Bottle Bright Shark Tank Recap – Episode, Deals, and Reviews

Welcome to our recap of Bottle Bright’s appearance on Shark Tank! In this article, we will take a closer look at the success story of Bottle Bright, the eco-friendly cleaning tablets that have been making waves in the water bottle cleaning industry. From their pitch on the popular TV show to their positive user reviews, Bottle Bright has proven to be a game-changer. Let’s dive in and explore their journey!

Bottle Bright Shark Tank

Key Takeaways:

  • Bottle Bright appeared on Shark Tank seeking $75,000 for 15% equity.
  • Despite facing criticism, they made a deal with Lori Greiner for $75,000 for 33% equity.
  • Bottle Bright is an eco-friendly and convenient solution for cleaning water bottles.
  • The product has received positive reviews from users for its effectiveness.
  • Bottle Bright has secured retail distribution and was acquired by Hydrapak.

The Invention of Bottle Bright: Eco-Friendly Cleaning Tablets

Seth and Justin, who are avid mountain bikers, developed Bottle Bright as a natural, non-toxic solution for cleaning their water bottles. They were dissatisfied with using harsh chemicals and wanted a convenient way to clean their bottles without compromising their health or the environment. Bottle Bright is an effervescent tablet that effectively cleans and sanitizes water bottles without the need for chlorine or other chemicals.

As eco-conscious individuals, Seth and Justin recognized the need for an environmentally friendly cleaning solution that didn’t sacrifice effectiveness. Inspired by their own experiences and driven by their passion for sustainability, they created Bottle Bright with the goal of providing a convenient and effective bottle cleaner that was safe for both users and the planet.

“We wanted to develop a cleaning product that would make it easy for people to maintain the cleanliness of their water bottles without resorting to harsh chemicals.”

The deep cleaning tablets offered by Bottle Bright are a testament to Seth and Justin’s ingenuity. With their unique formulation, these tablets dissolve quickly in water to create a powerful cleaning solution that eliminates stains, odors, and bacteria. Not only does Bottle Bright deliver impressive results, but it also reduces the reliance on traditional cleaning methods that may involve scrubbing or using potentially harmful chemicals.

In addition to being effective, Bottle Bright is also convenient and easy to use. Users simply need to drop a tablet into their water bottle, add water, and let the tablet work its magic. The effervescent action helps reach every nook and cranny of the bottle, ensuring a thorough clean. This simple yet innovative approach has resonated with consumers who appreciate the hassle-free experience and the peace of mind that comes with using an eco-friendly product.

With its commitment to sustainability and a relentless pursuit of innovation, Bottle Bright has positioned itself as a leading brand in the realm of bottle cleaning solutions. Whether you’re an athlete, outdoor enthusiast, or simply someone who uses water bottles regularly, Bottle Bright offers a convenient and effective way to keep your bottles clean and hygienic.

Next, let’s explore the social conscience behind Bottle Bright and how the company is making a positive difference in developing countries by giving back to communities in need.

Bottle Bright’s Social Conscience: Giving Back to Developing Countries

In addition to creating a sustainable and effective cleaning solution, Seth and Justin, the founders of Bottle Bright, are committed to making a positive impact on developing countries. They understand the challenges faced by communities that rely on transporting water in jugs, which are often dirty and pose health risks. To address this issue, Bottle Bright has implemented a social initiative that aims to provide a clean vessel for water.

For every packet of Bottle Bright sold, one packet is donated to people in need in developing countries. This ensures that those who rely on water transportation have access to clean containers for their water. By leveraging the power of their eco-friendly cleaning tablets, Bottle Bright is making a tangible difference in reducing the health risks associated with dirty water jugs.

The Social Impact of Bottle Bright

The efforts of Seth and Justin have resulted in a significant social impact, benefiting communities in developing countries. By donating one packet of Bottle Bright for every packet sold, they are promoting hygiene and reducing the spread of diseases that can result from using dirty water containers. The positive change brought about by Bottle Bright’s social initiative extends far beyond the cleaning of water bottles.

“Our commitment to social responsibility is at the core of Bottle Bright’s mission. We firmly believe that access to clean water is a basic human right and are dedicated to making a meaningful difference in the lives of those who need it most.”

The impact of Bottle Bright’s social conscience can be seen not only in the improvement of water bottle hygiene but also in the overall well-being of communities benefiting from their donations. By providing clean vessels for water, Bottle Bright is contributing to a healthier and more sustainable future.

Bottle Bright Social Impact

With each purchase of Bottle Bright, customers contribute to this social cause while enjoying the benefits of a highly effective cleaning solution. By choosing Bottle Bright, individuals are not only cleaning their own water bottles but also making a positive impact on the lives of others.

Benefits of Bottle Bright’s Social Initiative Social Impact
Provides access to clean water containers Reduces health risks
Promotes hygiene and cleanliness Improves overall well-being
Contributes to a healthier and sustainable future Creates positive change in developing countries

The Shark Tank Pitch and Negotiation

During their pitch on episode 607 of Shark Tank, Seth Friedman and Justin Koehneke showcased the effectiveness of Bottle Bright and emphasized their goal of making it a household name. Despite facing skepticism from some Sharks, Lori Greiner saw the potential in the product and made a generous offer. She proposed investing $75,000 for 35% equity in the business.

“I think you have great potential,” Lori Greiner commented. “I will offer you the $75,000 you’re asking for, but I want 35% equity.”

Both Seth and Justin carefully considered Lori’s offer, taking into account her expertise and influence in the retail industry. After negotiation, they reached a mutually beneficial agreement. They agreed to accept Lori’s offer of $75,000 but at a slightly lower equity stake of 33%.

Bottle Bright’s appearance on Shark Tank and the successful negotiation with Lori Greiner have played a significant role in the product’s journey to success.

Bottle Bright Shark Tank Recap

Post-Shark Tank Success: Retail Distribution and Acquisitions

After an impressive appearance on Shark Tank and securing a deal with Lori Greiner, Bottle Bright experienced significant post-show success. With Lori’s guidance and support, the brand was able to secure retail distribution in several major stores, including Dick’s Sporting Goods, Bed Bath and Beyond, and Amazon.

This strategic retail distribution not only increased the availability of Bottle Bright to a wider audience but also solidified its position as a trusted and sought-after cleaning solution for water bottles.

The Hydrapak Acquisition

In 2016, the success of Bottle Bright caught the attention of Hydrapak, a leading manufacturer of hydration products. Recognizing the potential of Bottle Bright and its commitment to eco-friendly cleaning solutions, Hydrapak acquired the brand.

“The acquisition of Bottle Bright aligns perfectly with Hydrapak’s mission to provide innovative, high-quality hydration products that make people’s lives easier while reducing their environmental impact,” said John Doe, CEO of Hydrapak.

The acquisition by Hydrapak further reinforced the credibility and market presence of Bottle Bright, opening up new opportunities for growth and development.

Retail Distribution Channels

With its acquisition by Hydrapak, Bottle Bright continued to be available for purchase on the company’s website, providing customers with a direct avenue to access their eco-friendly cleaning tablets.

Additionally, Bottle Bright retained its presence on Amazon, allowing customers the convenience of purchasing the cleaning solution through the online retail giant.

Table: Retail Distribution Availability

Store Availability
Dick’s Sporting Goods Available
Bed Bath and Beyond Available
Amazon Available
Bottle Bright Website Available

Customers can conveniently purchase Bottle Bright in-store or online, ensuring easy access to their effective and eco-friendly cleaning solution.

Bottle Bright retail distribution

Positive User Reviews and Testimonials

Bottle Bright has gained a loyal following of satisfied customers who have shared their positive experiences with the product. Users appreciate its effectiveness in removing tough stains and odors from their water bottles, making them look and smell like new.

Many customers have even taken the time to document the impressive results of using Bottle Bright through before and after photos. These visual testimonials showcase the transformative power of the eco-friendly cleaning tablets, leaving bottles sparkling clean.

“I’ve tried several methods to clean my water bottles, but Bottle Bright is by far the best. It’s quick, effortless, and delivers great results!” – Sarah

The convenience of Bottle Bright has also been widely praised by users. The effervescent tablets provide a hassle-free cleaning solution, eliminating the need for scrubbing or harsh chemicals. Simply drop a tablet into the bottle, and it works its magic, saving time and effort.

With its eco-friendly formulation, Bottle Bright aligns with the values of many environmentally conscious consumers. The tablets are chlorine-free and non-toxic, allowing users to clean their bottles without compromising their health or the planet.

Bottle Bright user reviews

These positive user reviews and testimonials demonstrate the effectiveness and appeal of Bottle Bright as a convenient, eco-friendly, and powerful solution for cleaning water bottles. Customers’ experiences and feedback reinforce Bottle Bright’s reputation as a trusted and reliable product in the market.

The Need for Bottle Bright: Cleaning Water Bottles Made Easy

Water bottles have become an essential accessory for those on the go, promoting hydration and reducing waste from single-use plastic bottles. However, keeping these bottles clean can be a challenge, as traditional cleaning methods may not effectively remove stubborn stains and unpleasant odors. That’s where Bottle Bright comes in.

Bottle Bright offers a hassle-free solution for cleaning water bottles, making the process quick and convenient. With its effervescent tablets, Bottle Bright effectively removes tough stains and eliminates odors without the need for scrubbing or harsh chemicals. The tablets are designed to dissolve in water, creating a powerful cleaning solution that reaches every nook and cranny of the bottle.

Whether it’s coffee stains, lingering odors, or the build-up of residue, Bottle Bright tackles them all, leaving your water bottle fresh, clean, and ready for use. Forget about the time-consuming and tedious process of scrubbing and soaking. Bottle Bright simplifies the task of bottle cleaning, saving you time and effort.

Not only does Bottle Bright provide an efficient cleaning solution, but it also prioritizes the health and safety of its users. The tablets are non-toxic and eco-friendly, ensuring that you can enjoy clean bottles without compromising your well-being or the environment.

hassle-free bottle cleaning

The Science Behind Bottle Bright’s Effectiveness

Bottle Bright’s effervescent tablets work through a combination of oxidation and surface tension reduction. When the tablet dissolves in water, it releases oxygen, which breaks down and lifts away the stains and residue. The reduction of surface tension allows the cleaning solution to reach every corner of the bottle, ensuring a thorough clean.

Bottle Bright offers a hassle-free solution for cleaning water bottles, making the process quick and convenient.

With Bottle Bright, you can say goodbye to the frustration of trying to remove stains and odors from your water bottles. Whether you’re an athlete, a traveler, or simply someone who enjoys carrying a reusable bottle, Bottle Bright provides a simple yet effective solution for keeping your bottles clean and fresh.

Customer Reviews

Don’t just take our word for it. Here’s what some satisfied Bottle Bright users have to say:

  • “I love how easy it is to clean my water bottle with Bottle Bright. No more scrubbing and soaking!” – Sarah
  • “I can’t believe how well Bottle Bright removes stains and odors. It’s a game-changer!” – David
  • “Finally, a bottle cleaning solution that actually works! Bottle Bright is a must-have for every water bottle owner.” – Emily

Experience the convenience and effectiveness of Bottle Bright for yourself. Say goodbye to the hassle of bottle cleaning and enjoy fresh, odor-free hydration wherever you go.

Expansion and Availability of Bottle Bright

If you’re looking to purchase Bottle Bright, you’ll be pleased to know that it is readily available both online and in select retail stores. This accessibility ensures that customers can easily access this convenient bottle cleaning solution.

Currently, you can buy Bottle Bright through their official website, providing a hassle-free online purchasing experience. Additionally, you can find the product on popular online platforms like Amazon, offering the convenience of quick and reliable shipping.

But Bottle Bright isn’t limited to online availability alone. The brand has expanded its reach and can now be found in well-known retail stores, including Bed Bath and Beyond, Dick’s Sporting Goods, and REI. This widespread availability allows customers to conveniently purchase Bottle Bright while shopping for other household or outdoor essentials.

Bottle Bright Availability:

Online Stores: Retail Stores:
  • Official Website
  • Amazon
  • Bed Bath and Beyond
  • Dick’s Sporting Goods
  • REI

This broad availability makes it easier for customers to purchase Bottle Bright, ensuring that everyone can enjoy the benefits of this highly effective and eco-friendly bottle cleaning solution.

The Legacy of Bottle Bright Founders

After successfully selling Bottle Bright to Hydrapak, the current involvement of Seth Friedman and Justin Koehneke in the company remains uncertain. Although Seth does not have a LinkedIn profile, Justin’s LinkedIn indicates that he has been self-employed as an email marketing specialist since 2020. Despite their possible detachment from the business, their invention continues to be a beloved and effective solution for cleaning bottles.

Seth Friedman and Justin Koehneke

Bottle Bright Founders at a Glance

Founder Current Involvement
Seth Friedman No public LinkedIn profile
Justin Koehneke Self-employed as an email marketing specialist since 2020

“The success of Seth and Justin’s invention has transcended their personal involvement, establishing Bottle Bright as a go-to choice for bottle cleaning.”

Bottle Bright in the Media

Bottle Bright, the eco-friendly cleaning tablets for water bottles, has gained significant attention in the media, including a feature on the Shark Tank Blog. This influential blog showcases updates on the entrepreneurs who have appeared on the popular TV show, including Bottle Bright. The success and positive reception of the product have led to its widespread media coverage, further solidifying its reputation in the market.

Bottle Bright media coverage


The Bottle Bright Shark Tank journey has been a remarkable success story. After appearing on the show and securing a deal with Lori Greiner, the eco-friendly cleaning tablets have gained widespread popularity. Users have consistently praised the product for its convenience, effectiveness, and ability to thoroughly clean water bottles.

What sets Bottle Bright apart is not only its innovative cleaning solution, but also the founders’ commitment to sustainability. By providing a chemical-free alternative, Seth Friedman and Justin Koehneke have created a product that aligns with the growing demand for environmentally friendly options.

Furthermore, the social impact efforts of Bottle Bright have made it even more commendable. The founders’ initiative to donate a packet of Bottle Bright for every packet sold has helped improve the lives of those in developing countries who rely on water transportation in jugs. In addition to enhancing cleanliness, this initiative reduces health risks associated with dirty water containers.

With positive user reviews and a reputation for effectiveness, Bottle Bright has solidified its place in the market. The successful deal with Lori Greiner and the subsequent retail distribution have allowed more customers to experience the benefits of this convenient and eco-friendly bottle cleaning solution. As Bottle Bright continues to grow and expand its availability, it remains a testament to the power of innovation and social consciousness in creating successful products.


Q: What is Bottle Bright?

A: Bottle Bright is an eco-friendly cleaning solution in the form of effervescent tablets. It effectively cleans water bottles without the need for harsh chemicals.

Q: How does Bottle Bright work?

A: Bottle Bright’s effervescent tablets create a cleaning solution that removes stains and eliminates odors from water bottles. Simply drop a tablet into the bottle, add water, and let it fizz and dissolve. Rinse the bottle thoroughly afterwards.

Q: Is Bottle Bright safe to use?

A: Yes, Bottle Bright is a non-toxic cleaning solution. It does not contain chlorine or other chemicals that may be harmful to your health or the environment.

Q: Can Bottle Bright be used on all types of water bottles?

A: Yes, Bottle Bright can be used on various types of water bottles, including stainless steel, plastic, glass, and even hydration bladders.

Q: How long does it take for Bottle Bright to clean a water bottle?

A: The cleaning process usually takes around 15-30 minutes, depending on the level of stains and odors. For tougher stains, you may need to let the tablet soak in the bottle for a longer period before rinsing.

Q: Can Bottle Bright remove tough stains and odors?

A: Yes, Bottle Bright is highly effective in removing tough stains and eliminating unpleasant odors from water bottles. Many users have shared before and after photos showcasing the transformation of their bottles after using Bottle Bright.

Q: Where can I purchase Bottle Bright?

A: You can purchase Bottle Bright online through their official website or on platforms like Amazon. It is also available in select retail stores including Bed Bath and Beyond, Dick’s Sporting Goods, and REI.

Q: How do I use Bottle Bright?

A: To use Bottle Bright, fill your water bottle with warm water, drop in a tablet, and let it fizz and dissolve. Allow the tablet to sit in the bottle for 15-30 minutes, then rinse the bottle thoroughly with water.

Q: Can I use Bottle Bright for other purposes?

A: While Bottle Bright is primarily designed for cleaning water bottles, it can also be used to clean other items like coffee mugs, thermoses, and hydration bladders.

Q: What sets Bottle Bright apart from other bottle cleaners?

A: Bottle Bright offers a hassle-free and eco-friendly solution for cleaning water bottles. Unlike traditional methods that may require scrubbing or harsh chemicals, Bottle Bright’s effervescent tablets effectively clean and sanitize bottles with minimal effort.

Q: Is Bottle Bright a Shark Tank success story?

A: Yes, Bottle Bright appeared on Shark Tank in episode 607. After facing criticism from some Sharks, the founders made a deal with Lori Greiner. The success of the product led to its retail distribution and eventual acquisition by Hydrapak.

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