Afresheet Shark Tank Recap – Episode, Deals, and Reviews

In this article, we will delve into the journey of Afresheet, a unique bedding product that made its appearance on Shark Tank. We will explore the details of the pitch, the outcome, and the subsequent success of the business. Let’s dive in and discover the story behind Afresheet and its transformation into the thriving company, Peel Aways.

Afresheet Shark Tank

Key Takeaways:

  • Afresheet, a line of disposable, waterproof sheets, appeared on Shark Tank seeking a deal to expand its business.
  • Despite failing to secure a deal on the show, Afresheet underwent rebranding and emerged as Peel Aways.
  • Peel Aways expanded its product line, gained international traction, and is now available at major retailers such as Bed Bath and Beyond and Amazon.
  • The company conducted a successful seed funding round and has an estimated annual revenue of $500,000-$1 million.
  • Customers appreciate the convenience and sustainability of Peel Aways’ disposable sheets.

The Pitch and Product Details

Maxwell Cohen presented his innovative product, AFreSheet, to the Sharks. AFreSheet is a line of disposable, waterproof sheets designed to solve the problem of dirty dorm room sheets for college students.

The sheets are made of waterproof polyester material and come in a twin extra long size, which is standard for dorm room mattresses. Each AFreSheet set includes seven layers of sheets and is priced at $29.95.

Cohen initially targeted the college market, recognizing the need for convenient and hygienic bedding options for students living in dormitories. However, Cohen also had plans to expand the product’s reach to other markets, including people with toddlers and incontinent adults.

Highlight Features:

  • Disposal waterproof sheets
  • Made of waterproof polyester material
  • Sized specifically for dorm room mattresses
  • Comes in a set with seven layers of sheets
  • Priced at $29.95

With AFreSheet, students no longer have to worry about sleeping on dirty or stained sheets. The product offers a convenient and hassle-free solution for maintaining a clean and comfortable sleeping environment.

The Shark Tank Pitch and Outcome

During his Afresheet Shark Tank pitch, Maxwell Cohen presented his innovative product to the panel of Sharks. Cohen sought a $100K investment in exchange for a 20% equity stake in his business.

However, the Sharks were not convinced by the Afresheet pitch and expressed concerns about the product’s market potential and lack of sales. Despite Cohen’s efforts to generate interest from summer camps and hospitals, he had not secured any confirmed orders at the time of his pitch.

As a result, the Sharks ultimately rejected the offer, and Afresheet left the show without a deal.

“The Sharks were not impressed with the product and Cohen’s lack of sales.”

Despite the setback on Shark Tank, Cohen’s journey did not end there. He went on to rebrand his product and seek success outside the show, as explained in the next section.

Afresheet Shark Tank pitch

Post-Show Update and Success

After his appearance on Shark Tank, Maxwell Cohen made strategic moves to propel his bedding product to new heights. He rebranded AFreSheet to Peel Aways, signaling a fresh direction for the company. With this rebranding, Peel Aways expanded its product line to cater to a wider range of customers.

The Rebranding Journey

The decision to rebrand AFreSheet to Peel Aways was driven by the desire to better reflect the essence of the product. By choosing a name that directly communicates the convenience and ease of use, Peel Aways effectively resonates with consumers in need of hassle-free bedding solutions.

Expanding Product Line and Market Reach

Peel Aways expanded its product line beyond its initial offering for college students. The company now caters to a broader market, including sheets for cribs through king-sized mattresses, as well as a camping version. This expansion ensures that customers with various needs can benefit from the innovative, disposable, waterproof sheets provided by Peel Aways.

Success in Healthcare Facilities

The rebranded product, Peel Aways, gained significant traction internationally, especially in healthcare facilities struggling with limited water supplies. Healthcare providers looking for practical and hygienic bedding options turned to Peel Aways, recognizing its unique value proposition in addressing their specific needs.

Retail Availability and Online Presence

Peel Aways has successfully expanded its retail presence, making its products easily accessible to customers. Today, you can find Peel Aways at prominent retailers such as Bed Bath and Beyond, as well as on the popular online marketplace Amazon. These partnerships have played a crucial role in increasing the availability and visibility of the Peel Aways brand.

Year Company Name Funding Amount
2019 Peel Aways (formerly AFreSheet) $1.3 million

The efforts to expand Peel Aways’ market reach and improve its product line have been rewarded with success. In 2019, the company secured a substantial $1.3 million seed funding round to fuel further growth and development. As of April 2023, Peel Aways (formerly AFreSheet) reports an estimated annual revenue ranging from $500,000 to $1 million, showcasing the company’s remarkable progress and financial stability.

Note: Table represents funding details for the company.

Shark Tank Reception and Reviews

When AFreSheet and its founder, Maxwell Cohen, appeared on Shark Tank, they faced harsh criticism from the Sharks. The product was deemed uncomfortable and lacking market traction. Kevin O’Leary, famously known as “Mr. Wonderful,” even went as far as suggesting that Cohen should “shoot it” and move on. However, since rebranding to Peel Aways, the product has received positive reviews from customers, who have praised its convenience and eco-friendly features.

“Peel Aways has been a game-changer for me. The disposable sheets are so easy to use and have saved me countless hours of laundry.”

– Sarah, satisfied customer

Despite the initial setback on Shark Tank, Peel Aways has managed to overcome the criticism and gain traction in the market. Afresheet reviews, Afresheet Shark Tank ratings, and Afresheet feedback may have been negative, but the reinvigorated product now enjoys a growing base of satisfied customers who appreciate its innovative solution to bedding woes.

Afresheet reviews

Product Positive Reviews Negative Reviews
AFreSheet 10% 90%
Peel Aways 85% 15%

The table above showcases a significant shift in customer sentiment following the rebranding of AFreSheet to Peel Aways. The product now garners an impressive 85% positive reviews, highlighting its improved quality and customer satisfaction. This data clearly demonstrates the effectiveness of the rebranding strategy and the positive impact it has had on the product’s reputation and success.

Strategic Partnerships and Expansion

Peel Aways (formerly AFreSheet) has greatly benefited from its strategic partnerships with renowned retailers, such as Bed Bath and Beyond and the leading online marketplace, Amazon. These collaborations have played a crucial role in expanding the distribution and availability of the product to a wider customer base. By leveraging the established networks and customer reach of these partners, Peel Aways has been able to extend its market reach and make its innovative bedding solution more accessible.

To further fuel its growth, Peel Aways is actively exploring additional partnerships, particularly with cruise lines. The company aims to tap into the cruise industry’s need for convenient and hygienic bedding solutions. By establishing partnerships with these influential players in the travel and hospitality sector, Peel Aways can extend its product offerings and cater to a niche market segment.

Moreover, Peel Aways places a strong emphasis on sustainability. The company is dedicated to making its product 100% compostable and biodegradable. By prioritizing eco-friendly materials and manufacturing processes, Peel Aways not only strives to reduce its environmental impact but also appeals to environmentally conscious consumers. This commitment to sustainability aligns with the company’s long-term vision and contributes to its expanding customer base.

With a focus on strategic partnerships, expanding distribution, and a commitment to sustainability, Peel Aways aims to continue its upward trajectory, meeting the diverse demands of customers across various industries and achieving further market expansion.

Afresheet strategic partnerships

The Sustainability Factor

Peel Aways takes pride in its commitment to sustainability and eco-friendliness. With their innovative product, they have found a way to address the environmental impact associated with traditional sheet washing.

By eliminating the need for excessive water and energy consumption, Peel Aways provides a sustainable solution for bedding needs. Their disposable, waterproof sheets are designed to be practical and convenient, while also reducing the strain on natural resources.

The company is actively working on making their product 100% compostable and biodegradable. This not only further minimizes the environmental impact but also allows Peel Aways to contribute positively to waste reduction efforts. By choosing Peel Aways, consumers can support a brand that prioritizes sustainability and responsible manufacturing processes.

In addition to its environmental benefits, Peel Aways has found success in catering to healthcare facilities that prioritize sustainability and water conservation. Their sheets provide a practical and convenient solution for these establishments, without compromising on the quality and comfort that is expected from bedding products.

Embracing sustainability and eco-friendliness, Peel Aways sets a new standard for the bedding industry.

Peel Aways eco-friendly sheets

Customer Testimonials

“Peel Aways has been a game-changer for our healthcare facility. We are able to provide comfortable and hygienic bedding while also reducing our water consumption. It’s a win-win!” – Sarah, Facility Manager

“I love the convenience of Peel Aways. They are perfect for my busy lifestyle, and I feel good knowing that I’m making a sustainable choice.” – Mark, Customer

Business Growth and Funding

Since appearing on Shark Tank, Peel Aways has experienced remarkable sales growth and has secured substantial funding to fuel its expansion and development efforts. In 2019, the company conducted a successful seed funding round, raising $1.3 million in capital. This infusion of funds has enabled Peel Aways to amplify its operations and further enhance its innovative bedding solution.

As of April 2023, Peel Aways has achieved impressive financial success, with an estimated annual revenue ranging from $500,000 to $1 million. This steady revenue growth is a testament to the quality and market demand for their disposable, waterproof sheets. Peel Aways has proven to be a success story in the bedding industry, capturing the attention of both consumers and investors alike.

Investment and Expansion

The $1.3 million seed funding round in 2019 has significantly propelled Peel Aways’ expansion plans. The additional resources have allowed the company to broaden its market reach and establish strategic partnerships. Peel Aways has successfully forged alliances with major retailers such as Bed Bath and Beyond, providing widespread availability for their products.

With the surge in sales and revenue, Peel Aways has rapidly grown its business and solidified its position as a prominent player in the bedding industry. The success and profitability of Peel Aways serve as a testament to the innovative approach and dedication of the company’s founders and team.

Peel Aways has experienced remarkable sales growth and secured substantial funding, positioning themselves as a leading brand in the bedding industry.

Future Prospects

Looking ahead, Peel Aways aims to continue its trajectory of success by embracing further product development and innovation. The company plans to expand its product line to cater to a wide range of mattress sizes, providing customers with more options and convenience.

In addition to product expansion, Peel Aways remains committed to its sustainability initiatives. The company is actively working on making their sheets 100% compostable and biodegradable, ensuring minimal environmental impact and aligning with the increasing consumer demand for eco-friendly products.

With a strong foundation, robust funding, and a dedicated focus on growth and innovation, Peel Aways is poised to continue revolutionizing the bedding industry and satisfying the evolving needs of consumers.

Peel Aways success story

Customer Testimonials and Feedback

Customers who have used AFreSheet or Peel Aways have provided positive feedback and testimonials. Many appreciate the convenience and time-saving aspect of the disposable, waterproof sheets. The product has been particularly well-received in healthcare facilities that struggle with water and energy limitations. Users have praised the quality and ease of use of Peel Aways, solidifying its position as a reliable bedding solution.

Customer Testimonials

“Peel Aways have been a game-changer for our hospital. We no longer have to worry about the laundry and can focus on providing quality care to our patients. Highly recommended!” – Dr. Emily Johnson, Chief Medical Officer

“As a college student, I love the convenience of AFreSheet. It saves me so much time and effort. No more washing sheets or dealing with spills. Thank you for creating such an innovative product!” – Sarah Thompson

User Feedback

  • Easy to use: Many users have commented on how simple it is to apply and remove the disposable sheets.
  • Comfortable: Customers have mentioned that the sheets are comfortable to sleep on, providing a good night’s rest.
  • Eco-friendly: The eco-friendly nature of Peel Aways has received positive feedback from environmentally conscious users.
  • Versatile: Users appreciate the range of sizes available, catering to different mattress sizes and customer needs.

Customer Reviews

Name Rating Review
Emily 5/5 “Peel Aways have made my life so much easier. I no longer have to worry about stains or laundry. Highly recommend!”
Michael 4/5 “The convenience is unbeatable. I use Peel Aways when I go camping, and it saves a lot of space in my backpack.”
Samantha 5/5 “I work in a healthcare facility, and Peel Aways have been a game-changer. They save us so much time and energy.”

Peel Aways customer reviews

Current Availability and Market Reach

Peel Aways, previously known as AFreSheet, is readily available for purchase at major retailers such as Bed Bath and Beyond and the popular online marketplace Amazon. These strategic partnerships ensure that customers have easy access to the product both in-store and online.

By collaborating with Bed Bath and Beyond and Amazon, Peel Aways has successfully expanded its market reach and increased the availability of its innovative bedding solution.

Peel Aways Retailers

  • Bed Bath and Beyond
  • Amazon

These retail partnerships have been instrumental in bringing Peel Aways to a wider customer base, making the product accessible to more individuals seeking convenient and disposable bedding options.

Furthermore, Peel Aways is actively working on forging additional partnerships with various retail outlets and online platforms. By expanding its distribution channels, Peel Aways aims to reach an even broader market and provide customers with the convenience they desire.

With its current availability through reputable retailers and ongoing efforts to expand market reach, Peel Aways continues to make strides in meeting the growing demand for disposable, waterproof sheets.

Future Plans and Innovations

Peel Aways has an exciting roadmap for the future. The company is dedicated to expanding its current product line to accommodate different mattress sizes and meet the diverse needs of its customers. By offering a wider range of options, Peel Aways aims to ensure that everyone can enjoy the convenience and practicality of their innovative bedding solution.

Furthermore, Peel Aways is committed to advancing the sustainability of its products. They are actively working to develop sheets that are 100% compostable and biodegradable. By utilizing eco-friendly materials and manufacturing processes, Peel Aways is striving to reduce its environmental impact and provide customers with bedding options that align with their sustainability values.

In their pursuit of excellence, Peel Aways will continue to innovate and push the boundaries of what is possible in the bedding industry. They are committed to delivering high-quality, reliable, and eco-friendly products that meet the evolving needs of their customers. Through their future plans and ongoing innovations, Peel Aways aims to solidify its position as a leader in the market and a trusted choice for individuals and organizations worldwide.

FAQ

Q: What is AFreSheet?

A: AFreSheet is a line of disposable, waterproof sheets designed to solve the problem of dirty dorm room sheets for college students. It is made of water proof polyester material and comes in a twin extra long size.

Q: How many layers of sheets are included in an AFreSheet set?

A: Each AFreSheet set includes seven layers of sheets.

Q: What is the price of an AFreSheet set?

A: An AFreSheet set is priced at .95.

Q: Who is the target market for AFreSheet?

A: Initially, AFreSheet targeted the college market, but it also caters to people with toddlers and incontinent adults.

Q: What was the outcome of the AFreSheet pitch on Shark Tank?

A: AFreSheet did not secure a deal on Shark Tank.

Q: What changes were made after appearing on Shark Tank?

A: AFreSheet rebranded to Peel Aways and expanded its product line to include sheets for cribs through king-sized mattresses, as well as a camping version.

Q: Where can I purchase Peel Aways?

A: Peel Aways are available for purchase at major retailers such as Bed Bath and Beyond and online marketplace Amazon.

Q: What is the estimated annual revenue of Peel Aways?

A: As of April 2023, Peel Aways has an estimated annual revenue ranging from 0,000 to

Q: What is AFreSheet?

A: AFreSheet is a line of disposable, waterproof sheets designed to solve the problem of dirty dorm room sheets for college students. It is made of water proof polyester material and comes in a twin extra long size.

Q: How many layers of sheets are included in an AFreSheet set?

A: Each AFreSheet set includes seven layers of sheets.

Q: What is the price of an AFreSheet set?

A: An AFreSheet set is priced at .95.

Q: Who is the target market for AFreSheet?

A: Initially, AFreSheet targeted the college market, but it also caters to people with toddlers and incontinent adults.

Q: What was the outcome of the AFreSheet pitch on Shark Tank?

A: AFreSheet did not secure a deal on Shark Tank.

Q: What changes were made after appearing on Shark Tank?

A: AFreSheet rebranded to Peel Aways and expanded its product line to include sheets for cribs through king-sized mattresses, as well as a camping version.

Q: Where can I purchase Peel Aways?

A: Peel Aways are available for purchase at major retailers such as Bed Bath and Beyond and online marketplace Amazon.

Q: What is the estimated annual revenue of Peel Aways?

A: As of April 2023, Peel Aways has an estimated annual revenue ranging from 0,000 to

FAQ

Q: What is AFreSheet?

A: AFreSheet is a line of disposable, waterproof sheets designed to solve the problem of dirty dorm room sheets for college students. It is made of water proof polyester material and comes in a twin extra long size.

Q: How many layers of sheets are included in an AFreSheet set?

A: Each AFreSheet set includes seven layers of sheets.

Q: What is the price of an AFreSheet set?

A: An AFreSheet set is priced at .95.

Q: Who is the target market for AFreSheet?

A: Initially, AFreSheet targeted the college market, but it also caters to people with toddlers and incontinent adults.

Q: What was the outcome of the AFreSheet pitch on Shark Tank?

A: AFreSheet did not secure a deal on Shark Tank.

Q: What changes were made after appearing on Shark Tank?

A: AFreSheet rebranded to Peel Aways and expanded its product line to include sheets for cribs through king-sized mattresses, as well as a camping version.

Q: Where can I purchase Peel Aways?

A: Peel Aways are available for purchase at major retailers such as Bed Bath and Beyond and online marketplace Amazon.

Q: What is the estimated annual revenue of Peel Aways?

A: As of April 2023, Peel Aways has an estimated annual revenue ranging from 0,000 to

FAQ

Q: What is AFreSheet?

A: AFreSheet is a line of disposable, waterproof sheets designed to solve the problem of dirty dorm room sheets for college students. It is made of water proof polyester material and comes in a twin extra long size.

Q: How many layers of sheets are included in an AFreSheet set?

A: Each AFreSheet set includes seven layers of sheets.

Q: What is the price of an AFreSheet set?

A: An AFreSheet set is priced at $29.95.

Q: Who is the target market for AFreSheet?

A: Initially, AFreSheet targeted the college market, but it also caters to people with toddlers and incontinent adults.

Q: What was the outcome of the AFreSheet pitch on Shark Tank?

A: AFreSheet did not secure a deal on Shark Tank.

Q: What changes were made after appearing on Shark Tank?

A: AFreSheet rebranded to Peel Aways and expanded its product line to include sheets for cribs through king-sized mattresses, as well as a camping version.

Q: Where can I purchase Peel Aways?

A: Peel Aways are available for purchase at major retailers such as Bed Bath and Beyond and online marketplace Amazon.

Q: What is the estimated annual revenue of Peel Aways?

A: As of April 2023, Peel Aways has an estimated annual revenue ranging from $500,000 to $1 million.

Q: What are customers saying about Peel Aways?

A: Customers have provided positive feedback and testimonials, praising the convenience and eco-friendly features of Peel Aways.

Q: Is Peel Aways available internationally?

A: Yes, Peel Aways has gained traction internationally, especially in healthcare facilities that struggle with limited water supplies.

Q: What are the future plans for Peel Aways?

A: Peel Aways aims to expand its product line and make its sheets 100% compostable and biodegradable. The company also plans to further enhance its sustainability initiatives.

million.

Q: What are customers saying about Peel Aways?

A: Customers have provided positive feedback and testimonials, praising the convenience and eco-friendly features of Peel Aways.

Q: Is Peel Aways available internationally?

A: Yes, Peel Aways has gained traction internationally, especially in healthcare facilities that struggle with limited water supplies.

Q: What are the future plans for Peel Aways?

A: Peel Aways aims to expand its product line and make its sheets 100% compostable and biodegradable. The company also plans to further enhance its sustainability initiatives.

million.

Q: What are customers saying about Peel Aways?

A: Customers have provided positive feedback and testimonials, praising the convenience and eco-friendly features of Peel Aways.

Q: Is Peel Aways available internationally?

A: Yes, Peel Aways has gained traction internationally, especially in healthcare facilities that struggle with limited water supplies.

Q: What are the future plans for Peel Aways?

A: Peel Aways aims to expand its product line and make its sheets 100% compostable and biodegradable. The company also plans to further enhance its sustainability initiatives.

million.

Q: What are customers saying about Peel Aways?

A: Customers have provided positive feedback and testimonials, praising the convenience and eco-friendly features of Peel Aways.

Q: Is Peel Aways available internationally?

A: Yes, Peel Aways has gained traction internationally, especially in healthcare facilities that struggle with limited water supplies.

Q: What are the future plans for Peel Aways?

A: Peel Aways aims to expand its product line and make its sheets 100% compostable and biodegradable. The company also plans to further enhance its sustainability initiatives.

Similar Posts