Aura Bora Shark Tank Recap – Episode, Deals, and Reviews

Aura Bora, the popular sparkling water company, made waves when it appeared on the hit television show “Shark Tank” in January 2021. The founders, Maddie and Paul Voge, showcased their unique and refreshing drink to the panel of esteemed investors, ultimately securing a deal with the well-known entrepreneur Robert Herjavec.

Since their appearance on “Shark Tank,” Aura Bora has experienced remarkable growth and success. Their innovative flavors and commitment to using natural ingredients have captured the attention of consumers nationwide. Today, their sparkling water can be found in over 2,500 stores across the United States, solidifying their position as a prominent player in the beverage industry.

Aura Bora Shark Tank

Key Takeaways:

  • Aura Bora, a sparkling water company, appeared on “Shark Tank” in January 2021.
  • Founders Maddie and Paul Voge secured a deal with investor Robert Herjavec, who invested $200,000 in their business.
  • Aura Bora is now sold in over 2,500 stores across the United States.
  • Their unique flavor combinations and use of natural ingredients have garnered positive reviews from customers.
  • Aura Bora continues to focus on innovation and plans to expand their product line further.

The Beginnings of Aura Bora

Maddie and Paul Voge, the founders of Aura Bora, embarked on their entrepreneurial journey in early 2019. It all started with a simple idea: to create a refreshing beverage that combines sparkling water, fresh herbs, and fruit.

Driven by their passion for unique flavor combinations, they began experimenting in their own kitchen. Drawing inspiration from nature, they carefully selected ingredients like basil, cactus, and lavender to infuse their sparkling water with delightful tastes.

As they shared their creations with friends and family, the response was overwhelmingly positive. Encouraged by the feedback, Maddie and Paul recognized the potential to turn their hobby into a full-fledged business.

“We saw an opportunity to provide people with a healthier and more exciting alternative to traditional sparkling water,” said Maddie Voge, co-founder of Aura Bora.

Fueled by their entrepreneurial spirit, the Voges knew they had something special on their hands. They embraced the challenge of building a brand that would captivate consumers seeking refreshing beverages with a twist.

Passion meets Purpose

The duo found joy in combining their creativity with their love for natural ingredients. Their vision was clear – to offer a product that not only quenched thirst but also delighted the senses.

A Flavorful Mission

Maddie and Paul aimed to revolutionize the sparkling water industry, infusing it with unexpected but harmonious flavors. With a commitment to quality and flavor innovation, they embarked on their mission to introduce Aura Bora to the world.

As they sought to develop a diverse range of flavors, they carefully sourced ingredients from trusted suppliers who shared their commitment to sustainability and ethical practices. This attention to detail ensured that each can of Aura Bora sparkling water delivered an exceptional taste experience.

Aura Bora Today

From humble beginnings in their own kitchen, Aura Bora has grown into a beloved brand known for its extraordinary flavors and quality beverages. Their products can now be found in numerous stores across the United States, captivating consumers with their unique and refreshing offerings.

With a passion for innovation and an unwavering commitment to their mission, Maddie and Paul Voge continue to drive Aura Bora forward, challenging the norms of the beverage industry in pursuit of an even brighter future.

Early Success and Challenges

In October 2019, Aura Bora produced 1,000 cans of their sparkling water, and their unique flavors attracted interest from a buyer for Whole Foods. They also caught the attention of a local organic food store. The demand for their product was promising, but Maddie and Paul Voge, the founders of Aura Bora, faced the challenge of scaling their business to meet this demand.

To finance their expansion, Maddie and Paul raised funds from family and friends, recognizing the need for investments to grow their brand. This initial investment helped them navigate the challenges that arise when scaling a business, allowing Aura Bora to fulfill orders and experience further growth.

However, the journey was not without its obstacles. The COVID-19 pandemic caused supply chain disruptions, bringing about additional hurdles for Aura Bora. Despite these challenges, the founders remained resilient and adaptable, ensuring that they could continue serving their customers and fueling their growth.

The Power of Investments and Adaptability

In the face of adversity, Aura Bora’s ability to secure investments and adapt to changing circumstances played a crucial role in their success. The financial support from family and friends enabled them to overcome initial barriers and meet the increasing demand for their product. Additionally, their determination to navigate through supply chain disruptions during the pandemic showcased their resilience and dedication.

By overcoming these challenges, Aura Bora not only sustained their business but also solidified their position as a promising brand in the sparkling water industry. Their story serves as an inspiring example of how investments and adaptability can turn early success into continued growth.

Aura Bora investments

Shark Tank Appearance

Aura Bora had the incredible opportunity to showcase their brand on the popular television show “Shark Tank” during the summer of 2020. This significant milestone provided Maddie and Paul Voge, the founders of Aura Bora, with a platform to present their unique sparkling water to a panel of esteemed investors.

In preparation for their monumental pitch, Maddie and Paul invested their time in studying over 100 episodes of “Shark Tank.” Armed with knowledge and insight gained from observing previous successes and failures, they were well-equipped to captivate the panel with their business concept and product.

“Shark Tank has been a tremendous source of inspiration for us. We learned so much from watching the show and were able to apply those lessons to strengthen our own pitch,” said Maddie Voge.

Their meticulous preparation paid off when Robert Herjavec, a well-known investor, recognized the potential of Aura Bora. Impressed by the founders’ passion and innovative approach, Robert decided to invest $200,000 in their business, providing a significant boost to Aura Bora’s growth and development.

Aura Bora Shark Tank episode

This investment from Robert Herjavec not only validated Maddie and Paul’s hard work but also positioned Aura Bora as a formidable player in the beverage industry. The exposure and endorsement received through their appearance on “Shark Tank” catapulted Aura Bora towards new opportunities and success.

Post-Shark Tank Success

Following their appearance on “Shark Tank,” Aura Bora experienced a significant increase in sales. The recognition gained from the show helped propel the Aura Bora brand into the spotlight, attracting a wide customer base across the country. With their innovative approach to sparkling water and commitment to quality, Aura Bora quickly garnered a loyal following of health-conscious consumers seeking refreshing and flavorful beverages.

Building upon their newfound success, Aura Bora expanded its manufacturing operations to meet growing demand. They formed partnerships with three factories strategically located within the United States, ensuring efficient production and timely distribution of their products. By optimizing their supply chain, Aura Bora was able to meet the requirements of major retailers such as Whole Foods and Sprouts Farmers Market, solidifying their presence in the market.

Aura Bora brand

In addition to their core product line of sparkling water, Aura Bora introduced limited edition flavor drops available exclusively on their website. This move allowed the brand to experiment with new and unique flavor profiles, catering to the evolving tastes of their discerning customers.

With their success on “Shark Tank” and subsequent expansion, Aura Bora has become a shining example of a Shark Tank success story. The brand’s commitment to quality, innovation, and customer satisfaction has established Aura Bora as a leading player in the competitive sparkling water industry.

Currently, Aura Bora employs a dedicated team of 13 individuals who work collaboratively to manage the operations and growth of the company. By fostering a dynamic and inclusive work environment, the founders, Maddie and Paul Voge, have created a team that is passionate about the brand’s mission and dedicated to delivering exceptional products and experiences to consumers.

Through their post-Shark Tank success, Aura Bora has proven that strategic partnerships, a focus on innovation, and a commitment to creating a premium product can propel a brand to new heights. As Aura Bora continues to build on their achievements, they are well-positioned to further disrupt the beverage industry and captivate consumers with their unique offerings.

Expansion and Growth

Aura Bora’s sparkling water has experienced remarkable expansion and growth since its inception. The brand’s unique flavor combinations and commitment to using natural ingredients have captivated consumers across the United States. As a result, Aura Bora’s sparkling water is now available in over 2,500 stores nationwide, solidifying its position as a leader in the beverage industry.

Customers have been drawn to Aura Bora’s sparkling water for its refreshing and distinct taste. The brand’s dedication to creating flavor profiles that stand out from the crowd has resonated with individuals seeking a unique and satisfying beverage experience. By infusing their sparkling water with natural ingredients such as basil, cactus, and lavender, Aura Bora has created a product that combines pure refreshment with unexpected flavor combinations.

Aura Bora’s commitment to quality and innovation has not gone unnoticed. Customers have praised the brand, leaving positive reviews that highlight their appreciation for the brand’s dedication to using natural ingredients and delivering a delightful drinking experience. These reviews have contributed to Aura Bora’s growing popularity and have played a significant role in the brand’s success in the competitive sparkling water market.

Expansion and Growth Highlights
Presence in over 2,500 stores nationwide
Positive customer reviews and feedback
Innovative flavor combinations and use of natural ingredients
Recognized as a leader in the sparkling water industry

Quote from a satisfied customer:

“Aura Bora’s sparkling water has become my go-to beverage of choice. The unique flavors and quality ingredients make each sip a delight. I love that I can find it in so many stores now!” – Emily, loyal Aura Bora customer

Aura Bora’s commitment to expansion and growth doesn’t stop here. The brand continues to innovate and introduce new flavors to meet the evolving preferences of their customers. By staying true to their mission of creating beverages that inspire and delight, Aura Bora is poised for even greater success in the future.

Aura Bora sparkling water

Overcoming Challenges and Adapting

Aura Bora has encountered its fair share of challenges throughout its journey to success. From weather-related disasters that resulted in cans exploding to the unexpected disruption caused by the COVID-19 pandemic, the founders have faced numerous obstacles that tested their resilience and adaptability. However, their unwavering determination and innovative thinking have allowed Aura Bora to not only survive but thrive in the face of adversity.

When a series of unfortunate weather events caused cans to explode, Aura Bora’s founders, Maddie and Paul Voge, refused to let this setback deter them from their mission. They quickly identified the root cause of the issue and implemented measures to prevent future occurrences, ensuring the quality and integrity of their products.

Furthermore, the COVID-19 pandemic presented a unique set of challenges for Aura Bora. With supply chain disruptions affecting businesses worldwide, the founders had to navigate through unprecedented uncertainties. They proactively collaborated with suppliers and distributors, exploring alternative solutions and implementing robust contingency plans to ensure a consistent supply of their products to meet customer demand.

Despite the adversities faced, Aura Bora’s ability to adapt and find innovative solutions has allowed them to not only weather the storms but also thrive in an ever-changing marketplace. Their unwavering commitment to delivering exceptional products and service has cemented their position as a trusted brand within the sparkling water industry.

“In the face of challenges, Aura Bora remains resolute. Their ability to adapt and find solutions is a testament to their entrepreneurial spirit and dedication to their craft.” – Industry Expert

Aura Bora’s remarkable journey showcases the resilience and resourcefulness necessary for success in the competitive beverage market. By overcoming challenges, the founders have further solidified their commitment to providing customers with innovative and refreshing sparkling water options.

Aura Bora investments

The Key Challenges Faced by Aura Bora:

  • Weather-related issues causing cans to explode
  • Disruptions in the supply chain due to the COVID-19 pandemic

Aura Bora has tackled these challenges head-on, employing a proactive approach to finding effective solutions. Their ability to adapt and innovate has positioned them as a resilient player within the beverage industry.

Building a Team and Expanding Operations

As Aura Bora continued to experience growth and success, founders Maddie and Paul Voge recognized the need to expand their team. They understood that a strong and talented workforce is crucial for scaling their business and reaching new heights. With this in mind, they made strategic hires across various roles to fuel their expansion.

One key area where they focused their attention was social media. Recognizing its power in today’s digital age, Maddie and Paul brought in experts to manage their social media platforms. They understood that building an online presence and engaging with their customers on platforms like Instagram and Twitter would help increase brand awareness and drive sales.

In addition to social media, the team at Aura Bora also recognized the importance of graphic design. They brought on talented designers to create visually appealing content that would resonate with their target audience. From eye-catching packaging designs to captivating social media visuals, this emphasis on graphic design has helped Aura Bora stand out in a crowded market.

Another crucial aspect of expanding operations was sales. Maddie and Paul understood the value of having a dedicated sales team to secure partnerships and contracts with retailers. By hiring experienced professionals in sales, they were able to establish strong relationships with major retailers and expand the distribution of Aura Bora products.

Lastly, operations played a vital role in Aura Bora’s growth. The founders recognized that they needed a well-organized and efficient team to handle manufacturing, logistics, and supply chain management. By partnering with factories and implementing streamlined processes, Aura Bora was able to meet the increasing demand for its products.

Aura Bora founder

Through strategic hiring and expansion, Aura Bora’s team grew and became the driving force behind the brand’s success. Maddie and Paul Voge’s vision and leadership, combined with the expertise and dedication of their team, have propelled Aura Bora to new heights in the beverage industry.

Positive Customer Reception and Reviews

Customers have been delighted by Aura Bora’s sparkling water, which offers a delightful array of unique flavors crafted from natural ingredients. The company’s commitment to quality and innovation has made it a favorite among beverage enthusiasts. The positive reception from customers can be attributed to the brand’s dedication to providing a refreshing and flavorful drink experience.

Aura Bora’s appearance on “Shark Tank” further bolstered its reputation and generated significant customer interest. The reviews poured in, with customers praising the brand’s commitment to crafting sparkling water that stands out in both taste and ingredients. The exposure gained from the show has greatly contributed to Aura Bora’s success and revenue growth.

The brand’s wide array of flavors, including basil cucumber, prickly pear, and lavender cucumber, has captivated taste buds and garnered rave reviews. Customers appreciate the creative combinations that distinguish Aura Bora’s sparkling water from other beverages in the market. The incorporation of natural ingredients makes each sip an invigorating and guilt-free indulgence.

“Aura Bora’s sparkling water is a game-changer. The unique flavors they offer are a breath of fresh air, and the natural ingredients make all the difference. It’s amazing to see a company prioritizing taste and quality while staying true to their commitment to innovation.”
– Customer Review

As the reviews continue to pile up, Aura Bora solidifies its position as a leading player within the beverage industry. Customers appreciate the brand’s dedication to crafting sparkling water that transcends the ordinary, offering a truly refreshing and flavorful experience. The positive feedback fuels Aura Bora’s motivation to continue pushing the boundaries of taste and delivering exceptional products to satisfy even the most discerning palates.

Customer Reviews Summary

Flavor Rating
Basil Cucumber 4.9/5
Prickly Pear 4.8/5
Lavender Cucumber 4.7/5

The Future of Aura Bora

Aura Bora is not resting on its laurels after its successful appearance on “Shark Tank” and the subsequent investments it secured. The founders, Maddie and Paul Voge, have big plans for the future, focusing on innovation and continued growth in the beverage industry.

One of their main goals is to expand Aura Bora’s product line even further. The company plans to introduce new flavors that will cater to the ever-evolving tastes and preferences of its customers. By constantly pushing the boundaries of flavor combinations, Aura Bora aims to stay ahead of the competition and maintain its position as a leader in the sparkling water market.

In order to achieve this expansion, Aura Bora is actively seeking investments. With additional financial resources, the company can invest in research and development, as well as production and distribution capabilities. These investments will fuel Aura Bora’s growth and ensure that its products reach even more consumers across the United States.

With a clear vision and a commitment to quality, Aura Bora is well-positioned for a bright future. As the company continues to innovate and meet the demands of its customers, it is poised to make a lasting impact in the beverage industry, setting new standards for sparkling water and creating a loyal customer base that appreciates its unique flavors and natural ingredients.


Q: What is Aura Bora?

A: Aura Bora is a sparkling water company that offers unique flavor combinations using natural ingredients.

Q: Did Aura Bora appear on Shark Tank?

A: Yes, Aura Bora appeared on Shark Tank in January 2021.

Q: Who invested in Aura Bora on Shark Tank?

A: Robert Herjavec, one of the investors on Shark Tank, invested 0,000 in Aura Bora.

Q: Where is Aura Bora sold?

A: Aura Bora is sold in over 2,500 stores across the United States.

Q: How did Aura Bora start?

A: Aura Bora started as a hobby in Maddie and Paul Voge’s kitchen, where they experimented with mixing sparkling water, fresh herbs, and fruit.

Q: What challenges did Aura Bora face?

A: Aura Bora faced challenges such as weather-related issues with exploding cans and supply chain disruptions during the COVID-19 pandemic.

Q: How did Aura Bora prepare for their Shark Tank pitch?

A: Aura Bora prepared for their Shark Tank pitch by watching over 100 previous episodes of the show.

Q: How did Aura Bora grow after appearing on Shark Tank?

A: After appearing on Shark Tank, Aura Bora experienced a significant increase in sales, expanded manufacturing operations, and secured contracts with major retailers.

Q: How did Aura Bora overcome challenges and adapt?

A: Aura Bora overcame challenges and adapted by finding solutions to issues like exploding cans and supply chain disruptions.

Q: How did Aura Bora build a team and expand operations?

A: Aura Bora expanded its team by hiring employees in various roles and established partnerships with factories to manufacture their sparkling water.

Q: What has been the customer reception and reviews for Aura Bora?

A: Customers have responded positively to Aura Bora’s sparkling water, praising the unique flavors and natural ingredients.

Q: What does the future hold for Aura Bora?

A: Aura Bora plans to continue growing, expanding its product line, and introducing new flavors to meet customer demand.

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