to enriching children’s summer camps.

Table: Certifikid’s Expansion Timeline

Year New Cities Added
2010 Washington DC
2012 Chicago, Los Angeles
2014 Atlanta
2016 New York City, Houston
2019 Boston, Denver
2022 Dallas, Miami

Furthermore, in January 2023, Certifikid made a significant stride in its expansion journey through the acquisition of Hulafrog, another prominent family activities website. This strategic merger has expanded Certifikid’s reach and enhanced its offerings, enabling families to discover a wider range of engaging activities and attractive deals.

With its unwavering commitment to customer satisfaction and its innovative approach to providing discount opportunities, Certifikid is well-positioned to continue its growth and expansion trajectory. By continuously identifying new markets and adapting to changing customer demands, Certifikid aims to establish itself as the go-to platform for families seeking exciting and budget-friendly experiences.

Certifikid Growth and Expansion

The Impact of Shark Tank on Certifikid

Appearing on Shark Tank had a significant impact on Certifikid. The deal they made with Kevin helped them grow their business and reach a wider audience. The exposure from the show also helped them attract new customers and expand their offerings. While there were challenges along the way, the partnership with Kevin proved to be beneficial for Certifikid.

The Certifikid founders, Brian and Jamie Ratner, sought an investment of $600,000 for 8% of their business during their Shark Tank pitch. They impressed the Sharks with their impressive sales figures, making $700,000 in net income off $5 million in sales the previous year and having over $30 million in sales since opening in 2010.

“[The deal] we made with Kevin O’Leary on Shark Tank was transformational for our business. It really allowed us to scale, to hire the talent we needed, and to build our brand.”

The partnership with Kevin not only provided the funding Certifikid needed, but it also brought invaluable expertise and connections to the table. His experience and guidance helped Certifikid navigate the competitive daily deals industry and make strategic business decisions. This partnership played a crucial role in Certifikid’s growth and success.

As a result of their appearance on Shark Tank, Certifikid experienced a boost in brand recognition and credibility. The show’s wide viewership and the endorsement from the Sharks helped Certifikid gain trust from new customers and solidify its position as a leading family-friendly discount platform.

In addition to financial support and increased visibility, the partnership with Kevin opened doors for Certifikid to collaborate with other Shark Tank entrepreneurs and expand its network. This led to exciting collaborations and joint promotions, further enhancing Certifikid’s offerings and attracting even more customers.

The impact of Shark Tank on Certifikid extends beyond immediate success. The exposure and lessons learned from the show continue to shape Certifikid’s growth strategies and business decisions. The partnership with Kevin served as a launchpad for Certifikid’s future achievements.

Shark Tank Impact on Certifikid

Certifikid’s Business Model

Certifikid operates on a revenue model that allows them to generate income through each deal purchased on their platform. The company earns a percentage from each transaction when customers take advantage of the discounted offers available.

By offering compelling deals on family activities, Certifikid has managed to build a substantial subscriber base of families seeking discounts and savings. Their success lies in their ability to curate attractive offers that appeal to their target audience.

As Certifikid continues to expand its offerings, it ensures a steady stream of revenue by maintaining a strong focus on sourcing deals that resonate with families. By providing valuable discounts on a variety of activities, such as summer camps, birthday party packages, and family outings, Certifikid appeals to its core demographic and drives both customer retention and acquisition.

Certifikid’s Revenue Model

Revenue Source Description
Percentage of Deal Purchases Certifikid receives a portion of the transaction value for each deal purchased by customers on their platform.
Subscriber Base Certifikid’s large subscriber base provides a consistent user base for deal offers, ensuring a steady flow of revenue.

Through their revenue model, Certifikid has established a sustainable business that thrives on providing value to families while generating income for the company. By continuously expanding their range of deals and maintaining a strong subscriber base, Certifikid’s revenue model remains robust and adaptable to the needs of its customers.

Certifikid Business Model

Certifikid’s Success Stories

Certifikid has garnered a multitude of success stories and garnered positive customer reviews from satisfied families. By utilizing Certifikid, families have been able to save money on compelling family outings and engaging activities. Customers have specifically praised Certifikid for providing access to incredible deals and substantial discounts, both of which have contributed to memorable experiences for families. The platform’s testimonials highlight the immense value Certifikid offers to families seeking affordable ways to bond and spend quality time together. Additionally, customers appreciate the diverse range of options available on the platform, ensuring that there is something for everyone.

Testimonial Reviewer
“Thanks to Certifikid, our family was able to enjoy a fantastic day at the local amusement park at a fraction of the cost. The deals and discounts offered are unbeatable!” Sarah Thompson
“Certifikid is a game-changer for our family. We’ve been able to try new activities and explore exciting places without breaking the bank. It has truly enhanced our family bonding experiences!” Michael Rodriguez
“Choosing Certifikid as our go-to platform for discounted family activities has been one of the best decisions we’ve made. The variety of deals available ensures that every weekend is filled with fun and excitement!” Emily Johnson

Certifikid’s Expansion into New Markets

Certifikid, the leading family-friendly discount platform, has successfully expanded its reach by venturing into new markets and adding more cities to its platform. The company started in the Washington DC area and quickly gained popularity, prompting its expansion to other major cities across the United States.

With an aim to provide families with the best deals and discounts on a wide range of family activities and outings, Certifikid has established a presence in cities such as Chicago, Los Angeles, Atlanta, and more. By expanding into these new markets, Certifikid is able to cater to the needs of families nationwide and offer its valuable services to a larger customer base.

Through its expansion, Certifikid has tapped into the demand for affordable and enjoyable family experiences in various regions. Families in these cities now have access to exclusive discounts and deals on popular attractions, kids’ summer camps, birthday party packages, and much more, all provided conveniently through the Certifikid platform.

Expanding City Coverage:

City State
Washington DC Washington D.C.
Chicago Illinois
Los Angeles California
Atlanta Georgia

These new cities provide Certifikid with the opportunity to connect with more families and offer them a range of exciting activities and budget-friendly options. The expansion not only boosts Certifikid’s customer base but also contributes to its overall revenue growth and solidifies its position as the go-to platform for families seeking great deals on family-friendly outings.

Certifikid expansion

By entering new markets and expanding its city coverage, Certifikid continues to prioritize its mission of bringing joy and affordability to families across the country. The company’s success in expanding its reach demonstrates its commitment to meeting the evolving needs of families and making memorable experiences accessible to all.

Certifikid’s Response to the COVID-19 Pandemic

Like many businesses, Certifikid was impacted by the COVID-19 pandemic. With the temporary closure of family activities and outings, Certifikid had to adapt its offerings. The company started featuring virtual and at-home activities for families to enjoy while staying safe. They also sought federal relief and received a forgivable PPP loan. As restrictions ease and businesses reopen, Certifikid has returned to offering deals and discounts.

“During the challenging times of the pandemic, Certifikid pivoted to provide families with virtual activities that could be enjoyed from the comfort of their own homes. These virtual activities allowed families to maintain a sense of normalcy and create lasting memories during the difficult period of lockdowns and social distancing.”

  1. Virtual classes: Certifikid partnered with various businesses to offer virtual classes in subjects like art, music, and STEM. Families could engage in educational activities while staying safe at home.
  2. Virtual tours: Certifikid organized virtual tours of museums, zoos, and other attractions so families could explore the world from their own living rooms.
  3. At-home DIY kits: To keep kids entertained, Certifikid curated at-home DIY kits that included craft projects, science experiments, and cooking activities.

These virtual activities provided a lifeline for families seeking entertainment and educational opportunities during the pandemic. Certifikid ensured that families could continue to make lasting memories while adjusting to the new normal.

Certifikid’s Response to Federal Relief

With the onset of the pandemic, Certifikid faced several financial challenges. However, the company took swift action and applied for federal relief to support its operations during these uncertain times.

In response to their application, Certifikid received a forgivable Paycheck Protection Program (PPP) loan. This financial support allowed Certifikid to continue its operations and provide ongoing deals and discounts to its customers throughout the pandemic.

Returning to Deals and Discounts

As the situation improves and restrictions ease, Certifikid has resumed offering its signature deals and discounts on family activities and outings. Families can once again enjoy the platform’s wide range of offers, whether it’s discounted tickets to amusement parks, family-friendly restaurants, or outdoor adventures.

Now, as families are eager to explore the world beyond their homes, Certifikid’s deals and discounts provide an opportunity to create memorable experiences while saving money.

Impact of Certifikid’s Response to COVID-19 Details
Adapted offerings Certifikid introduced virtual and at-home activities to cater to families during the pandemic.
Federal relief Certifikid secured a forgivable PPP loan to support its operations.
Return to normal With easing restrictions, Certifikid has resumed offering deals and discounts on family activities and outings.

Certifikid virtual activities

Certifikid’s Acquisition of Hulafrog

In January 2023, Certifikid made an important strategic move by acquiring Hulafrog, a well-established website and digital newsletter that offers valuable information on family activities and local businesses. This acquisition marks a significant development for Certifikid, allowing them to expand their offerings and provide families with a more comprehensive source of activities and deals.

The merger of Certifikid and Hulafrog has reinforced Certifikid’s position as a leading platform in the market, catering to the diverse needs of families seeking affordable and enjoyable experiences. By combining the strengths and resources of both platforms, Certifikid is better equipped to deliver a wide range of options, ensuring that families have access to a multitude of activities and deals that suit their individual preferences.

With Certifikid’s expertise in curating exclusive discounts and Hulafrog’s wealth of information on local family-oriented businesses, the merged platform offers a one-stop destination for families looking to explore and make the most of their local community. From family outings and entertainment to educational programs and special events, Certifikid-Hulafrog provides a comprehensive guide to help families discover, plan, and enjoy memorable experiences at discounted prices.

“The acquisition of Hulafrog aligns perfectly with our vision of becoming the go-to platform for families seeking great deals and activities. We are excited to integrate Hulafrog’s valuable resources into the Certifikid ecosystem, creating a truly comprehensive platform that connects families with their local communities.” – Certifikid CEO

As a result of this merger, families can expect an enhanced user experience with a seamless integration of the Certifikid and Hulafrog databases. This means easier access to a wider range of activities, deals, and up-to-date information on family-friendly businesses in their area.

Certifikid’s acquisition of Hulafrog represents a significant milestone in the company’s journey, further solidifying its commitment to providing families with unforgettable experiences while saving money. With a broader reach and more comprehensive offerings, Certifikid-Hulafrog is poised to continue empowering families to create lasting memories without breaking their budgets.

Certifikid's Acquisition of Hulafrog

Certifikid Hulafrog Merged Platform
Exclusive discounts on family activities Comprehensive information on local family-oriented businesses A wide range of activities and deals to explore
Easy-to-use platform Extensive database of local businesses Enhanced user experience with seamless integration
Expanded reach and offerings Strong reputation in the family activities market Empowering families to create unforgettable experiences

Certifikid’s Future Plans and Vision

Certifikid has a clear vision for its future and is committed to expanding its offerings and reach. As the go-to platform for families seeking deals on family activities and outings, Certifikid strives to provide exceptional savings and experiences for families across the country.

In pursuit of its goals, Certifikid plans to continue innovating and adapting to meet the evolving needs of its customers. The company understands the importance of staying ahead of the curve in the competitive market, and it is dedicated to delivering top-notch services that exceed customers’ expectations.

With its comprehensive understanding of the family discount industry, Certifikid is poised to revolutionize the way families find and enjoy affordable activities. By leveraging its expertise and strategic partnerships, Certifikid aims to expand its network and offer an even wider range of deals, ensuring that every family can create lasting memories without breaking the bank.


Q: What is Certifikid?

A: Certifikid is a family-friendly discount platform that offers deals and discounts on family outings, kids’ summer camps, birthday party packages, and more.

Q: How did Certifikid appear on Shark Tank?

A: Certifikid appeared on Shark Tank in episode 1018, where the founders, Brian and Jamie Ratner, sought an investment of 0,000 for 8% of their business.

Q: What were Certifikid’s sales numbers?

A: Certifikid made 0,000 in net income off million in sales the previous year and had over million in sales since opening in 2010.

Q: What was the outcome of Certifikid’s Shark Tank pitch?

A: Certifikid struck a deal with Kevin for 0,000 for 19% equity.

Q: How has Certifikid grown and expanded?

A: Certifikid has expanded to several cities across the United States since its inception in 2010.

Q: What was the impact of Shark Tank on Certifikid?

A: Shark Tank helped Certifikid attract new customers, expand its offerings, and reach a wider audience.

Q: How does Certifikid make money?

A: Certifikid operates on a revenue model where they take a percentage of each deal purchased through their platform.

Q: What are some success stories and customer reviews of Certifikid?

A: Customers have praised Certifikid for its great deals, discounts, and wide range of options available on the platform.

Q: In which new markets has Certifikid expanded?

A: Certifikid has expanded to cities such as Chicago, Los Angeles, Atlanta, and more.

Q: How did Certifikid respond to the COVID-19 pandemic?

A: Certifikid offered virtual and at-home activities for families while adapting to the temporary closure of family activities and outings.

Q: What was Certifikid’s acquisition of Hulafrog?

A: Certifikid acquired Hulafrog, another family activities website, in January 2023, expanding its offerings and reach.

Q: What are Certifikid’s future plans and vision?

A: Certifikid aims to continue expanding its offerings and reach, becoming the go-to platform for families looking for deals on family activities and outings.

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