Baby’s Badass Burgers, a gourmet burger food truck, made its appearance on the popular reality TV show Shark Tank during season 4. Founded by Erica Cohen and Lori Barbera, this female-owned culinary business has made a name for itself in the competitive LA food scene with its unique menu and gourmet ingredients.
Since its launch in 2009, Baby’s Badass Burgers has become a hit, catering private events and attracting celebrity customers. Despite their success, Erica and Lori had a bold plan to expand their business by opening brick-and-mortar locations. They sought a $250,000 investment for a 30% stake in their thriving food truck venture.
The Shark Tank pitch by Erica and Lori included showcasing their hot-pink food truck and offering the Sharks samples of their mouth-watering gourmet burgers. However, the Sharks raised concerns about the feasibility of opening a restaurant with such a limited investment, questioning the founders’ decision to shift away from the successful food truck model.
Ultimately, the Sharks unanimously rejected the investment opportunity in Baby’s Badass Burgers. Mark Cuban advised the founders to “follow the money” and stick with the food truck model, while Robert Herjavec expressed doubts about the success of a brick-and-mortar restaurant. Kevin O’Leary would have been interested in investing if the founders had proposed expanding the food truck business instead.
Despite the rejection on Shark Tank, Baby’s Badass Burgers continued thriving and showing profitable growth. The founders leveraged their publicity from the show and currently operate six food truck locations across Los Angeles, San Bernardino, Ventura, San Diego, Orange County, and Houston. As of August 2022, their annual revenue stands at an impressive $5 million.
On the Shark Tank Blog, Baby’s Badass Burgers garnered positive feedback for their unique concept of serving gourmet burgers with attractive female staff, fondly referred to as “burger babes.” The coverage highlighted the success of their food truck business and the rave reviews from customers.
- Baby’s Badass Burgers, a female-owned gourmet burger food truck, appeared on Shark Tank during season 4.
- The Sharks declined to invest in the founders’ plan to open brick-and-mortar locations, suggesting they stick with the successful food truck model.
- Despite the rejection, Baby’s Badass Burgers continued to grow and now operates six food truck locations with an annual revenue of $5 million.
- The unique concept of serving gourmet burgers with attractive female staff, known as “burger babes,” received praise on the Shark Tank Blog.
- The founders embraced the feedback and criticism from their Shark Tank experience, focusing on expanding their food truck business and leveraging their existing publicity.
The Shark Tank Pitch
During their Shark Tank pitch, Erica and Lori made a strong impression on the Sharks with their bold and eye-catching presentation. They showcased their business with a model of their hot-pink food truck, capturing the attention of the investors. To complement their pitch, they provided samples of their mouth-watering gourmet burgers, allowing the Sharks to experience the deliciousness of their menu firsthand.
Erica and Lori explained their ambitious plan to open brick-and-mortar stores, expanding beyond their successful food truck model. They sought a $250,000 investment in exchange for a 30% stake in Baby’s Badass Burgers, emphasizing the potential growth and profitability of their unique culinary concept.
However, the Sharks weren’t convinced that transitioning to a restaurant was the right move. They questioned the feasibility of opening a brick-and-mortar location with such a limited investment and expressed concerns about the higher overhead costs associated with a physical store.
The Sharks were hesitant to deviate from the successful food truck model that had already garnered substantial attention and customer loyalty. They pointed out that Baby’s Badass Burgers had built a strong brand around their mobile business and emphasized the potential risks and challenges of venturing into the restaurant industry.
Despite Erica and Lori’s persistence and passion, the Sharks ultimately chose not to invest in the brick-and-mortar expansion. While they recognized the quality of the gourmet burgers and the potential for success, the Sharks believed that the food truck model offered more profitability and a lower risk profile.
|Delicious and Flavorful
|Eye-Catching and Memorable
|Tempting and Irresistible
Shark Tank Rejection
Despite their hopes for securing a deal, Baby’s Badass Burgers faced rejection from all Sharks in the Shark Tank. Each Shark had their own reservations and concerns about the business.
Mark Cuban’s Advice
Mark Cuban advised the founders to “follow the money” and stick with their successful food truck model. He believed that expanding into brick-and-mortar restaurants would be a risky move and could dilute their profitability.
Robert Herjavec’s Doubts
Robert Herjavec expressed doubts about the success of a brick-and-mortar restaurant for Baby’s Badass Burgers. He questioned whether the limited investment of $250,000 would be enough to support a restaurant venture and believed that their food truck model had more potential for scalability.
Kevin O’Leary’s Alternative Investment
Kevin O’Leary, known as “Mr. Wonderful,” would have been open to investing in Baby’s Badass Burgers if the founders had proposed expanding their food truck business instead of venturing into brick-and-mortar stores.
Barbara Corcoran’s Perspective
Barbara Corcoran believed that the founders were trying to escape their current hands-on model by transitioning to a restaurant. She emphasized the importance of their personal involvement in the business and expressed skepticism about their ability to maintain quality and consistency with an expanded operation.
Daymond John’s Concerns
Daymond John raised concerns about the founders’ inflexibility with their business model. He believed that they were not open to exploring alternative strategies or considering the Sharks’ feedback and suggestions.
Despite the rejection, the founders of Baby’s Badass Burgers remained determined and resilient. They took the Sharks’ feedback into consideration as they continued to grow and expand their food truck business.
|Advised founders to stick with the food truck model for better profitability
|Expressed doubts about the success of a brick-and-mortar restaurant with limited investment
|Would have been interested in investing if the focus was on expanding the food truck business
|Believed the founders were trying to escape their current hands-on model
|Raised concerns about the founders’ inflexibility with their business model
Post-Shark Tank Success
Despite not securing a deal on Shark Tank, Baby’s Badass Burgers has experienced tremendous post-Shark Tank success, showcasing continued growth, profitability, and an expanded presence. Leveraging the publicity gained from their appearance on the show, the founders, Erica Cohen and Lori Barbera, have strategically propelled their food truck business to new heights.
Since their time on Shark Tank, Baby’s Badass Burgers has thrived, operating six food truck locations across Los Angeles, San Bernardino, Ventura, San Diego, Orange County, and Houston. This strategic expansion has significantly increased their visibility and accessibility to a broader customer base.
The food truck locations have served as crucial revenue drivers for the business, bringing in a robust annual revenue of $5 million as of August 2022. The founders’ ability to effectively cater private events has further contributed to their financial success.
The Power of Publicity
Having appeared on Shark Tank, Baby’s Badass Burgers seized the opportunity to leverage the significant publicity generated by the show. By harnessing their newfound visibility, they capitalized on their unique concept and exceptional gourmet burgers, reinforcing their reputation as a top culinary destination.
“Shark Tank provided us with invaluable exposure and helped solidify our brand in the market. It allowed us to connect with a broader audience and showcase our passion for gourmet ingredients and exceptional service,” said Erica Cohen, co-founder of Baby’s Badass Burgers.
The founders’ effective use of publicity has not only attracted new customers to their food trucks but has also solidified their place in the fiercely competitive LA food scene. Their mouthwatering burgers have become a staple for burger enthusiasts, further fueling their growth and success.
Continued Expansion and Thriving Customer Base
Baby’s Badass Burgers’ continued growth can be attributed to their unwavering commitment to quality, innovation, and customer satisfaction. With a menu boasting unique and mouthwatering burgers made with gourmet ingredients, they have successfully built a loyal following.
At their various food truck locations, customers can indulge in a range of flavor combinations, from classic favorites to bold and daring creations. The founders’ dedication to consistently delivering exceptional burgers while offering a delightful customer experience has been instrumental in their ongoing success.
“Our customers are at the heart of everything we do. We strive to create an unforgettable food experience that keeps them coming back for more. Our success lies in our ability to craft delicious burgers and foster a welcoming atmosphere,” mentioned Lori Barbera, co-founder of Baby’s Badass Burgers.
Through their innovative approach, attention to detail, and commitment to quality, Baby’s Badass Burgers has proven that the food truck model can be a highly profitable and sustainable business venture. Their ability to adapt and grow within the competitive culinary industry is a testament to their entrepreneurial prowess.
|Food Truck Locations
|Annual Revenue (August 2022)
As demonstrated by their impressive revenue figures, Baby’s Badass Burgers has mastered the art of success in the food truck industry. By nurturing a loyal customer base, expanding their presence, and continually delivering mouthwatering burgers, they have solidified their position as one of the most sought-after culinary experiences in multiple cities.
Feedback from Shark Tank Blog
Baby’s Badass Burgers garnered attention and feedback from the Shark Tank Blog, a popular platform that covers the show’s entrepreneurs and their businesses. The blog praised Baby’s Badass Burgers for their unique concept of serving gourmet burgers with the charm of their attractive female staff, affectionately referred to as “burger babes.”
The coverage on the Shark Tank Blog showcased the success of Baby’s Badass Burgers’ food truck business and highlighted the positive reviews from their satisfied customers. The blog post also featured links to the company’s official website and their active presence on Facebook and Twitter for readers to learn more about the brand and stay updated on their latest offerings and events.
“Baby’s Badass Burgers stands out with their mouthwatering menu and captivating ‘burger babes.’ The combination of gourmet ingredients and an attractive staff creates an unforgettable dining experience.” – Shark Tank Blog
|Feedback from Shark Tank Blog
|Praised for unique concept: gourmet burgers with “burger babes”
|Featured positive reviews from customers
|Provided links to official website and social media profiles
Initial Shark Tank Audition Tape
In their audition tape for Shark Tank, Erica and Lori introduced themselves as the founders of Baby’s Badass Burgers, a mobile food truck concept based in LA. They emphasized their commitment to making the perfect cheeseburger using high-quality ingredients. The tape showcased customers ordering their burgers from the food truck staffed by the “burger babes,” reflecting the playful and appealing nature of their business.
The Shark Tank audition tape was an opportunity for Erica and Lori to showcase their innovative mobile food truck concept to the Sharks. They wanted to make a strong impression and demonstrate their passion for creating the perfect cheeseburger using only the freshest and quality ingredients. The audition tape was a glimpse into the vibrant LA food scene and the irresistible appeal of Baby’s Badass Burgers.
As the founders spoke directly to the camera, they shared their vision for Baby’s Badass Burgers and their ambition to bring their unique gourmet burger experience to the masses. The tape captured the essence of their brand, showcasing not only the delicious food but also the energetic and fun atmosphere that customers could expect from their food truck. The vibrant visuals and mouth-watering scenes left a lasting impression, establishing Baby’s Badass Burgers as a force to be reckoned with in the culinary world.
The audition tape highlighted the success of Baby’s Badass Burgers and served as a sneak peek into their journey on Shark Tank. It set the stage for their pitch, leaving the Sharks eager to learn more about their business and the mobile food truck concept that had captivated LA.
The Shark Tank Pitch
During their pitch on Shark Tank, Erica and Lori presented their business and asked for a $250,000 investment in exchange for a 30% stake in Baby’s Badass Burgers. They highlighted their mobile food truck concept, serving gourmet burgers with attractive female staff.
Erica and Lori provided the Sharks with customized burgers, allowing them to taste firsthand the delicious flavors and quality ingredients that set their gourmet burgers apart. The presence of the attractive female staff, known as the “burger babes,” added to the overall experience and ambiance of the food truck.
Throughout the pitch, Erica and Lori expressed their ambitious plans for expansion, aiming to take their successful food truck operations to major cities across the US. They showcased their passion for delivering exceptional gourmet burgers and creating a unique dining experience for customers.
“We believe in our concept and have seen the demand for our gourmet burgers firsthand. With the Sharks’ support, we can take Baby’s Badass Burgers to new heights and share our mouthwatering creations with even more people,” shared Erica during the pitch.
The Shark Tank pitch allowed Erica and Lori to showcase their business to a wide audience, including successful entrepreneurs who had the potential to provide valuable guidance and resources. It was an opportunity for them to secure the investment they needed to accelerate the growth of their mobile food truck business and make their mark in the culinary industry.
Since their appearance on Shark Tank, Baby’s Badass Burgers has continued to serve gourmet burgers and expand their food truck fleet. Their unique concept, combined with their commitment to quality, has allowed them to build a loyal customer base and establish a strong presence in the food truck industry.
Shark Tank Negotiations
The founders of Baby’s Badass Burgers faced the challenging task of convincing the Sharks to invest in their vision of transitioning from a successful food truck business to brick-and-mortar stores. However, the Sharks expressed skepticism regarding the practicality of funding a storefront with only $250,000 and questioned the profitability and feasibility of such a business model.
The Sharks believed that the food truck model presented a more profitable and less risky approach. They raised concerns about the founders’ inflexibility and reluctance to consider expanding their food truck business, suggesting that it was already showing profitability and had a growing customer base.
Despite demonstrating the profitability of their current business model, the founders left the Shark Tank without a deal. The Sharks’ criticism and skepticism towards their plan reinforced the idea that the food truck model was the more viable option.
Comparison: Storefront vs. Food Truck
|Traditional restaurant with fixed location
|Mobility, reaching different customer bases
|Dependent on foot traffic and local customer base
|Flexibility to cater events and explore new locations
Lessons learned and future plans
Despite not securing an investment from the Sharks, Erica and Lori from Baby’s Badass Burgers have gained valuable insights from their experience on Shark Tank. They have taken the feedback and criticism to heart and have made strategic decisions for the future of their business.
One of the key lessons learned is the importance of leveraging existing publicity. Rather than focusing on opening brick-and-mortar locations, Erica and Lori have chosen to expand their successful food truck operations. By capitalizing on their unique brand and reputation, they have been able to grow their business and enter new markets.
Their future plans revolve around food truck expansion and brand building. Erica and Lori understand that their strength lies in the food truck model, which is more profitable and less risky compared to brick-and-mortar establishments. They will continue to seek opportunities for growth by identifying new locations and catering to the demands of their customers.
Through their resilience and determination, Erica and Lori have demonstrated their commitment to success. They have embraced the challenges faced on Shark Tank and used it as a stepping stone to further propel their business forward. By leveraging their publicity, expanding their food truck operations, and focusing on brand building, Baby’s Badass Burgers is poised for a bright future in the culinary industry.
Q: What is Baby’s Badass Burgers?
A: Baby’s Badass Burgers is a gourmet burger food truck based in LA. It gained popularity after appearing on the reality TV show Shark Tank.
Q: Who are the founders of Baby’s Badass Burgers?
A: Baby’s Badass Burgers was founded by Erica Cohen and Lori Barbera, two successful entrepreneurs in the culinary industry.
Q: What did Baby’s Badass Burgers pitch on Shark Tank?
A: They pitched their plan to open brick-and-mortar stores and requested a 0,000 investment for a 30% stake in their business.
Q: Did Baby’s Badass Burgers secure a deal on Shark Tank?
A: No, the Sharks rejected their investment opportunity and expressed concerns about their business model and the feasibility of opening a restaurant.
Q: How has Baby’s Badass Burgers grown after Shark Tank?
A: Despite not securing a deal on the show, Baby’s Badass Burgers continued to grow and now operates six food truck locations in California and Texas, with an annual revenue of million.