In a recent episode of Shark Tank, entrepreneurs Michael Malkin and Luce Fuller presented their innovative stress relief aid, Calm Strips. Designed as a natural and discreet solution for anxiety and stress management, Calm Strips have gained popularity for their unique tactile calming effect.
These strips, with a sandy or “river rock” texture, can be rubbed to provide a soothing and grounding experience. Users can adhere them to their phone, wear them on a keychain or lanyard, or keep them in their pocket or purse for easy access. They are available in various colors and patterns, making them both functional and stylish.
Since their launch in April 2020, Calm Strips have experienced rapid growth, with over 100,000 customers and $2.5 million in sales. The entrepreneurs sought a $250,000 investment on Shark Tank, ultimately securing a deal with Lori Greiner for $250,000 for 8% equity, along with a partnership with Robert Herjavec.
Calm Strips have received positive reviews and have become a go-to stress relief aid for individuals seeking natural remedies and wellness products. With their success in classrooms and beyond, Calm Strips are helping individuals manage stress, anxiety, and improve overall mental health.
- Calm Strips offer a discreet and portable solution for stress and anxiety management.
- The tactile calming effect of the strips provides a soothing and grounding experience.
- Available in various colors and patterns, Calm Strips are both functional and stylish.
- The entrepreneurs secured a deal with Lori Greiner and Robert Herjavec on Shark Tank.
- Calm Strips have gained popularity in classrooms and have positive customer reviews.
The Concept Behind Calm Strips
Michael Malkin, the inventor of Calm Strips, had a vision to create a product that would effectively provide anxiety relief and stress management through tactile touch. Drawing from his experience as a former Apple Store manager, where he often found solace in drumming his fingers or using painter’s tape to scrape together, Malkin recognized the power of sensory touch in grounding and calming oneself. However, he sought a more discreet and efficient solution for individuals facing stressful environments.
This led to the birth of Calm Strips, a tactile calming device designed to offer a soothing experience. These strips, with their sandy or “river rock” texture, can be rubbed to produce a calming effect. Studies have shown that sensory touch can alleviate anxiety and stress, making Calm Strips an ideal relaxation aid. The versatility of these strips allows them to be effortlessly affixed to a phone, worn as a keychain or lanyard accessory, or simply kept in a pocket or purse for on-the-go stress relief.
Embracing the simplicity and power of tactile touch, Calm Strips provide an effective solution for anxiety relief and stress management, empowering individuals to find calm amidst the chaos of daily life.
Grounding Through Sensory Touch
Research has shown that tactile stimulation can significantly impact our well-being and mental state. The act of rubbing Calm Strips engages our sense of touch, triggering a calming response within our nervous system. This tactile experience helps ground individuals who are feeling overwhelmed or anxious, promoting relaxation and a sense of inner peace.
“Calm Strips have been a game-changer for me. The soothing tactile touch instantly eases my anxiety and helps me feel more centered. I carry them with me wherever I go for quick and discreet stress relief.” – Jennifer, a satisfied Calm Strips user
Calm Strips Product Details
Calm Strips, the innovative tactile calming device, offers a wide range of features and benefits to promote stress relief, natural stress relief, anxiety relief, relaxation, and sleep. Crafted using thin but durable vinyl material, Calm Strips are built to be long-lasting and resistant to wear and tear. Available in packs of five, these stress relief aides come in a variety of colors and patterns, allowing users to choose according to their preference and style.
In May 2021, Calm Strips introduced circular strips that can be conveniently stuck to phones, computers, or any other surface, ensuring that users can access the calming benefits wherever they go. This ingenious design addition further enhances the versatility of Calm Strips, making them an indispensable relaxation aid for individuals in need.
For educational settings, Calm Strips offer larger quantity options to cater to classrooms and schools’ requirements. Classroom packs of 30 and school packs of 120 are available, providing educators with stress relief aides for their students.
The affordability and effectiveness of Calm Strips as stress relief and relaxation aids have contributed to their growing popularity among individuals seeking natural solutions for anxiety relief and overall well-being.
Calm Strips Product Details
|Thin but durable vinyl
|Packs of five
|Color and Pattern Options
|Wide variety available
|Additional Circular Strips
|Introduced in May 2021 for easy application on various surfaces
|Classroom packs of 30 and school packs of 120 available
The Shark Tank Pitch and Deal
In their captivating Shark Tank pitch, Michael Malkin and Luce Fuller presented Calm Strips as a revolutionary solution for anxiety relief and stress management. Drawing from their personal experiences with anxiety, the entrepreneurs shared how Calm Strips had transformed their lives and helped over 100,000 customers find natural stress relief and relaxation.
The duo sought a $250,000 investment in exchange for 10% equity in their business, aiming to further expand and promote Calm Strips. Their pitch caught the attention of the Sharks, who recognized the potential of this innovative product.
However, not all of the Sharks saw the same value in Calm Strips. Both Daymond John and Mark Cuban opted out of the deal, but Robert Herjavec and Kevin O’Leary were intrigued and made offers to invest in the business.
“Calm Strips have the potential to make a significant impact in the stress relief market. I believe in their mission and am excited to be a part of their journey.” – Lori Greiner
Ultimately, it was Lori Greiner who recognized the tremendous market potential of Calm Strips. She made a generous offer of $250,000 for 8% equity, giving the entrepreneurs the much-needed investment to fuel their growth. To top it off, Robert Herjavec joined the deal, forming a valuable partnership with the entrepreneurs to assist with marketing and overall business development.
This pivotal moment on Shark Tank solidified Calm Strips as a standout business and laid the foundation for their future success.
|Michael Malkin and Luce Fuller
|No deal with Daymond John and Mark Cuban
Lori Greiner: $250,000 for 8% equity
Robert Herjavec joins the deal
Post-Show Success and Expansion
After their appearance on Shark Tank, Calm Strips experienced a surge in sales and garnered significant post-show buzz. The stress relief aides received positive reviews, and the entrepreneurs seized the opportunity to expand their business.
“Appearing on Shark Tank was a game-changer for us. The exposure we gained helped us reach a wider audience and gave our product a seal of approval. It was an incredible boost for our brand.” – Michael Malkin, Co-founder of Calm Strips
By February 2022, Calm Strips were available in over 30 mom and pop retailers, solidifying their presence in the market. The product’s success continued to grow, and by October 2022, Calm Strips were being sold online at major retailers such as Walmart.
Expansion in Retail Presence
As of April 2023, Calm Strips were stocked in 75 mom and pop retailers across the United States. The entrepreneurs’ commitment to providing natural remedies and wellness products for stress relief gained further traction and led to significant growth.
In recent years, Calm Strips have expanded their retail presence to 240 stores, including nationwide chains and local retailers. This widespread availability has allowed more individuals to benefit from their alternative medicine approach.
With the surge in sales and continuous expansion, Calm Strips has seen remarkable financial success. The company’s annual revenue has surpassed $1 million, reflecting the increasing demand for stress relief aides and natural remedies.
Customers have expressed their satisfaction with Calm Strips, praising their effectiveness in providing stress relief and relaxation. The positive reviews have contributed to the product’s success and solidified its standing as a trusted brand.
“Calm Strips have been a game-changer for me. They provide instant stress relief and help me stay calm throughout the day. I highly recommend them to anyone looking for a natural way to manage stress.” – Sarah, Calm Strips Customer
The entrepreneurs behind Calm Strips are dedicated to supporting individuals in their pursuit of better mental health through their stress relief aides.
Customer Satisfaction and Reviews
Calm Strips have received an overwhelming amount of positive feedback from satisfied customers. With over 9,000 rave reviews on Amazon alone, it is evident that these stress relief aides have made a significant impact on individuals seeking natural stress relief, anxiety relief, and relaxation aids. The effectiveness of Calm Strips in providing mental health support has resonated with users, who often praise the product for its tangible benefits.
“Calm Strips have been a game-changer for me. The tactile calming exercise they provide is incredibly soothing and helps me manage my stress levels. I carry them with me everywhere I go, and they have become an essential relaxation aid in my daily routine.” – Melissa
Many users have found that Calm Strips serve as an effective sleep aid, helping them achieve a sense of calmness and tranquility before bedtime. The tactile sensation produced by rubbing the strips provides a soothing experience that promotes relaxation and prepares the mind for restful sleep.
One of the factors contributing to Calm Strips’ success in the market is its high customer satisfaction rate, reinforced by its affordable price point. Individuals seeking alternative medicine and wellness products have embraced Calm Strips as a valuable tool in their journey to better mental health.
To further understand the impact of Calm Strips, take a look at the following customer reviews:
- ★★★★★ “I absolutely love my Calm Strips! They have become a vital part of my stress management routine. The soft texture and the rhythmic motion of rubbing them truly calm my nerves.” – Emily
- ★★★★★ “As a busy professional, I often experience high levels of stress throughout the day. Calm Strips have been a lifesaver! They provide instant relief and help me focus and regain my composure. Highly recommended!” – David
- ★★★★★ “I was initially skeptical about Calm Strips, but after using them, I can confidently say they work wonders! The tactile sensation is incredibly soothing, and I find myself reaching for them whenever anxiety strikes. Thank you, Calm Strips!” – Sarah
With such positive feedback from customers, it is evident that Calm Strips are making a difference in people’s lives. The entrepreneurs behind Calm Strips are dedicated to providing stress relief aides that support individuals in their quest for natural stress relief and mental well-being.
Calm Strips have garnered positive reviews, with users praising them for their effectiveness as stress relief aides, natural remedies for anxiety, relaxation aids, and sleep aids. The tactile calming exercise provided by Calm Strips has resonated with individuals seeking mental health support. With high customer satisfaction and an affordable price point, these stress relief strips continue to gain popularity among those in search of alternative medicine and wellness products.
Impact on Education and Classroom Usage
Calm Strips have made a significant impact in educational settings, where they serve as stress relief aides and tactile calming devices. Currently, over 3,000 classrooms in the USA incorporate Calm Strips into their routines, providing students with valuable tools for anxiety relief and relaxation. The strips’ ability to offer sensory touch exercises has proven beneficial for students who require a discreet way to manage their stress and anxiety.
Recognizing the importance of education, the entrepreneurs behind Calm Strips offer specialized classroom packs and school packs to cater to the unique needs of students. These packs ensure that educators have access to a sufficient quantity of strips to support their classroom environment effectively.
One of the key features of Calm Strips is their versatility, allowing them to be easily integrated into existing classroom setups. Whether it’s adhering the strips to surfaces or incorporating them into sensory corners, Calm Strips provide students with a tactile tool that aids in stress reduction and anxiety management. By incorporating these relaxation aids into daily classroom routines, educators can create a more calming and conducive learning environment.
Teachers who have implemented Calm Strips in their classrooms have observed positive outcomes, with students reporting reduced levels of stress and improved focus. The ability to provide students with a simple yet effective way to manage their anxiety has made Calm Strips a vital resource in promoting mental well-being in educational settings.
Feedback from Educators:
“Calm Strips have been a game-changer in my classroom. I’ve noticed a significant improvement in my students’ ability to relax and focus during challenging tasks. These strips are a valuable resource for creating a calm and inclusive learning environment.” – Sarah Wilson, 5th-grade teacher
“As a school counselor, I’ve seen the positive impact that Calm Strips have had on my students. These tactile calming devices provide them with a non-intrusive way to manage their stress and anxiety. I highly recommend them to any educator or parent looking for effective relaxation aids.” – Jonathan Miller, School Counselor
Benefits of Calm Strips in Education:
- Promote relaxation and reduce anxiety
- Improve focus and concentration
- Create a calming and inclusive classroom environment
- Enhance students’ ability to self-regulate emotions
- Provide a tactile tool for stress relief
- Support mental well-being and overall student success
Calm Strips’ widespread adoption and positive feedback from educators demonstrate their effectiveness as stress relief aides and anxiety management tools in educational settings. As awareness of the benefits of sensory touch exercises continues to grow, Calm Strips remain a valuable resource for promoting well-being and enhancing the learning experience for students.
Partnership with Lori Greiner
After securing a deal with Lori Greiner on Shark Tank, Calm Strips formed a partnership to leverage her expertise in marketing and managing growth. Lori’s investment of $250,000 for 8% equity in the business has provided the entrepreneurs with additional resources and guidance to expand their reach and increase brand awareness.
The partnership with Lori has been instrumental in driving the post-show success of Calm Strips, as the product gained traction in the market and expanded its retail presence. The entrepreneurs have expressed gratitude for the opportunity to work with Lori and have credited her support as a key factor in their continued growth.
Lori Greiner – A Powerhouse in the World of Entrepreneurship
Lori Greiner, also known as the “Queen of QVC,” is a highly successful entrepreneur, inventor, and television personality. With over 120 patents to her name, Lori has an impressive track record in product development and marketing.
|Areas of Expertise
|Invention and Product Development
|Lori has created successful products in various industries such as household, beauty, and fashion.
|As a regular on the hit show Shark Tank, Lori has invested in numerous businesses and helped them achieve massive success.
|Lori’s entrepreneurial skills have earned her widespread recognition and a dedicated following of aspiring entrepreneurs.
Lori’s partnership with Calm Strips brings a wealth of knowledge and experience to the table. Her expertise in marketing and managing growth will undoubtedly play a crucial role in expanding the reach and impact of Calm Strips in the stress relief market.
Continued Innovation and Product Development
In addition to their initial product offering, Calm Strips has continued to innovate and develop new variations of their stress relief aides. The entrepreneurs behind Calm Strips are dedicated to supporting individuals in their journey to better mental health and providing alternative medicine solutions. They have demonstrated their commitment to meeting the evolving needs of their customers by expanding their product line and offering new ways to experience natural stress relief and relaxation.
A notable addition to their range of products is the introduction of circular strips in May 2021. These circular strips offer users the convenience of sticking the strips to various surfaces, including phones, computers, or any other location where stress relief might be needed. This innovation allows individuals to have easy access to the calming benefits of Calm Strips wherever they go, enhancing their relaxation experience.
By continuously enhancing their stress relief aides, Calm Strips not only cater to their customers’ evolving preferences but also strive to provide effective and accessible relaxation aids. With this approach, they aim to make a positive impact on people’s lives, offering a natural stress relief option in the field of alternative medicine.
As their commitment to innovation and development remains at the core of their mission, Calm Strips will undoubtedly continue to explore new ways of helping individuals find relief from stress and anxiety. Their ongoing efforts in product improvement ensure that their customers can rely on them for the highest quality relaxation aids and natural stress relief solutions.
“Calm Strips have been a game-changer for me. Having the circular strips attached to my phone has made managing my stress and anxiety so much easier. It’s like carrying a portable relaxation tool with me everywhere I go!” – Sarah
“I love how Calm Strips keeps innovating and offering new options. Their circular strips have been a great addition to my stress-relief routine. I stick them to my laptop, and whenever I feel overwhelmed, I just touch the strips and instantly experience a sense of calm.” – John
New Product Features
|Stick the strips to phones, computers, or any other surface for easy access to stress relief.
With the introduction of circular strips, Calm Strips offers a convenient and versatile option for anyone seeking natural stress relief and relaxation. These circular strips are designed to enhance the user’s experience by providing a tactile calming effect wherever and whenever it is needed. By expanding their product line and incorporating new features, Calm Strips continues to lead the way in providing alternative medicine solutions for stress relief.
Future Outlook for Calm Strips
Calm Strips’ appearance on Shark Tank and its subsequent growth have firmly established the brand as a recognized name in the stress relief market. With a strong retail presence in hundreds of stores and a consistent online sales performance, the future outlook for Calm Strips is undeniably promising. The product’s positive reviews, coupled with its focus on providing natural stress relief and mental health support, have struck a chord with consumers in search of wellness products and alternative medicine solutions.
As Calm Strips continues to broaden its market reach and innovate its product line, its ultimate goal remains steadfast: helping even more individuals find solace from stress and anxiety through the power of tactile calming exercises. The commitment to providing effective stress relief aides and promoting mental well-being underpin the brand’s future plans for expansion and growth.
Calm Strips’ innovative approach to natural stress relief has gained significant traction in the market and has resonated with consumers seeking alternative, holistic solutions for their mental health challenges. By staying true to its core purpose and consistently delivering on its promises, Calm Strips aims to further solidify its position as a trusted provider of wellness products, reinforcing its commitment to supporting individuals in their journey towards better mental health.
Q: What are Calm Strips?
A: Calm Strips are tactile calming devices designed to provide anxiety relief and stress management through sensory touch. They are strips with a sandy or “river rock” texture that can be rubbed to induce a calming effect.
Q: How do Calm Strips work?
A: Calm Strips work by providing a tactile calming experience through rubbing. The sensory touch produced by rubbing the strips has been shown to have a calming effect and help ground individuals, providing natural stress relief and relaxation.
Q: Where can I use Calm Strips?
A: Calm Strips can be adhered to a phone, worn on a keychain or lanyard, or kept in a pocket or purse for easy access. They are discreet and portable, allowing you to use them for stress relief and anxiety management wherever you go.
Q: What colors and patterns are available for Calm Strips?
A: Calm Strips are available in a wide variety of colors and patterns, providing options for individual preferences. You can choose from different designs to find the ones that resonate with your personal style and taste.
Q: Can Calm Strips be used in educational settings?
A: Yes, Calm Strips have found significant adoption and impact in educational settings. Over 3,000 classrooms in the USA currently use Calm Strips as stress relief aides and tactile calming devices to help students manage their stress and anxiety.
Q: What is the retail presence of Calm Strips?
A: Calm Strips started with availability in over 30 mom and pop retailers. They have since expanded their retail presence, with their product now stocked in 240 stores in the USA. Additionally, Calm Strips can be purchased online at major retailers.
Q: Do Calm Strips have positive customer reviews?
A: Yes, Calm Strips have received over 9,000 rave reviews on Amazon. Customers have praised the product for its effectiveness in providing stress relief, anxiety relief, and support for mental health. The positive customer feedback highlights the satisfaction with Calm Strips as natural remedies for relaxation aids and sleep aids.
Q: Are Calm Strips affordable?
A: Yes, Calm Strips are affordable, making them accessible to individuals seeking natural stress relief and relaxation aids. The affordable price point, combined with their effectiveness, has contributed to their popularity among those looking for alternative medicine and wellness products.
Q: Is there ongoing product development for Calm Strips?
A: Yes, Calm Strips are continuously being innovated and developed. In addition to the original strips, circular strips were introduced, allowing users to stick them to phones, computers, or any surface for easy access to the calming benefits of Calm Strips.
Q: What is the future outlook for Calm Strips?
A: With its post-show success, positive reviews, and continuous growth, Calm Strips have positioned themselves as a recognized name in the stress relief market. As the brand expands its reach and product line, the future outlook for Calm Strips as natural stress relief aids and mental health support is promising.