Brilliant Pad Shark Tank Recap – Episode, Deals, and Reviews

Alan Cook, the Co-Founder and CEO of Brilliant Pad, recently appeared on ABC’s hit TV show Shark Tank to showcase their innovative pet product. Brilliant Pad is the world’s first self-cleaning indoor dog potty designed to simplify the lives of small dog owners. During the episode, the Sharks were impressed with the concept and its potential in the market.

Lori Greiner, renowned for her expertise in product distribution, recognized the value of Brilliant Pad and offered $500,000 in exchange for a five-percent equity stake. This strategic investment aims to fuel brand growth and expand the availability of Brilliant Pad to pet owners across the country.

Since the episode aired, Brilliant Pad has garnered positive reviews from users who appreciate the convenience and effectiveness of the product. With its unique features and commitment to customer satisfaction, Brilliant Pad is set to revolutionize pet care.

Brilliant Pad Shark Tank

Key Takeaways:

  • Alan Cook, Co-Founder, and CEO of Brilliant Pad, appeared on Shark Tank to pitch their innovative indoor dog potty.
  • Lori Greiner made a strategic investment of $500,000 for a five-percent equity stake in Brilliant Pad.
  • Brilliant Pad has received positive reviews from users, highlighting its effectiveness in maintaining a clean environment for pets.
  • The partnership with Lori Greiner aims to expand Brilliant Pad’s distribution and reach to pet owners nationwide.
  • Brilliant Pad’s appearance on Shark Tank has further solidified its position as a leading pet product.

Introducing Brilliant Pad – The Self-Cleaning Indoor Dog Potty

Brilliant Pad is a revolutionary pet product that offers a unique solution for pet owners. It is a self-cleaning indoor dog potty that eliminates the need for traditional pads or scooping after your dog.

When the dog pees or poops on the pad, it automatically rolls the waste into a sealed, air-tight packet. The pad material quickly dries out the poop and absorbs the pee. The Brilliant Pad is environmentally friendly, with eco-friendly parts and biodegradable sealant material.

Each unit comes with 27 pads, which is enough for nearly a month’s use.

Eliminate the Mess with Brilliant Pad

Say goodbye to messy cleanups and constant pad changes. With Brilliant Pad, you can provide a clean and odor-free environment for your pet.

“Our self-cleaning indoor dog potty eliminates the hassle and mess of traditional potty training methods. It’s a game-changer for pet owners.”

Brilliant Pad’s unique design ensures that your dog always has a clean and comfortable place to go. The automatic rolling mechanism collects and seals the waste, preventing any odors from escaping. The eco-friendly pads quickly absorb moisture and keep your home clean and fresh.

Eco-Friendly and Convenient

Not only is Brilliant Pad convenient, but it is also environmentally friendly. The parts used in its construction are eco-friendly, and the sealant material is biodegradable.

By using Brilliant Pad, you can reduce waste from traditional pads or litter boxes while providing a hygienic space for your pet.

The Benefits of Brilliant Pad

  • Self-cleaning design eliminates the need for constant cleaning and pad changes
  • Keeps your home clean and odor-free
  • Eco-friendly parts and biodegradable sealant material
  • Ensures your dog always has a clean and comfortable place to go
  • Convenient and hassle-free solution for pet owners

Alan Cook’s Pitch on Shark Tank

During his appearance on Shark Tank, Alan Cook, the Co-Founder and CEO of Brilliant Pad, presented a compelling pitch for their innovative pet product. He highlighted the numerous benefits and potential of Brilliant Pad, emphasizing its convenience, cleanliness, and comfort for both pets and owners. Alan’s expertise in the pet industry, combined with the success of Brilliant Pad’s crowdfunding campaign on Indiegogo, further impressed the Sharks.

Brilliant Pad Shark Tank

Alan Cook discussed his background in the pet industry to establish his credibility and expertise. He revealed that Brilliant Pad is not just for dog owners who work long hours or have mobility issues, but also for anyone who desires a clean and comfortable environment for their pets. This widened the product’s appeal and showcased its versatility.

“Brilliant Pad is not only a solution for dog owners with busy lives but also for those who prioritize cleanliness and convenience. It’s a game-changer in pet care.” – Alan Cook

The Sharks recognized the potential of Brilliant Pad and the market demand for such a product. Alan’s pitch effectively conveyed the value and uniqueness of Brilliant Pad, positioning it as a must-have pet product for households of all lifestyles.

Brief Highlights from Alan Cook’s Pitch:

  • Emphasized the benefits of Brilliant Pad – convenience, cleanliness, and comfort.
  • Showcased his experience and success in the pet industry.
  • Mentioned the positive response to Brilliant Pad’s crowdfunding campaign on Indiegogo.
  • Expanded the target audience of Brilliant Pad beyond dog owners with specific needs.

Alan Cook’s pitch on Shark Tank successfully captivated the Sharks and generated considerable interest in Brilliant Pad, leading to offers and opportunities for growth and success.

The Sharks’ Reactions and Investment Offers

After Alan’s pitch on the Shark Tank Brilliant Pad episode, the Sharks shared their reactions to the innovative pet product. While opinions varied, each Shark had a unique perspective on Brilliant Pad and its potential in the pet market.

Kevin O’Leary, also known as Mr. Wonderful, demonstrated his interest in the product by inspecting a used waste roll and commenting on the lack of odor. His engagement indicated the potential value that Brilliant Pad could provide to pet owners. Other Sharks, however, voiced concerns about perceived risks or market potential and decided not to invest. Mark also passed on the opportunity.

On the other hand, Lori Greiner was impressed by Brilliant Pad’s value proposition and made an initial investment offer. Recognizing the potential for growth, Lori offered $500,000 in exchange for a 5% equity stake. Her offer signaled confidence in Brilliant Pad’s ability to capture a significant market share in the pet industry.

Lori Greiner made the initial investment offer of $500,000 for a 5% equity stake.

Alan Cook, being the shrewd negotiator, engaged in discussions with Lori to secure the best deal for his company. After negotiating, Alan accepted Lori’s offer of $500,000 for 5% equity. Additionally, he negotiated a royalty per unit sold, further solidifying the partnership between Brilliant Pad and Lori Greiner.

This investment from Lori Greiner not only provides valuable capital for Brilliant Pad’s growth but also ensures access to Lori’s experience and extensive network of contacts in the retail industry.

Shark Tank pet product

The Sharks’ Reactions and Investment Offers Summary:

Shark Reaction Investment Offer
Kevin O’Leary Interested, impressed by lack of odor None
Lori Greiner Impressed, saw potential $500,000 for 5% equity + royalty per unit sold
Barbara Corcoran Declined investment None
Mark Cuban Passed on the opportunity None
Alex Rodriguez Declined investment None

Post Shark Tank Success and Product Updates

Since appearing on Shark Tank, Brilliant Pad has seen remarkable success and made significant updates to its product. The company successfully fulfilled all the pre-orders from its Indiegogo campaign and diligently listened to customer feedback to enhance the Brilliant Pad experience.

To improve user satisfaction, Brilliant Pad introduced updates such as:

  • More absorbent rolls, ensuring maximum absorption and cleanliness
  • Less expensive rolls, offering cost-effective solutions to pet owners
  • A lip on the tray, preventing any urine from spilling onto the floor and maintaining a clean environment

Despite the challenges posed by the COVID-19 pandemic, Brilliant Pad demonstrated its resilience by temporarily shifting its focus to contribute to the greater good. During this time, the company redirected its efforts to distribute medical masks, ensuring the safety and well-being of its customers and the community as a whole.

As of August 2023, Brilliant Pad remains a thriving business, having achieved an impressive milestone of $1 million in annual revenue. This achievement highlights the exceptional market demand and the unwavering trust pet owners place in the Brilliant Pad brand and its products.

Moreover, Brilliant Pad took innovation to the next level with the release of the Brilliant Pad Smart. This advanced version features hands-free operation and additional intelligent features, providing pet owners with even more convenience and flexibility in managing their pets’ hygiene needs.

The constant evolution and success of Brilliant Pad reaffirm its commitment to pet owners, offering them the best possible incontinence solution and approaching pet care with innovation and empathy.

Brilliant Pad Smart

Positive User Reviews and Testimonials

Users of Brilliant Pad have expressed their satisfaction with the product. Many have praised its convenience and effectiveness in keeping their homes clean and odor-free. Pet owners appreciate the self-cleaning feature, which eliminates the need to constantly clean up after their dogs. Positive testimonials highlight the impact of Brilliant Pad in providing a reliable incontinence solution and its usefulness in potty training. The positive reviews and testimonials demonstrate the product’s effectiveness and satisfaction of its users.

Brilliant Pad automatic dog potty

“Brilliant Pad has been a game-changer for me and my small dog. It’s so easy to use, and I no longer have to worry about coming home to a mess. It’s completely hassle-free!”

“I love the Brilliant Pad! It’s incredibly convenient and has made potty training my puppy a breeze. I highly recommend it to all dog owners.”

Key Benefits of Brilliant Pad:

  • Convenience: Users appreciate the ease of use and how it simplifies the cleanup process.
  • Efficiency: The self-cleaning feature saves time and effort, providing a hassle-free experience.
  • Odor Control: Brilliant Pad effectively eliminates odors, keeping homes fresh and clean.
  • Incontinence Solution: The product has been praised as a reliable solution for pets with incontinence issues.
  • Potty Training Aid: Many users have found Brilliant Pad to be helpful in potty training their dogs.

These positive user reviews and testimonials validate the quality and effectiveness of Brilliant Pad as an automatic dog potty.

Expanding Distribution and Brand Growth

With the investment from Lori Greiner, Brilliant Pad is poised for significant expansion in distribution and brand growth. The company aims to make its innovative pet product easily accessible to pet owners across the country. This strategic partnership with Lori, a renowned expert in product distribution, provides an unparalleled opportunity for Brilliant Pad to reach a wider audience and establish itself as a leading pet product in the market.

“Brilliant Pad’s collaboration with Lori Greiner opens doors to new distribution channels and consumer markets, allowing us to better serve pet owners and their furry companions.”

Through strategic marketing initiatives and the implementation of a comprehensive distribution strategy, Brilliant Pad intends to strengthen its brand presence and market share. By leveraging Lori’s expertise and network, the company can tap into new opportunities and reach pet owners who are seeking a convenient and effective solution for indoor dog potty needs.

To support this expansion and brand growth, Brilliant Pad will focus on:

  • Increased retail partnerships with major pet supply stores and e-commerce platforms
  • Enhanced marketing campaigns to raise awareness and educate customers about the benefits of Brilliant Pad
  • Continued investment in product development to meet evolving customer needs and preferences

Growing Distribution Network

Brilliant Pad aims to establish a robust distribution network, enabling pet owners to easily access the product through various channels. By securing partnerships with major pet supply stores, online marketplaces, and specialty retailers, the company can ensure widespread availability of Brilliant Pad nationwide.

Strategic Marketing Initiatives

The company will implement targeted marketing campaigns to highlight the unique features and benefits of Brilliant Pad. Through digital advertising, social media engagement, and partnerships with influencers, Brilliant Pad aims to reach and engage with a broad audience of pet owners seeking innovative solutions for their furry friends.

Ongoing Product Development

In response to customer feedback and evolving market trends, Brilliant Pad will continue to invest in product development. This includes enhancing the self-cleaning mechanism, improving pad absorbency, and introducing new features that further enhance the user experience.

Overall, Brilliant Pad’s partnership with Lori Greiner and its strategic focus on expanding distribution and brand growth positions the company for continued success. With a comprehensive distribution network, targeted marketing initiatives, and ongoing product development, Brilliant Pad is committed to providing pet owners with a reliable and convenient solution for their indoor dog potty needs.

Distribution Strategy Marketing Initiatives Product Development
Secure partnerships with major pet supply stores, online marketplaces, and specialty retailers Implement targeted marketing campaigns through digital advertising, social media engagement, and influencer collaborations Invest in product development to enhance the self-cleaning mechanism, improve pad absorbency, and introduce new features

The Legacy of Brilliant Pad’s Founders

The founders of Brilliant Pad, Alan Cook, and the design team behind the product, are renowned for their contributions to the pet industry. With a history of creating innovative pet products, they have established themselves as leaders in the field. Notably, their previous creations include the ScoopFree self-cleaning litter box and the FroliCat family of electronic pet toys, which were successfully sold to PetSafe in 2012.

The expertise and experience of Brilliant Pad’s founders have greatly influenced the quality and innovation of the self-cleaning dog potty. Building on their past successes, they have developed a product that addresses the specific needs and challenges of pet owners, providing a convenient and hygienic solution for indoor pet care.

Brilliant Pad pet product

Previous Creations Year Company
ScoopFree self-cleaning litter box Unknown Brilliant Pets
FroliCat family of electronic pet toys Unknown Brilliant Pets

Connecting with Brilliant Pad

At Brilliant Pad, we highly value our customers and strive to provide exceptional service. We understand the importance of staying connected and engaged with pet owners like yourself. That’s why we offer various platforms for you to connect with us and learn more about our innovative pet product.

Visit our official website to explore detailed information about Brilliant Pad, including its features, functionality, and benefits. You can also make purchases directly from our website, ensuring a hassle-free shopping experience.

Additionally, we welcome all your questions, feedback, and suggestions. Whether you have inquiries about the product or need assistance with anything related to Brilliant Pad, feel free to reach out to us through our website.

We also maintain an active presence on social media, specifically Facebook and Twitter. By following us on these platforms, you can stay updated with the latest news, product updates, and exciting developments at Brilliant Pad. Join our community and engage with fellow pet owners who have experienced the convenience and effectiveness of Brilliant Pad.

Brilliant Pad pet product

Press Coverage and Recognition

Brilliant Pad has garnered significant attention and praise from media outlets, earning extensive press coverage and recognition within the pet industry. Various publications and platforms have featured Brilliant Pad, highlighting its innovation and numerous benefits. The positive reviews and testimonials have further solidified its reputation as a top-quality pet product.

Highlighted Media Outlets

Brilliant Pad has been prominently featured in several notable publications, including:

  • Pet Product News: A renowned industry publication that focuses on the latest pet products and trends. Brilliant Pad received an in-depth review, showcasing its unique features and advantages.
  • An influential online media outlet that covers a wide range of topics. They recognized Brilliant Pad as an innovative solution for pet owners, emphasizing its convenience and impact on keeping homes clean.
  • After Buzz: A popular platform that offers post-show discussions and analysis for various TV series. Brilliant Pad received positive recognition on their show, highlighting its positive impact on the lives of pet owners and their furry companions.
Media Outlet Highlights
Pet Product News An in-depth review showcasing Brilliant Pad’s unique features and advantages. Recognized as an innovative solution for pet owners, emphasizing convenience and cleanliness.
After Buzz Positive recognition for its impact on the lives of pet owners and their pets.

Brilliant Pad pet product image

These media outlets play a vital role in informing consumers about new and noteworthy products. The recognition and positive press coverage Brilliant Pad has received reinforce its credibility and success within the pet industry, further establishing it as a leading choice among pet owners.

Where to Buy Brilliant Pad

Pet owners interested in purchasing Brilliant Pad can find it available for purchase on the official website. Additionally, Brilliant Pad is also available on popular e-commerce platforms, such as Amazon. The availability on these platforms ensures easy access for customers, allowing them to conveniently purchase Brilliant Pad and enjoy the benefits of the self-cleaning indoor dog potty.

Brilliant Pad pet product

The Future of Brilliant Pad

Brilliant Pad is poised for a bright and promising future as it continues to expand its presence in the pet product market. With a strong foundation built upon innovative design and positive customer feedback, the company is committed to meeting the evolving needs of pet owners.

The recent achievement of surpassing $1 million in annual revenue is a testament to the growing demand for Brilliant Pad. This milestone reflects the trust and satisfaction of customers who have embraced the convenience and efficiency of this remarkable indoor dog potty solution.

As Brilliant Pad looks ahead, the company remains dedicated to providing a high-quality and reliable product. With ongoing innovation and advancements, Brilliant Pad aims to shape the future of indoor dog potty solutions. By focusing on continuous improvement and customer satisfaction, Brilliant Pad is committed to ensuring a clean and comfortable environment for both pets and their owners.


Q: What is Brilliant Pad?

A: Brilliant Pad is the world’s first self-cleaning indoor dog potty. It is a revolutionary pet product that eliminates the need for traditional pads or scooping after your dog. When the dog pees or poops on the pad, it automatically rolls the waste into a sealed, air-tight packet.

Q: Is Brilliant Pad environmentally friendly?

A: Yes, Brilliant Pad is environmentally friendly. It has eco-friendly parts and uses biodegradable sealant material. Each unit comes with 27 pads, which is enough for nearly a month’s use.

Q: Who is the CEO of Brilliant Pad?

A: The CEO of Brilliant Pad is Alan Cook, who also appeared on Shark Tank to seek investors for the product.

Q: What was the investment offer from Lori Greiner?

A: Lori Greiner offered 0,000 in exchange for a five-percent equity stake in Brilliant Pad during the Shark Tank episode.

Q: What updates have been made to Brilliant Pad since appearing on Shark Tank?

A: Brilliant Pad has introduced more absorbent and less expensive rolls, as well as a lip on the tray to prevent urine from getting on the floor.

Q: What are users saying about Brilliant Pad?

A: Users have expressed satisfaction with Brilliant Pad, praising its convenience, effectiveness, and ability to provide a clean and odor-free environment for their pets.

Q: How can I connect with Brilliant Pad?

A: You can connect with Brilliant Pad through their website and social media channels, including Facebook and Twitter.

Q: Has Brilliant Pad received press coverage?

A: Yes, Brilliant Pad has received press coverage and recognition from various media outlets, including Pet Product News,, and After Buzz.

Q: Where can I buy Brilliant Pad?

A: You can purchase Brilliant Pad on the official website or on popular e-commerce platforms like Amazon.

Q: What is the future of Brilliant Pad?

A: With its strong foundation and positive customer feedback, Brilliant Pad aims to further innovate and meet the changing needs of pet owners, shaping the future of indoor dog potty solutions.

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