Angels & Tomboys, a line of sprays and lotions for teen and tween girls, made an appearance on Shark Tank in episode 803. The company was founded in 2014 by Mallory, Madison, and Viara Boyd, who aimed to create fun and unique fragrances that catered specifically to young girls. They pitched their products to the Sharks, seeking investment for their business. Let’s take a closer look at their Shark Tank journey and the success they have achieved since then.
- Angels & Tomboys, a line of sprays and lotions for teen and tween girls, appeared on Shark Tank in episode 803.
- The founders, Mallory, Madison, and Viara Boyd, sought investment for their business and secured a deal with Mark Cuban and Daymond John.
- Angels & Tomboys offers a range of body care products with fun and unique fragrances.
- Since their Shark Tank appearance, the company has experienced growth, expanded their product line, and gained recognition in the beauty industry.
- Although they have faced challenges with product availability and website maintenance, the support and resources provided by their investors have helped them overcome these obstacles.
The Pitch and Products
Angels & Tomboys offers a range of body care products specifically designed for tween and teen girls. Their line of fragrances, sprays, and lotions is known for its fun and unique scents, allowing young girls to express themselves and embrace their individuality through their personal care choices.
The Angels & Tomboys products are carefully crafted to cater to the preferences of young girls, with fragrances that captivate their imagination and bring a sense of joy to their daily routines. Each product is designed to be age-appropriate, nurturing confidence and self-expression.
Unique Fragrances to Delight Young Girls
The company prides itself on offering fragrances that are anything but ordinary. Their product range includes:
- Monkey Fart: A playful and whimsical scent that combines fruity notes for a delightful experience.
- Lemonade Doughnuts: The refreshing scent of lemonade blended with the sweetness of fresh doughnuts.
- Watermelon Funk: A juicy and vibrant watermelon fragrance with a twist.
- Deep Fried Ice Cream: A unique and indulgent fragrance inspired by everyone’s favorite dessert.
These fragrance options allow young girls to choose scents that resonate with their personalities and preferences, making the daily ritual of applying body care products a joyful experience.
Quality Sprays and Lotions for Personal Care
Angels & Tomboys offers a range of sprays and lotions that are specially formulated to be gentle on young and delicate skin. These products are designed to provide hydration, nourishment, and a pleasant scent. Whether it’s a quick pick-me-up with a refreshing spray or indulging in a moisturizing lotion, the Angels & Tomboys body care products are created with the well-being of their young customers in mind.
With their commitment to offering unique fragrances and high-quality body care products, Angels & Tomboys has become a trusted brand among tween and teen girls, empowering them to explore their sense of self and express their individuality through their personal care routine.
The Shark Tank Pitch
During their Shark Tank pitch, the founders of Angels & Tomboys showcased their products and played their theme song, “I Know You Like The Way I Smell.” They shared that each bottle costs $12 to purchase and $4 to produce. The company had sold 5,000 units at the time of their pitch, generating $59,000 in net sales.
The Sharks were impressed by the numbers but had concerns about the competitiveness of the market and the profitability of the business.
Pitch Video: A Fragrant Presentation
- Product showcase
- Theme song performance
- Key business numbers revealed
Business Numbers and Sales
Let’s take a closer look at the business numbers presented during the pitch:
|Cost per bottle
|Production cost per bottle
The Angels & Tomboys pitch demonstrated their burgeoning sales figures and highlighted the demand for their unique and captivating fragrances.
However, the Sharks expressed their reservations about the competitive nature of the market and the potential profitability challenges the company might face.
The Shark Tank Deal
After some negotiation, Mark Cuban and Daymond John made a joint offer of $60,000 for a 33.3% equity stake in Angels & Tomboys. The founders accepted the deal, which provided them with the necessary funding and mentorship to grow their business. This partnership with two prominent Sharks gave Angels & Tomboys a significant boost and allowed them to expand their operations.
“We are thrilled to have Mark Cuban and Daymond John onboard as investors. Their expertise and mentorship will be invaluable as we continue to grow Angels & Tomboys. This deal is a game-changer for our company.”
Post-Shark Tank Success and Growth
Since their appearance on Shark Tank, Angels & Tomboys has experienced remarkable success and witnessed substantial growth. The exposure gained from the show propelled their brand to new heights, enabling them to expand their product line and establish a strong presence both online and offline.
Expanding Product Line and Retail Store
Angels & Tomboys didn’t stop at sprays and lotions – they continued innovating and introduced exciting new products to cater to their growing customer base. In 2018, they opened a physical retail store located in Memphis, providing a dedicated space for their enthusiastic fans to experience the brand.
As they expanded, Angels & Tomboys also developed a unique range of snacks inspired by the flavors of their popular fragrances. This creative approach allowed them to capture the attention of consumers looking for unconventional and captivating treats.
Manufacturing Partnership and Scalability
To meet the increasing demand for their products, Angels & Tomboys formed a strategic partnership with a professional products manufacturer in Atlanta. This collaboration has enhanced their manufacturing capabilities, ensuring efficient production and consistent quality across their expanding product range.
Online Presence and Engagement
Angels & Tomboys recognized the importance of maintaining a strong online presence to stay connected with their customers. They actively engage with their audience through social media platforms, sharing updates, new product releases, and connecting with their fanbase on a personal level. Their online efforts have played a pivotal role in fostering customer loyalty and further amplifying the brand’s reach.
|Post-Shark Tank Accomplishments
|Opening of retail store in Memphis
|Introduction of snacks inspired by fragrances
|Partnership with a professional products manufacturer
As Angels & Tomboys experienced initial success, they encountered some ongoing challenges, primarily related to product availability and website maintenance. Although their online store generated high demand, frequent product sell-outs became a common occurrence. Additionally, the website faced periodic downtime, impacting the shopping experience for customers.
However, as of the latest updates, Angels & Tomboys has made significant improvements. Their website has been redesigned to enhance user experience and resolve previous issues. Moreover, the company has shifted its focus to plant-based skincare products to meet the evolving needs of their target market. Despite these efforts, the availability of products remains limited, posing a continued challenge for the brand.
New Website Design
Angels & Tomboys has recently introduced a new website design to ensure a seamless shopping experience for customers. The updated website now offers improved functionality, making it easier for users to explore products, place orders, and access information about the brand.
Shift towards Plant-Based Skincare
In response to changing consumer preferences and the growing demand for natural and environmentally-friendly products, Angels & Tomboys has pivoted their product line towards plant-based skincare. By embracing this shift, the brand aims to provide customers with safer and more sustainable options for their personal care routines.
|Adjusted production and supply chain to meet increased demand
|Invested in website maintenance and infrastructure upgrades
|Limited product availability
|Expanded manufacturing capabilities and explored new partnerships
Despite encountering obstacles, Angels & Tomboys remains committed to providing their customers with innovative and high-quality products. Their dedication to improving product availability and addressing website concerns demonstrates their determination to overcome challenges and continue delivering exceptional experiences to their loyal fanbase.
Positive Impact of Shark Tank and Investor Support
Appearing on Shark Tank had a significant impact on Angels & Tomboys. The investment and mentorship from Mark Cuban and Daymond John provided valuable support and resources that helped the company scale its operations and reach a larger audience. The exposure gained from the show and the support of the Sharks contributed to the brand’s growth and success.
The partnership with Mark Cuban and Daymond John not only provided financial backing but also opened doors to new opportunities. With their expertise and guidance, Angels & Tomboys was able to navigate the challenges of the market and establish a strong foothold in the industry.
Mark Cuban’s investment in Angels & Tomboys brought invaluable business acumen and strategic insight. His experience as a successful entrepreneur and investor played a crucial role in shaping the company’s growth strategy and expanding its retail presence.
Daymond John’s investment, combined with his deep knowledge of the fashion and beauty industry, helped Angels & Tomboys refine its product offerings and branding. His mentorship and connections within the industry gave the company a competitive edge and access to new distribution channels.
The Shark Tank platform not only provided capital but also acted as a powerful marketing tool. The exposure gained through the show led to increased brand awareness and customer trust. The Angels & Tomboys brand became synonymous with quality and innovation in the teen and tween body care market.
Overall, the impact of Shark Tank and the support from Mark Cuban and Daymond John had a transformative effect on Angels & Tomboys. The company’s success can be attributed, in part, to the strategic guidance, financial resources, and industry connections provided by these renowned investors. Their investment not only fueled the growth of Angels & Tomboys but also validated the founders’ vision and product offerings.
As a result of their Shark Tank experience, Angels & Tomboys was able to establish itself as a leading brand in the teen and tween body care market. The investment and mentorship of Mark Cuban and Daymond John propelled the company forward and positioned it for continued success.
Entrepreneurial Journey of Madison and Mallory Boyd
Angels & Tomboys was founded by sisters Madison Boyd and Mallory Boyd, with the unwavering support of their mother, Viara Iyana. Inspired by their own experiences as young girls in search of age-appropriate body care products, Madison and Mallory Boyd identified a gap in the market. They recognized the need for fun, unique, and safe fragrances specifically designed for tween and teen girls.
The journey of these incredible young entrepreneurs began with a vision to create a brand that would empower girls to embrace their individuality and express themselves through their personal care choices. With passion and determination, Madison and Mallory Boyd launched Angels & Tomboys, offering a range of sprays and lotions that catered to the vibrant and adventurous spirits of young girls.
Initially, Madison and Mallory Boyd started by selling their products online and at local events. They quickly garnered attention and positive feedback from their target audience. Their product line gained popularity, and the demand for their unique fragrances began to grow.
In 2014, Madison and Mallory Boyd’s entrepreneurial journey reached a pivotal moment when they appeared on the hit TV show Shark Tank. The exposure gained from their appearance on the show provided them with national recognition and opened doors to new opportunities.
“We wanted to create a brand that would inspire young girls and make them feel confident in their individuality. Our goal was to bridge the gap in the market and offer fragrances that were both age-appropriate and exciting for our target audience.”
The founders’ appearance on Shark Tank paved the way for Angels & Tomboys’ continued success. Their innovative products and genuine passion resonated with both the Sharks and the viewers. The national exposure and the support received through the show helped Madison and Mallory Boyd expand their business and reach a larger customer base.
Today, Angels & Tomboys stands as a testament to the entrepreneurial spirit of Madison and Mallory Boyd. From humble beginnings as young girls with a dream, they have built a thriving brand that connects with and inspires young girls across the country.
As Angels & Tomboys continues to grow, Madison and Mallory Boyd remain committed to their original vision of empowering young girls to embrace their uniqueness and express themselves through their personal care choices. Their unwavering dedication and entrepreneurial mindset have propelled them forward, making them role models for aspiring business owners and young girls everywhere.
Continued Success and Growth
As of the latest updates, Angels & Tomboys continues to thrive and expand its offerings. The company has solidified its position in the beauty industry and has garnered a devoted following of customers. While product availability may be limited at times, Angels & Tomboys’ core message of empowerment and self-expression resonates strongly with its target audience.
Since their appearance on Shark Tank, Angels & Tomboys has capitalized on the positive momentum. They have successfully introduced new products that further amplify their mission of supporting young girls in embracing their individuality. With each new launch, the company reinforces its commitment to providing age-appropriate body care options that enable girls to express themselves confidently.
Angels & Tomboys’ ongoing achievements reflect the enduring impact of appearing on Shark Tank as well as the unwavering dedication of the founders, Madison and Mallory Boyd. Their drive and creativity continue to guide the company, ensuring that it remains at the forefront of the industry. As the brand evolves and expands, Angels & Tomboys remains a force to be reckoned with, inspiring young girls everywhere to embrace their unique beauty and fragrance preferences.
Q: What is Angels & Tomboys?
A: Angels & Tomboys is a line of sprays and lotions specifically designed for tween and teen girls.
Q: Where can I find Angels & Tomboys products?
A: Angels & Tomboys products are available for purchase online and at their physical retail store in Memphis.
Q: What fragrances do Angels & Tomboys offer?
A: Angels & Tomboys offers unique and fun fragrances such as Monkey Fart, Lemonade Doughnuts, Watermelon Funk, and Deep Fried Ice Cream.
Q: Did Angels & Tomboys appear on Shark Tank?
A: Yes, Angels & Tomboys appeared on Shark Tank in episode 803.
Q: Did Angels & Tomboys secure a deal on Shark Tank?
A: Yes, Angels & Tomboys secured a deal with Mark Cuban and Daymond John on Shark Tank.
Q: How much investment did Angels & Tomboys receive on Shark Tank?
A: Angels & Tomboys received a ,000 investment from Mark Cuban and Daymond John.
Q: What is the equity stake offered to the Sharks?
A: The Sharks received a 33.3% equity stake in Angels & Tomboys.
Q: What impact did Shark Tank have on Angels & Tomboys?
A: Shark Tank provided valuable support and resources for Angels & Tomboys, helping the company scale its operations and reach a larger audience.
Q: What challenges has Angels & Tomboys faced?
A: Angels & Tomboys has faced challenges with product availability and website maintenance.
Q: Who are the founders of Angels & Tomboys?
A: Angels & Tomboys was founded by Madison Boyd and Mallory Boyd, with the support of their mother, Viara Iyana.
Q: What is the current status of Angels & Tomboys?
A: Angels & Tomboys continues to operate and introduce new products, focusing on plant-based skincare options.