In this article, we will delve into the captivating story of Baker’s Edge, a renowned bake ware company that appeared on the hit television show Shark Tank. We will explore their fascinating journey, from their innovative product pitch to the outcome of their appearance. Let’s dive in and discover the Shark Tank experience of Baker’s Edge.
- Baker’s Edge, a successful bake ware company, pitched their innovative brownie pan on Shark Tank.
- Despite their impressive sales and patents, the Sharks did not offer a deal to Baker’s Edge.
- Baker’s Edge continued to thrive post-show, eventually being acquired by Sorfeo.
- Daymond John, one of the Sharks, faced a legal battle with Bubba Q’s Boneless Baby Back Ribs.
- Baker’s Edge gained valuable visibility and increased sales after their appearance on Shark Tank.
The Origin Story of Baker’s Edge
In 1998, Matt Griffin came up with the original idea for the Baker’s Edge brownie pan. He spent several years designing the pan and in 2002, he and his wife Emily emptied their bank accounts to patent the design and produce the first prototypes. Their breakthrough moment came in 2004 when they won $25,000 in the “Ideas Happen” contest. Since then, they have expanded their product line to include a lasagna pan and a muffin pan.
Timeline of Baker’s Edge:
|Matt Griffin conceives the idea for the Baker’s Edge brownie pan
|Matt and Emily obtain a patent and produce the first prototypes
|Baker’s Edge wins $25,000 in the “Ideas Happen” contest
|Baker’s Edge expands their product line with a lasagna pan and a muffin pan
“The Baker’s Edge brownie pan was born out of a passion for baking perfection. We wanted to create a pan that delivered on both taste and presentation. The overwhelming success of our initial design pushed us to continue innovating and expanding our product offerings.”
– Matt Griffin
The Baker’s Edge Shark Tank Pitch
During their Shark Tank pitch, Matt and Emily Griffin demonstrated the Baker’s Edge brownie pan and shared their plans to introduce a line of conventional bakeware. They explained that the company was founded in 2006 and had achieved $6 million in sales at the time of their appearance (September 2013). They also mentioned a spike in sales of over $2 million when the product was promoted by Oprah. The couple defended their valuation, citing their patents as a significant factor.
The Baker’s Edge brownie pan’s unique design, which creates perfect corner crusts, impressed the Sharks during the pitch. Matt and Emily showcased the pan’s features and highlighted its popularity among baking enthusiasts. They revealed their plans to expand their product line with conventional bakeware, tapping into a broader market of home cooks and professional bakers.
One of the key factors that Matt and Emily emphasized to justify their valuation was the presence of patents protecting their innovative designs. The couple highlighted the importance of intellectual property in the competitive bakeware industry and the potential advantage it offered Baker’s Edge. With their patented technology, Baker’s Edge aimed to maintain a strong market position and continue driving sales growth.
The Shark Tank pitch provided a platform for Matt and Emily to showcase their products, sales numbers, and future plans. While the Sharks ultimately did not make an investment, the exposure from the show’s wide audience undoubtedly contributed to Baker’s Edge’s continued success and eventual acquisition by Sorfeo in 2022.
Keep reading to learn more about how the Sharks reacted to Baker’s Edge’s pitch and the outcome of their deal negotiation.
The Sharks’ Reactions and Deal Outcome
Despite the impressive success and sales of Baker’s Edge, the Sharks on Shark Tank were not convinced by their pitch. Mark Cuban, known for his investments in various industries, felt that the company needed fresh ideas and growth strategies and chose to opt out. Robert Herjavec expressed concern over the decline in sales and also decided not to invest. Kevin O’Leary and Lori Greiner, both well-known entrepreneurs, did not see the potential for the muffin pan to be a game changer and opted out as well. Barbara Corcoran, a real estate mogul and investor, did not feel confident in the products and did not offer a deal. As a result, Baker’s Edge left the Tank without securing an investment.
Despite being rejected by the Sharks, Baker’s Edge remained resilient and continued to thrive in the baking industry.
“I respect the Sharks’ decision, but we believe in our products and will continue to pursue success in the baking industry,” said Emily Griffin, co-founder of Baker’s Edge.
|Reason for Not Investing
|Company needs fresh ideas and growth strategies.
|Concerned about the decline in sales.
|No belief in the potential of the muffin pan.
|No belief in the potential of the muffin pan.
|Did not feel confident in the products.
Post-Shark Tank Success of Baker’s Edge
Following their appearance on Shark Tank, Baker’s Edge experienced significant post-show success. Despite not securing a deal with the Sharks, the company continued to thrive and sell their products successfully on Amazon. They didn’t let the rejection deter them and instead focused on expanding their product line to offer even more innovative bakeware options.
Introducing New Products
Baker’s Edge ventured into new territories by introducing a lasagna pan and a Better Muffin Pan to their range of bake ware products. These additions showcased the company’s commitment to providing unique and practical solutions for baking enthusiasts.
Acquisition by Sorfeo
In April 2022, the success story of Baker’s Edge took another exciting turn when the company was acquired by Sorfeo, a leading consumer products company. While the financial details of the acquisition remain undisclosed, it was a monumental moment for Baker’s Edge and their founders, Matt and Emily Griffin.
Sorfeo, with esteemed entrepreneur Mark Cuban as a stakeholder, recognized the potential and value of Baker’s Edge, leading to the acquisition. This strategic move provided a successful end to the Griffin’s Shark Tank journey and opened up new opportunities for growth and development.
Baker’s Edge’s post-Shark Tank success story serves as a testament to the resilience, innovation, and entrepreneurial spirit of Matt and Emily Griffin. Despite facing initial rejection, they persevered, continued to innovate, and ultimately achieved remarkable success in the baking industry.
Stay tuned for more updates on Baker’s Edge and their journey as they continue to innovate and inspire baking enthusiasts around the world.
Daymond John’s Legal Battle with Bubba Q’s Boneless Baby Back Ribs
While Baker’s Edge found success after Shark Tank, Daymond John, one of the Sharks, became embroiled in a legal battle with Bubba Q’s Boneless Baby Back Ribs. The controversy arose when the owners of Bubba Q’s accused John of unfairly cutting them out of profits and attempting to take control of the business.
In response to the accusations, John sought a temporary restraining order against the owners of Bubba Q’s, citing their actions as an attempt to undermine their business partnership. The legal battle shed light on the complexities and challenges that can arise after striking deals on the popular reality show.
“It’s unfortunate that this dispute has arisen, as both parties initially entered into the partnership with excitement and promise. However, it is essential to address any concerns that may jeopardize the success of our business and protect our interests,” John stated.
This legal battle has drawn attention to the potential risks and disputes that can arise in high-stakes business partnerships. While Shark Tank has provided countless entrepreneurs with valuable opportunities, this case serves as a reminder that successful deals on the show do not guarantee smooth sailing.
Despite the legal challenges faced by Daymond John, Baker’s Edge continued on their path to success and eventually embarked on a new chapter with their acquisition by Sorfeo.
Daymond John’s Response to the Allegations
In response to the allegations made by the owners of Bubba Q’s Boneless Baby Back Ribs, Daymond John, one of the Sharks from Shark Tank, took swift action. He sent them a cease-and-desist letter, demanding that they stop making disparaging remarks about him and his fellow investors. John made it clear that he would not tolerate false accusations and slander.
In addition to the legal action, Daymond John also leveraged social media to address the situation. He posted a video response on his official channels, where he called out the Los Angeles Times article as a “flawed interview” and a “false narrative.” John emphasized the importance of understanding the complexities of business and stated that baseless claims cannot undo the success and hard work of entrepreneurs.
“I’ve built my reputation and empire through hard work, dedication, and integrity. Slanderous remarks won’t change that. As entrepreneurs, we need to hold ourselves to a higher standard and focus on growth and collaboration, not tearing each other down.”
Daymond John’s response highlights his commitment to protecting his reputation and the interests of his fellow investors. It serves as a reminder that true success lies in building mutually beneficial relationships and conducting businesses with integrity.
The Impact of Shark Tank on Baker’s Edge
While Baker’s Edge may not have secured a deal on Shark Tank, their appearance on the show had a significant impact on their visibility and success. The exposure gained from Shark Tank helped Baker’s Edge expand their sales on Amazon and attract further attention in the baking industry.
The visibility from Shark Tank allowed Baker’s Edge to reach a wider audience and showcase their innovative baking products. It created an opportunity for customers to discover their unique brownie pan and other bake ware offerings, increasing their visibility and brand recognition.
“Appearing on Shark Tank propelled our brand to new heights,” said Matt Griffin, co-founder of Baker’s Edge. “The exposure allowed us to showcase our products to a larger audience, resulting in a significant boost in sales and brand recognition.”
This increased visibility not only led to a surge in sales for Baker’s Edge but also attracted the attention of Sorfeo, a consumer products company. In April 2022, Baker’s Edge was successfully acquired by Sorfeo, marking a successful milestone for the company.
“The impact of Shark Tank on Baker’s Edge cannot be underestimated,” said Emily Griffin, co-founder of Baker’s Edge. “The visibility and recognition we gained from the show played a significant role in our eventual acquisition. It opened doors for us and allowed our business to thrive.”
- Baker’s Edge gained valuable visibility and brand recognition from their appearance on Shark Tank.
- The exposure helped them expand their sales on Amazon and attract attention in the baking industry.
- Despite not securing a deal on the show, the increased visibility played a role in Baker’s Edge eventual acquisition by Sorfeo.
Overall, Shark Tank had a significant impact on Baker’s Edge, increasing their visibility, sales, and ultimately leading to a successful acquisition. The exposure gained from the show helped elevate Baker’s Edge in the baking industry and solidify their position as an innovative and successful bake ware company.
Updates on Baker’s Edge
Since their appearance on Shark Tank, Baker’s Edge has been making significant strides in their product development and sales. The company’s commitment to innovation and customer satisfaction has led to several exciting updates and developments.
Expansion of Product Line
One of the latest updates from Baker’s Edge is the introduction of their cupcake pan. Building on the success of their signature brownie pan, this new addition allows baking enthusiasts to create perfectly baked cupcakes with a unique edge-to-edge design. The cupcake pan has quickly become a popular choice among home bakers, further solidifying Baker’s Edge as a trusted brand in the industry.
Strong Sales on Amazon
Even after their Shark Tank appearance, Baker’s Edge continues to experience robust sales on Amazon. The company’s commitment to quality and functionality resonates with customers, resulting in positive reviews and repeated purchases. Baker’s Edge products consistently receive high ratings from satisfied customers, further establishing the brand as a leader in the bake ware market.
Acquisition by Sorfeo
In a significant milestone for Baker’s Edge, the company was acquired by Sorfeo in 2022. The acquisition marked a new chapter for Baker’s Edge, providing resources and opportunities for further growth and expansion. As part of the Sorfeo family, Baker’s Edge can leverage synergies and tap into a wider consumer base, ensuring their innovative products reach an even larger audience.
Social Media and Website
Stay up to date with the latest news and updates from Baker’s Edge by following them on social media platforms such as Facebook and Twitter. Connect with fellow baking enthusiasts, share your baking creations, and be part of the Baker’s Edge community. You can also visit Baker’s Edge’s official website to explore their full range of innovative bake ware products and stay informed about their latest product releases.
Baker’s Edge on Social Media
Stay up to date with Baker’s Edge by following them on social media. Connect with them on Facebook and Twitter to get the latest news, updates, and baking tips. Join the Baker’s Edge community and engage with fellow baking enthusiasts.
Visit the Baker’s Edge website to explore their range of innovative bake ware products. From the original brownie pan to the lasagna pan and Better Muffin Pan, Baker’s Edge offers unique solutions for delicious baked treats. Learn more about their story, browse their products, and find inspiration for your next baking adventure.
Follow Baker’s Edge on social media to stay connected, shop their products, and be part of a thriving baking community. Join thousands of satisfied customers who have discovered the joy of baking with Baker’s Edge.
Q: What was the outcome of Baker’s Edge’s appearance on Shark Tank?
A: Despite their successful sales and patents, the Sharks did not offer a deal to Baker’s Edge.
Q: When did Baker’s Edge appear on Shark Tank?
A: Baker’s Edge appeared on Shark Tank in the season 5 finale.
Q: What did Baker’s Edge pitch on Shark Tank?
A: Baker’s Edge pitched their innovative brownie pan that creates a perfect corner crust for every brownie and shared their plans to introduce a line of conventional bakeware.
Q: Did Baker’s Edge secure a deal on Shark Tank?
A: No, Baker’s Edge did not secure a deal on Shark Tank.
Q: What were the Sharks’ reactions to Baker’s Edge’s pitch?
A: Mark Cuban felt that the company needed new ideas to grow, Robert Herjavec expressed concern over the decline in sales, Kevin O’Leary and Lori Greiner did not see the potential for the muffin pan to be a game changer, and Barbara Corcoran did not feel confident in the products.
Q: What happened to Baker’s Edge after Shark Tank?
A: Baker’s Edge continued to sell their products successfully on Amazon and eventually got acquired by Sorfeo in 2022.
Q: What legal battle was Daymond John involved in after Shark Tank?
A: Daymond John was involved in a legal battle with Bubba Q’s Boneless Baby Back Ribs.
Q: How did Daymond John respond to the allegations made against him?
A: Daymond John sent a cease-and-desist letter to the owners of Bubba Q’s Boneless Baby Back Ribs and posted a video response defending himself.
Q: Did Baker’s Edge benefit from their appearance on Shark Tank?
A: Yes, despite not securing a deal, Baker’s Edge gained valuable visibility from their appearance on Shark Tank, which helped expand their sales and attract attention in the baking industry.
Q: What is the latest update on Baker’s Edge?
A: In April 2022, Baker’s Edge was acquired by Sorfeo for an undisclosed amount.
Q: How can I stay updated with Baker’s Edge?
A: You can follow Baker’s Edge on social media and visit their website to explore their range of innovative bake ware products.