Byoot Shark Tank Recap – Episode, Deals and Reviews

Byoot, pronounced “Bee-Yout,” is an innovative one-piece women’s swimsuit company that was featured on Shark Tank episode 1214. The brand has become a shining success story in the beauty industry, thanks to its revolutionary beauty solution and cutting-edge beauty innovation. Founder Elyce Billany’s entrepreneurial journey and the company’s appearance on Shark Tank have solidified Byoot’s position as a market disruptor in the beauty industry.

Byoot’s innovative swimsuit design caught the attention of the Sharks, and the brand’s success has only grown since its appearance on the show. In this article, we will take a closer look at Byoot’s Shark Tank pitch, the deal they made, and the impact they have made in the beauty market. We will also dive into the features that make Byoot swimsuits stand out, their commitment to giving back, and their plans for future expansion and new product lines.

Byoot Shark Tank

Key Takeaways:

  • Byoot is an innovative one-piece women’s swimsuit company featured on Shark Tank.
  • The brand offers a revolutionary beauty solution with its functional design.
  • Byoot secured a deal with Kendra Scott, a successful entrepreneur, on Shark Tank.
  • The swimsuits come in a variety of styles and colors to suit every woman’s taste.
  • Byoot is committed to giving back through charitable initiatives.

The Inspiration Behind Byoot Swimsuits

Founder Elyce Billany discovered the inspiration for Byoot swimsuits during a beach getaway in Jamaica. Frustrated by the inconvenience of removing a wet one-piece swimsuit, she embarked on a mission to find a solution. Collaborating with a New York manufacturer, she developed an innovative swimsuit design that combines functionality, attractiveness, and ease of removal. This groundbreaking design allows women to remove the bottom portion of their swimsuit without having to take off the entire suit. The unique design, resembling a baby’s onesie, features buttons located on the back of the suit for effortless removal.

Byoot swimsuits have garnered attention for their ability to solve the swimsuit removal dilemma faced by women. The functional and attractive design has made removing swimsuits a breeze, enhancing the overall swimming experience. Wearing a Byoot swimsuit means no more struggle or discomfort when using the restroom, enabling women to enjoy their time at the beach or pool to the fullest.

The innovative swimsuit design has positioned Byoot as a leader in the industry, offering a swimsuit removal solution that is both practical and stylish. With the convenience and ease of use provided by Byoot swimsuits, women no longer have to compromise on comfort or sacrifice their style for functionality.

“Our aim with Byoot swimsuits is to combine practicality and attractiveness, offering women a functional design that enhances their overall swimwear experience. We believe that removing a swimsuit should be effortless and convenient, and that is exactly what Byoot swimsuits provide.” – Elyce Billany, Founder of Byoot

“Byoot swimsuits have revolutionized the way women approach swimwear. The innovative design allows for easy removal of the bottom portion, providing a solution to a common problem faced by women. We are proud to offer a swimsuit that combines functionality and attractiveness, setting a new standard in the industry.” – Nathan Billany, Co-founder of Byoot

Features of Byoot Swimsuits:

  • Functional and attractive design
  • Easy removal of swimsuit bottom
  • Buttons located on the back of the suit for convenience
  • High-quality materials for durability
  • Available in a variety of styles and colors

The Shark Tank Pitch and Deal

In their Shark Tank pitch, Elyce and Nathan Billany presented the innovative design of Byoot swimsuits and discussed the potential for growth in the market. Seeking a $50,000 investment for 30% equity in their business, they caught the attention of several Sharks. However, it was Kendra Scott who ultimately made an offer.

“I see great potential in Byoot swimsuits. I am impressed with the unique design and the market opportunity it presents. I would like to offer you a $50,000 loan with 10% interest and 5% equity.”

Kendra’s offer provided Elyce and Nathan with the necessary funding to further expand their business. After careful consideration, they accepted the deal, solidifying a partnership that would fuel Byoot’s future success.

Their appearance on Shark Tank was a validation of their entrepreneurial journey and highlighted the appeal of their product. In addition to their pitch, the success of their previous Kickstarter campaign demonstrated market demand and the unique positioning of Byoot in the beauty and swimwear industry.

In the next section, we will explore the post-Shark Tank success and challenges that Byoot faced on their journey to becoming a recognized name in the swimwear market.

Post-Shark Tank Success and Challenges

After appearing on Shark Tank, Byoot experienced tremendous success, with their product quickly selling out and gaining widespread recognition. The exposure from the show catapulted their brand into the spotlight, attracting a large number of customers eager to try their innovative swimsuits. The positive response and surge in sales showcased the appeal and demand for Byoot’s unique designs.

However, the journey to success was not without its challenges. Byoot faced an obstacle when their Kickstarter campaign, aimed at raising funds for expansion and new product development, fell short of its funding goal. Despite this setback, Byoot remained resilient and focused on their mission to provide functional and stylish swimwear options for women.

Undeterred by the Kickstarter campaign outcome, Byoot pivoted and explored other avenues for growth. They expanded their product line beyond one-piece swimsuits, introducing a range of bikinis to cater to a wider audience. This strategic move allowed Byoot to tap into different market segments and diversify their offerings.

Byoot Swimsuit

One of the key initiatives that helped Byoot navigate the challenges was the introduction of virtual fittings. Leveraging technology, Byoot implemented a virtual fitting feature on their website, enabling customers to virtually try on swimsuits and find the perfect fit from the comfort of their homes. This innovative approach not only streamlined the shopping experience but also played a significant role in boosting sales.

“Byoot’s post-Shark Tank journey has been a mix of triumphs and tribulations. Despite the setback with our Kickstarter campaign, we are incredibly proud of the success we’ve achieved. Expanding our product line and introducing virtual fittings has been instrumental in our growth and continued customer satisfaction,” shared Elyce Billany, co-founder of Byoot.

Byoot’s official website remains the go-to platform for customers to purchase their swimsuits. The intuitive interface and user-friendly navigation make it easy for customers to explore different styles, sizes, and colors available. Additionally, positive customer reviews have praised the quality and functionality of Byoot swimsuits, further establishing the brand as a trusted choice in the market.

Company Updates: Sales and Inventory

Byoot’s post-Shark Tank success has significantly impacted their sales and inventory management. The surge in demand led to the complete sell-out of their products, creating a frenzy among customers eager to get their hands on Byoot’s innovative swimsuits. To keep up with this increased demand, Byoot quickly ramped up production and replenished their inventory to fulfill customer orders.

The overwhelming response from customers highlights the growing popularity and market demand for Byoot swimsuits. Byoot’s sales figures have shown steady growth, both online and through retail collaborations. The positive customer reviews and word-of-mouth recommendations have contributed to their ongoing success.

New Product Line: Bikinis

In response to customer feedback and market trends, Byoot expanded their product line to include bikinis. With the same focus on functionality and attractive design, Byoot’s bikinis offer women more options to express their personal style while enjoying the convenience of Byoot’s unique features.

The introduction of bikinis has opened up new avenues for growth and expanded Byoot’s customer base. Whether customers prefer one-piece swimsuits or bikinis, Byoot strives to offer a diverse range of styles, colors, and patterns to cater to different preferences and body types.

Virtual Fittings: Enhancing the Shopping Experience

Recognizing the importance of a personalized and convenient shopping experience, Byoot introduced virtual fittings. This innovative feature allows customers to virtually try on swimsuits using their own measurements, ensuring an accurate fit without the need for physical try-ons.

Virtual fittings have been well-received by customers, providing them with confidence in their purchasing decisions and reducing the hassle of returns and exchanges. Byoot continues to refine and enhance their virtual fitting technology to deliver a seamless and satisfying online shopping experience.

Byoot Swimsuit Features and Options

Byoot swimsuits are known for their functional design and high-quality materials. The suits feature buttons located on the back, allowing for easy removal of the bottom portion without the need to take off the entire suit. This innovative design provides convenience and practicality for women.

Byoot offers a wide variety of styles and colors to suit different preferences. The swimsuits come in solid colors such as black, red, and navy, as well as unique patterns like floral and stripe. Customers can choose the perfect swimsuit that matches their style and personality.

One notable feature of Byoot swimsuits is their use of high-quality materials. The company prioritizes using materials that are durable and will withstand the wear and tear of frequent use. This ensures that the swimsuits maintain their shape and color even after multiple uses and washes.

Furthermore, Byoot understands the importance of inclusivity and offers a range of sizes to accommodate women of all shapes and sizes. Whether you’re petite or plus-size, there’s a suitable swimsuit available for you.

In addition to their wide array of features and options, Byoot also offers virtual fittings to provide customers with personalized guidance in choosing the right swimsuit. This virtual fitting experience allows customers to receive expert advice and recommendations from the comfort of their own homes, making the online shopping process easier and more enjoyable.

Byoot swimsuits truly embody functional design, high-quality materials, variety in styles and colors, and personalized customer experience through virtual fittings. With their commitment to meeting the needs of every woman, Byoot has become a go-to brand for those seeking stylish and practical swimwear.

Byoot’s Commitment to Giving Back

Byoot, founded by Elyce and Nathan Billany, is not just a swimwear company, but also a force for positive change. The company is dedicated to making a difference in the lives of women around the world through its charitable initiatives. One of the organizations that Byoot supports is Every Mother Counts, a non-profit organization focused on ensuring safe pregnancies and childbirths for women globally.

Byoot is proud to donate a portion of its sales to Every Mother Counts, a cause that aligns with the company’s mission to empower women and promote their health and well-being. Through this donation, Byoot contributes to the important work of providing access to quality maternal healthcare, promoting safe deliveries, and improving the overall well-being of mothers.

By supporting Every Mother Counts, Byoot exemplifies its commitment to creating a positive impact on women’s lives beyond just offering innovative swimsuits. Byoot’s dedication to charitable initiatives adds depth and meaning to the brand, reinforcing its values and commitment to making a tangible difference.

Byoot’s contribution to Every Mother Counts goes beyond financial support. The company also raises awareness about maternal health issues through its marketing and social media channels. By sharing stories, insights, and relevant information, Byoot aims to educate and engage its audience, inspiring them to join the cause and support safe pregnancies and childbirths for women in need.

As Byoot continues to grow and expand, its commitment to giving back remains an integral part of its identity. Byoot’s customers can feel proud knowing that their purchase not only provides them with a high-quality swimsuit but also contributes to a greater cause.

Byoot's Commitment to Giving Back

Byoot’s Charitable Initiatives Beneficiary Organization
Donation from a portion of sales Every Mother Counts

Byoot’s partnership with Every Mother Counts is a testament to its commitment to supporting safe pregnancies and childbirths. Through its charitable initiatives, Byoot not only offers innovative swimwear but also contributes to a cause that makes a difference in the lives of women worldwide.

Byoot Swimsuit Market Presence

Byoot has established a strong market presence with its innovative swimsuits. The brand primarily sells its products through its own website, which has become the go-to platform for customers to purchase Byoot swimsuits. This online sales platform has allowed Byoot to reach a wider audience and expand its customer base.

The success of Byoot can be attributed to its commitment to quality and functionality. The unique design of the swimsuits, with their easy-to-remove bottom portions, has garnered positive reviews and satisfied repeat customers. Byoot’s swimsuits offer a convenient and hassle-free swimwear solution, making them a popular choice among women.

Although exact sales numbers and valuation figures are not disclosed, Byoot remains profitable and continues to operate in the market. The brand’s appearance on Shark Tank, a widely recognized television show, has helped increase its brand recognition. Byoot has also been featured in various media outlets, further solidifying its presence in the swimsuit market.

Market Presence Sales and Valuation Online Sales Platform Brand Recognition
Established Profitable Own website Featured on Shark Tank
Recognized Positive reviews Wide customer base Media features

Byoot’s unique design and commitment to quality have allowed it to carve out a niche in the swimsuit market. As the brand continues to grow, it may explore additional distribution channels and collaborations with other brands. Byoot’s market presence is set to expand further as it continues to provide innovative and high-quality swimsuit options for women.

Byoot Swimsuit Market Presence

Future Expansion and New Product Lines

Byoot is committed to future expansion and the continuous development of new product lines. They have already introduced a line of bikinis alongside their one-piece swimsuits, catering to a wider range of customer preferences. Byoot aims to be at the forefront of innovation in the swimsuit industry, constantly seeking to provide customers with cutting-edge designs and solutions.

As part of their growth strategies, Byoot plans to expand their distribution channels, reaching new markets and customers. They are actively exploring collaborations with other brands to further enhance their offerings and extend their reach. By building strong partnerships and establishing a solid presence in the market, Byoot aims to position themselves as leaders in the industry.

New Product Development

Byoot is dedicated to pushing the boundaries of swimsuit design and setting new industry standards. Their team of designers and engineers are continuously working on new product development, exploring innovative materials, manufacturing techniques, and garment construction methods to create swimsuits that provide exceptional comfort, style, and functionality.

Byoot understands the importance of staying ahead of the curve in order to meet the evolving needs and preferences of their customers. They conduct market research, analyze industry trends, and actively seek customer feedback to identify opportunities for product improvements and new product lines.

Growth Strategies

To achieve their goals of expansion and industry leadership, Byoot has implemented several growth strategies. These strategies encompass various aspects of their business, including product development, marketing, distribution, and customer experience:

  • Investing in Research and Development: Byoot allocates resources towards research and development to drive innovation and create groundbreaking swimsuit designs.
  • Expanding Distribution Channels: Byoot is exploring partnerships with retailers, both online and brick-and-mortar, to increase their reach and accessibility to customers worldwide.
  • Enhancing Brand Awareness: Byoot is investing in marketing initiatives to raise brand awareness and establish themselves as a trusted and recognized name in the swimsuit industry.
  • Improving Customer Experience: Byoot strives to provide exceptional customer service and a seamless shopping experience. They are continually optimizing their website and exploring technologies like virtual fittings to enhance customer satisfaction.

By adopting these growth strategies, Byoot aims to solidify their position as a leader in the swimsuit industry and continue to provide customers with innovative, high-quality products that meet their unique needs and preferences.

Byoot Future Expansion

Customer Feedback and Reviews

Customers who have purchased and used Byoot swimsuits have provided positive feedback and reviews. They praise the quality of the swimsuits, noting that they maintain their shape and color even after multiple washes. Customers appreciate the functionality of the removable bottom portion, making it easy to use the restroom without removing the entire swimsuit. Byoot’s commitment to customer satisfaction is reflected in the positive reviews and repeat purchases from satisfied customers. The brand continues to prioritize quality and functionality in order to meet and exceed customer expectations.

Conclusion and Final Thoughts on Byoot Swimsuits

Byoot swimsuits have revolutionized the swimwear industry with their innovative design and unwavering commitment to quality. Founder Elyce Billany’s vision and determination to create a functional and attractive swimsuit solution have propelled the brand’s success.

Their appearance on Shark Tank, coupled with a partnership with renowned entrepreneur Kendra Scott, has accelerated Byoot’s growth trajectory. Despite facing challenges along the way, the brand has remained resilient, continuously expanding its product offerings and maintaining operations.

With a reputation bolstered by positive customer feedback and a strong sense of social responsibility through charitable initiatives, Byoot is well-positioned for sustained success in the competitive swimwear market. This entrepreneurial success story serves as a testament to the power of innovative design, dedication, and a customer-centric approach in driving a brand forward.


Q: Are Byoot swimsuits only available in one-piece styles?

A: No, Byoot has expanded its product line to include bikinis in addition to one-piece swimsuits.

Q: How do the Byoot swimsuits work?

A: Byoot swimsuits have a functional design with buttons located on the back of the suit. This allows for easy removal of the bottom portion without taking off the whole suit.

Q: Where can I purchase Byoot swimsuits?

A: Byoot primarily sells its swimsuits through its own website, which serves as the main platform for customers to purchase their products.

Q: What sizes are available for Byoot swimsuits?

A: Byoot has expanded its size range to accommodate women of all sizes.

Q: Does Byoot offer virtual fittings?

A: Yes, Byoot offers virtual fittings where customers can receive personalized guidance in choosing the right swimsuit for them.

Q: Does Byoot donate to any charitable organizations?

A: Yes, Byoot donates a portion of its sales to the organization Every Mother Counts, which works to ensure safe pregnancies and childbirths for women around the world.

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