Bridal Buddy Shark Tank Recap – Episode, Deals, and Reviews

In this article, we will delve into the highly anticipated appearance of Bridal Buddy on Shark Tank. Bridal Buddy is a game-changing product designed to solve a common problem faced by brides: how to go to the bathroom while wearing their wedding dress. The Bridal Buddy was featured on Shark Tank, giving the product exposure to a wide audience, and ultimately leading to a successful deal. Let’s explore the details of this exciting episode, the innovative product, and its post-show success.

Bridal Buddy Shark Tank

Initially created by Heather Stenlake in 2002, Bridal Buddy hit the market in 2015, offering brides a practical solution to an age-old dilemma. The product allows brides to easily gather their dress, creating a secure pouch that enables them to use the bathroom without any hassle or fear of damaging their dress.

On the Shark Tank episode, Stenlake presented her product to the panel of investors, seeking a $75,000 investment in exchange for a 10% equity stake in her business. After an engaging pitch, Stenlake caught the attention of seasoned investor Lori Greiner and serial entrepreneur Kevin O’Leary, who both saw the potential in Bridal Buddy and made a combined offer for 30% equity.

Since its appearance on Shark Tank, Bridal Buddy has experienced tremendous growth. The company has expanded its product line to include a mermaid dress “buddy” and other related accessories. Bridal Buddy is now available in independent bridal shops, Bed Bath and Beyond stores, and online through Amazon. While the exact sales figures are not publicly available, the product has generated a significant amount of revenue, solidifying its success in the market.

This Shark Tank success story showcases the innovation and creativity of Heather Stenlake, the inventor of Bridal Buddy. Her determination and entrepreneurial spirit, combined with the support of Lori Greiner and Kevin O’Leary, have propelled Bridal Buddy into the spotlight, providing brides with a practical and stylish solution to a long-standing problem.

Key Takeaways:

  • Bridal Buddy is an innovative product that allows brides to use the bathroom while wearing their wedding dress.
  • Heather Stenlake, the inventor of Bridal Buddy, initially created the product in 2002 but launched it in 2015.
  • Bridal Buddy appeared on Shark Tank and secured a deal with Lori Greiner and Kevin O’Leary.
  • The product has expanded its line to include additional offerings such as the mermaid dress “buddy” and is available in various retail locations.
  • Bridal Buddy has achieved significant success, although specific revenue figures are not publicly available.

The Pitch and Investment Offers

In her pitch on Shark Tank, Heather Stenlake, the inventor of Bridal Buddy, shared her personal experience in the bridal industry and highlighted the problem that many brides face when it comes to using the bathroom in their wedding dress. Stenlake showcased her innovative product, demonstrating how it solves this common issue for brides and allows them to maintain their comfort and ease while wearing their special dress.

During her presentation, Stenlake also provided valuable insights into the sales and production numbers of Bridal Buddy. She emphasized its market potential and demonstrated the demand for the product, which further intrigued the Sharks.

Investors Kevin O’Leary and Lori Greiner were particularly interested in the Bridal Buddy pitch and saw the potential for success. They both offered $75,000 with 25% equity each. Additionally, Marissa, Stenlake’s model and co-pitcher, was also offered 25% equity in the business. Barbara Corcoran presented an alternative offer of $75,000 for 33.3% equity.

In the end, Stenlake accepted the offer from Lori Greiner and Kevin O’Leary, forming a partnership that would shape the future of Bridal Buddy. The deal was struck at 30% equity, signifying the confidence and belief the Sharks had in the product and its potential for growth.

Investment Offers Summary:

Investor Offer Equity
Kevin O’Leary $75,000 25%
Lori Greiner $75,000 25%
Marissa $75,000 25%
Barbara Corcoran $75,000 33.3%

Post-Show Updates and Success

After its appearance on Shark Tank, Bridal Buddy experienced significant updates and success. Although the deal between Kevin and Lori did not ultimately close, the company continued to thrive and make progress.

One significant development was the expansion of Bridal Buddy’s product line. In addition to the original wedding dress “buddy,” the company introduced a mermaid dress “buddy” and other accessories. This expansion allowed Bridal Buddy to cater to a wider range of bridal gown styles and meet the needs of more brides.

Furthermore, Bridal Buddy strategically focused on enhancing its distribution channels. The product is now available in various retail locations, including independent bridal shops, Bed Bath and Beyond stores, and online through Amazon. This broader distribution network has made it more convenient for brides to access and purchase Bridal Buddy products.

While concrete revenue figures for Bridal Buddy are not publicly available, its post-show success is evident through its increased availability and continued presence in the bridal market.

Bridal Buddy Availability Retail Channels
Independent Bridal Shops Bed Bath and Beyond
Online Amazon

Bridal Buddy post-show

figcaption: Bridal Buddy’s expanded product line and improved distribution have contributed to its post-show success.

Other Products and Ventures

In addition to the original Bridal Buddy product, the company also offers a range of complementary items designed to enhance the bridal experience. These additional products include the Bridal Buddy Christmas tree bagger and Bridal Buddy foot petals.

The Bridal Buddy Christmas tree bagger is a convenient solution for storing and transporting artificial Christmas trees. With its durable material and practical design, it ensures hassle-free packaging and keeps your Christmas tree protected throughout the year. Say goodbye to tangled lights and cumbersome boxes!

If you’re looking for added comfort during your special day, Bridal Buddy foot petals are the ideal accessory. These foot cushions provide fatigue relief for brides and bridesmaids who spend hours on their feet wearing dress shoes. The soft and supportive material cushions your feet, ensuring you can confidently dance the night away without any discomfort.

Bridal Buddy additional products

Christmas Tree Bagger Highlights:

  • Effortlessly store and transport artificial Christmas trees
  • Durable material for long-term use
  • Convenient packaging solution

Bridal Buddy Foot Petals Highlights:

  • Provides fatigue relief for brides and bridesmaids
  • Ensures comfort during long hours in dress shoes
  • Soft and supportive material for cushioning

Reactions from the Sharks

During the pitch, the Bridal Buddy product faced mixed reactions from the Sharks on Shark Tank. While some expressed doubts and concerns, others recognized its potential and unique value proposition.

David’s Bridal and other specialty shops raised skepticism about the product, questioning its practicality and market demand. Mark and Robert, not being directly involved in the wedding industry, did not see themselves as ideal investors for Bridal Buddy. Robert specifically pointed out the challenges of selling the product without a strong retail presence.

On the other hand, Lori and Kevin initially had reservations due to the “potty association” of the product. However, they ultimately recognized the innovative nature of Bridal Buddy and its potential to solve a common problem for brides. Their insights into the wedding industry and their belief in the product’s market viability led to their decision to invest in Bridal Buddy.

“When I saw this at first, I thought, ‘This is a joke.’ But it’s not. Women are crazy, and they care about things like this, and it’s an industry.” – Lori Greiner

“I really don’t like the potty association. It’s not my favorite thing, but I will tell you this: I have invested in a lot of silly spelling errors in sewers, okay? I did a garden gnome, for crying out loud. Why would I not invest in this?” – Kevin O’Leary

Despite initial hesitations, Lori and Kevin’s understanding of the market and their ability to see past the initial concerns showcased their insight as seasoned investors.

Bridal Buddy Shark Tank reactions

Investor Reaction
David’s Bridal and other specialty shops Expressed doubts about the product’s practicality and market demand.
Mark and Robert Not interested in the wedding industry and pointed out challenges of selling without a retail presence.
Lori and Kevin Initially hesitant due to the “potty association” but saw the product’s potential and invested.

Heather Stenlake’s Journey

Heather Stenlake, the brilliant mind behind Bridal Buddy, initially conceived the idea while working as a consultant for a bridal shop back in 2002. However, as she focused on raising her family, the development of her ingenious product had to be put on hold for several years. It wasn’t until 2015 that Stenlake decided to resurrect her idea and bring it to fruition.

Undeterred by the challenges that lay ahead, Stenlake took a leap of faith and borrowed $40,000 from her retirement account to launch Bridal Buddy. As a single mother, she faced numerous obstacles during her entrepreneurial journey, but her passion and determination propelled her forward.

Heather Stenlake’s appearance on Shark Tank was a pivotal moment in her personal story. Armed with her ingenious product and the unwavering belief in its potential, she showcased her entrepreneurial spirit to the world. Despite the pressures of being a single mom, Heather successfully secured a deal with renowned investors Lori Greiner and Kevin O’Leary, solidifying her place as an accomplished entrepreneur in the bridal industry.

Heather Stenlake Bridal Buddy

Image: Heather Stenlake, the brilliant entrepreneur behind Bridal Buddy

Bridal Buddy Sales and Distribution

In terms of sales figures, Bridal Buddy has generated $195,000 in lifetime sales. While this number reflects the success of the product, specific details about current sales figures are not publicly available.

Bridal Buddy is available for purchase in various retail locations. It can be found in independent bridal shops, Bed Bath and Beyond stores, and is also available for online purchase on Amazon.

To give you a comprehensive understanding of Bridal Buddy’s availability and retail distribution, here is a breakdown:

Retailer Availability
Independent Bridal Shops Available
Bed Bath and Beyond stores Available
Amazon Available

By expanding its presence across these retail channels, Bridal Buddy ensures that brides have multiple avenues to access and purchase their innovative product.

Bridal Buddy Sales and Distribution

The Impact of Marissa’s Appeal

Marissa, Stenlake’s model and co-pitcher, played a significant role in securing the deal with Lori and Kevin. Her emotional appeal and willingness to stand up for Stenlake convinced the investors to modify their offer and include her as a partner in the business.

Throughout the pitch, Marissa’s passion for the Bridal Buddy product was evident. She effectively communicated the product’s value and potential, helping the investors see beyond the initial hesitations associated with a product focused on bathroom needs.

“Bridal Buddy is not just about convenience, it’s about empowering brides to fully enjoy their special day without any worries or limitations. I’ve witnessed firsthand how this product has transformed the lives of countless brides, and I truly believe in its power to make a difference. Heather’s dedication to creating a solution for this common problem is inspiring, and I’m proud to be a part of this journey.”

– Marissa, Co-pitcher of Bridal Buddy

Marissa’s emotional appeal struck a chord with Lori and Kevin, who recognized the genuine need for Bridal Buddy and the potential for significant market demand. They saw Marissa’s strong belief in the product as a testament to its effectiveness and market viability. As a result, they decided to not only invest in Bridal Buddy but also included Marissa as a valued partner in the business.

The inclusion of Marissa as a partner further enhanced the appeal of Bridal Buddy, bringing a unique perspective and credibility to the team. Her involvement demonstrated the genuine customer support and belief in the product, which played a vital role in solidifying the deal and establishing confidence in the business’s potential for success.

Marissa’s emotional appeal and her role as a co-pitcher in the Bridal Buddy deal showcased the power of personal conviction and the ability to effectively convey the value of a product. This partnership between Marissa, Heather Stenlake, Lori Greiner, and Kevin O’Leary brought together a team with a shared vision, ultimately leading to the continued growth and success of Bridal Buddy.

Marissa Bridal Buddy

Effect of Marissa’s Appeal Explanation
Enhanced Emotional Connection Marissa’s emotional appeal helped investors see the product’s value beyond its practicality.
Inclusion as a Partner Marissa’s role as a co-pitcher led to her being included as a partner in the Bridal Buddy business.
Validation and Credibility Marissa’s involvement demonstrated genuine customer support and belief in the product, enhancing the brand’s reputation.

The Failed Deal and Future Plans

Despite striking a deal on Shark Tank, the original investment agreement between Lori Greiner, Kevin O’Leary, and Heather Stenlake did not come to fruition. However, this setback did not deter Bridal Buddy from forging ahead. The company continued to grow and expand its product line, catering to the needs of brides around the world.

As of August 2023, Bridal Buddy remains in business, with no further updates on its future plans publicly available. While the failed deal may have posed a temporary setback, it has not hindered the company’s perseverance and commitment to providing innovative solutions for brides.

Bridal Buddy deal update

Current Status of Bridal Buddy

Despite the failed investment, Bridal Buddy has remained resilient, showcasing its determination to create value in the bridal industry. While specific details regarding the company’s current operations are undisclosed, it is evident that they continue to serve the needs of brides through their product offerings and expansion efforts.

Future Prospects

As Bridal Buddy moves forward, its future plans remain shrouded in mystery. However, given the company’s resilience and ability to adapt, it is likely that they will continue to innovate and deliver unique solutions to brides worldwide. Whether through refining their existing product line or venturing into new ventures, Bridal Buddy’s future is full of potential.

Customer Focus and Continued Growth

With a customer-centric approach, Bridal Buddy aims to remain at the forefront of the bridal industry by addressing the practical challenges that brides face. By listening to their customers and continuously improving their products, Bridal Buddy is well-positioned to maintain its presence in the market and expand its reach in the future.

Key Points Details
Deal Outcome The original deal between Lori, Kevin, and Heather did not materialize.
Company Status Bridal Buddy remains operational as of August 2023.
Future Plans The company’s future plans are unknown.
Customer Focus Bridal Buddy continues to prioritize customer needs in the bridal industry.
Continued Growth The company’s resilience and determination contribute to its growth.

Competitor Analysis

While Bridal Buddy offers a unique solution to a common problem faced by brides, it does face competition in the market. Other products and accessories are available that aim to provide similar solutions for brides when it comes to using the bathroom while wearing a wedding dress.

“Competitor analysis is a crucial component of any business strategy. By examining the products and services offered by competitors, companies can identify their strengths, weaknesses, and opportunities in the market. This understanding enables businesses to refine their own offerings and differentiate themselves from the competition.”

To better understand the competitive landscape of bridal accessories, let’s take a look at some of the notable competitors and similar products to Bridal Buddy:

Competitor Description
Wedding-Day Buddy A similar product designed to assist brides in using the bathroom without assistance. It features a discreet and portable design.
Bridal Convenience Kit A comprehensive kit that includes various accessories to help brides with their wedding day needs, including a bathroom assistance solution.
Wedding Dress Slip A slip that integrates a discreet and removable mechanism for easy bathroom use. It offers a seamless solution for brides.

These are just a few examples of the competitors and similar products available in the market. Brides have options when it comes to finding the right accessory to address their bathroom needs on their wedding day. It’s important for brides to consider their specific requirements and preferences to choose the solution that best suits their needs.

Bridal Buddy Competitor Analysis

Bridal Buddy vs. Wedding-Day Buddy

One of the direct competitors to Bridal Buddy is Wedding-Day Buddy. This product offers a similar solution for brides, allowing them to use the bathroom without assistance. However, there are some key differences between the two products:

  • Design: While Bridal Buddy features a full-length, bag-like design, Wedding-Day Buddy adopts a more discreet and portable approach.
  • Price: The price points for these products may vary, with each brand offering different packages and options.
  • Customer Reviews: It’s essential for brides to read customer reviews and testimonials to gain insights into the user experience and overall satisfaction of each product.

Ultimately, brides should evaluate these factors and consider their individual needs to make an informed decision about which product best meets their requirements.

Customer Reviews and Testimonials

At present, there are no specific customer reviews or testimonials available for Bridal Buddy. As a relatively niche product in the wedding industry, it is possible that not enough customers have shared their experiences with the Bridal Buddy accessory. However, it is worth noting that the product has garnered a significant amount of attention since its appearance on Shark Tank.

Bridal Buddy’s unique solution to a common problem faced by brides has generated intrigue and curiosity among potential customers. The concept of being able to use the bathroom easily while wearing a wedding dress has resonated with many individuals planning their special day. Although there may not be customer reviews available, the attention and interest received by Bridal Buddy indicate its potential value to brides-to-be.

While customer reviews can provide valuable insights and feedback, the absence of specific testimonials for Bridal Buddy should not necessarily discourage interested individuals from considering the product. The success of the Bridal Buddy pitch on Shark Tank, as well as its availability in independent bridal shops, Bed Bath and Beyond stores, and on Amazon, serve as indications of its suitability and usefulness for brides.


Q: What is Bridal Buddy?

A: Bridal Buddy is an accessory that allows brides to comfortably use the bathroom while wearing their wedding dress.

Q: Who invented Bridal Buddy?

A: Bridal Buddy was originally created by Heather Stenlake in 2002.

Q: How much does Bridal Buddy cost?

A: Bridal Buddy is priced at .95.

Q: Where can I purchase Bridal Buddy?

A: Bridal Buddy is available for purchase in independent bridal shops, Bed Bath and Beyond stores, and on Amazon.

Q: Are there different sizes of Bridal Buddy available?

A: Yes, Bridal Buddy is available in two sizes.

Q: Did Bridal Buddy appear on Shark Tank?

A: Yes, Bridal Buddy was featured on an episode of Shark Tank.

Q: Did Bridal Buddy receive a deal on Shark Tank?

A: Yes, Bridal Buddy struck a deal with Lori Greiner and Kevin O’Leary on Shark Tank.

Q: Are there any updates on Bridal Buddy after Shark Tank?

A: Yes, since appearing on Shark Tank, Bridal Buddy has expanded its product line and is still in business.

Q: What other products does Bridal Buddy offer?

A: In addition to the original Bridal Buddy product, they also sell a Christmas tree bagger and foot petals.

Q: What are the reactions from the Sharks on Bridal Buddy?

A: Some of the Sharks expressed doubts about the product, while Lori and Kevin ultimately saw its potential.

Q: What is Heather Stenlake’s story with Bridal Buddy?

A: Heather Stenlake invented Bridal Buddy and appeared on Shark Tank as a single mom seeking investment.

Q: What are the sales figures and retail distribution of Bridal Buddy?

A: The exact sales figures are not publicly available, but Bridal Buddy is sold in independent bridal shops, Bed Bath and Beyond stores, and on Amazon.

Q: How did Marissa’s appeal impact the deal with Bridal Buddy?

A: Marissa, the model and co-pitcher, played a significant role in securing the deal with Lori and Kevin.

Q: Did the deal between Lori, Kevin, and Heather close?

A: No, the deal between Lori, Kevin, and Heather did not end up closing.

Q: Does Bridal Buddy have any competitors?

A: Yes, there are other products and accessories available that provide similar solutions for brides.

Q: Are there any customer reviews or testimonials for Bridal Buddy?

A: As of now, there are no specific customer reviews or testimonials available for Bridal Buddy.

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