Black Paper Party Shark Tank Recap – Episode, Deals and Reviews

Black Paper Party, the innovative brand that brings diversity and inclusivity to the world of party supplies, made a memorable appearance on Shark Tank. Founders J’aaron Merchant, Jasmine Hudson, and Madia Willis showcased their unique holiday wrapping paper, gift bags, ornaments, greeting cards, and decor featuring people of color.

Their mission was to provide representation that was lacking in mainstream holiday decor, and they have successfully placed their products on the shelves of major retailers such as Walmart, Target, CVS, and Family Dollar. With their premium pricing, Black Paper Party offers a range of products that cater to those looking to add a touch of elegance and cultural significance to their celebrations. From shark tank decorations to black paper plates, their offerings are diverse and impactful.

Black Paper Party Shark Tank

Black Paper Party plans to expand its product line to include themed items for other holidays like Valentine’s Day and Easter, ensuring that everyone can find something special for their festive celebrations.

Key Takeaways

  • Black Paper Party offers unique party supplies that showcase diversity and culture
  • The founders successfully secured partnerships with major retailers after appearing on Shark Tank
  • Their products cater to those looking to add elegance and cultural significance to their celebrations
  • Black Paper Party plans to expand its product line to include themed items for other holidays
  • Their mission is to make the holiday season more diverse and inclusive

The Journey of the Founders

In 2020, J’aaron Merchant, Jasmine Hudson, and Madia Willis came together to create Black Paper Party. Each founder brought their unique expertise to the company, including backgrounds in illustration, design, fashion, and product development. Their shared goal was to fill the void in the holiday decorations market by providing authentic and diverse representations. They launched Black Paper Party with a commitment to celebrating Black families during the festive season.

The founders’ appearance on Shark Tank was a pivotal moment for the business.

The Shark Tank Pitch

During their appearance on Shark Tank, the founders of Black Paper Party presented their innovative business model and sought a $250,000 investment in exchange for 5% equity, valuing their company at $5 million. The pitch highlighted Black Paper Party’s culturally relevant and seasonal products, showcasing their impressive sales growth and partnerships with major retailers.

Despite some concerns expressed by the sharks regarding market saturation and competition, one shark recognized the potential of Black Paper Party. Renowned investor Barbara Corcoran saw the unique positioning and vision of the company and made a deal, offering a $250,000 investment for 10% equity.

“Black Paper Party’s commitment to authentic representation and their impressive sales growth make them a standout in the market. I want to be a part of their journey and help them reach new heights.”Barbara Corcoran

Barbara Corcoran’s investment not only provided the necessary capital for Black Paper Party’s expansion plans but also validated their mission to celebrate diversity and inclusivity through their products.

Investor Investment Equity
Barbara Corcoran $250,000 10%

The investment from Barbara Corcoran and the recognition from Shark Tank have propelled Black Paper Party onto a new level of success and opened doors to exciting opportunities.

The image reflects the excitement of the founders of Black Paper Party as they secure an investment from Barbara Corcoran, marking a significant milestone in their journey.

Post-Shark Tank Success

Black Paper Party experienced a significant boost in their business after appearing on Shark Tank. Their deal with Barbara Corcoran not only gave them validation but also provided the necessary funds to expand their product line and reach new heights.

As part of their post-Shark Tank success, Black Paper Party is planning to introduce new offerings that cater to diverse celebrations. They are currently developing a Black History Month collection, which will feature culturally significant designs and representations. Additionally, they are working on creating summer birthday kits that will add a festive touch to warm-weather celebrations.

The investment and recognition they gained from their appearance on the popular show have fueled their determination to continue making a positive impact on underrepresented communities. Through their innovative and inclusive products, Black Paper Party aims to bring joy and celebration to every corner of society.

New Product Offerings Description
Black History Month Collection This collection will feature designs and illustrations that celebrate the rich history and contributions of the Black community. It aims to promote cultural representation and provide customers with meaningful products for their celebrations.
Summer Birthday Kits Black Paper Party is developing themed kits specifically designed for summertime birthdays. These kits will include decorations, party favors, and accessories that embody the vibrant energy and warmth of the season.

Their commitment to inclusivity and their dedication to expanding their product offerings have positioned Black Paper Party as a leader in the party supplies industry. With the support and investment they received from Barbara Corcoran, they are well-equipped to make a lasting impact and continue their journey towards creating a more diverse and joyous celebration culture.

Black Paper Party Shark Tank

Exclusive Retail Partnerships

Black Paper Party has established exclusive partnerships with renowned retailers, including Walmart, Target, Macy’s, Dollar General, CVS, and Family Dollar. These collaborations have paved the way for Black Paper Party products to reach a wide-ranging audience, fostering a more inclusive and diverse holiday experience.

Each retailer offers unique collections from Black Paper Party, tailored to cater to the diverse celebrations of their customers. Let’s take a look at some of these exclusive collections:

Walmart: “Home for the Holidays” Collection

Walmart proudly presents the exclusive “Home for the Holidays” collection by Black Paper Party. This collection embodies the spirit of togetherness and Black representation during the festive season.

Target: “Mudcloth Christmas” Collection

Target’s “Mudcloth Christmas” collection, created in collaboration with Black Paper Party, adds a touch of cultural elegance to the holiday celebrations. The collection showcases intricate designs inspired by traditional mudcloth patterns.

Macy’s: Festive Offerings

Macy’s, another prominent partner of Black Paper Party, features an array of their holiday products. It’s the perfect destination to find distinctive Black Paper Party products that add joy and festivity to any occasion.

Dollar General: Embracing Diversity

Dollar General recognizes the importance of inclusive celebrations and carries Black Paper Party products that offer authentic representation and vibrant designs for customers to enjoy.

CVS and Family Dollar: Embracing Representation

CVS and Family Dollar also offer a selection of Black Paper Party products, allowing their customers to enhance their holiday celebrations with diverse and representative decorations.

Through these exclusive partnerships, Black Paper Party has ensured that their unique holiday offerings are easily accessible to everyone. The collaborations with Walmart, Target, Macy’s, Dollar General, CVS, and Family Dollar significantly contribute to creating a more inclusive and diverse holiday season.

Expanding Representation and Joy

Black Paper Party is committed to expanding representation and spreading joy through their product offerings. Their dedication to celebrating diversity and inclusivity is evident in their upcoming launch of the Soul Christmas Collection. This collection pays homage to the vibrant and nostalgic 70s era, featuring stylish designs with a retro twist.

Black Paper Party Soul Christmas Collection

With the Soul Christmas Collection, Black Paper Party adds another dimension to their mission of representing and celebrating the rich tapestry of Black culture. The unique and visually appealing designs capture the essence of the era while infusing it with the festive spirit of the holiday season.

Embracing Diversity Through Design

Black Paper Party’s commitment to representation extends beyond their product offerings. By continuously introducing new collections and themes, they ensure that people from all walks of life can find products that resonate with them and reflect their unique identities and traditions.

The Soul Christmas Collection is just one example of how Black Paper Party aims to make a lasting impact on underrepresented communities nationwide. Their dedication to diversity and inclusivity shines through their thoughtfully designed products, creating a sense of belonging and celebration for everyone.

Spreading Holiday Joy

The holiday season is a time of joy and togetherness, and Black Paper Party understands the importance of celebrating diverse cultures and experiences during this special time. The Soul Christmas Collection allows individuals and families to embrace their heritage, traditions, and personal style while adding a touch of holiday cheer to their homes and celebrations.

“Our goal is to create holiday products that people can connect with on a deeper level. We want to bring joy and representation to every household, spreading the holiday spirit in a way that embraces diversity and celebrates our unique stories,” says Jasmine Hudson, co-founder of Black Paper Party.

Continued Commitment to Representation

Black Paper Party’s dedication to representation extends beyond the Soul Christmas Collection. They are constantly working on new designs and products that prioritize inclusivity and celebrate the beauty of diverse cultures. From Black History Month collections to summer birthday kits, Black Paper Party ensures that every occasion is an opportunity for meaningful and authentic celebration.

The Power of Representation

At Black Paper Party, we firmly believe in the power of celebration and authentic representation. We understand the significance of seeing oneself reflected in the products used and the celebrations enjoyed. That’s why we are committed to creating merchandise that showcases the beauty and diversity of Black people of all ages, body types, skin tones, and hair types.

Through our illustrations and designs, we aim to provide an inclusive experience for everyone who uses our products. We want our customers to feel a sense of belonging and pride during their holiday celebrations.

“Our commitment to authentic representation resonates with our customers, fostering a sense of belonging and community.”

Representation matters because it allows individuals to feel seen, heard, and valued. By featuring diverse images and characters, we challenge traditional norms and offer a more comprehensive and accurate portrayal of society.

Our authentic representation extends beyond the products themselves. We prioritize diversity and inclusivity in our team, ensuring that we have a range of perspectives and experiences that contribute to our creative process. This approach allows us to capture the essence of culture and celebrate the richness of Black traditions.

Creating Joyful and Inclusive Spaces

Through our commitment to authentic representation, we strive to make the holiday season more diverse and inclusive. By offering products that reflect the beauty and uniqueness of Black culture, we aim to create joyful and inclusive spaces for celebration.

When individuals can see themselves in the holiday decorations and products they choose, it enhances their sense of pride and connection. Our merchandise serves as a powerful tool to showcase the beauty of diversity and cultivate a sense of unity among communities.

By bringing authentic representation to the forefront, we hope to inspire other brands and individuals to embrace diversity and foster an inclusive environment. Together, we can create a world where everyone feels celebrated and included.

Join us in celebrating the power of representation and embracing diverse holiday celebrations.

authentic representation

Benefits of Authentic Representation Impact on Individuals
1. Fosters a sense of belonging 1. Increased self-esteem and confidence
2. Celebrates diverse cultures 2. Promotes understanding and empathy
3. Challenges stereotypes and biases 3. Inspires future generations
4. Encourages cultural appreciation 4. Cultivates a sense of pride

Media Coverage and Recognition

Black Paper Party has garnered media attention and recognition for their commitment to diversity and meaningful celebration. Their innovative and impactful products have been featured in renowned outlets such as Ebony, The Kelly Clarkson Show, BuzzFeed, The Today Show, Bloomberg, Essence, and Huffington Post. These media features have not only highlighted the brand’s unique offerings but have also showcased their dedication to promoting a more inclusive holiday season.

“Black Paper Party is revolutionizing the way we celebrate and decorate during the holidays, bringing much-needed representation to the market.”

In addition to media features, Black Paper Party achieved significant recognition by winning first place in the prestigious Macy’s Vendor Pitch Competition. This accomplishment secured them a $100,000 business grant, further fueling their mission to create diverse and inclusive holiday products.

Macy's Vendor Pitch Competition


  • Featured in Ebony, The Kelly Clarkson Show, BuzzFeed, The Today Show, Bloomberg, Essence, and Huffington Post.
  • Winner of the Macy’s Vendor Pitch Competition, securing a $100,000 business grant.

Conclusion: Black Paper Party’s Impact

Black Paper Party has revolutionized the holiday decorations market by offering more than just products. They have become a true symbol of joy, inclusivity, and representation. Through their diverse and culturally relevant offerings, Black Paper Party aims to make the holiday season more inclusive for everyone. Their commitment to authentic representation and celebration of underrepresented communities is evident in every item they create.

The exclusive partnerships they have forged with major retailers and the media recognition they have received speak to the impact of their mission. By collaborating with Walmart, Target, Macy’s, Dollar General, CVS, and Family Dollar, Black Paper Party has been able to reach a wider audience and bring diverse celebrations to homes across the country. The media features in renowned outlets such as Ebony, The Kelly Clarkson Show, BuzzFeed, and The Today Show have further amplified their message.

As Black Paper Party continues to grow and expand its reach, they are poised to make a lasting impact on the way we celebrate and decorate during the most special moments of the year. Their dedication to a diverse and inclusive holiday season sets a new standard for the industry, inspiring other brands to follow suit. By choosing Black Paper Party, customers not only adorn their homes with beautiful and meaningful decor, but they also contribute to a more inclusive world.


Q: Who are the founders of Black Paper Party?

A: The founders of Black Paper Party are J’aaron Merchant, Jasmine Hudson, and Madia Willis.

Q: What products does Black Paper Party offer?

A: Black Paper Party offers holiday wrapping paper, gift bags, ornaments, greeting cards, and decor featuring people of color.

Q: Where can I find Black Paper Party products?

A: Black Paper Party products are available at major retailers such as Walmart, Target, CVS, and Family Dollar.

Q: How much do Black Paper Party products cost?

A: The prices of Black Paper Party products lean towards the premium side, with a roll of wrapping paper priced at around .

Q: What are Black Paper Party’s plans for expansion?

A: Black Paper Party plans to expand its product line to include themed items for other holidays like Valentine’s Day and Easter.

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