Media Pitch Examples: Winning the Media’s Attention

A media pitch is a powerful tool for capturing the interest of journalists, editors, and bloggers. It’s a concise message that aims to get them excited about covering your story or reviewing your product. In a world where these media professionals receive hundreds of pitches every day, it’s crucial to make yours stand out from the crowd.

So, how can you craft an effective media pitch that grabs the attention of the media? This article will provide you with practical examples and templates to help you create compelling pitches that get results. Let’s dive in!

media pitch examples

Key Takeaways:

  • Research the publication and its audience to tailor your pitch.
  • Create an attention-grabbing subject line that highlights relevance and benefits.
  • Start with a strong opening paragraph that hooks the reader right away.
  • Explain why your story is timely and relevant to capture the media’s interest.
  • Provide concrete details, statistics, and quotes to support your pitch.

With these tips and examples, you’ll be well-equipped to craft effective media pitches that win the media’s attention. Let’s get started!

Do Your Research on the Publication

Before reaching out to journalists or editors, it’s crucial to do your homework and thoroughly research the publication you want to pitch to. Understanding their content, tone, and audience is key to crafting a targeted pitch that will grab their attention.

Start by visiting the publication’s website and social media platforms. Take note of the topics and angles they typically cover, and familiarize yourself with their style and tone. This will help you tailor your pitch to match their preferences, increasing your chances of success.

Next, research and identify the specific journalists and editors who cover the topic you’re pitching. Addressing them by name in your email shows that you’ve done your homework and adds a personal touch to your pitch. Mention their previous articles or recent work to establish a connection and demonstrate your familiarity with their writing.

Find the Right Journalists and Editors

By finding the right journalists and editors to pitch to, you can ensure that your message reaches the most appropriate and interested parties. This targeted approach increases the likelihood of your pitch being considered and ultimately covered by the publication.

Steps to Research on the Publication:
1. Visit the publication’s website and social media platforms.
2. Understand their content, tone, and audience.
3. Tailor your pitch to match their preferences.
4. Research specific journalists and editors who cover your topic.
5. Address them by name and mention their previous work.

By putting in the effort to research the publication and find the right journalists and editors, you can increase your chances of a successful pitch and ultimately secure media coverage for your story or product.

Craft an Attention-Grabbing Subject Line

The subject line is the first impression that your media contact will have of your pitch, so it needs to be attention-grabbing and compelling. It should entice the recipient to open your email and learn more about your story. Here are some tips to help you craft an effective subject line:

  • Keep it short and concise: Aim for a subject line that is 6 to 8 words maximum. This ensures that it is easily readable and doesn’t get cut off in email previews.
  • Create a sense of urgency or excitement: Use words like “exclusive,” “breaking news,” or “limited time” to make the recipient feel compelled to open your email immediately.
  • Focus on relevance and benefits: Highlight how your story or product is relevant to the publication’s audience and the benefits they will gain from covering it.
  • Ask a thought-provoking question: Pose a question that sparks curiosity and makes the recipient want to find the answer in your email.
  • Use numbers and statistics: Incorporate compelling data or statistics that demonstrate the importance or impact of your story.
  • Pique interest with a well-known brand or figure: Include the name of a recognizable brand or public figure in your subject line to generate intrigue.

An attention-grabbing subject line is crucial for capturing the interest of busy journalists and editors. It sets the tone for your pitch and increases the likelihood of your email being opened and read.


“Exclusive: How Company X Increased Sales by 50% in Just 3 Months”

In this example, the subject line is concise, highlights exclusivity, and demonstrates a compelling benefit by showcasing a significant increase in sales. The recipient will be intrigued and motivated to learn more about Company X’s success story.

Start With a Strong Opening Paragraph

The success of your media pitch relies heavily on grabbing the attention of busy editors and journalists right from the start. That’s why it’s crucial to craft a strong opening paragraph that immediately captivates their interest. By leading with a compelling angle or news hook, you can make a memorable first impression and increase the chances of your pitch being considered.

When crafting your opening paragraph, focus on highlighting the most timely and relevant aspects of your story. Consider what makes your pitch unique and why it matters to the target publication’s audience. Is there a current trend or event that your story aligns with? Is there a new development or fresh perspective that sets your pitch apart?

Remember to keep your opening paragraph concise, with just two to three sentences that succinctly convey the essence of your pitch. This will ensure that you quickly communicate your key message without overwhelming the reader. By starting strong and capturing the editor’s attention, you can set the right tone for the rest of your media pitch.

Example Opening Paragraph:

“As the holiday season approaches, our company has developed an innovative product that will revolutionize gift-giving. Our new interactive toy not only entertains children but also fosters learning through engaging play. With a rising interest in educational toys and a growing emphasis on quality family time, this timely and relevant story has the potential to captivate your readers and be the ultimate holiday hit.”

By starting your media pitch with a strong opening paragraph that highlights a compelling angle and emphasizes the timeliness and relevance of your story, you can effectively grab the attention of busy editors and journalists. This will increase your chances of success and ultimately help you win the media’s attention.

Explain Why Your Story Is Timely and Relevant

In order to grab the media’s attention, it’s important to emphasize the timeliness and relevance of your story. By aligning your pitch with trending topics and incorporating seasonal tie-ins, you can make your story more appealing to journalists and editors.

When pitching your story, be sure to research and identify any relevant trending topics in your industry or area of expertise. This could include current events, emerging trends, or popular discussions on social media. By tying your story to these trending topics, you can position it as a relevant and timely piece of news.

Additionally, consider incorporating seasonal tie-ins into your pitch. Is there an upcoming holiday or event that your story can be linked to? Highlighting this connection can make your pitch more compelling and show the media how your story fits into the current cultural context.

By demonstrating the timeliness and relevance of your story, you increase its appeal to the media and improve your chances of gaining their attention and coverage.

The Importance of Timeliness and Trending Topics

Discussing trending topics in your pitch not only makes your story more relevant but also increases its newsworthiness. Consider using relevant hashtags and providing examples of how your story connects to these trends. By doing so, you demonstrate that your story is not only timely but also valuable to the publication’s audience.

Utilizing Seasonal Tie-Ins

When applicable, incorporating seasonal tie-ins into your pitch can further enhance its relevance. Whether it’s a holiday, a specific time of year, or a notable event, showcasing how your story relates to the current season can make it more compelling for journalists and editors. It gives them a reason to cover your story now rather than later.

Trending Topics Seasonal Tie-Ins
Discussing the impact of social media on mental health Highlighting how your story aligns with Mental Health Awareness Month in May
Exploring sustainable fashion practices Connecting your story to the upcoming Earth Day celebration in April
Analyzing the growing popularity of plant-based diets Showcasing the connection between your story and the start of the new year, when many people make resolutions to improve their health

By keeping your story timely and relevant, you increase its chances of capturing the media’s attention and securing coverage. Take the time to research trending topics and identify seasonal tie-ins that align with your story. This strategic approach will help you stand out from other pitches and increase the newsworthiness of your story.

Provide Details and Stats to Back Up Your Pitch

In order to make your media pitch more convincing and newsworthy, it’s important to include concrete details, statistics, data, and quotes that support your key points. Providing this type of supporting information not only adds credibility to your pitch but also helps you stand out from the competition. By presenting factual information and real-world examples, you can demonstrate the significance and relevance of your story to journalists and editors.

Consider incorporating relevant numbers and data that strengthen your pitch. For example, if you’re pitching a product, include statistics on its success, such as sales numbers or customer satisfaction ratings. If you’re pitching a story related to a social issue, present data that highlights the scope and impact of the problem. This type of information can help journalists understand the importance of your pitch and its potential to engage their audience.

“Concrete details and statistics help to paint a picture of the story and give it substance. They provide evidence and lend credibility to the pitch.” – Jane Smith, Senior Editor at XYZ News

In addition to data, incorporating quotes or anecdotes from real people affected by the issue can bring your story to life. Interviewing experts or individuals who have experienced the topic firsthand can provide valuable insights and make your pitch more relatable. Including these personal perspectives can also make your story more human and emotional, resonating with both journalists and their readers.

Finally, it’s crucial to articulate the broader significance of your story and how it connects to larger trends or topics in your industry. By positioning your pitch as part of a larger narrative, you can highlight its relevance and timeliness. Is your story shedding light on a growing problem? Is it challenging commonly held beliefs or assumptions? Journalists are often looking for stories that provide insight and offer a fresh perspective, so make sure to emphasize why your pitch is unique and valuable.

Example Data Table: Sales Growth Over the Past Year

Month Sales
January 100
February 120
March 160
April 180

Personalize and Compliment in Your Pitch

When crafting a media pitch, it’s important to personalize your approach and make a genuine effort to connect with the journalist or editor you’re reaching out to. By taking the time to research their previous work and complimenting them on their recent articles or relevant contributions, you can demonstrate that you’ve put in the effort to understand their interests and expertise.

Addressing the journalist or editor by name adds a personal touch to your pitch and shows that you’re not just sending out mass emails. By highlighting specific aspects of their work that resonate with your own story or topic, you can establish a connection and make your pitch stand out from the countless others they receive.

Remember, the key is to be genuine in your compliments and avoid generic or insincere praise. By showing a sincere interest in their work and acknowledging their expertise, you can build a foundation of trust and increase the likelihood of them considering your pitch.

Benefits of Personalizing Your Pitch:

  • Creates a sense of personal connection with the journalist or editor
  • Demonstrates that you’ve done your research and understand their interests
  • Increases the chances of your pitch being considered
  • Builds trust and credibility with the recipient
  • Helps you stand out from generic mass pitches

“I just wanted to reach out and let you know how much I enjoyed your recent article on [topic]. Your in-depth analysis and unique insights really caught my attention. I can see that you have a deep understanding of the subject matter, which is why I thought you might be interested in a story I’m working on that complements your expertise. I’d love to discuss it further with you if you’re interested.”

By personalizing your pitch and complimenting the journalist or editor, you’re showing that you value their work and are genuinely interested in establishing a mutually beneficial relationship. This level of effort can go a long way in increasing your chances of standing out and securing media coverage for your story or product.

Personalize and Compliment in Your Pitch

Craft a Specific, “Click-Worthy” Headline

To capture the editor’s attention and increase the chances of your media pitch being opened and read, it’s crucial to craft a specific and compelling headline. The headline should be aligned with the tone and style of the publication, while also intriguing the editor and making them envision your story in their publication. Here are some tips for creating a headline that stands out:

  1. Be concise and specific: Keep your headline short and to the point, using clear and compelling language. Avoid generic or vague wording that doesn’t convey the essence of your story.
  2. Highlight the key angle or news hook: Use the headline to immediately convey the most important aspect of your story. Capture the editor’s interest by focusing on what makes your pitch unique or timely.
  3. Consider the publication’s style: Familiarize yourself with the publication and its existing headlines. Mirror their tone and style while putting your own spin on it to make your headline blend seamlessly with their content.
  4. Create intrigue: Use words that spark curiosity or evoke emotion. Make the editor want to click on your pitch to find out more. For example, you could use words like “revealed,” “exclusive,” or “uncovered” to pique their interest.

Remember, your headline is the first impression you make on the editor, so it needs to be captivating and relevant. Spend time brainstorming and perfecting your headline to ensure it grabs attention and entices the editor to read on.

Before: After:
“New Product Launch” “Revolutionary Tech Gadget Aims to Change the Way You Work”
“Health and Wellness Tips” “Discover the Secrets to Achieving Optimal Health and Wellness”
“Interview with Expert” “Renowned Industry Leader Shares Insider Insights in Exclusive Interview”

By crafting a specific and “click-worthy” headline, you increase the chances of grabbing the editor’s attention and enticing them to delve further into your media pitch. Remember to keep it concise, highlight your angle, match the publication’s style, and create intrigue. A well-crafted headline can make all the difference in getting your pitch noticed and considered for media coverage.

Keep Your Pitch Short and Easy

When crafting a media pitch, it’s important to keep it concise and easy for the editor to read and understand. Editors receive numerous pitches daily, so a brief and to-the-point pitch is more likely to capture their attention. Avoid lengthy paragraphs and unnecessary information that can overwhelm the recipient.

One effective way to make your pitch easily digestible is by using bullet points or numbered lists to break down your key points. This allows the editor to quickly scan your pitch and grasp the main ideas. Additionally, consider using subheadings to organize your pitch and make it more visually appealing. This helps the editor navigate through the content and find relevant details.

Including in-text links to your website or relevant resources can also make your pitch more accessible. These links provide immediate access to additional information that supports your story and saves the editor’s time. Just be sure to hyperlink the relevant keywords or phrases within your pitch to provide a seamless and user-friendly experience.

concise pitch

Lastly, make sure to provide accessible contact information at the end of your pitch. Include your phone number and email address so that the editor can easily reach out to you for further discussions or clarifications. By keeping your pitch short, easy to read, and providing in-text links and accessible contact information, you increase your chances of getting noticed by busy editors and journalists.

Follow Up After Sending Your Pitch

After you’ve sent your media pitch, it’s important to follow up in a respectful and timely manner. Following up shows your continued interest and increases your chances of getting a response. However, it’s crucial to strike the right balance to avoid being pushy or annoying.

Timing is key when it comes to follow-ups. Give the journalist or editor enough time to review your pitch, but don’t wait too long either. Depending on the situation, a follow-up email can be sent anywhere from a few days to a week after your initial pitch. Be sure to mention the subject line of your original email in the follow-up to jog their memory.

In your follow-up email, it’s helpful to phrase your message as a question to encourage a response. Politely inquire if they have had a chance to review your pitch and if they have any feedback or if there’s any additional information they need. Keep the email concise and to the point, reiterating your key points briefly. Avoid being pushy or demanding, as this can create a negative impression.

Remember that journalists and editors are busy professionals, so be patient and understanding if you don’t receive an immediate response. If you don’t hear back after one or two follow-ups, it’s generally best to move on and focus your efforts on other opportunities. Keep building relationships with media contacts and continue refining your pitching skills for future success.

Example Follow-Up Template:

Dear [Journalist/Editor’s Name],

I hope this email finds you well. I wanted to follow up on the media pitch I sent last week regarding [briefly mention the topic and angle]. I understand you’re busy, but I wanted to inquire if you had a chance to review the pitch and if you have any feedback or need any additional information.

I believe this story could be a great fit for [publication name] and its audience due to its [timeliness/relevance/benefits]. I’m confident it would resonate with your readers. If you’d like to explore this further or have any questions, please let me know. I’m happy to provide more details or arrange an interview with [relevant expert/individual] if needed.

Thank you for your time, and I look forward to hearing from you.

Best regards,

[Your Name]

[Your Contact Information]

Proofread Your Pitch

Proofreading is a critical step in the media pitching process. It ensures that your pitch is error-free and polished, showcasing your attention to detail. A well-written and error-free pitch increases your chances of capturing the editor’s attention and securing media coverage for your story or product.

When proofreading your pitch, carefully read through it to identify any spelling, grammar, or punctuation errors. Make sure your sentences are clear and concise, and check for any awkward phrasing or repetition. Pay close attention to the spelling of names and the correct spelling of the publication you are pitching to. Errors in these areas can reflect poorly on your professionalism and may result in your pitch being disregarded.

Additionally, double-check that your pitch is tailored to the specific outlet and journalist you are reaching out to. Avoid sending a generic pitch that lacks personalization and relevance. Take the time to address the recipient by name, reference their previous work, and highlight why your story is a good fit for their audience.

Remember, a well-proofread pitch demonstrates your professionalism, attention to detail, and respect for the journalist’s time. It gives you the best chance of making a positive impression and enticing the media to cover your story or product.

Proofread Your Pitch

Proofreading Tips
1. Read your pitch aloud to catch any awkward phrasing or errors that may not be apparent when reading silently.
2. Use spelling and grammar checking tools to highlight potential errors, but don’t solely rely on them. They may miss context-specific mistakes or incorrect names.
3. Ask a colleague or friend to review your pitch and provide feedback. Fresh eyes can often catch errors or suggest improvements.
4. Take a break before proofreading. Coming back to your pitch with a fresh perspective can help you identify mistakes you may have missed initially.

Conclusion and Final Steps

In conclusion, crafting a perfect media pitch is essential for successful media coverage. By following the steps outlined in this article, you can increase your chances of winning the media’s attention. Remember to conduct thorough research on the publication and personalize your pitch to match their style and focus. Craft an attention-grabbing subject line that highlights the relevance and benefits of your story.

Start your pitch with a strong opening paragraph that immediately captures the editor’s attention. Explain why your story is timely and relevant, using trending topics, seasonal tie-ins, or local impact to make it more newsworthy. Provide concrete details and statistics to back up your pitch, adding credibility and depth. Personalize your pitch and compliment the journalist’s previous work to stand out.

Craft a specific and compelling headline that aligns with the publication’s tone, making the editor envision your story in their publication. Keep your pitch short and easy to read, including in-text links and accessible contact information. Remember to follow up respectfully and timely, increasing your chances of a response. Finally, proofread your pitch to ensure it is error-free and tailored to the outlet and journalist. By following these final steps, you can perfect your media pitch and achieve successful media coverage.


What is a media pitch?

A media pitch is a short message sent to journalists, editors, and bloggers to grab their interest in covering a story or reviewing a product.

Why is it important to personalize a media pitch?

Personalization is crucial in a media pitch because it shows that you’ve put in genuine effort and makes a connection with the journalist or editor.

How can I craft an attention-grabbing subject line?

Craft an attention-grabbing subject line by keeping it short and sweet, using words like “exclusive” or “breaking news,” and highlighting the relevance and benefits of your story.

What should I include in the opening paragraph of my media pitch?

In the opening paragraph of your media pitch, include your most compelling angle or news hook and briefly introduce the key topic or main takeaway.

How can I explain why my story is timely and relevant?

Explain why your story is timely and relevant by mentioning trending topics, seasonal tie-ins, anniversaries or milestones, and how it connects to emerging trends or has a local impact.

Why is it important to provide details and statistics in my pitch?

Providing concrete details and statistics adds credibility and depth to your pitch, making it more newsworthy and compelling to journalists.

How can I personalize and compliment in my media pitch?

Research the journalist and address them by name in your pitch. Compliment their recent or relevant work to show genuine effort and make a personal connection.

What makes a specific and “click-worthy” headline for a media pitch?

A specific and “click-worthy” headline captures the editor’s attention and aligns with the tone of the publication. Aim to intrigue the editor and make them want to read more.

What should I include in my pitch to make it easy for the editor?

Keep your pitch short and to the point, include in-text links to your website or relevant mentions, and provide your contact information at the end for easy access.

How should I follow up after sending my pitch?

Follow up respectfully and timely to increase your chances of a response. Phrase your follow-up as a question and provide additional supporting info or offer to provide more information if interested.

Why is it important to proofread my pitch?

Proofreading your pitch ensures it is error-free, coherent, and tailored to the outlet and journalist. Mistakes can put off editors and indicate a lack of effort.

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