Booty Queen Shark Tank Recap – Episode, Deals and Reviews

Amanda and Steve Kuclo, known as the “Booty Queen” of the fitness industry, pitched their business, Bootyqueen Apparel, in episode 820 of Shark Tank. The Kuclos started the company in 2015, offering a line of women’s athletic wear that specifically targets women with bigger buttocks. The highlight of their product range is their leggings and workout pants, which are made from moisture-wicking material and have built-in support to shape the thighs and bum. The pants are priced between $83 and $90 on the company’s website. The Kuclos appeared on the show seeking a $250,000 investment for 20% of their business and ultimately struck a deal with Shark Daymond John for $250,000 in exchange for 27.5% equity.

Booty Queen Shark Tank

Key Takeaways:

  • Bootyqueen Apparel, founded by Amanda and Steve Kuclo, gained recognition on Shark Tank for their women’s athletic wear designed for women with bigger buttocks.
  • The company’s core product line consists of leggings and workout pants made from moisture-wicking material with built-in support to shape the thighs and bum.
  • Bootyqueen Apparel secured a deal with Daymond John, receiving a $250,000 investment for 27.5% equity.
  • The company experienced success and expanded its product line, but as of April 2021, it is no longer operational.
  • Amanda Kuclo’s personal brand as the “Booty Queen” and the association with the hashtag #BootyQueen played a significant role in the company’s success.

The Success of Bootyqueen Apparel

Following their appearance on Shark Tank, Bootyqueen Apparel experienced significant success. As of July 2021, the company had estimated annual revenues of $3 million. They expanded their product line to include tops, yoga mats, and fitness bands, and even opened a retail store in Plano, TX in 2019. However, it should be noted that as of a November 2023 check-in, the company’s website is no longer active, and Steve and Amanda Kuclo’s LinkedIn profiles indicate that the business shut down in April 2021. The reasons for the closure are unclear but may be related to the couple’s divorce.

The Booty Queen Brand

Amanda Kuclo, also known as the “Booty Queen,” has built a successful personal brand around her famous glutes. With over 700,000 followers on Instagram, she has gained immense popularity and influence.

The success of Bootyqueen Apparel can largely be attributed to Amanda’s brand and association with her hashtag #BootyQueen. Her captivating social media presence and the emphasis on enhancing the appearance of the buttocks have resonated with a wide audience.

Booty Queen Shark Tank

“The Booty Queen Brand is not only about physical appearance but also about promoting body positivity and self-confidence. Amanda’s dedication to fitness and her commitment to empowering women have made her an inspiring figure in the industry.”

Bootyqueen Apparel’s leggings and workout pants, although not featuring proprietary technology, are specifically designed to accentuate and shape the buttocks, allowing customers to feel confident and comfortable during their workouts. These products have received positive feedback and testimonials from individuals seeking a curvier silhouette.

Customers can purchase a variety of Bootyqueen Apparel products directly from the company’s official website, which offers a seamless shopping experience.

The Booty Queen Brand Highlights

  • Amanda Kuclo, known as the “Booty Queen,” has gained popularity through her Instagram account with over 700,000 followers.
  • Bootyqueen Apparel’s success is largely attributed to Amanda’s personal brand and the association with her hashtag #BootyQueen.
  • The leggings and workout pants are designed to enhance the appearance of the buttocks and provide a flattering fit.
  • Customers can easily purchase Bootyqueen Apparel products from the company’s official website.

Shark Tank Decision and Deal Details

During their pitch on Shark Tank, Amanda and Steve Kuclo, the founders of Bootyqueen Apparel, received offers from multiple Sharks. However, they ultimately accepted Daymond John’s offer of $250,000 for 27.5% equity in the business. This successful deal made Daymond a partner in Bootyqueen Apparel, solidifying a strategic alliance that would propel the brand forward.

The Kuclos disclosed that, at the time of the taping, the company had generated $375,000 in sales over 18 months. This financial success provided proof of the market demand for Bootyqueen Apparel’s products and the effectiveness of their unique approach.

Shark Tank Offer Comparison

Shark Offer Equity
Daymond John $250,000 27.5%
Kevin O’Leary $250,000 25%
Mark Cuban N/A N/A
Lori Greiner $250,000 20%

It is worth noting that Kevin O’Leary and Mark Cuban ultimately declined to invest. Kevin cited the fierce competition and the challenges within the apparel industry as factors contributing to his decision. Despite not closing a deal with Mark Cuban, Bootyqueen Apparel’s success on Shark Tank and the subsequent partnership with Daymond John marked a significant milestone for the brand’s growth and market presence.

Shark Tank Pitch

Bootyqueen Apparel’s Pricing Strategy

Bootyqueen Apparel priced their leggings at $33 per pair, with a suggested retail price of $85. This pricing strategy aimed to strike a balance between affordability and profitability, making the products accessible to a wide range of customers while maintaining a strong profit margin. By offering quality leggings at competitive prices, Bootyqueen Apparel was able to attract loyal customers and generate substantial sales.

Bootyqueen Apparel’s Competitive Market

The apparel industry is known for its cutthroat competition and challenging dynamics. Bootyqueen Apparel, despite its unique product offering, faced hurdles in this highly saturated market. Notably, prominent Sharks Kevin O’Leary and Mark Cuban chose not to invest in the company during their appearance on Shark Tank. They cited the intense competition and complexities of the industry as key reasons behind their decision. Kevin even described the apparel business as “brutally competitive,” making it an unsuitable fit for his investment portfolio.

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Bootyqueen Apparel’s Competitive Landscape Challenges
Fierce rivalry from established athletic apparel brands High competition
Constantly evolving fashion trends and customer preferences
Emergence of new competitors with similar product offerings
Limited market differentiation Difficulties
Inherent difficulties in fashion design and production of the industry
Building brand loyalty and awareness

With countless apparel brands vying for customers’ attention and loyalty, Bootyqueen Apparel faced intense competition. The saturated market presented various challenges, including the rivalry from established athletic apparel brands, the ever-changing fashion trends and customer preferences, and the rise of new competitors offering similar products. Additionally, the company encountered difficulties in establishing market differentiation and building brand loyalty and awareness.

Despite these challenges, Bootyqueen Apparel managed to carve out a niche for itself with its unique focus on enhancing the appearance of larger buttocks. Through their innovative leggings and workout pants, the company aimed to cater to the demand for fitness apparel that accentuated the curves in a flattering way.

By offering workout pants specifically designed to shape the thighs and bum, Bootyqueen Apparel aimed to stand out in the crowded market. The company’s focus on celebrating and enhancing the appearance of bigger buttocks resonated with its target audience and set it apart from other competitors.

Overcoming Hurdles Through Innovation and Branding

To differentiate themselves from competitors and thrive in the competitive market, Bootyqueen Apparel emphasized continuous innovation and strategic branding. By leveraging their association with the “Booty Queen” persona, Amanda Kuclo, the company established a strong personal brand that resonated with its target audience. This branding strategy helped attract customers and build a loyal following.

  • Emphasizing the unique selling proposition of enhancing the appearance of larger buttocks
  • Expanding product offerings beyond leggings and workout pants to attract a wider customer base
  • Creating a sense of community and engagement through social media platforms and customer testimonials

While facing stiff competition in the apparel industry, Bootyqueen Apparel managed to capture the attention of customers seeking workout apparel that celebrated their natural curves. The company’s commitment to innovative and flattering designs, combined with effective branding strategies, allowed it to make a mark in the competitive market.

Expansion Plans and New Product Offerings

Following their successful appearance on Shark Tank and securing an investment from Daymond John, Bootyqueen Apparel had the opportunity to expand its product line beyond leggings and workout pants. Recognizing the demand for a wider range of fitness apparel, they introduced new offerings to cater to a diverse audience. This expansion aimed to position Bootyqueen Apparel as a well-rounded athleisure brand, appealing to customers beyond the bodybuilding market.

Expanding their product line allowed Bootyqueen Apparel to tap into different segments of the fitness industry and attract a broader customer base. In addition to their signature leggings and workout pants, they unveiled a selection of tops, yoga mats, and fitness bands, offering customers a comprehensive range of fitness apparel and accessories.

This strategic decision to diversify their product offerings ensured that Bootyqueen Apparel remained competitive in the market while meeting the evolving needs and preferences of their customers. By expanding beyond their initial leggings and workout pants, Bootyqueen Apparel solidified its presence as a brand that caters to the holistic fitness experience.

Booty Queen expansion plans

The New Product Offerings by Bootyqueen Apparel

Product Description
Tops A range of stylish and functional tops designed for various workouts and active lifestyles. Made from premium materials for optimal comfort and performance.
Yoga Mats High-quality yoga mats featuring non-slip surfaces and cushioning for enhanced stability and support during yoga and other floor exercises.
Fitness Bands Elastic resistance bands designed to strengthen and tone different muscle groups. Suitable for a variety of exercises and fitness levels.

With these new product offerings, Bootyqueen Apparel aimed to provide customers with a comprehensive range of fitness apparel and accessories that complemented their active lifestyles. By diversifying their product line, Bootyqueen Apparel strived to meet the needs and preferences of a wider customer base, ensuring their continued growth and success in the fitness industry.

Bootyqueen Apparel’s Impact on the Fitness Industry

Bootyqueen Apparel, with its emphasis on celebrating and enhancing the appearance of bigger buttocks, has made a significant impact in the fitness industry. Many customers have reported positive results and transformations in the appearance of their bottoms after incorporating Bootyqueen leggings and workout pants into their fitness routines.

Testimonials and before-and-after photos serve as proof of the effectiveness of Bootyqueen Apparel in shaping and lifting the buttocks. Customers rave about the noticeable difference they’ve experienced, showcasing the power of the product to deliver desired results.

The Transformation Power of Bootyqueen Apparel

Bootyqueen Apparel has garnered a loyal following of customers who swear by the effectiveness of the product. Through consistent use of the leggings and workout pants, many have achieved significant changes in the appearance of their buttocks. Customers have shared their incredible before-and-after photos, illustrating the remarkable results they’ve achieved.

“Bootyqueen Apparel has truly transformed my workouts and the way I feel about my body. The leggings provide amazing support and lift, giving my booty the perfect shape. I’ve never felt more confident during my workouts!” – Sarah B.

The testimonials and positive feedback from satisfied customers have generated widespread interest and curiosity regarding Bootyqueen Apparel. The brand’s reputation for delivering genuine results has solidified its place in the fitness industry.

booty queen results

Bootyqueen Apparel: A Game-Changer

The impact of Bootyqueen Apparel extends beyond physical transformations. The brand has contributed to a shift in focus within the fitness community, emphasizing the celebration of diverse body shapes and sizes. By promoting the enhancement of curves and the empowerment of individuals, Bootyqueen Apparel has played a pivotal role in promoting body positivity.

“Bootyqueen Apparel has not only transformed my body but also my mindset. It has taught me to embrace and love my curves, boosting my confidence both inside and outside the gym.” – Jessica M.

The profound effect Bootyqueen Apparel has had on customers’ bodies and self-esteem has solidified its place as a leading brand in the fitness industry. The product’s ability to deliver results and its commitment to body positivity have truly set it apart.

Benefits of Bootyqueen Apparel Customer Reviews
Shapes and lifts the buttocks “Bootyqueen Apparel has transformed my workouts and the way I feel about my body!”
Enhances the appearance of curves “Bootyqueen Apparel has boosted my confidence both inside and outside the gym!”
Moisture-wicking material for comfort “The leggings provide amazing support and lift, giving my booty the perfect shape!”
Designed for a perfect fit and support “I’ve never felt more confident during my workouts!”

The Influence of Social Media

Social media played a crucial role in the success of Bootyqueen Apparel. Amanda Kuclo’s Instagram account, with over 700,000 followers, acted as a platform for promoting and showcasing the brand. Customers shared their experiences and transformation photos using the hashtag #BootyQueen, creating a sense of community and encouraging others to try the product.

“I have never felt more confident in my own skin. Bootyqueen leggings have truly transformed not only my shape but also my self-esteem. I love being part of the #BootyQueen community!” – @FitnessLover23

The viral nature of social media helped generate buzz and drive sales for Bootyqueen Apparel. As more and more people shared their positive experiences and before-and-after photos, the brand gained widespread recognition and became a go-to choice for women looking to enhance their appearance.

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Bootyqueen Apparel on Social Media

Bootyqueen Apparel leveraged various social media platforms to connect with their target audience and amplify their brand message. Alongside Instagram, the company maintained an active presence on Facebook, YouTube, and Twitter, engaging with followers and sharing content related to fitness, body positivity, and the Bootyqueen lifestyle. By actively engaging with customers and responding to their inquiries and feedback, Bootyqueen Apparel cultivated a loyal and supportive community of followers.

The Power of User-generated Content

User-generated content played a pivotal role in the success of Bootyqueen Apparel. Customers eagerly shared their before-and-after photos, showcasing the visible results they achieved while wearing Bootyqueen leggings and workout pants. These testimonials and personal stories served as powerful social proof, demonstrating the effectiveness of the product and further fueling interest and demand.

The impact of social media on the success of Bootyqueen Apparel cannot be overstated. By harnessing the power of platforms like Instagram and empowering their customers to become brand ambassadors, Bootyqueen Apparel reached new heights of popularity and firmly established itself as a leading name in the activewear industry.

Bootyqueen Apparel’s Legacy

Although Bootyqueen Apparel is no longer in operation as of April 2021, its impact on the fitness industry and body positivity movement remains significant. The brand’s focus on celebrating and enhancing the appearance of larger buttocks gave rise to similar products and exercise programs aimed at achieving the coveted “booty gains.”

Customers who had purchased Bootyqueen Apparel products can no longer buy them from the official website, as it is no longer active.

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Legacy of Bootyqueen Apparel Details
Influence on Fitness Industry Bootyqueen Apparel’s emphasis on celebrating and enhancing larger buttocks inspired similar products and exercise programs.
Body Positivity Movement The brand’s focus on body positivity contributed to the ongoing movement, promoting self-acceptance and confidence.
Expansion of Product Offerings Bootyqueen Apparel’s success led to the introduction of a wider range of products beyond leggings, catering to diverse fitness needs.

Lessons Learned from Bootyqueen Apparel’s Journey

Bootyqueen Apparel’s appearance on Shark Tank showcased the challenges and opportunities that arise when starting a business in a competitive market. While the company eventually faced closure, its success and impact during its operational years cannot be underestimated. This experience offers valuable insights for aspiring entrepreneurs, emphasizing the importance of branding, differentiation, and understanding market demand.

Bootyqueen Apparel’s journey exemplifies the significance of effective branding. Amanda and Steve Kuclo, known as the “Booty Queen” and her husband, leveraged Amanda’s personal brand and popularity to attract attention. Through their association with the hashtag #BootyQueen, they created a sense of community and encouraged customers to share their experiences.

Furthermore, Bootyqueen Apparel’s emphasis on enhanced buttocks highlights the power of differentiating a product in a crowded market. By targeting women with bigger buttocks and focusing on shaping and lifting, they tapped into a unique segment of the fitness apparel industry. This approach allowed them to stand out from their competitors and gain traction.

Understanding market demand is crucial for success, and Bootyqueen Apparel’s journey underscores this lesson. While the company faced challenges and eventually closed, its initial success demonstrated that there was a demand for products that catered to women seeking improved buttock appearance. This recognition of consumer needs helped drive initial sales and growth.

Key Lessons from Bootyqueen Apparel’s Journey:

  • 1. Emphasize effective branding to create a strong and memorable identity.
  • 2. Differentiate your product to stand out in a competitive market.
  • 3. Understand and meet market demand to sustain growth and success.

“Bootyqueen Apparel’s experience serves as a testament to the power of branding, differentiation, and understanding market demand. Aspiring entrepreneurs can draw valuable lessons from the Kuclos’ journey, ensuring they build a foundation for success in their own ventures.”

Bootyqueen Apparel’s Journey – By the Numbers:

Metrics Performance
Estimated Annual Revenues (as of July 2021) $3 million
Investment Requested on Shark Tank $250,000 for 20% equity
Deal Struck on Shark Tank $250,000 for 27.5% equity with Daymond John
Sales Generated at the Time of Taping $375,000 over 18 months

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The Continuing Legacy of the Booty Queen

Amanda Kuclo, known as the “Booty Queen” in the fitness industry, has left a lasting legacy despite the closure of Bootyqueen Apparel. While the brand may no longer be in operation, Amanda’s personal brand and influence continue to thrive. Her impact on body positivity and the fitness community remains significant, making her a recognized figure in the industry.

Since the closure of Bootyqueen Apparel, Amanda has ventured into other business endeavors. Although the brand may have come to an end, her entrepreneurial spirit and dedication to empowering women have not wavered. Amanda continues to inspire and motivate others through her platform, showcasing her expertise and promoting a positive body image.

As the “Booty Queen,” Amanda has left a mark on the fitness industry that extends beyond the success of her apparel line. Her commitment to celebrating and enhancing the appearance of bigger buttocks has influenced and inspired others to embrace their bodies and strive for their fitness goals. The impact of her message of body positivity and self-confidence resonates with individuals looking to achieve a healthier lifestyle.

While Bootyqueen Apparel may be a thing of the past, Amanda Kuclo’s legacy as the “Booty Queen” lives on. Her continued presence in the fitness industry serves as a reminder of the importance of self-acceptance, body positivity, and striving for personal goals. Amanda’s contributions to the fitness community will continue to inspire individuals on their own fitness journeys.


Q: What is Bootyqueen Apparel?

A: Bootyqueen Apparel is a fitness apparel company founded by Amanda and Steve Kuclo, known as the “Booty Queen” of the fitness industry. They offer a line of women’s athletic wear, with a focus on leggings and workout pants that enhance the appearance of the buttocks.

Q: What did Bootyqueen Apparel pitch on Shark Tank?

A: Bootyqueen Apparel pitched their line of women’s athletic wear, specifically their leggings and workout pants, on Shark Tank. They sought a 0,000 investment for 20% equity in their business.

Q: Who made a deal with Bootyqueen Apparel on Shark Tank?

A: Bootyqueen Apparel struck a deal with Shark Daymond John on Shark Tank. He invested 0,000 in exchange for 27.5% equity in the business.

Q: Is Bootyqueen Apparel still in operation?

A: No, Bootyqueen Apparel is no longer operating as of April 2021. The company’s website is no longer active, and Steve and Amanda Kuclo’s profiles indicate that the business shut down in April 2021.

Q: Where can I buy Bootyqueen Apparel products?

A: You can no longer purchase Bootyqueen Apparel products as the company’s website is no longer active.

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