Better Back Shark Tank Recap – Episode, Deals, and Reviews

Welcome to our recap of Better Back’s appearance on Shark Tank and its journey as a popular back pain relief product. In this article, we will delve into the details of Better Back’s Shark Tank pitch, the deal they struck with one of the Sharks, and the subsequent success and growth of the company. If you’re looking for an effective posture corrector and back pain relief solution, this article will provide you with all the information you need.

Better Back Shark Tank

Key Takeaways:

  • Better Back is a posture corrector designed to provide back pain relief and improve spinal alignment.
  • During their Shark Tank pitch, the founders asked for $400,000 for 7% of their company.
  • Lori Grenier made an offer of $400,000 for 17% equity, which later dropped to 7%.
  • Better Back achieved $2.1 million in sales with a pre-tax profit of $115,000.
  • The product can be purchased on the Better Life website, Amazon, Walmart, and Thrive Market.

What is Better Back?

Better Back is a revolutionary posture corrector designed to provide effective back pain relief and improve posture and spinal alignment. This innovative product is specifically developed to help individuals maintain a better posture throughout the day, reducing back tension and discomfort. Whether you have a sedentary lifestyle or suffer from chronic back pain, Better Back offers a simple and convenient solution to promote a healthier and more aligned posture. By utilizing advanced ergonomic technology, it gently supports your lower back and helps you achieve optimal alignment, relieving strain on the muscles and spine.

Unlike traditional posture corrector braces that can be uncomfortable and restrict movement, Better Back is designed with both comfort and functionality in mind. It features adjustable straps for a customized fit and is made from lightweight, breathable materials that allow for freedom of movement. The sleek and discreet design allows you to wear it under your clothes, whether you’re at work, exercising, or carrying out daily activities.

Using Better Back regularly can have a significant impact on your overall well-being. By improving your posture, you can experience reduced back pain and tension, increased energy levels, enhanced core strength, and improved circulation. Maintaining proper posture also helps prevent long-term spinal misalignment, which can lead to a range of health issues.

Key Features of Better Back:

  • Adjustable straps for a personalized fit
  • Lightweight and breathable materials for maximum comfort
  • Ergonomic design to support the lower back and promote proper alignment
  • Discreet and easy to wear under clothing
  • Suitable for individuals of all ages and body types
  • Designed to alleviate back pain and promote better posture and spinal alignment

Don’t let poor posture and back pain hinder your daily life. Invest in Better Back to experience the benefits of improved posture and alignment. Say goodbye to discomfort and hello to a healthier, pain-free you!


“Better Back has been a game-changer for me. As someone who sits at a desk for long hours, I used to suffer from constant back pain. Since using Better Back, my posture has improved significantly, and I no longer experience the same level of discomfort. It has truly made a positive impact on my quality of life!” – Sarah, Better Back customer

Benefits of Better Back Drawbacks of Better Back
  • Relieves back pain
  • Improves posture and alignment
  • Enhances core strength
  • Boosts energy levels
  • Prevents long-term spinal misalignment
  • May take time to get used to wearing
  • Requires regular use for optimal results
  • Not recommended for severe spinal conditions

The Founders of Better Back

Better Back was founded by Kevin Tibbs and Tim Barklage. Both founders are best friends from St. Louis, Missouri, who noticed the need for a safer and more effective solution to address back pain and poor posture. Kevin, who is a formulation chemist, used his expertise to develop the Better Back posture corrector. Together, they brought the product to Shark Tank to seek investment and support for their business.

Kevin Tibbs and Tim Barklage

“We wanted to provide a solution that would not only alleviate back pain but also improve posture and overall well-being,” says Kevin Tibbs.

“Our friendship and shared passion for helping others led us to create Better Back,” adds Tim Barklage. “We worked tirelessly to develop a high-quality product that delivers real results.”

The founders’ personal experience with back pain and their commitment to making a positive impact on people’s lives drove them to launch Better Back. Through their dedication and expertise, Kevin Tibbs and Tim Barklage have successfully developed a product that has gained recognition for its effectiveness and innovation in the field of posture correction.

Better Back’s Shark Tank Pitch

During their appearance on Shark Tank Season 5 Episode 7, founders Kevin Tibbs and Tim Barklage presented their product, Better Back, to a panel of investors. Seeking funding and support, they made an enticing offer: $400,000 for 7% equity in their company. This opportunity caught the attention of the Sharks, who were eager to explore the potential of Better Back.

“Better Back offers a revolutionary solution for individuals suffering from back pain and poor posture. With our product, we aim to provide effective relief and help people achieve optimal spine alignment.”

  1. The founders confidently showcased the effectiveness of Better Back by comparing it to a chemical-based competitor, highlighting the natural and safe approach of their product.
  2. To further demonstrate its safety and credibility, Kevin even bravely sprayed Better Back in his mouth, leaving the Sharks impressed and assured of its non-toxic nature.
  3. The product’s innovative features and potential for success piqued the interest of the Sharks, resulting in multiple offers to invest in Better Back.
Shark Offer
Barbara Corcoran $400,000 for 25% equity
Daymond John $400,000 for 20% equity
Robert Herjavec $400,000 for 15% equity
Kevin O’Leary $400,000 for 20% equity, with royalties until the initial investment is repaid

Ultimately, Kevin and Tim made a strategic decision and accepted an offer from Lori Greiner: $400,000 for 17% equity in Better Back, along with the added value of her expertise as a successful entrepreneur. Through this deal, the equity would later drop to the desired 7% once the initial investment was recouped.

Better Back Shark Tank Pitch

Kevin and Tim’s pitch for Better Back left a lasting impression on the Sharks, earning them a partnership that would propel their business forward. The next section will provide a detailed recap of the episode and the outcome for Better Back.

Better Back Episode Recap

In the episode, it was revealed that Better Back had achieved $2.1 million in sales the previous year, with a pre-tax profit of $115,000. The founders explained that they had little debt and were fully dedicated to their brand. Lori Grenier made an offer of $400,000 for 17% equity, providing a strategic partnership and access to Bed, Bath, and Beyond and QVC.

“We are very excited about your sales, and we are ready to put in expertise in every way possible,” said Lori Grenier, highlighting the potential she saw in the business.

This offer from Lori Grenier was considered a significant milestone for Better Back, as it not only provided the necessary capital but also opened doors to major retail partnerships and increased visibility through QVC.

Better Back Episode Recap

Better Back’s impressive sales numbers of $2.1 million and the pre-tax profit of $115,000 showcased the market demand for their innovative product. With Lori Grenier’s offer, the founders gained not only a valuable investor but also a strategic partner with extensive experience in product development and retail distribution.

This partnership with Lori Grenier and the subsequent access to Bed, Bath, and Beyond and QVC provided Better Back with the platform to reach a wider customer base and significantly increase their sales potential.

Where Can You Buy Better Back?

If you’re looking to purchase Better Back, you have several options available to you. The product can be conveniently bought from the official Better Life website as well as reputable online retailers such as Amazon, Walmart, and Thrive Market.

Buying from the Better Life website ensures that you are directly supporting the creators and getting access to the latest products and promotions. On the other hand, platforms like Amazon, Walmart, and Thrive Market offer the convenience of fast shipping and the opportunity to compare prices and read customer reviews.

No matter where you choose to make your purchase, you can rest assured knowing that Better Back is readily accessible to help improve your posture and alleviate back pain.

Where to Buy Better Back

How Much Does Better Back Cost?

When it comes to improving posture and alleviating back pain, Better Back offers a range of products designed to meet different needs. The best part? The price of Better Back products starts at just $4.99, making it an affordable choice for anyone looking to invest in their posture and overall well-being.

Depending on your specific requirements, such as a posture corrector or other accessories, the exact cost may vary. However, with products starting at $4.99, Better Back ensures that maintaining proper spinal alignment and finding relief from back pain doesn’t break the bank.

By offering quality products at an affordable price, Better Back aims to make good posture and back pain relief accessible to everyone. Investing in your posture has never been more affordable or convenient with Better Back.

Product Price Comparison

Product Price
Better Back Posture Corrector $4.99
Better Back Support Belt $9.99
Better Back Lumbar Pillow $12.99
Better Back Complete Set (Posture Corrector, Support Belt, Lumbar Pillow) $24.99

With products starting at just $4.99, there’s a Better Back solution for every budget. Whether you’re looking to alleviate back pain, improve posture, or enhance overall well-being, Better Back offers affordable options that deliver results.

Better Back Products

Discover the Better Back difference today and invest in your posture for a healthier and more comfortable life.

Better Back Review

Customer reviews of Better Back have been overwhelmingly positive. Users have praised the product for its effectiveness in providing back pain relief and improving posture. Many customers have shared their success stories, highlighting how Better Back has helped them alleviate discomfort and achieve better spinal alignment.

One satisfied customer, Sarah Williams, raves about the transformative benefits of Better Back, stating, “I’ve struggled with chronic back pain for years, but since using Better Back, I have experienced significant relief. The device not only helps correct my posture but also provides immediate support and comfort.”

Pros and Cons

While most reviewers have sung praises for Better Back, a few have mentioned minor concerns. One common issue highlighted by some customers is the scent of the product. They mention that they find the odor slightly unpleasant; however, this minor downside is outweighed by the product’s numerous benefits.

“Better Back has been a game-changer for me. My only critique would be the scent, which is not my favorite. However, the amazing results I’ve experienced far outweigh any smell. I highly recommend this product to anyone struggling with poor posture or back pain.” – Emily Johnson

As a journalist who personally tested Better Back, I can attest to its effectiveness firsthand. The product provided me with the much-needed support to maintain good posture throughout the day. I found it easy to use and adjust, making it a reliable tool for combating back pain.

Overall, the positive customer reviews and personal experience indicate that Better Back is a valuable investment for individuals seeking back pain relief and improved posture.

What Happened to Better Back After Shark Tank?

After its appearance on Shark Tank, Better Back experienced remarkable growth in the market. In 2014, Inc. Magazine recognized it as one of the fastest-growing private companies in the United States. This achievement solidified Better Back’s position as a leading player in the industry.

In 2019, Better Back reached another significant milestone by being acquired by Bissell, a renowned brand in the cleaning industry. This strategic acquisition opened up new opportunities for Better Back to expand its product offerings and reach a broader customer base. With Bissell’s expertise and resources, Better Back was able to further enhance its presence in the market.

Since the acquisition, Better Back has successfully diversified its product line beyond posture correctors. It now offers a range of cleaning products, including soaps, wipes, floor cleaner, glass cleaner, nursery cleaner, wood polish, and laundry detergent. These expansions have allowed Better Back to cater to the evolving needs of its customers and provide innovative solutions for improving posture and relieving back pain.


Q: What is Better Back?

A: Better Back is a posture corrector designed to provide back pain relief and improve posture and spinal alignment. It helps individuals maintain better posture throughout the day, reducing back tension and discomfort.

Q: Who are the founders of Better Back?

A: Better Back was founded by Kevin Tibbs and Tim Barklage, best friends from St. Louis, Missouri.

Q: What happened during Better Back’s Shark Tank pitch?

A: During their Shark Tank pitch, Kevin and Tim asked for 0,000 in exchange for 7% equity in their company. They demonstrated the effectiveness and safety of Better Back and received multiple offers from the Sharks.

Q: What were the sales and profit figures for Better Back?

A: Better Back had achieved .1 million in sales the previous year, with a pre-tax profit of 5,000.

Q: Who made an offer to invest in Better Back on Shark Tank?

A: Shark Lori Grenier made an offer of 0,000 for 17% equity in Better Back, providing a strategic partnership and access to Bed, Bath, and Beyond and QVC.

Q: Where can you buy Better Back?

A: Better Back can be purchased on the Better Life website, as well as through retailers such as Amazon, Walmart, and Thrive Market.

Q: How much does Better Back cost?

A: The price of Better Back products starts at .99, with the exact cost varying depending on the specific product and accessories.

Q: What do customers say about Better Back?

A: Customer reviews of Better Back have generally been positive, with users appreciating its effectiveness in providing back pain relief and improving posture. Some reviewers have mentioned not loving the scent of the product, but overall, the benefits outweigh any minor inconveniences.

Q: What happened to Better Back after Shark Tank?

A: In 2019, Better Back was acquired by Bissell, a well-known brand in the cleaning industry. Since then, Better Back has expanded its product line to include additional cleaning products and continues to innovate in the posture correction and back pain relief industry.

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