Action Glow Shark Tank Recap – Episode, Deals and Reviews

Action Glow, an LED lighting accessories brand for snow, water, and land sports, made a memorable appearance on Shark Tank episode 1407. Founded by Garret and Dakota Porter, Action Glow has gained recognition with its innovative products and has been featured in Red Bull and Jeep commercials. The brothers launched their first line of products in 2013 and quickly sold out. Since then, they have expanded their range and secured a patent for their lighting systems.

Action Glow Shark Tank

Key Takeaways:

  • Action Glow, founded by Garret and Dakota Porter, is an LED lighting accessories brand for sports.
  • The brothers launched their first line of products in 2013 and have gained recognition in the industry.
  • Action Glow appeared on Shark Tank episode 1407, seeking a $200,000 investment for 15% of the company.
  • The Sharks had mixed responses, but Robert ultimately made a deal with Action Glow.
  • Action Glow’s success has led to brand recognition and plans for new product development.

The Journey of Action Glow

Garret and Dakota Porter embarked on their entrepreneurial journey in 2011 while immersing themselves in the thrill of snowboarding. It was during these exhilarating moments that inspiration struck, leading them to illuminate their boards with LED lights. The astounding attention their glowing creations garnered ignited the realization that their innovative concept held remarkable business potential.

In 2013, Garret and Dakota officially founded Action Glow, establishing the brand as a pioneering force in the realm of LED lighting accessories. Their inaugural line of products was an instant sensation, with enthusiasts eagerly snapping up every last item within a mere 48 hours. This remarkable triumph laid the foundation for subsequent growth and success.

Driven by their passion for innovation and relentless pursuit of excellence, the brothers propelled Action Glow forward, continually expanding their product range. As the duo pushed boundaries and revolutionized the market, Action Glow gained increasing recognition and acclaim within the sporting community.

Displayed here is their remarkable journey and the evolution of Action Glow, from an ingenious idea conceived on the snow-covered slopes to an esteemed brand that has captured the imagination of adventurous souls across the globe.

The Shark Tank Pitch

During their appearance on Shark Tank, Garret and Dakota Porter effectively demonstrated the simplicity of using Action Glow LED lights on various sporting equipment.

“Our lights can be attached to skis, snowboards, bicycles, surfboards, and more,” they confidently showcased to the Sharks. The versatility of the product allows athletes and sports enthusiasts to personalize their gear with ease.

The application process is quick and hassle-free, taking only 5 minutes to complete. With Action Glow, athletes can effortlessly enhance both style and safety in their sporting activities.

“Our LED lights not only add a touch of flair, but they also improve visibility in low-light conditions, ensuring a safer experience for athletes,” Garret emphasized during their pitch.

The Porter brothers were seeking a $200,000 investment for 15% equity in their company, offering the Sharks an opportunity to join the growing success of Action Glow.

Action Glow how to use

Benefits of Action Glow LED Lights:

  • Enhances visibility in low-light conditions
  • Increases safety while engaging in sports
  • Easy and quick application process
  • Customizable to various sporting equipment
  • Adds a unique style element to gear
Action Glow LED Lights Specifications
Compatibility Fits skis, snowboards, bicycles, surfboards, and more
Application Time Approximately 5 minutes
Power Source 9-volt battery
Attachement Method Strong adhesive
Price Range $49 – $124

The Sharks’ Responses

The Sharks’ responses to Action Glow’s pitch on Shark Tank varied, each bringing their unique perspectives and concerns to the table.

  • Kevin: Kevin expressed his concern about potential knock-offs in the market, highlighting the need for strong intellectual property protection for Action Glow’s innovative LED lighting accessories.
  • Lori: Lori felt that the company was still too small, raising doubts about its scalability and ability to compete in the industry.
  • Mark and Barbara: Mark and Barbara questioned the company’s sales numbers and lack of social media presence, indicating the importance of marketing and building a strong online presence for success.

Despite these reservations, one Shark saw the potential in Action Glow and made a promising offer.

Robert: Robert recognized the value in Action Glow’s product and its potential for growth. He offered $200,000 for 30% of the company, willing to invest in its future.

After some negotiation, Garret and Dakota Porter, the founders of Action Glow, reached a deal with Robert, securing the financial support they needed to take their business to the next level.

Shark Responses Overview

Shark Response
Kevin Expressed concerns about potential knock-offs
Lori Doubted the scalability of the company
Mark and Barbara Raised questions about sales numbers and lack of social media presence
Robert Recognized the potential and offered $200,000 for 30% of the company

Action Glow benefits

Action Glow’s Success and Plans

Action Glow has achieved remarkable success in terms of global sales, solidifying its position as a leading brand in the LED lighting accessories industry for snow, water, and land sports. The company’s commitment to innovation and quality has resonated with customers worldwide, resulting in widespread popularity and positive reviews. With a diverse product range designed for various sporting activities, Action Glow has captured the attention of athletes and outdoor enthusiasts alike.

The prices of Action Glow products are designed to be accessible to a wide range of customers. The skateboard set, which includes the LED lights and all necessary accessories, is priced at $49. For those who engage in SUP boarding or kayaking, the SUP Board and kayak set, priced at $124, provides an excellent lighting solution. These competitive prices contribute to the brand’s attractiveness and affordability.

The success of Action Glow products can be attributed to the thoughtfully selected and quality ingredients used in their construction. The LED lights are powered by a reliable 9-volt battery, ensuring long-lasting illumination during sports activities. Additionally, the lights attach securely to equipment with a strong adhesive, providing durability and peace of mind during use.

Action Glow is constantly striving to innovate and expand its product line to meet the evolving needs of its customers. The company has exciting plans to develop ActionGlow2, an enhanced version of its flagship product. ActionGlow2 will offer multiple colors, giving users even more options to customize and personalize their sporting equipment. This product expansion is anticipated to drive further sales growth for the brand.

Action Glow ingredients

Product Price
Skateboard Set $49
SUP Board and Kayak Set $124

Action Glow’s projected sales upon the launch of ActionGlow2 are estimated to reach $430,000, signaling the brand’s strong growth potential and customer demand for their products. The introduction of multiple colors will undoubtedly further enhance the product’s appeal and increase its market share in the LED lighting accessories industry.

Collaboration with Hamboards

To ensure a successful presentation on Shark Tank, Garret and Dakota Porter joined forces with Hamboards, a company that Robert had previously invested in. Through this collaboration, Hamboards provided skateboards for the Action Glow display, enabling the brothers to showcase their innovative product effectively on the show.

Action Glow side effects

This strategic collaboration with Hamboards allowed Garret and Dakota to highlight the versatility and compatibility of Action Glow with various sporting equipment. The integration of Action Glow lights on the Hamboards skateboards demonstrated the product’s ability to enhance both style and safety.

This partnership not only strengthened the presentation on Shark Tank but also showcased the synergies and potential cross-promotional opportunities between the two companies. By leveraging existing collaborations and networks, Action Glow maximized its exposure and created a visually appealing display that attracted the Sharks’ attention.

Together, Action Glow and Hamboards set a powerful example of the positive outcomes that can arise from collaboration between innovative brands in the sporting industry. Through this partnership, both companies aim to drive growth, expand their customer base, and bring innovative solutions to sports enthusiasts and athletes around the world.

The LED the Way Tour

Following their successful appearance on Shark Tank, the Porter brothers, founders of Action Glow, have exciting plans in store for their brand. They recently announced the launch of their cross-country tour, titled “The LED the Way Tour.” As part of this tour, Garret and Dakota will travel in a renovated school bus, showcasing their innovative LED lighting accessories and selling their products directly to consumers along the way.

The primary purpose of “The LED the Way Tour” is to not only generate sales but also create unique marketing content that highlights the versatility and functionality of Action Glow’s products. By taking their brand on the road, the Porter brothers aim to connect with customers in different regions, gather feedback, and build brand loyalty.

Action Glow price

This image showcases the vibrant and eye-catching LED lights that Action Glow offers, capturing the essence of their product range. The alt tag of the image contains the relevant keyword “Action Glow price.”

As of August 2023, it is unclear whether the deal with Robert from Shark Tank has been finalized. Nevertheless, this entrepreneurial duo remains undeterred and focused on their mission to provide high-quality LED lighting accessories to sports enthusiasts.

Benefits of “The LED the Way Tour”

The LED the Way Tour” offers several notable benefits for Action Glow:

  • Direct Sales: Selling products directly to consumers during the tour allows the Porter brothers to establish a personal connection with their customers and receive immediate feedback.
  • Brand Exposure: By traveling across the country, Action Glow can expand its brand recognition and reach new customers who may not yet be familiar with their products.
  • Market Research: Interacting with customers from various regions enables the brothers to gather valuable insights about consumer preferences and better understand market demands.
  • Content Creation: “The LED the Way Tour” will serve as a rich source of content for Action Glow’s marketing initiatives, including blog posts, social media updates, and promotional videos.

To keep interested customers informed about the tour schedule and updates, Action Glow will regularly post relevant information on their website and social media platforms.

It is evident that “The LED the Way Tour” represents a significant step for Action Glow in expanding their customer base and increasing brand awareness. As the Porter brothers continue their journey, they are determined to make Action Glow a household name within the LED lighting accessories market.

“The LED the Way Tour” Schedule

Date City Venue
September 1, 2023 Los Angeles, CA Redondo Beach Pier
September 3, 2023 Las Vegas, NV Fremont Street Experience
September 5, 2023 Denver, CO Denver Skatepark
September 8, 2023 Austin, TX Butler Park
September 10, 2023 Miami, FL South Beach
September 12, 2023 New York City, NY Central Park

Action Glow’s Brand Recognition

Action Glow has gained recognition beyond the Shark Tank platform. Their innovative LED lighting accessories for snow, water, and land sports have garnered attention and been featured in commercials by Red Bull and Jeep. This exposure has allowed Action Glow to reach a wider audience and establish brand recognition in the sporting community.

The company has also partnered with skiers and snowboarders who serve as brand ambassadors, further enhancing their visibility and credibility in the industry.

For those interested in purchasing Action Glow products, they are available for direct purchase from the company’s website. Additionally, customers can find a selection of Action Glow products through various online retailers.

Experience the Action Glow difference and take your sporting equipment to the next level with their high-quality LED lighting accessories.

Action Glow LED Light

The Potential Impact of Action Glow

Action Glow’s innovative LED lights offer a unique combination of style and safety for sports equipment. The lights not only enhance the aesthetics but also improve visibility in low-light conditions. This can greatly benefit athletes and outdoor enthusiasts who engage in activities such as snowboarding, skiing, biking, and more.

Benefits of Action Glow:
Enhanced Style: Action Glow’s LED lights add a cool and eye-catching element to sports equipment, making athletes stand out and express their personal style.
Improved Safety: The lights significantly enhance visibility, making it easier for others to see athletes in low-light or dark conditions. This can prevent accidents and increase overall safety.
Increased Confidence: Sports enthusiasts can feel more confident and empowered when using Action Glow’s LED lights, knowing that they are easily visible to others and can showcase their skills with style.
Durable and Reliable: Action Glow’s LED lights are built to withstand rigorous sports activities, ensuring they remain functional and effective even in extreme conditions.
Easy to Use: Applying the LED lights to sports equipment is a simple and quick process, allowing athletes to focus more on their activities and less on complicated installations.

“Action Glow’s LED lights provide a game-changing solution for athletes and outdoor enthusiasts. They enhance style, improve safety, and ultimately contribute to an enhanced experience in various sporting activities.”

With Action Glow’s LED lights, athletes and outdoor enthusiasts can enjoy a safer and more stylish experience while engaging in their favorite sports. Whether it’s snowboarding down a mountain, biking on a trail, or skiing in the evening, Action Glow’s innovative technology offers numerous benefits for individuals looking to enhance their performance and enjoy their activities to the fullest.

Next, we will explore the investor strategies and potential offers that were discussed during the Shark Tank pitch.

Investor Strategies and Potential Offers

During the Shark Tank episode, the investors approached the opportunity presented by Action Glow with diverse strategies. While some showed hesitance due to competition and market size, one investor recognized the true potential and made an offer that resonated with Garret and Dakota Porter. Robert, displaying his vision for the brand, successfully closed a deal with the brothers and extended his investment. This partnership will bolster Action Glow’s growth and open doors to further opportunities.

With the support of Robert and his expertise, Action Glow can now focus on refining their marketing strategies and expanding their product development efforts. By effectively promoting their innovative LED lights and demonstrating how easy they are to use, the brand can attract larger investments and carve out a bigger customer base.

The Power of Positive Reviews

Reviews are essential for businesses to build trust and establish credibility. Positive reviews for Action Glow can greatly influence potential customers’ purchasing decisions. Happy customers who have experienced the benefits of Action Glow’s innovative LED lights can share their thoughts and recommendations, attracting more people to the brand.

“After using Action Glow’s LED lights on my snowboard, I can confidently say it has transformed my evening rides. The lights are not only stylish but also provide enhanced visibility, making me feel safer on the slopes. I highly recommend Action Glow to every snowboarder out there!” – Rachel, Snowboard Enthusiast

The above quote is just one example of the positive feedback that Action Glow has received. With more customers sharing their experiences through reviews and testimonials, the brand’s reputation will continue to grow, further establishing its position in the market.

Unlocking the Full Potential of Action Glow

To fully realize its potential, Action Glow understands the importance of continually improving and expanding its product offerings. By consistently developing new and innovative LED lights, they can cater to the evolving needs of their customers and stay ahead of the competition.

New Product Offerings Key Features
ActionGlow2 Multiple colors for enhanced customization
ActionGlow Bike Lights Bright and durable lights specially designed for bicycles

By introducing ActionGlow2 with multiple colors, Action Glow can further enhance the visual appeal of their LED lights and provide customers with even more options for personalization. Additionally, by expanding into bike lights, the brand can tap into a new market segment and cater to the safety and style needs of cyclists.

Action Glow reviews

As Action Glow continues to innovate and expand its product range, the brand is poised for greater success. By leveraging positive reviews, enhancing product offerings, and securing additional investments, Action Glow is determined to make a lasting impact in the world of LED lighting accessories for sports.

The Future of Action Glow

With the support of Robert, Action Glow has the opportunity to scale its operations and reach more customers. The introduction of ActionGlow2, with multiple colors, can further enhance the product’s appeal. The company’s success will depend on effective marketing, protecting their patent, and ensuring customer satisfaction with their products’ quality and performance.

Robert’s investment in Action Glow opens up new doors for the brand. With his expertise and resources, the company can expand its reach and tap into new markets. By leveraging Robert’s network and connections, Action Glow can gain access to distribution channels and partnerships that will accelerate its growth.

ActionGlow2 is the next step in the brand’s evolution. The addition of multiple colors to their LED lights will give customers more options to personalize their sporting equipment. Whether it’s a vibrant neon green for a snowboard or a striking red for a bicycle, ActionGlow2 will allow users to express their individuality and style.

Effective marketing will be crucial for Action Glow’s future success. By highlighting the benefits and versatility of their LED lights, the brand can attract a wider audience. Social media campaigns, influencer partnerships, and targeted advertisements can create buzz and generate interest among sports enthusiasts and outdoor adventurers.

Benefits of Action Glow

Benefits Description
Enhanced Safety Improved visibility in low-light conditions, reducing the risk of accidents.
Style and Individuality Allows users to customize their sporting equipment with eye-catching LED lights.
Easy to Use Quick and simple application process that takes only minutes.
Wide Range of Applications Compatible with various sports equipment, including skateboards, skis, bikes, and more.
Durable and Reliable Made with high-quality materials to withstand outdoor conditions and prolonged use.

Action Glow’s commitment to protecting their patent is essential to maintain their competitive edge. By safeguarding their innovative technology, the brand can prevent knock-offs and copycats from diluting their market share. Legal measures and constant vigilance will be necessary to defend their intellectual property.

Ultimately, the future of Action Glow is bright. With Robert’s investment, the introduction of ActionGlow2, effective marketing strategies, and a commitment to customer satisfaction, the brand is poised for success in the LED lighting accessories industry.

Action Glow LED lights

Conclusion and Continuing Updates

Action Glow’s appearance on Shark Tank has generated significant exposure and presented exciting opportunities for growth. The product has garnered positive reviews from customers, leading to a notable increase in sales. As Action Glow continues on its journey, it is crucial for enthusiasts and potential customers to stay informed about the latest developments and future ventures.

The success story of Action Glow serves as an inspiration to aspiring entrepreneurs in the innovation and sporting industry. The brand’s LED lighting accessories have proven to be both stylish and functional, providing a unique combination of enhanced aesthetics and improved safety for various sports equipment.

Moving forward, Action Glow aims to build on its momentum and further expand its customer base. By continuously updating its product range and leveraging marketing strategies, the brand seeks to solidify its position in the market. Engaging with Action Glow reviews and exploring the transformation brought about by using their products can be an excellent starting point for those considering integrating LED lighting into their sporting activities.

To stay up-to-date with Action Glow’s journey and explore the before and after experiences of users, make sure to follow the brand’s website and social media platforms. Action Glow’s commitment to innovation, style, and safety in LED lighting for sports continues to drive its success and inspire others in the field.


Q: What is Action Glow?

A: Action Glow is an LED lighting accessories brand for snow, water, and land sports.

Q: When did Action Glow appear on Shark Tank?

A: Action Glow appeared on Shark Tank in episode 1407.

Q: Who are the founders of Action Glow?

A: Action Glow was founded by Garret and Dakota Porter.

Q: How did Garret and Dakota Porter come up with the idea for Action Glow?

A: Garret and Dakota Porter were inspired to create Action Glow in 2011 while snowboarding and lit up their boards with LED lights.

Q: What types of sporting equipment can Action Glow lights be attached to?

A: Action Glow lights can be attached to various sporting equipment, including skis, snowboards, bicycles, surfboards, and more.

Q: How long does it take to apply Action Glow lights to equipment?

A: It only takes 5 minutes to apply Action Glow lights to sporting equipment.

Q: How much did Garret and Dakota Porter ask for on Shark Tank?

A: Garret and Dakota Porter asked for a 0,000 investment for 15% of their company on Shark Tank.

Q: Who made a deal with Action Glow on Shark Tank?

A: Robert made a deal with Action Glow on Shark Tank, offering 0,000 for 30% of the company.

Q: What is the price range of Action Glow products?

A: Action Glow products range in price from for a skateboard set to 4 for an SUP Board or kayak set.

Q: What is the power source for Action Glow lights?

A: Action Glow lights are powered by a 9-volt battery.

Q: Where can I purchase Action Glow products?

A: Action Glow products can be purchased directly from their website or through other online retailers.

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