In Shark Tank episode 721, Melissa Elms and Katie Sanchez presented their innovative honey substitute, Bee Free Honee, to the panel of Sharks. This plant-based, apple-based alternative to traditional honey offers a vegan, sustainable, and organic option for consumers.
Melissa Elms and Katie Sanchez accidentally stumbled upon the idea for Bee Free Honee while attempting to make apple jelly in 1999. After years of experimentation, they perfected their recipe and started selling Bee Free Honee made from apples grown in the USA. Priced at around $12 per jar, Bee Free Honee can be used as a substitute for regular honey in any recipe. It is available in 5 flavors and can be found in Whole Foods Markets and other natural grocery stores.
During their pitch, Elms and Sanchez highlighted the environmental benefits of Bee Free Honee. With the declining bee population and the impact of traditional honey production, this sustainable alternative offers a guilt-free choice for honey lovers. The Sharks were impressed with their vision and product and showed their confidence by making a deal.
- Bee Free Honee is a plant-based honey substitute made from apples.
- It offers a vegan, sustainable, and organic alternative to traditional honey.
- Available in 5 flavors, Bee Free Honee can be used in any recipe and is sold in Whole Foods Markets and other natural grocery stores.
- After appearing on Shark Tank, Melissa Elms and Katie Sanchez secured a deal with Barbara, Mark, and Sacca for $210,000 in exchange for 30% of their business.
- Bee Free Honee received positive reviews for its taste and quality, with customers appreciating its sustainable and vegan attributes.
Bee Free Honee on Shark Tank
Bee Free Honee made its highly anticipated appearance on Shark Tank in episode 721. Developed by Melissa Elms and Katie Sanchez, this innovative product is a honey substitute made entirely from apples. Designed to be a vegan, sustainable, and organic alternative to traditional honey, Bee Free Honee wowed the Sharks with its unique concept and environmental benefits.
The creators, Melissa Elms and Katie Sanchez, showcased their passion for sustainability during their pitch on Shark Tank. They emphasized how Bee Free Honee addresses the decline in bee populations and the impact of conventional honey production on the environment. With distribution already established in numerous Whole Foods locations, Elms and Sanchez were seeking an investment to expand production and reach a wider audience.
Their vision of providing a vegan honey alternative that is both sustainable and organic resonated with the Sharks and viewers alike. The apple-based honey substitute offers a guilt-free and delicious option for those seeking an eco-conscious choice. Bee Free Honee carries the essence of honey without any impact on bee populations, making it an appealing option for environmentally conscious consumers.
“Bee Free Honee represents a revolutionary approach to honey alternatives. The creators’ commitment to sustainability and the environment is truly compelling.” – Mark Cuban
With Bee Free Honee’s presence in several Whole Foods locations, it has already established itself as a prominent player in the market for sustainable honey alternatives. The Shark Tank platform provided an opportunity for Elms and Sanchez to showcase their business and attract investments to further propel their mission of offering a vegan, sustainable, and organic honey substitute.
The Shark Tank Pitch
During their pitch on Shark Tank, Melissa Elms and Katie Sanchez explained that Bee Free Honee is a vegan honey alternative made from apples. They discussed the declining bee population and the environmental impact of traditional honey production, positioning Bee Free Honee as a sustainable and eco-friendly choice. The product is already available in multiple Whole Foods locations and they were seeking an investment to help scale up production and meet growing demand.
To showcase their unique product and convince the Sharks of its potential, Melissa and Katie highlighted the benefits of Bee Free Honee as a vegan honey alternative. They emphasized its organic and sustainable nature, appealing to the increasing number of consumers seeking plant-based and environmentally friendly options.
Throughout their pitch, Melissa and Katie shared the story behind Bee Free Honee’s creation and its journey from a kitchen experiment to a successful product. They explained how after years of experimentation, they discovered a way to transform apples into a flavorful and versatile honey substitute.
“We saw an opportunity to create a product that could be a game-changer in the honey industry. With the declining bee population and the environmental impact of honey production, we wanted to offer a sustainable and organic alternative that didn’t compromise on taste or quality.”
Melissa and Katie’s pitch also highlighted the market potential for Bee Free Honee. They shared that the product is already available in select Whole Foods locations and has been well-received by consumers. The demand for vegan and sustainable food products is on the rise, and they were seeking an investment to meet this growing demand and expand their distribution further.
The presentation included a demonstration of Bee Free Honee’s versatility, showcasing how it can be used as a substitute for traditional honey in a wide range of recipes. They also emphasized the competitive pricing of their product, positioning it as an accessible choice for consumers looking for a high-quality honey alternative.
Overall, Melissa Elms and Katie Sanchez’s passionate pitch on Shark Tank effectively showcased Bee Free Honee as a unique and sustainable honey substitute. Their commitment to addressing the environmental impact of honey production resonated with the Sharks and presented a compelling investment opportunity.
|Made from apples and suitable for a plant-based diet.
|Addresses the declining bee population and environmental impact of honey production.
|Made from organically grown apples, free from synthetic pesticides or chemicals.
|Can be used as a substitute for traditional honey in various recipes.
|Priced competitively to offer an affordable honey alternative.
The Shark Tank Deal
After their pitch on Shark Tank, Melissa Elms and Katie Sanchez received multiple offers from the Sharks. In the end, they struck a deal with three prominent investors: Barbara Corcoran, Mark Cuban, and Chris Sacca.
The Sharks collectively invested $210,000 for a 30% stake in Bee Free Honee, recognizing the potential of the product and its alignment with their personal interests and expertise. This investment provided Bee Free Honee with the necessary capital to expand its distribution and increase production capacity.
“The Sharks saw the unique value proposition of Bee Free Honee and were excited to support its growth,” said Melissa Elms, co-founder of Bee Free Honee. “The deal with Barbara, Mark, and Sacca has been instrumental in helping us reach more customers and meet the demand for our sustainable honey alternative.”
Barbara Corcoran, known for her expertise in real estate and investments, saw the potential of Bee Free Honee as a disruptive and sustainable honey alternative. Mark Cuban, a renowned entrepreneur and venture capitalist, recognized the market opportunity for a vegan honey substitute. Chris Sacca, a prominent tech investor with a keen interest in sustainable businesses, resonated with Bee Free Honee’s mission and potential impact.
The investment deal not only provided financial support but also brought valuable industry insights and connections to Bee Free Honee, propelling the brand forward in the market.
With the backing of these renowned investors, Bee Free Honee was able to accelerate its growth and establish a stronger presence in the industry.
Bee Free Honee’s Journey after Shark Tank
After their appearance on Shark Tank, Bee Free Honee experienced significant growth and expansion. The exposure from the show led to increased consumer awareness, paving the way for product expansion, enhanced distribution, and continued success in the market.
One of the first steps Bee Free Honee took to capitalize on their Shark Tank success was to hire additional staff and expand their contract manufacturing agreement. This allowed them to scale up production and meet the growing demand for their apple-based honey substitute.
With their increased production capacity, Bee Free Honee was able to expand their distribution network, making their products available in various natural grocery stores across the country. Consumers could now find Bee Free Honee in popular retailers such as Whole Foods Market, Wegmans, and Sprouts Farmers Markets.
To further boost their brand visibility, Bee Free Honee actively participated in trade shows and industry events, including the Fancy Food Show in New York. These opportunities not only allowed them to showcase their innovative product but also helped them connect with potential customers, distributors, and investors.
|Key Milestones after Shark Tank
|Increased production capacity by 600%
|Expanded distribution to various natural grocery stores
|Participated in trade shows and industry events
Despite their initial success, Bee Free Honee faced challenges in building consumer awareness. Despite being available in multiple retail locations, they struggled to reach a wider audience and establish themselves as a household name. Unfortunately, this lack of consumer awareness ultimately led to the company shutting down in 2019.
However, Bee Free Honee’s journey after Shark Tank serves as a testament to the potential for growth and success that can result from a successful appearance on the show. It highlights the importance of not only securing investment but also capitalizing on the momentum gained from the exposure to drive consumer engagement and brand awareness.
Stay tuned for Section 6: Reviews of Bee Free Honee
Reviews of Bee Free Honee
Bee Free Honee, the plant-based honey alternative featured on Shark Tank, has garnered positive reviews from both the Sharks themselves and consumers alike. Reviewers have praised the product for its delicious taste and its ability to seamlessly substitute for traditional honey in various recipes.
Customers particularly appreciate the fact that Bee Free Honee offers a sustainable and vegan alternative to honey. This resonates with those who are conscious of their environmental impact and prefer plant-based options. The unique concept of using apples instead of honeybees to create a honey substitute has received high marks for its innovation and quality.
Shark Tank Reviews
“Bee Free Honee is a game-changer in the market of honey substitutes. Its exceptional taste and versatile application truly set it apart from the competition.” – Barbara Corcoran
“I was impressed with Bee Free Honee’s commitment to sustainability. It offers a delicious alternative to traditional honey, without harming bee populations.” – Mark Cuban
- “Finally, a honey substitute that tastes just as good as the real thing! Bee Free Honee has become a staple in my pantry.” – Sarah
- “I love that Bee Free Honee is plant-based and eco-friendly. It’s a guilt-free way to sweeten my tea and baked goods!” – Michael
- “As someone who follows a vegan diet, finding a honey substitute that actually tastes good can be challenging. Bee Free Honee blew me away with its flavor and versatility.” – Emily
Overall, Bee Free Honee has received overwhelmingly positive reviews for its taste, sustainability, and quality. It is undoubtedly a top choice for individuals seeking a delicious and ethical honey substitute.
Bee Free Honee’s Impact
Bee Free Honee, the sustainable and plant-based honey alternative, is committed to making a positive impact on the environment and bee populations. By offering an innovative solution that replaces honeybees with apples, Bee Free Honee provides consumers with a more sustainable choice for their sweetening needs.
One of the key aspects of Bee Free Honee’s environmental impact is its use of apples as the primary ingredient. By utilizing apples instead of honeybees, the company helps reduce the strain on bee populations, which have been declining in recent years. This sustainable approach not only offers an alternative to traditional honey but also supports the preservation of bees and their crucial role in pollination.
“Bee Free Honee’s commitment to sustainability and plant-based ingredients is truly commendable. By choosing apples over honeybees, they are not only providing a vegan honey alternative but also actively contributing to the protection of our environment.”
In addition to their choice of ingredients, Bee Free Honee emphasizes other eco-friendly practices. The company sources their apples locally, reducing the environmental impact associated with long-distance transportation. Furthermore, they use environmentally friendly packaging materials, further minimizing their carbon footprint.
The appearance of Bee Free Honee on Shark Tank played a crucial role in raising awareness about the importance of sustainable food alternatives. Through their pitch, Melissa Elms and Katie Sanchez showcased the potential of their plant-based honey alternative, inspiring viewers to consider making more environmentally conscious choices in their diet.
Environmental Benefits of Bee Free Honee
Here are some key environmental benefits of Bee Free Honee:
- Reduces strain on bee populations
- Uses locally sourced apples
- Employes environmentally friendly packaging
- Raises awareness about sustainable food alternatives
With their commitment to sustainability and environmental stewardship, Bee Free Honee continues to make a difference in the food industry by offering a viable and eco-friendly honey alternative.
|Environmental Benefits of Bee Free Honee
|Reduces strain on bee populations
|Uses locally sourced apples
|Employs environmentally friendly packaging
|Raises awareness about sustainable food alternatives
Bee Free Honee in Retail
Bee Free Honee has successfully secured distribution in various natural grocery stores across the country, including Whole Foods Market. The product’s unique positioning and sustainable attributes have made it a sought-after choice for retail partners focused on organic and natural products.
By expanding its presence in retail, Bee Free Honee has been able to reach a wider customer base and increase its brand visibility. The product’s inclusion in natural grocery stores aligns perfectly with the preferences of health-conscious consumers who prioritize sustainable and environmentally friendly options in their shopping choices.
Here is a breakdown of Bee Free Honee’s distribution in some major retail stores:
|Number of Stores
|Whole Foods Market
|Sprouts Farmers Markets
“Bee Free Honee has quickly gained popularity among health-conscious shoppers. Its availability in natural grocery stores has been a major contributing factor to its success in the retail market.” – Grocery Retail Journal
The strategic partnerships with retailers have allowed Bee Free Honee to establish a strong distribution network, making the product easily accessible to consumers seeking a sustainable and vegan alternative to traditional honey.
With the product prominently displayed on the shelves of natural grocery stores, Bee Free Honee has been able to capture the attention of its target audience and communicate its value proposition effectively.
Bee Free Honee’s appearance on Shark Tank and its subsequent deal with Barbara Corcoran, Mark Cuban, and Chris Sacca propelled the company’s growth and expanded its presence in the market. The apple-based honey substitute offered a unique solution to consumers seeking sustainable and vegan alternatives to traditional honey. As a result, Bee Free Honee garnered significant attention and highlighted the growing demand for innovative and environmentally friendly food products.
Although Bee Free Honee ultimately ceased operations in 2019, its impact during its time in the market cannot be understated. The product showcased the potential for a plant-based honey alternative and demonstrated the viability of organic and sustainable options. Bee Free Honee’s presence on Shark Tank not only raised awareness about the importance of environmentally friendly choices but also inspired other entrepreneurs to explore similar avenues in the food industry.
Despite its closure, Bee Free Honee’s legacy lives on. The company’s unique concept and commitment to sustainability left a lasting impression on consumers who value conscious consumption. While Bee Free Honee may no longer be available, its story continues to serve as a reminder of the need for innovative and responsible solutions in the food industry. The quest for honey substitutes and organic alternatives continues, driven by the desire to protect the environment and promote a healthier, more sustainable future.
Q: What is Bee Free Honee?
A: Bee Free Honee is a honey substitute made from apples. It is a vegan, sustainable, and organic alternative to traditional honey.
Q: What happened to Bee Free Honee after Shark Tank?
A: Bee Free Honee experienced a period of growth and expansion, hiring more staff, expanding production capacity, and increasing distribution. However, the company ultimately shut down in 2019 due to a lack of consumer awareness.
Q: Where can I buy Bee Free Honee?
A: Bee Free Honee was available in various natural grocery stores, including Whole Foods Market, Wegmans, and Sprouts Farmers Markets.
Q: What were the reviews of Bee Free Honee?
A: Bee Free Honee received positive reviews from both the Sharks on Shark Tank and consumers. It was praised for its taste and ability to substitute for traditional honey in recipes.
Q: How does Bee Free Honee impact the environment?
A: Bee Free Honee aims to make a positive impact on the environment and bee populations by offering a sustainable and plant-based honey alternative. It uses apples instead of honeybees, making it a more sustainable choice for consumers.
Q: Where can I find Bee Free Honee in retail?
A: Bee Free Honee secured distribution in various natural grocery stores, including Whole Foods Market.