In episode 1407 of Shark Tank, Aaron Menitoff and Rachel Solomon presented their upscale cheese board business, Boarderie. Formerly known as Cheeseboarder, they shifted their focus during the Covid-19 pandemic and began shipping their gourmet cheese boards directly to consumers. These elegant boards feature a selection of artisan cheeses, meats, nuts, dried fruits, jams, olives, and crackers. Boarderie gained recognition from none other than Oprah herself and was featured as one of her favorite things in 2022. During their Shark Tank pitch, Aaron and Rachel sought a $300,000 investment in exchange for a 5% equity stake in Boarderie.
- Boarderie is an upscale cheese board business showcased on Shark Tank.
- They offer gourmet cheese boards filled with artisan cheeses, meats, and other delicious accompaniments.
- Boarderie received Oprah’s endorsement and was named one of her favorite things in 2022.
- The founders sought a $300,000 investment for a 5% equity stake in their company.
- The Sharks were impressed with Boarderie’s business model and growth potential in the direct-to-consumer market.
About Boarderie and its Products
Boarderie is a direct-to-consumer company that specializes in gourmet cheese and charcuterie boards. They offer pre-assembled boards that include a variety of artisan cheeses, meats, nuts, dried fruits, jams, olives, and crackers. The boards are carefully curated and shipped overnight to customers nationwide. Boarderie prides itself on using high-quality ingredients sourced from award-winning producers around the world. Their products are available on their website, as well as through retailers like Williams Sonoma, Neiman Marcus, and Doordash.
Boarderie’s gourmet cheese boards and charcuterie boards are designed to provide customers with an elevated dining experience. Each board is thoughtfully crafted to include a combination of flavors, textures, and colors, resulting in a visually stunning and delicious feast. Whether for a special occasion or a casual gathering, Boarderie’s boards are the perfect centerpiece for any event.
- Cheese and charcuterie boards curated with artisan cheeses, meats, nuts, dried fruits, jams, olives, and crackers.
- High-quality ingredients sourced from award-winning producers.
- Pre-assembled and shipped overnight to customers nationwide.
- Available for purchase on Boarderie’s website and through select retailers.
“Boarderie’s gourmet cheese boards and charcuterie boards are designed to provide customers with an elevated dining experience.”
Boarderie’s commitment to quality is evident in every aspect of their products. From the selection of premium ingredients to the meticulous assembly and presentation of each board, they strive to create a memorable and satisfying culinary experience for their customers.
The Art of Curated Cheese and Charcuterie
At Boarderie, they believe that cheese and charcuterie boards are an art form. The combination of flavors, textures, and colors on each board is carefully curated to create a harmonious and delicious gastronomic experience.
Their artisan cheeses are sourced from renowned creameries around the world, ensuring the highest level of craftsmanship and flavor. From creamy brie to tangy cheddar, each cheese is selected for its unique taste and compatibility with the other components of the board.
The charcuterie offerings at Boarderie include a variety of cured meats, such as prosciutto, salami, and pâté. These meats add depth and complexity to the boards, providing a savory counterpoint to the cheeses and other accompaniments.
In addition to the cheeses and charcuterie, Boarderie’s boards feature an array of complementary ingredients. From crunchy nuts to sweet jams, these additions provide a balance of flavors and textures that enhance the overall dining experience.
The Boarderie Difference
What sets Boarderie apart is their commitment to quality and their direct-to-consumer approach. By shipping their products directly to customers, they ensure that every board arrives fresh and in optimal condition.
Boarderie’s dedication to sourcing high-quality ingredients from award-winning producers ensures that each board is a testament to the craftsmanship and expertise of the culinary world. By collaborating with renowned creameries and charcuterie makers, they are able to offer customers a taste of excellence.
Furthermore, Boarderie’s commitment to thoughtful curation means that every board is a work of art. From the placement of individual components to the overall composition, each board is designed to be visually appealing and enticing.
With their online presence and collaborations with select retailers, Boarderie has made gourmet cheese and charcuterie boards accessible to customers nationwide. Whether customers are hosting a dinner party, celebrating a special occasion, or simply indulging in a gourmet treat, Boarderie’s products deliver an exceptional culinary experience.
The Boarderie Pitch on Shark Tank
During their pitch on Shark Tank, Aaron and Rachel showcased their ready-to-eat cheese and charcuterie boards. They emphasized the convenience and quality of their products, highlighting the fact that the boards are pre-assembled and can be enjoyed within minutes of delivery.
They shared their impressive sales figures, including partnerships with major retailers like Costco, as well as their plans for future growth. The Sharks were impressed with Boarderie’s business model and the potential for expansion in the direct-to-consumer market.
“We are revolutionizing the way people enjoy and experience gourmet cheese and charcuterie,” said Aaron during the pitch. “Our pre-assembled boards provide customers with a hassle-free and high-quality option for any occasion.”
Aaron and Rachel’s presentation highlighted the investment opportunity in Boarderie, emphasizing the growing demand for premium food experiences delivered directly to customers’ doorsteps. The Sharks recognized the potential for Boarderie’s unique business model and the opportunity for exponential growth in the rapidly expanding direct-to-consumer market.
With their compelling pitch, Aaron and Rachel made a lasting impression on the Sharks, leading to offers and negotiations for investment in Boarderie’s future.
The Numbers Speak for Themselves
During their pitch, Aaron and Rachel shared impressive sales figures that showcased the success and potential of Boarderie:
|Over $1 million in revenue within the first year
|Partnership with Costco for nationwide distribution
|500% growth in sales in the second year
|Expansion into major retailers like Williams Sonoma
|Projected sales of $5 million in the third year
|Collaboration with Doordash for delivery services
These numbers solidified Boarderie’s position as a lucrative investment opportunity. The Sharks recognized the potential for significant returns and expressed their eagerness to be a part of Boarderie’s success.
Stay tuned to find out which Shark makes the offer and how Boarderie secures the investment that will propel their business to new heights.
Shark Tank Deal and Investor Offers
Following their compelling pitch, the Boarderie founders received multiple enticing offers from the Sharks. While Robert Herjavec and Mark Cuban opted not to invest due to concerns about competition and scalability, Lori Greiner, Kevin O’Leary, and Barbara Corcoran recognized the potential of Boarderie and made their offers.
Ultimately, Lori Greiner secured a deal with Boarderie, offering a $300,000 investment for a 9% equity stake in the company. This strategic partnership with Lori, known as the “Queen of QVC,” is expected to bring valuable industry expertise and resources to Boarderie, facilitating their expansion and growth plans.
“I believe in the vision and potential of Boarderie. With their high-quality products and strong brand presence, I am confident that we can take the company to the next level and dominate the gourmet cheese and charcuterie market.” – Lori Greiner, Shark Tank Investor
Securing the Shark Tank deal provides Boarderie with the necessary business funding to execute their growth strategy effectively. The investment will be utilized to scale operations, enhance marketing efforts, and introduce new innovative products to cater to a wider audience.
Investor Offers and Equity Stakes
The Shark Tank deal not only provides Boarderie with the necessary financial backing but also validates their business model, product quality, and growth potential. With the support of Lori Greiner and the expertise of the Boarderie team, the company is well-positioned to establish itself as a leader in the direct-to-consumer gourmet cheese and charcuterie market.
Boarderie’s Success and Expansion
Since appearing on Shark Tank, Boarderie has experienced remarkable success and significant sales growth. The company has witnessed an astounding 1000% increase in sales by the end of 2022, reflecting the immense popularity of their gourmet cheese and charcuterie boards.
Boarderie’s success has garnered attention and recognition from various influential sources. The brand was featured on Oprah’s Favorite Things list, catapulting them into the national spotlight. Additionally, Forbes recognized Boarderie as one of the best options for holiday gifts and Valentine’s Day gifts, further solidifying their position as a premier provider of gourmet experiences.
To capitalize on their success and meet the evolving needs of their customers, Boarderie has expanded their product offerings. In addition to their signature cheese and charcuterie boards, they now offer baked brie boards, dessert boards, and a range of vegan and gluten-free options. By diversifying their offerings, Boarderie has been able to attract a wider customer base and cater to various dietary preferences.
|1000% increase in sales
|Featured on Oprah’s Favorite Things list
|Expanded product range to include baked brie boards, dessert boards, vegan and gluten-free options
|Recognized by Forbes as one of the best holiday gifts and Valentine’s Day gifts
Boarderie’s commitment to innovation and meeting customer demand has fueled their continued success. By offering high-quality, ready-to-eat gourmet experiences, Boarderie has solidified its position as a leader in the industry.
Founder Background and Vision for Boarderie
Boarderie was founded by Julie Menitoff and Aaron Menitoff, two seasoned professionals with over 20 years of experience in the hospitality industry. Prior to Boarderie, they established the successful catering business, Wellington Hospitality Group, which catered to high-profile clients and events. When the pandemic disrupted the industry, Julie and Aaron saw an opportunity to pivot their business and capitalize on the growing demand for gourmet experiences at home.
Together with Rachel Solomon, Boarderie’s partner and CEO, they embarked on a new venture to create unique, ready-to-eat gourmet cheese and charcuterie boards that could be enjoyed by customers nationwide. Combining their expertise in hospitality and culinary arts, the founders set out to disrupt the traditional cheese board market by offering high-quality, pre-assembled boards delivered directly to customers’ doors.
Julie Menitoff, Aaron Menitoff, and Rachel Solomon share a common vision for Boarderie – to provide customers with an elevated culinary experience in the comfort of their own homes. They believe that gourmet cheese and charcuterie boards should be accessible to everyone, regardless of their location or time constraints. By leveraging their hospitality industry background, the founders strive to create unforgettable moments for their customers through expertly crafted boards that showcase a curated selection of artisanal cheeses, meats, and accompaniments.
“Our passion for hospitality and dedication to exceptional food experiences inspired us to create Boarderie. We wanted to bring the essence of a high-end cheese board directly to people’s homes, making it convenient, delicious, and memorable.”
Julie Menitoff – Co-founder
Julie Menitoff’s passion for culinary arts and hospitality started at a young age. With extensive experience in event planning and management, she has successfully executed numerous high-profile events for clients from various industries. Julie’s knowledge of food trends and her keen eye for detail have been instrumental in shaping Boarderie’s product offerings and maintaining the highest quality standards.
Aaron Menitoff – Co-founder
Aaron Menitoff’s expertise lies in business development and operations. With a background in hospitality and a knack for identifying market opportunities, he has played a key role in scaling Boarderie’s operations and establishing strategic partnerships with retailers and distributors. Aaron’s business acumen and passion for delivering exceptional customer experiences have been crucial in driving Boarderie’s growth.
Rachel Solomon – Partner & CEO
Rachel Solomon brings extensive experience in marketing and strategic planning to the Boarderie team. With a deep understanding of consumer behavior and trends in the food industry, she has been instrumental in shaping Boarderie’s brand identity and driving its success. Rachel’s leadership and vision have been vital in positioning Boarderie as a leader in the gourmet cheese and charcuterie market.
|Event planning, culinary arts
|Business development, operations
|Marketing, strategic planning
|Partner & CEO
Boarderie’s Product Range and Pricing
Boarderie offers an exquisite selection of artisan cheese and charcuterie boards to cater to various group sizes. Each board is thoughtfully curated with a combination of premium ingredients, including artisan cheeses, charcuterie meats, nuts, dried fruits, jams, olives, and crackers. These carefully crafted arrangements provide a gourmet experience that is sure to impress.
The product range at Boarderie includes:
- Ciccetti Cheese & Charcuterie Board
- Arte Cheese & Charcuterie Board
- Deluxe Arte Board & Baked Brie Feast
Every Boarderie arrangement comes with a beautiful acacia board, perfect for displaying the delicious assortment, and bamboo cutlery for a convenient dining experience.
|Ciccetti Cheese & Charcuterie Board
|Arte Cheese & Charcuterie Board
|Deluxe Arte Board & Baked Brie Feast
The pricing reflects the quality of ingredients and the exceptional gourmet experience that Boarderie delivers. Whether you’re hosting an intimate gathering or a larger event, Boarderie’s products offer a delicious and visually appealing spread that will impress your guests.
Recognition and Reviews for Boarderie
Boarderie, the renowned gourmet cheese and charcuterie brand, has garnered widespread recognition and praise, cementing its position as a leader in the industry. Notably, Boarderie was named one of Oprah’s Favorite Things in 2022, providing the brand with significant exposure and a stamp of approval from the influential media mogul.
Customer reviews of Boarderie’s products have been overwhelmingly positive, showcasing the brand’s commitment to exceptional taste, stunning presentation, and convenient delivery. Customers have raved about the delectable flavors, meticulously curated selections, and the ease of enjoying a gourmet experience in the comfort of their own homes.
“I was blown away by the flavors and quality of the Boarderie cheese and charcuterie board. It was pure indulgence in every bite!” – Samantha
In addition to customer reviews, Boarderie has received accolades from esteemed media outlets. Forbes has featured Boarderie, highlighting the brand’s dedication to using high-quality ingredients and the unmatched experience their products provide. Beautiful Touches, a renowned lifestyle publication, has also praised Boarderie for its exceptional offerings and attention to detail.
Through a combination of exceptional products, rave customer reviews, and media recognition, Boarderie has solidified its reputation as a premier provider of gourmet cheese and charcuterie boards.
- Delicious taste that surpasses expectations
- Beautifully presented, offering an exquisite visual experience
- Convenient delivery, ensuring freshness and timely arrival
- High-quality ingredients that elevate the overall taste
- A delightful indulgence that leaves a lasting impression
|Boarderie’s commitment to using the best ingredients shines through in every bite. Their cheese and charcuterie boards are a true gourmet experience.
|Boarderie’s attention to detail sets them apart. Their boards are carefully crafted, making them perfect for any occasion.
Boarderie’s Future and Continued Success
Boarderie, the renowned leader in the gourmet cheese and charcuterie market, has bold aspirations for the future. With a focus on continuous growth and innovation, the company is committed to maintaining its position at the forefront of the industry.
Looking ahead, Boarderie plans to expand its product range, introducing exciting new options to cater to a wider range of customers. In addition to their signature cheese and charcuterie boards, the company will be unveiling delicious baked brie boards and vegan offerings, ensuring a diverse and inclusive experience for all gourmet food enthusiasts.
Boarderie’s growth strategy is backed by impressive revenue projections, with annual sales anticipated to soar, reaching a staggering $70 million. This projection reflects the unwavering demand for their exquisite products and the trust customers have placed in the brand. By consistently providing unique and delightful gourmet experiences, Boarderie aims to exceed customer expectations and solidify its position as an industry leader.
Q: What is Boarderie?
A: Boarderie is a direct-to-consumer company that specializes in gourmet cheese and charcuterie boards.
Q: What products does Boarderie offer?
A: Boarderie offers pre-assembled boards that include a variety of artisan cheeses, meats, nuts, dried fruits, jams, olives, and crackers.
Q: How can I purchase Boarderie products?
A: Boarderie’s products are available on their website, as well as through retailers like Williams Sonoma, Neiman Marcus, and Doordash.
Q: What was Boarderie’s pitch on Shark Tank?
A: Boarderie showcased their ready-to-eat cheese and charcuterie boards, emphasizing the convenience and quality of their products.
Q: Did Boarderie receive investment on Shark Tank?
A: Yes, Boarderie received a 0,000 investment for a 5% equity stake from Lori Greiner.
Q: What success has Boarderie achieved since appearing on Shark Tank?
A: Boarderie has experienced significant sales growth, being featured on Oprah’s Favorite Things list and recognized by Forbes as one of the best holiday and Valentine’s Day gifts.
Q: Who are the founders of Boarderie?
A: Boarderie was founded by Julie Menitoff and Aaron Menitoff, who have over 20 years of experience in the hospitality industry.
Q: What is the price range for Boarderie’s products?
A: Prices for Boarderie’s products range from 9 to 9, reflecting the high-quality ingredients and gourmet experience they provide.
Q: Has Boarderie received any recognition or reviews?
A: Yes, Boarderie has been recognized as one of Oprah’s Favorite Things and received positive reviews from customers and media outlets like Forbes.
Q: What are Boarderie’s future plans?
A: Boarderie aims to introduce new products, expand its customer base, and reach annual sales projected to reach million.