Better Life Shark Tank Recap – Episode, Deals and Reviews

In this article, we will take a closer look at Better Life’s appearance on Shark Tank, their success story, and the impact the show had on their business. We will also discuss their natural cleaning products and the rave reviews they have received. Stay tuned to discover how this innovative brand made waves in the cleaning industry!

Better Life Shark Tank

Key Takeaways

  • Better Life’s founders, Kevin Tibbs and Tim Barklage, developed natural cleaning products for a safer and chemical-free home environment.
  • The entrepreneurs demonstrated the effectiveness of their products compared to a leading competitor during their Shark Tank pitch.
  • Lori Greiner, one of the Sharks, offered a deal to invest in Better Life, resulting in significant success and growth for the brand.
  • Better Life’s products can be purchased on their website, as well as on Amazon, Walmart, Thrive Market, and most grocery chains.
  • Customer reviews for Better Life have been positive, with praise for the brand’s natural ingredients and effectiveness.

What is Better Life?

Better Life is a brand that specializes in producing natural, chemical-free cleaning products. They offer a range of cleaning solutions that are safe for both people and the environment. Their products are known for their effectiveness and commitment to using natural ingredients.

If you’re looking for cleaning products that are not only effective but also good for you and the planet, Better Life has you covered. Their natural cleaning solutions offer a better way to clean your home without exposing your family to harmful chemicals.

One of the key advantages of using Better Life products is that they are free from toxic ingredients commonly found in traditional cleaning products. They prioritize using plant-based and biodegradable ingredients, ensuring that you’re not introducing harmful chemicals into your living environment.

By choosing Better Life, you can have peace of mind knowing that you’re making a healthier choice for yourself and your loved ones. Their commitment to natural ingredients and sustainable practices makes them a leader in the field of eco-friendly cleaning.

Why Choose Better Life?

There are several reasons why Better Life stands out among other cleaning product brands:

  • Effectiveness: Better Life products are formulated to deliver excellent cleaning results, tackling dirt, grime, and stains effectively.
  • Natural Ingredients: They prioritize using plant-based, biodegradable ingredients, avoiding harsh chemicals commonly found in conventional cleaning products.
  • Environmentally Friendly: Their commitment to sustainability extends to their packaging, which is made with recycled materials whenever possible.
  • Safe for People and Pets: Better Life products are designed to be safe for use around children and pets, giving you peace of mind while cleaning.
  • Wide Range of Products: They offer a variety of cleaning solutions, including multi-purpose cleaners, bathroom cleaners, dish soaps, laundry detergents, and more.
Benefits of Better Life Advantages of Natural Cleaning Products
1. Safe for people and pets 1. Avoid exposure to toxic chemicals
2. Effective cleaning results 2. Reduced impact on the environment
3. Made with natural, biodegradable ingredients 3. Less risk of allergic reactions
4. Environmentally friendly packaging 4. Safer for those with respiratory conditions

Whether you’re concerned about the health of your family, the impact on the environment, or both, Better Life offers a solution that delivers on all fronts. Their natural cleaning products are a step towards creating a safer, cleaner, and greener home.

The Story Behind Better Life

Better Life was founded by Kevin Tibbs and Tim Barklage, best friends from St. Louis, Missouri. Motivated by their desire to create safer, child-friendly cleaning products, they embarked on an entrepreneurial journey that would revolutionize the industry. As parents themselves, Kevin and Tim understood the importance of eliminating the potential dangers posed by traditional cleaning chemicals. With Kevin’s background as a formulation chemist, they set out to develop a line of innovative and effective natural cleaning products.

Driven by their shared vision, Kevin and Tim poured their passion and expertise into creating a brand that prioritizes sustainability and the well-being of its customers. They recognized the need for cleaning products that not only deliver outstanding results but also align with environmentally conscious lifestyles. Through meticulous research and development, they harnessed the power of nature to craft a range of cleaning solutions that are safe, effective, and free from harsh chemicals.

The founders’ commitment to innovation and quality led to the creation of Better Life, a brand that has disrupted the cleaning industry with its revolutionary products. Their dedication to providing safer alternatives has resonated with consumers who prioritize natural and sustainable solutions.

Innovative Products

Better Life’s success can be attributed to its unwavering dedication to creating products that meet the evolving needs of its customers. By harnessing the power of natural ingredients, the brand has cultivated a collection of cleaners that deliver exceptional performance while minimizing the environmental footprint.

With a diverse product line that encompasses household cleaners, laundry detergents, dish soaps, and more, Better Life has established itself as a leader in the industry. Their products are not only effective but also free from harmful chemicals, making them safer for families, pets, and the planet.

Through continuous research and development, Better Life remains committed to pushing the boundaries of green cleaning. By staying at the forefront of innovation, the brand continues to develop new and improved solutions that redefine what it means to clean sustainably.

Better Life founders

Entrepreneurial Journey

The entrepreneurial journey of Better Life’s founders is a testament to their determination, resilience, and unwavering belief in their mission. Kevin Tibbs and Tim Barklage faced numerous challenges along the way, but their passion for creating a better, safer world fueled their perseverance.

From humble beginnings, Kevin and Tim built Better Life from the ground up, carefully crafting their brand and products with meticulous attention to detail. Their dedication to providing natural alternatives in a market saturated with synthetic chemicals set them apart and garnered attention from customers seeking healthier cleaning options.

Today, Better Life stands as a shining example of the impact that determined individuals can make on an industry. With their innovative products and unwavering commitment to sustainability, Kevin Tibbs and Tim Barklage have carved out a prominent place for Better Life in the cleaning product market, inspiring consumers to make conscious choices for a better, healthier future.

Better Life Shark Tank Pitch

In their memorable Shark Tank pitch, Kevin Tibbs and Tim Barklage made a compelling case for their innovative cleaning products. They asked for a $400,000 investment in exchange for a 7% stake in their company, Better Life. Their pitch not only showcased the effectiveness of their products but also highlighted their commitment to using natural ingredients.

Kevin and Tim demonstrated the superiority of Better Life’s cleaning solutions by comparing them to a leading competitor. They emphasized the importance of creating a safer and healthier environment for families by eliminating harmful chemicals from cleaning routines.

“Our mission is to provide natural cleaning alternatives that are safe for both people and the environment. With Better Life, cleaning can be effective without compromising your health or the planet.”

The Sharks were captivated by Kevin and Tim’s pitch and the potential of their brand. Their commitment to sustainability and their innovative approach to cleaning products impressed the investors.

Better Life’s Shark Tank pitch not only landed them a deal but also catapulted their business to new heights of success.

Better Life Shark Tank Pitch

Shark Tank Episode Highlights

During their pitch, Kevin and Tim highlighted key features that set Better Life apart:

  • Effective cleaning power
  • Natural and chemical-free ingredients
  • Safer alternatives for families
  • Commitment to sustainability

These highlights resonated with the Sharks, who saw the potential for Better Life to disrupt the cleaning product market. The success of their pitch ultimately led to a deal that would propel Better Life to become a household name.

Did Better Life Get a Deal on Shark Tank?

When Better Life appeared on Shark Tank, the founders Kevin Tibbs and Tim Barklage had high hopes of securing a deal with one of the Sharks. Their natural, chemical-free cleaning products had already impressed the panel, and it was clear that this was a business with great potential. So, did Better Life get the deal they were looking for?

Well, the answer is yes! Several Sharks were interested in investing in Better Life, recognizing the value and marketability of their products. Lori Greiner, known as the “Queen of QVC,” made an offer of $400,000 for a 17% stake in the company, along with opportunities for distribution.

“I believe in Better Life and your mission to provide safer cleaning options. I see great potential in this business, and I want to help you reach even more customers.”

But Lori wasn’t the only Shark interested in making a deal with Better Life. Kevin O’Leary, Jean Paul DeJoria, and Damon John all saw the potential and made their own offers. However, in the end, Kevin and Tim decided to accept Lori’s offer and partner with her.

The deal with Lori Greiner not only provided Better Life with the financial support they needed but also opened up doors for wider distribution, thanks to her extensive network and expertise in the retail industry.

Overall, the appearance of Better Life on Shark Tank was a success, as they secured a valuable deal with one of the Sharks. This partnership has undoubtedly played a significant role in the growth and success of Better Life as a brand.

Better Life deal on Shark Tank

Shark Tank Offers and Negotiations:

Shark Offer Equity Stake
Lori Greiner $400,000 17%
Kevin O’Leary $400,000 15%
Jean Paul DeJoria $400,000 15%
Damon John $400,000 15%

Where Can You Buy Better Life?

Looking to purchase Better Life cleaning products? You’re in luck! Better Life products can be found in various retail locations, making it convenient for you to bring safer, chemical-free cleaning solutions into your home. Here are some places where you can buy Better Life:

  • Official Website: You can visit Better Life’s official website to browse their full range of products and make a purchase directly.
  • Amazon: Better Life products are available for purchase on Amazon, offering a seamless online shopping experience. Simply search for the specific product you’re interested in and add it to your cart.
  • Walmart: Better Life products can also be found at Walmart, both in-store and online. Visit your nearest Walmart location or check their website to find the products you need.
  • Thrive Market: If you prefer to shop for natural products online, Thrive Market is another great option. They offer a selection of Better Life cleaning products, along with many other eco-friendly brands.
  • Grocery Chains: Better Life products are widely available in most grocery chains. Check your local supermarket or grocery store to see if they carry Better Life products.

With these accessible retail options, you can easily get your hands on Better Life’s safe and effective cleaning products, and start enjoying a cleaner, greener home!

Where to buy Better Life

How much Does Better Life Cost?

The prices of Better Life products vary depending on the specific item. Their products start at $4.99, making them affordable and accessible to a wide range of consumers.

Whether you’re looking for a natural all-purpose cleaner or a plant-based laundry detergent, Better Life offers competitive prices that won’t break the bank. Here’s a breakdown of some popular Better Life products and their corresponding prices:

Product Price
All-Purpose Cleaner $4.99
Glass Cleaner $5.99
Dish Soap $3.99
Toilet Bowl Cleaner $5.99
Laundry Detergent $9.99

These prices are subject to change and may vary depending on the retailer. It’s always a good idea to check the manufacturer’s website or your preferred online retailer for the most up-to-date pricing information.

With Better Life, you can enjoy the benefits of natural cleaning products at affordable prices. Say goodbye to harsh chemicals and hello to a cleaner, greener home without breaking the bank.

Better Life products

Better Life Review

Better Life has garnered positive reviews from satisfied customers. Their commitment to creating effective cleaning products with natural ingredients has resonated well with consumers. Here’s what some customers have to say:

“I’ve been using Better Life products for a few months now, and I’m amazed at their cleaning power. Not only are they tough on dirt and grime, but they give me peace of mind knowing that I’m using safe and natural ingredients. Highly recommend!” – Samantha

Many customers appreciate the effectiveness of Better Life’s products in tackling various cleaning challenges. They find that the natural ingredients in these products do not compromise on performance. The brand’s commitment to providing a safer and healthier cleaning experience has earned them high praise from users.

While the majority of customers applaud Better Life’s products, there are occasional differences in preferences regarding the scent. Some customers find the scents of the products pleasant, while others have mentioned that they find them less appealing. However, it’s important to note that scent preferences can vary from person to person.

Overall, Better Life has managed to establish a reputation for delivering effective and eco-friendly cleaning solutions. The positive reviews and customer testimonials further highlight the brand’s commitment to providing high-quality products that enhance the cleaning experience.

If you’re considering switching to natural cleaning products, Better Life could be the ideal choice for you.

Better Life reviews

Better Life Alternatives and Competitors

While Better Life has established itself as a leader in the natural cleaning product market, there are several competitors in the industry that offer similar environmentally-friendly options. Some notable alternatives to Better Life include:

  • Method
  • Mrs. Meyer’s
  • Ecos
  • Green Works
  • Seventh Generation

These brands also prioritize the use of natural ingredients and provide an effective cleaning experience. However, each brand may have its unique formulations, scents, and packaging that cater to different consumer preferences.

If you’re interested in exploring green cleaning products further, you can cross-check the products on the Environmental Working Group (EWG) website. They provide valuable information and ratings for various cleaning products to help you make an informed decision.

Brand Product Range Price Range Ratings (EWG)
Method Surface cleaners, laundry detergents, dish soaps $2.99 – $9.99 A
Mrs. Meyer’s All-purpose cleaners, hand soaps, laundry products $3.99 – $9.99 B
Ecos All-purpose cleaners, laundry detergents, dishwashing liquids $3.99 – $12.99 A
Green Works All-purpose cleaners, bathroom cleaners, wipes $2.99 – $7.99 B
Seventh Generation Disinfecting cleaners, toilet bowl cleaners, laundry detergents $3.99 – $14.99 A

What Happened to Better Life after Shark Tank?

After appearing on Shark Tank, Better Life experienced significant success and growth. In 2014, the company was named one of the fastest-growing private companies in the US by Inc. Magazine. In 2019, Better Life was acquired by Bissell, further solidifying their position in the market. Today, the company continues to expand its product line and is worth a minimum of $5 million.

Final Thoughts

Better Life’s appearance on Shark Tank marked a significant turning point for the company. The exposure and investments from the Sharks helped propel the brand to new heights, making it a true success story in the world of green cleaning products. The impact of Shark Tank on Better Life cannot be understated, as it provided them with the platform and financial support they needed to thrive in the market.

Since their appearance on the show, Better Life has continued to grow and expand their product line. Their commitment to producing natural, chemical-free cleaning products has resonated with consumers who prioritize safety and sustainability. The success of Better Life serves as an inspiration to aspiring entrepreneurs looking to make a positive impact on the industry.

“Appearing on Shark Tank was a game-changer for us. The exposure and guidance we received from the Sharks have been invaluable in shaping the direction of our brand. We are grateful for the impact Shark Tank has had on our success.” – Kevin Tibbs, Co-founder of Better Life

With their innovative products and dedication to providing safer cleaning options, Better Life has become a trusted name in the market. Their journey from the Shark Tank stage to becoming a recognized brand in the industry is a testament to their hard work, determination, and the power of the Shark Tank platform.

Key Takeaways:

  • Better Life’s appearance on Shark Tank was a turning point for the company’s success.
  • The exposure and investments from the Sharks propelled Better Life to new heights.
  • They have become a success story in the world of green cleaning products.
  • Better Life continues to grow, expand, and provide natural cleaning solutions.

Shark Tank played a crucial role in the success of Better Life, showcasing the power of the show to transform aspiring entrepreneurs into industry leaders. The impact of their appearance on the show will always be remembered as a milestone in their journey towards a better, cleaner future.

Better Life success story

Related Reviews

Alongside Better Life, the same episode of Shark Tank also featured other remarkable products that have experienced success and growth. One of these products is the Kymera Body Board, an innovative water sports device that combines the excitement of surfing with the ease of paddleboarding. The Tree T-Pee is another standout product from the episode, offering an eco-friendly solution for conserving water by minimizing evaporation in agricultural settings. Additionally, the 180 Cup, a multifunctional party cup with a built-in shot glass, has captured the attention of consumers with its unique design.

Like Better Life, these products have capitalized on their appearances on Shark Tank and have found recognition and success in the market. Each product has garnered positive reviews from consumers who appreciate their unique features and the value they offer.

As viewers of Shark Tank, we are always excited to see the wide range of innovative products and ideas presented on the show. The success stories of Better Life, Kymera Body Board, Tree T-Pee, and 180 Cup serve as inspiration for aspiring entrepreneurs and consumers alike, showing that with the right pitch and product, dreams can become a reality.


Q: When did Better Life appear on Shark Tank?

A: Better Life appeared on Shark Tank Season 5 Episode 7.

Q: What does Better Life specialize in?

A: Better Life specializes in producing natural, chemical-free cleaning products.

Q: Who are the founders of Better Life?

A: The founders of Better Life are Kevin Tibbs and Tim Barklage.

Q: What was the Better Life Shark Tank pitch about?

A: The Better Life Shark Tank pitch showcased the effectiveness of their natural cleaning products and the need for safer cleaning options.

Q: Did Better Life receive a deal on Shark Tank?

A: Yes, Better Life struck a deal with Lori Greiner.

Q: Where can Better Life products be purchased?

A: Better Life products can be purchased on their website, Amazon, Walmart, Thrive Market, and most grocery chains.

Q: How much do Better Life products cost?

A: The prices of Better Life products vary, starting at .99.

Q: What are the reviews like for Better Life?

A: Better Life has received positive reviews, with customers praising the effectiveness and natural ingredients of their products.

Q: Who are the competitors of Better Life?

A: Some competitors of Better Life include Method, Mrs. Meyer’s, Ecos, Green Works, and Seventh Generation.

Q: What happened to Better Life after Shark Tank?

A: After appearing on Shark Tank, Better Life experienced significant success and was eventually acquired by Bissell.

Q: Were there other successful products featured in the same episode of Shark Tank?

A: Yes, other successful products featured in the same episode include Kymera Body Board, Tree T-Pee, and 180 Cup.

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